SEO 2013 & Beyond: Search Engine Optimization Will Never Be The Same Again


Andy Williams - 2012
    Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.

Who's Who at the Tudor Court


Victoria Evans - 2013
    This book explores the court of Henry VIII, offering you a unique glimpse into the life of England's most famous king and his six queens, while also describing the lives of the men and women who carved out successful careers serving at court. • What was the difference between the Privy Chamber and Privy Council?• What tasks and responsibilities did Ladies-in-Waiting have?• What did the household of a royal infant look like?

Less and More: The Design Ethos of Dieter Rams


Klaus Klemp - 2011
    His elegantly clear visual language not only defined product design for decades, but also our fundamental understanding of what design is and what it can and should do. Dieter Rams created ten rules of design more than twenty years ago. Sometimes referred to as the ten commandments, they are just as relevant today: Good design is innovative. Good design makes a product useful. Good design is aesthetic. Good design helps a product to be understood. Good design is unobtrusive. Good design is honest. Good design is durable. Good design is consistent to the last detail. Good design is environmentally friendly. Good design is as little design as possible. Less and More elucidates the design philosophy of Dieter Rams. The book contains images of hundreds of Rams's products as well as his sketches and models from Braun stereo systems and electric shavers to the chairs and shelving systems that he created for Vitsoe and his own company sdr+. In addition to the rich visual presentation of his designs, the book contains new texts by international design experts that explain how the work was created, describe its timeless quality, and put it into current context. In this way, the work of Dieter Rams is given a contemporary reevaluation that is especially useful in light of the rediscovery of functionalism and rationalism in today s design. Less and More shows us the possibilities that design opens for both the manufacturer and the consumer as a means of making our lives better through attractive, functional solutions that also save resources. "

The Story of the Lafayette Escadrille: Told by its Commander


Georges Thenault - 1921
     During the next twenty-one months this aviation squadron was to be seen over every important battlefield, with its men fighting and dying for France. George Thenault’s fascinating history of the Lafayette Escadrille covers from its very inception to the end of the war. Many Americans living in France at the outbreak of war in 1914 wanted to fight for the country that they saw as the founder of Liberty, and some of those men were pilots. But with the French army only having 80 planes the Americans were initially rejected from joining the air force and instead had to sign up with the Foreign Legion. It was only after months of persuasion that some of these intrepid Americans were given control of France’s planes and later, under Thenault’s command, they developed their own squadron. They were immediately thrown into the thick of the fighting above the pockmarked land of the Western Front. Thenault provides vivid descriptions of his brave pilots which included Norman Prince, the Rockwell brothers and the ace Raoul Lufbery. Some of these pilots were rather eccentric, for example William Thaw who when in Paris bought two lions, named Whiskey and Soda, which became the escadrille’s mascots. Flying their Nieuports, they were fighting at the very beginning of military aviation and were instrumental in pioneering new battle techniques. Their life expectancy was not long and many who had joined at the inception of the escadrille did not make it through until the end of the war. Thenault’s extremely personal account covers all aspects of this squadron in World War One, from their activities on the ground to their dogfights in the air. It is a truly remarkable read. Eventually with the United States joining the war the Lafayette Escadrille was disbanded and a number of its members were inducted into the U.S. Air Service as members of 103 Aero Squadron. George Thenault’s The Story of the Lafayette Escadrille was published in 1921. His book gained widespread American public recognition. In May 1922, he accepted an assignment that began an eleven year diplomatic service in the Embassy of France in Washington, D.C.. Promoted to Lieutenant Colonel in 1933 following successful completion of duties as Military Attache for Aeronautics at the French Embassy in Washington DC, he returned to France and continued his military services with the French Air Army. He died in 1948.

Sowbelly: The Obsessive Quest for the World-Record Largemouth Bass


Monte Burke - 2005
    That day, George landed the largest largemouth ever recorded--twenty-two pounds four ounces. The fish has inspired and frustrated hundreds of anglers for decades. They've dedicated their lives to the pursuit of "Sowbelly"--a nearly mythical fish, whose swinelike girth holds the key to their dreams.From an L.A. cop who came within ounces of besting the record to an Alabaman who has lost his marriage and his daughter to this pursuit, Burke takes readers along for the ride in this legendary race.

