Book picks similar to
Everywhere: Comprehensive Digital Business Strategy for the Social Media Era by Larry Weber
non-fiction
inspiration
social-media
business-marketing
Connect: The Secret LinkedIn Playbook To Generate Leads, Build Relationships, And Dramatically Increase Your Sales
Josh Turner - 2015
We go to networking events, meet associates for coffee, or maybe even email prospective clients, but it’s never quite enough. The challenge that faces us, and the problem with these activities, is that they don’t scale. The number of people you need to need to meet in order to advance your business, build your influence, and fill the top of your sales funnel is simply too many to handle. This book contains the solution. In Connect, Josh Turner lays out a step-by-step process to meet and connect with the people that matter to your business at scale. The techniques contained in these pages will teach you to use new tools and marketing channels to build relationships without being confined by time.
Mad Men & Bad Men: What Happened When British Politics Met Advertising
Sam Delaney - 2015
Suddenly, every aspiring PM wanted a fast-talking, sharp-thinking ad man on their team to help dazzle voters. But what were the consequences of their fixation with the snappy and simplistic? Sam Delaney embarks on a journey to expose the shocking truth behind the general election campaigns of the last four decades. Everything is here - from the man who snorted coke in Number 10 to the politician who fell in love with her own ad exec, from the fist-fights in Downing Street to the all-day champagne binges in Whitehall offices. Sam Delaney talks to the men at the heart of the battles - Alistair Campbell, Peter Mandelson, Tim Bell, Maurice Saatchi, Norman Tebbit, Neil Kinnock - and many more. Dark, revealing and frequently hilarious, Mad Men and Bad Men tells the story of how unelected, unaccountable men ended up informing policy - and how the British public paid the price.
Scarred Faith: When Doubts Become Allies of Deep Faith
Josh Ross - 2013
Simon & Schuster has a great book for every reader.
Bob Warden's Slow Food Fast
Bob Warden - 2009
With this smart cookbook, readers learn Bob's secret to making rich, creamy Vanilla Bean Cheesecake in just 25 minutes. He's even got a recipe for Most Excellent Macaroni and Cheese that tastes just like it was oven baked — but takes only six minutes in the pressure cooker! In all, this cookbook contains 117 time-saving ways for readers to treat loved ones to the goodness of home-cooked food and still have time to sit down and enjoy it with them. Enhanced with over 50 full-page color photos, Smyth sewn binding, and plenty of tips from Bob, this cookbook is a must-have for pressure cooker novices and pros alike.
Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy
R "Ray" Wang - 2015
The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promises—no matter how their customers interact with them.But organizations no longer control the conversation. In this era of social and mobile technology, customers, employees, suppliers, and partners are in direct communication with one another. Those personal networks and the brands they’re passionate about influence their decision making and their spending.The workforce has changed too. Employees expect to be able to determine when and how they will work, the technology they’ll use, and the values their company will espouse.Organizations can take part in this conversation only if they recognize how and where it’s happening. Resisting these changes will leave executives, managers, and their companies powerless. Organizations must pivot with and ahead of these social, organizational, and technological shifts or risk being left behind.Technology guru Ray Wang shows how organizations can surf the waves of change—how they can keep their promises. Current trends, when taken seriously, require a new way of thinking about business that includes five key areas:1. Consumerization of technology and the new C-suite2. Data’s influence in driving decisions3. Digital marketing transformation4. The future of work5. Matrix commerceDigital disruption has changed how we do our work. But by mastering these trends you’ll delight your customers with every interaction.
It's Not About the Tights: An Owners Manual on Bravery
Chris Brogan - 2013
We feel envy and we're certain that we're the only failures this world has ever seen. It's a tough row to hoe.Plenty of people have written books that talk about being positive. Others have written up plans that tell you what you're missing. In this case, all I promise you is a cape.I'll teach you about Confidence, Acceptance, Permission, and Execution, and how Practice in all those areas will guide you to find those missing success points in your life.My name's Chris Brogan. I'm a New York Times bestselling author of four books (mostly about marketing and digital business), and I'm the president and CEO of a company that sells courses, workshops and speeches on business and personal improvement called Human Business Works.This book is based on the experiences I've had with overcoming my own challenges, plus the wisdom of some other smart cookies. Plus, I'm blessed with hundreds of people who have participated in my online course, Brave New Year. Consider this book an invite into that community, should you decide you'd like to go further.It's not about the tights. It's about you.Cover Art by Josh Fisher
Weekend Homesteader: July
Anna Hess - 2011
If you need to fit homesteading into a few hours each weekend and would like to have fun while doing it, these projects will be right up your alley, whether you live on a forty-acre farm, a postage-stamp lawn in suburbia, or a high rise.The July volume includes the following projects:
Planting a fall garden
Freezing food
Hanging your clothes out to dry
Making a budget
The second edition has been revised and expanded to match the paperback, with extra photos and feedback from weekend homesteaders just like you, plus permaculture-related avenues for the more advanced homesteader to explore.
