A major section provides background and information on neurons and the brain. This text is directed primarily toward undergraduate students at junior and senior level.

    Comprehensive explanations of their secret rituals and symbolism. Including alchemy, astrology, Kabbalism, ceremonial magic, animal magnetism and more.

    Now in its Eighth Edition, Public Relations: Strategies & Tactics combines numerous current real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations. Grounded in scholarship, the main text and features are all built on references to landmark studies and situations in today's headlines. In this age of corporate and political scandals, terrorism and national health issues, a new chapter, Conflict Management: Dealing with Issues, Risks and Crises, lays the groundwork for understanding and coping with various crises. Written in a disarming and accessible style, this edition also focuses technology in every application, and it leads readers to think about other creative ways to use new media. This edition continues to be the most definitive, comprehensive introductory text in the market, written by two leading public relations educators

    To answer them, psychiatrist, researcher, and critically acclaimed author Jeffrey Satinover first explores the latest discoveries in neuroscience, modern physics, and radically new kinds of computing, then shows how, together, they suggest the brain embodies and amplifies the mysterious laws of quantum physics. By its doing so, Satinover argues we are elevated above the mere learning machines modern science assumes us to be. Satinover also makes two provocative predictions: We will soon construct artificial devices as free and aware as we are; as well as begin a startling re-evaluation of just who and what we are, of our place in the universe, and perhaps even of God.

    Others share their inspiring stories about how they boosted their brainpower and improved their life. With stories ranging from learning a new language to exercise and diet to meditating and letting go of old ways of thinking, plus helpful medical information from Harvard Medical School neurologist Dr. Marie Pasinski, readers will be inspired to get more out of their gray matter!

    The eye-rolling, the moodiness, the wandering attention, the drama. It's not you, it's them. More specifically, it's their brains.In accessible language and with periodic references to Star Trek, motorcycle daredevils, and near-classic movies of the '80s, developmental molecular biologist John Medina, author of the New York Times best-seller Brain Rules, explores the neurological and evolutionary factors that drive teenage behavior and can affect both achievement and engagement. Then he proposes a research-supported counterattack: a bold redesign of educational practices and learning environments to deliberately develop teens' cognitive capacity to manage their emotions, plan, prioritize, and focus.Attack of the Teenage Brain! is an enlightening and entertaining read that will change the way you think about teen behavior and prompt you to consider how else parents, educators, and policymakers might collaborate to help our challenging, sometimes infuriating, often weird, and genuinely wonderful kids become more successful learners, in school and beyond.

    Calm is learned. If you didn't learn yesterday, you can learn today. It's not easy, of course. Once your natural alarm system is triggered, it's hard to find the off switch. Indeed, you don't have an off switch until you build one. Tame Your Anxiety shows you how. Readers learn about the brain chemicals that make us feel threatened and the chemicals that make us feel safe. You'll see how your brain turns on these chemicals with neural pathways built from past experience, and, most important, you discover your power to build new pathways, to enjoy more happy chemicals, and reduce threat chemicals. This book does not tell you to imagine yourself on a tropical beach. That's the last thing you want when you feel like a lion is chasing you. Instead, you will learn to ask your inner mammal what it wants and how you can get it. Each time you step toward meeting a survival need, you build the neural pathways that expect your needs to be met. You don't have to wait for a perfect world to feel good. You can feel good right now. The exercises in this book help you build a self-soothing circuit in steps so small that anyone can do it. Once you learn how it's done, and how it can help ease your anxiety, you will learn how to handle situations in which you feel threatened or anxious. Understanding the underlying mechanisms will help you stop them before they get ahead of you.

    How advances in technology is affecting banking

    Accessible for undergraduates yet thorough enough for graduate students, this comprehensive text defines learning and shows how the learning process is studied. The text places learning in its historical perspective, giving students an appreciation for the figures and theories that have shaped 100 years of learning theory research.