Good Bones, Great Pieces: The Seven Essential Pieces That Will Carry You Through a Lifetime


Suzanne McGrath - 2012
    Suzanne and Lauren McGrath, a mother–daughter team, operate the popular blog Good Bones, Great Pieces. At the core of their philosophy is the belief that every home should have seven essential pieces that can live in almost any room and will always be stylish. The authors explain how to place iconic items of furniture like the love seat and the dresser and rotate them throughout the home as the style or need changes.Illustrated with photographs of homes and apartments that the McGraths have designed, as well as apartments by some iconic designers, this book is a wonderful resource, whether you are starting out with your first apartment or rethinking the design of your home.Praise for Good Bones, Great Pieces:“The mother and daughter team of Suzanne and Lauren McGrath have created an excellent and useful book for both beginners and more experienced home decorators. Making use of cherished family furniture and objects in combination with affordable and available pieces, the team encourages us all to be both carefree and careful in our creation of a comfortable and comforting home.” —Martha Stewart "A must-read for first-timers and seasoned home decorators alike." – Traditional Home “Fail-proof guides to insider sources, suggestions on how to reincarnate tired pieces of furniture, and expert weigh-ins from iconic designers like Miles Redd and Robert Couturier are the gloss on the paint.” —ArchitecturalDigest.com

Mastering the Nikon D7000


Darrell Young - 2011
    Darrell is determined to help the user navigate past the confusion factor that often comes with complex and powerful professional camera equipment. The book explores the features and capabilities of the camera in a way that far surpasses the user’s manual. It guides readers through the camera features with step-by-step setting adjustments; color illustrations; and detailed how, when, and why explanations for each option. Every button, dial, switch, and menu configuration setting is explored in a user-friendly manner, with suggestions for setup according to various shooting styles. Darrell’s friendly and informative writing style allows readers to easily follow directions, while feeling as if a friend dropped in to share his knowledge. The learning experience for new D7000 users goes beyond just the camera itself and covers basic photography technique.

101 Quick & Easy 5 Ingredient Recipes


Victoria Steele - 2015
    You don't need to spend a lot of time searching, planning or preparing. The 101 recipes give you a variety of menu options without being overwhelming. The ingredients are all right on your pantry shelves or in your refrigerator. And, best of all, you can put them together in minutes, not hours, so you have time for the important things in your life. Nothing fancy here - just plain, wholesome and delicious recipes you and your family will love.

Apartment Therapy's Big Book of Small, Cool Spaces


Maxwell Gillingham-Ryan - 2010
    In this vibrant book, he shares forty small, cool spaces that will change your thinking forever. These apartments and houses demonstrate hundreds of inventive solutions for creating more space in your home, and for making it more comfortable. Leading us through entrances, living rooms, kitchens and dining rooms, bedrooms, home offices, and kids’ rooms, Apartment Therapy’s Big Book of Small, Cool Spaces is brimming with ingenious tips and ideas, such as: •   Shifting the sense of scale through contrasting colors•   Adding airiness by using transparent collections •   Utilizing the area under a loft bed for a kitchen and mini-bar •   Tucking an office with chic vintage doors into an unused bedroom corner  In each dwelling Maxwell points out what makes the layout work and what adds style. Most of the “therapy” involves minor tweaks that can be accomplished on a limited budget, such as dividing a room with sheer curtains, turning a door into a desk, or disguising electrical boxes with art displays. An extensive resource guide, including Maxwell’s favorite websites for buying desks, open storage solutions, and much more, will help you turn even the tiniest residence into a place you are always happy to come home to.

Handcrafted Modern: At Home with Mid-century Designers


Leslie Williamson - 2010
    Among significant mid-century interiors, none are more celebrated yet underpublished as the homes created by architects and interior designers for themselves. This collection of newly commissioned photographs presents the most compelling homes by influential mid-century designers, such as Russel Wright, George Nakashima, Harry Bertoia, Charles and Ray Eames, and Eva Zeisel, among others. Intimate as well as revelatory, Williamson’s photographs show these creative homes as they were lived in by their designers: Walter Gropius’s historic Bauhaus home in Massachusetts; Albert Frey’s floating modernist aerie on a Palm Springs rock outcropping; Wharton Esherick’s completely handmade Pennsylvania house, from the organic handcarved staircase to the iconic furniture. Personal and breathtaking by turn—these homes are exemplary studies of domestic modernism at its warmest and most creative.

Architecture As Space


Bruno Zevi - 1948
    Along with commercial and dwelling units, temples, palaces, and cathedrals, Zevi treats structures such as fountains, columns, and monuments, subjecting them all to aesthetic, cultural, and functional criteria and explaining them in easily understood terms. Beautifully illustrated with examples from the entire history of the art, this is one of the most stimulating and provocative books ever written on the history and purpose of architecture.

