Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e-commerce store) and those who want to make their personal blogs more attractive. Many books teaching HTML and CSS are dry and only written for those who want to become programmers, which is why this book takes an entirely new approach. • Introduces HTML and CSS in a way that makes them accessible to everyone—hobbyists, students, and professionals—and it’s full-color throughout • Utilizes information graphics and lifestyle photography to explain the topics in a simple way that is engaging • Boasts a unique structure that allows you to progress through the chapters from beginning to end or just dip into topics of particular interest at your leisureThis educational book is one that you will enjoy picking up, reading, then referring back to. It will make you wish other technical topics were presented in such a simple, attractive and engaging way!

    In this Very Short Introduction, engineer David Muir Wood turns a spotlight on a field that we often take for granted. He sheds light on the nature and importance of civil engineering in the history of civilization and urbanization, outlines its many accomplishments in the modern era, and points to the hurdles that civil engineering will face in the future. Beginning with the task of creating a settlement on a deserted island, Muir Wood sets out the problems that civil engineers face every day, highlighting the social and environmental challenges as well as the grasp of science and technology needed to craft buildings, bridges, tunnels, houses, and areas of recreation. The author also profiles the lives of some of the major civil engineers, such as Isambard Kingdom Brunel, the acclaimed builder of steamships, railways, and tunnels, and Sir Joseph Bazalgette, whose sewer system in central London was instrumental in relieving the city from cholera epidemics. Finally, Muir Wood considers the growing difficulty of managing our water and energy supplies, and he looks at the engineering profession's increased sensitivity to building and the environment.

    MATLAB has been incorporated throughtout, both in examples and problems.

    This book draws on material Michael created for his renowned Object Mentor seminars, techniques Michael has used in mentoring to help hundreds of developers, technical managers, and testers bring their legacy systems under control. The topics covered include: Understanding the mechanics of software change, adding features, fixing bugs, improving design, optimizing performance Getting legacy code into a test harness Writing tests that protect you against introducing new problems Techniques that can be used with any language or platform, with examples in Java, C++, C, and C# Accurately identifying where code changes need to be made Coping with legacy systems that aren't object-oriented Handling applications that don't seem to have any structureThis book also includes a catalog of twenty-four dependency-breaking techniques that help you work with program elements in isolation and make safer changes.

    This new edition continues to offer the most complete technology/new media support package available. That technology/new media package includes: Interactives, Animations, and introducing Connect - online homework and course management.

    The first chapter describes basic features of the program and shows how to use it in simple arithmetic operations with scalars. The next two chapters focus on the topic of arrays (the basis of MATLAB), while the remaining text covers a wide range of other applications. Computer screens, tutorials, samples, and homework questions in math, science, and engineering, provide the student with the practical hands-on experience needed for total proficiency.

    Steve Alcorn and David Green were there, as employees of Disney's WED Imagineering. Building a Better Mouse describes what it was like to be in the trenches as a Disney Imagineer leading the frantic dash to opening day. It is a breathtaking, breezy, E-ticket ride of a book, required reading for Disneyphiles and anyone interested in themed entertainment.

    In this guide, he provides trekkers of all standards with up-to-date and reliable information on the region, including health and safety advice, notes on eco-tourism and detailed route descriptions.

    This text has invited more than 4 million students into the study of this dynamic and essential discipline.The authors have restructured each chapter around a conceptual framework of five or six big ideas. An Overview draws students in and sets the stage for the rest of the chapter, each numbered Concept Head announces the beginning of a new concept, and Concept Check questions at the end of each chapter encourage students to assess their mastery of a given concept. New Inquiry Figures focus students on the experimental process, and new Research Method Figures illustrate important techniques in biology. Each chapter ends with a Scientific Inquiry Question that asks students to apply scientific investigation skills to the content of the chapter.

    This guide introduces the basic concepts of Amazon S3, the bucket and the object. It walks you through the process of using the AWS Management Console, a browser-based graphical user interface, to create a bucket and then upload, view, move, and delete an object.

    Students are brought to a level of understanding that will enable them to read much of the current literature on new devices and applications.

    Topics covered include kinematics and kinetics of particles, planar kinematics of a rigid body, three-dimensional kinematics of a rigid body, and vibrations. Includes computer problems, design projects, and countless

    The scope of the book reflects the changes that have occurred in power technology, allowing the entrance of power electronics into every facet of industrial drives, and expanding the field to open more career opportunities.

    Using motors, gears, pneumatics, pulleys, linkages, and more, you can design LEGO models that really move.The Unofficial LEGO Technic Builder's Guide is filled with building tips for creating strong yet elegant machines and mechanisms with the Technic system. Author Pawel "Sairel" Kmiec will teach you the foundations of LEGO Technic building, from simple machines to advanced mechanics, even explaining how to create realistic to-scale models. Sariel, a world-renowned LEGO Technic expert, offers unique insight into mechanical principles like torque, power translation, and gear ratios, all using Technic bricks. You'll learn how to:Create sturdy connections that can withstand serious stressRe-create specialized LEGO pieces like casings and u-joints, and build solutions like Schmidt and Oldham couplings, when no standard piece will doBuild custom differentials, suspensions, transmissions, and steering systemsPick the right motor for the job—and transform its properties to suit your needsCombine studfull and studless building styles for a stunning lookCreate remote-controlled vehicles, lighting systems, motorized compressors, and pneumatic enginesThis beautifully illustrated, full-color book will inspire you with ideas for building amazing machines like tanks with suspended treads, supercars, cranes, bulldozers, and much more. Your Technic adventure starts now!