Kaching: How to Run an Online Business That Pays and Pays
Joel Comm - 2010
Here he shares his five primary methods of making money online.
The Lazy Runner
Laura Fountain - 2012
At first unable to run 400 metres without stopping, Laura has now completed five marathons, the most recent in under four hours. Along the way, Laura learns countless lessons about running, most of them the hard way. But most importantly this self-confessed couch potato learns to love running. As well as offering inspiration and motivation to get out there and run, her book offers tips on how to make running easier and more enjoyable. Offering practical information on buying the right kit, choosing the best race and what to do on race day, it also tackles the important running questions you might be embarrassed to ask – like when will it get easier? And what happens if I need the toilet?
Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury
Radha Chadha - 2006
TheCult of the Luxury Brand illuminates the mysterious inner workings of Asia’s love affair with luxury for business professionals and intrigued consumers alike.
Chasing Kona: From back of the pack smoker to racing the Ironman World Championships in Kona
Rob Cummins - 2017
There was some sort of bike race on and I half watched while lighting another cigarette off the butt of my last one for a minute before switching channels again. Just as I hit the button on the remote the commentator mentioned something about the athletes swimming before and running afterwards as well as racing the bike. I thought he said something about the run being a marathon but that couldn't be right. This sparked my interest and I switched back, but he was talking about something else so I waited for him to get around to describing exactly what this race was. I didn't have long to wait as he said they first did a 2.5 mile swim, then 112 miles on the bike all topped of with running a marathon. I was stunned. I didn't think that would be physicially possible and as I lit another cigarette I wondered how many days did they have to do it. I guessed it would have to be three days. Swim the first day, bike the second and run the third but it still sounded like a crazy thing to do. Then he said that they did it all in the one day, one after another without stopping. I was completely incredulous. And hooked. I remained glued to the TV and learned that these bronzed, muscular Greek God looking athletes weren't all professionals either. There was an amateur or "age group" race as well Although I could hardly tell the difference between the pros and amateurs. They all looked unbelievably fit. As I sat there mesmerised I swore to myself that I'd race there someday. I'd stop smoking and drinking and somehow do "The Ironman" At the time I had no idea what that meant or how I would do it and after a while as things have a way of doing I got busy with life and I forgot all about The Ironman and Hawaii. I forgot until several years later when I had actually given up smoking and had taken up triathlon. It had taken me two years and sixteen races of swimming breast stroke before I learned to swim properly. I never once looked even remotely like Kona material but I wanted to have a go at doing an Ironman. It took another three years before I plucked up the courage and lined up for my first one in Nice, France. I finished in the last quarter of the field, hours behind the athletes racing for those precious Kona slots. Nothing I had done up to then had given any indication that I should have had a reason to believe I had a chance at qualifying, but three years later when I asked Aisling, my wife if she thought it was possible she immediately said yes and then she added let's do it. Aisling's belief in me started us on a journey that led to me treading water on the most iconic start line in triathlon, waiting for the cannon to fire at the start of the Ironman World Championships in Hawaii. This is how we overcame all of the odds and discovered what it would take to get to the Ironman World Championships. This is our Kona story.