Rural Studio: Samuel Mockbee and an Architecture of Decency


Andrea Oppenheimer Dean - 2002
    Using salvaged lumber and bricks, discarded tires, hay and waste cardboard bales, concrete rubble, colored bottles, and old license plates, they create inexpensive buildings that bear the trademark of Mockbee's work, which he describes as "contemporary modernism grounded in Southern culture."In a time of unexampled prosperity, when architectural attention focuses on big, glossy urban projects, the Rural Studio provides an alternative of substance. In addition to being a social welfare venture, the Rural Studio--"Taliesin South" as Mockbee calls it--is also an educational experiment and a prod to the architectural profession to act on its best instincts. In giving students hands-on experience in designing and building something real, it extends their education beyond paper architecture. And in scavenging and reusing a variety of unusual materials, it is a model of sustainable architecture. The work of Rural Studio has struck such a chord-both architecturally and socially--that it has been featured on Oprah, Nightline, and CBS News, as well as in Time and People magazines.The Studio has completed more than a dozen projects, including the Bryant "Hay Bale" House, Harris "Butterfly" House, Yancey Chapel, Akron Chapel, Children's Center, H.E.R.O. Playground, Lewis House, Super Sheds and Pods, Spencer House addition, Farmer's Market, Mason's Bend Community Center, Goat House, and Shannon-Dutley House. These buildings, along with the incredible story of the Rural Studio, the people who live there, and Mockbee and his student architects, are detailed in this colorful book, the first on the subject."I tell my students, it's got to be warm, dry, and noble"--Samuel Mockbee

Cities For A Small Planet


Richard Rogers - 1993
    As the world’s population has grown, our cities have burgeoned, and their impact on the environment worsened. Meanwhile, from the isolated, gated communities within Houston and Los Angeles, to the millions of residents of Bombay living in squalor, the city has failed to serve its ideal function—as the cradle of civilization, the engine of culture, and the inspiration for community and citizenship. In Cities for a Small Planet, Sir Richard Rogers, one of the world’s leading architects and the designer of the Pompidou Center in Paris, demonstrates how future cities could provide the springboard for restoring humanity’s harmony with its environment.Rogers outlines the disastrous impact cities have had and will continue to have on our world, from waste-saturated Tokyo Bay, to the massive plumes of pollution caused by London’s traffic, to the depleted water resources of Mexico City. He traces these problems to the underlying social and cultural values that create them—unchecked commercial zeal, selfish individualism, and a lack of community. Bringing to bear concepts such as that of “open-minded” space—places within cities that serve multiple functions such as markets, parks, and sidewalk cafes—he explains how urban design can be used to give citizens a sense of shared experience. The city built with comfortable and safe public space can bring diverse groups together and breed a sense of tolerance, awareness, identity, and mutual respect. He calls for a new theoretical shift in the way cities do business and interact with the environment, arguing that many products come to market and are sold without figuring their social or environmental cost.Rogers goes on to describe the city of the future: one that is sustainable within its own environment; that can make a positive impact on its surroundings; that encourages communication among its citizens; that is compact and focused around neighborhoods; and that is beautiful, a city whose buildings and spaces spark the creative potential of its inhabitants.As our population grows larger, our planet grows smaller. Cities for a Small Planet is a passionate and eloquent blueprint for the cities we must create in response, cities that provide for the needs of both their residents and the earth on which they live.

Dream: Discovering God's Purpose for Your Life


Dutch Sheets - 2012
    As believers increase in maturity and friendship with him, they find in God's dreams for them their life purpose. Both spirit-lifting and practical, Sheets shows readers how to fulfill their God-given calling. Whether looking for a new direction or needing assurance they're on the path God intended, this book is for everyone who wants their life to count and have meaning.

Cold Water Crossing: An Account Of The Murders At The Isles Of Shoals


David Faxon - 2009
    They were the only inhabitants of the small island.That night, the men of the family were unexpectedly detained in Portsmouth awaiting a shipment of bait. At the dock, their casual conversation was overheard, a killer saw an opportunity, and did the unthinkable. He rowed ten miles out to sea on a freezing night and committed murders that have become legend in New England crime annals. One woman survived the brutal assault and narrowly escaped his clutches as she hid among rocks. This is the frightening story of what happened the night of March 5, 1873 on a lonely coastal island and what followed in the days and months after.