Mud, Sweat and Tears - an Irish Woman's Journey of Self-Discovery
Moire O'Sullivan - 2011
Though tempted to pull out and go home, she reluctantly runs.Little did she know the race up Corrig Mountain would inflict such physical blows: Her lungs catch fire, her legs explode, her heart hits record speeds. And though it’s a gentle summer’s evening back in Dublin, on top of Corrig Mountain the wind screeches and the mist swirls as she lurches and lunges over grass, rocks, and rutted bog. The next morning, everything hurts. But still she perseveres. Every week, she’s battling it out with the other mountain runners, adversaries on the hill. But by 9 pm, she’s joining her new found friends in the pub, discovering the wonderful healing powers of a proper pint. Over the next three years, Moire competes in every mountain race she can find, whatever its shape or form: everything from ten kilometre sprints up summits, to one hundred kilometre runs requiring map and compass. She even dabbles in adventure racing, doing multi-day multi-sport races in teams of four in the barren wastelands of Ireland and Scotland. But it is not until she sets her sights on the still unconquered Wicklow Round that she finally finds her nemesis. In July 2008, Moire made a solo attempt on the Wicklow Round, a gruelling endurance run spanning a hundred kilometres over twenty six of Ireland’s remotest mountain peaks. After twenty one and a half hours she collapsed, two summits from the end. Battered and bruised yet undeterred, she returned a year later to become the first person ever to complete the challenge.This is her story.
Burn Zones: Playing Life's Bad Hands
Jorge P. Newbery - 2015
A high school dropout and serial entrepreneur, he had built a real estate empire of over 4,000 apartments across the USA. Taking risks and working tirelessly were the ingredients to his rise. But, he took one risk too many. An ice storm on Christmas Eve 2004 triggered his collapse. He was maligned, publicly shamed, and financially gutted – even arrested. He lost everything and ended up $26 million in debt. As he struggled to regain his footing, he spent what he could to get others to lift him up. But no one did. He discovered that there was only one person who could build him back up. To move forward, he crafted a new life’s purpose: to help others crushed by unaffordable debts rebuild themselves Burn Zones is a story of playing life’s bad hands and overcoming adversity against the greatest of challenges. It’s an inspirational story of a man who was pushed to his mental and physical limits, and came out the other side even stronger. And, most of all, it’s a lesson that you can do the same.
How to Start a Blog - The Step-by-Step Process of How We Started Earning $10,000/Month: How We Made $103,457.98 in Our First Year Blogging!
Lauren McManus - 2018
Together, we own and run TWO successful blogs! We went from $0 to over $103,457.98 in our first year of blogging, and we now make over $100,000 per month between both of our combined blogs, and we’re going to tell you EXACTLY how we got started in this eBook. It’s going to include the ups and the downs, the great successes and the complete and utter failures, and all of the steps in between.
Profit Hacking: The Web Entrepreneur's 3 Part Formula For Maximizing Success
Steven Daar - 2014
In fact, almost every entrepreneur & business owner at some point or another has fallen into the trap of investing themselves into a complete WOMBAT (Waste Of Money, Brains, And Time). The majority of the time when a well-intentioned entrepreneur falls into a WOMBAT, it happens when they lose sight of the Profit Hacking Formula. The 3 parts of the formula are the only things you can focus on improving that will increase your profits. There are sections in Profit Hacking dedicated to showing you exactly how to ‘hack’ and subsequently scale each of those 3 Pillars. You will also discover the leverage points “hidden” in your business (the places where just a little bit of effort and improvement yield massive gains) & the fastest way to double your monthly profits. Whether you’re a seasoned business owner, a brand new entrepreneur, or work in digital marketing, Profit Hacking will help you grow the bottom line. In this no-fluff, highly-actionable book, Steve Daar shows how you can turn your business into a machine that attracts prospects & leads like a magnet, effectively converts them into buyers, and convinces them to become lifelong customers + advocates for your company. Pulling from years as an entrepreneur, investing thousands of hours & tens of thousands of dollars into self-directed marketing education, and managing over $1,300,000 in online advertising spend for Fortune 500-level businesses, he reveals to the reader how to reach the full profit potential of their business. Through this book, you will learn: • The ‘Secret’ To Significant Traffic Increases…and it almost certainly isn’t what you’re thinking • Tips for Massive Scale & Growth in your business • The Undeniable Formula for hacking your profits Profit Hacking shows you PRECISELY how to maximize every marketing activity you do from this day forward. How to maximize the value of each visitor, prospect, lead, customer, and client your business attracts (and how to get more of them). Banish the WOMBATs. Stop wasting your time, money, and effort on ineffective tactics & strategies. Learn how to grow your business faster & more effectively than ever before through the Profit Hacking principles.