    Her twenty- five-year career conducting experiments that involve rats has led her to a surprising conclusion: Through their adaptive strategies and good habits, these unassuming little animals can teach us some essential lessons about how we, as humans, can lead successful lives. From emotional resilience and a strong work ethic to effective parenting and staying healthy, the lab rat is an unlikely but powerful role model for us all. This is a surprising and engaging guided tour into the sophisticated mental, emotional, and behavioral worlds of these frequently maligned and often misunderstood little creatures.

    And in another century your proclivity might have gotten you accused of witchcraft.Any left-handed person, or the spouse, parent, or friend of one, will be captivated by this essential and eye-opening book. With bracing wit and a flawless command of current research, psychologist Stanley Coren answers such questions as:Is left-handedness acquired genetically or socially?Are southpaws more creative than their right-handed fellows?Why do left-handers seem to die younger than right-handers?What can left-handers do to counteract the perils and prejudices that confront them in a world that leans to the right?

    Until recently, however, we have had few clues to unlock the secrets of the brain. Now, research from the neurosciences has greatly improved our understanding of the learning process, and we have a much more solid foundation on which to base educational decisions. In this book, Patricia Wolfe makes it clear that before we can effectively match teaching practice to brain functioning, we must first understand how the brain functions. In Part I, several chapters act as a mini-textbook on brain anatomy and physiology. Then, in Part II, Wolfe brings brain functioning into clearer focus, describing how the brain encodes, manipulates, and stores information. This information-processing model provides a first look at some implications of the research for practice--why meaning is essential for attention, how emotion can enhance or impede learning, and how different types of rehearsal are necessary for different types of learning. In Part III, Wolfe devotes several chapters to practical classroom applications and brain-compatible teaching strategies. This section shows how to use simulations, projects, problem-based learning, graphic organizers, music, rhyme and rhythm, writing, active engagement, and mnemonics. Each chapter provides examples using brief scenarios from actual classroom practice, from the lower elementary grades to high school. The book also includes a glossary of terms.

    When you hear the word "neuroscience," you expect something abstract and remote, very complex, of little practical value. But this time...it's personal. In a highly anticipated, three-part series airing on the National Geographic Channel in Fall 2011, National Geographic's Brainworks makes YOU the test subject in an array of astonishing challenges and experiments. Your brain will be stimulated, fooled, and ultimately amazed, as scientists and other experts show you how this three-pound blob of gray matter effectively makes you, you. The television program brings together a crack team of scientists and researchers from a wide range of fields, including neurology, psychology, and opthamology. Awareness expert Dan Simons and memory expert Elizabeth Loftus are just two of the notables who lend their considerable brainpower to this unprecedented project. The program also draws on the know-how of those who traffic in brain tricks—illusionists such as David Copperfield and Apollo Robbins and artists such as color expert Beau Lotto—to bring each mind-bending illusion to life. The captivating companion book further messes with your head through the visual illusions discovered and perfected by masters of fine art as well as through deceptively simple illustrations that are finely crafted by psychologists to highlight the way we take in and process the world around us. In three sections—"Seeing," "Thinking," and "Being"—you'll see for yourself why these visual illusions and experiments hoodwink the brain. You'll find out how the structure of the eye influences what you see. And you'll think of events that may not have actually happened, in order to learn how the mind can create a false memory. Rather than simply displaying a collection of puzzlers or visual illusions, each chapter guides you through a series of perceptual and thought experiments firsthand and then walks you through your brain's reaction in clear, user-friendly language—providing every reader with a compelling personal interest in finding out why his or her mind acts the way it does. Smart, exciting, and deeply engaging, Brainworks pulls you in, manipulates your mind, and leaves you with a better understanding—as well as a richer appreciation—of the mental marvels that we take for granted.

    If you have problems with addictive behavior, this self-help guide offers a range of exercises and step-by-step techniques to help you come to terms with the destructive aspects of your lifestyle. Learn how to break out of the dysfunctional cycle of self-defeating thoughts and behavior that addictive behaviors can cause. Angry Heart has practical, clinically sound strategies are supported by the poignant personal experiences of other individuals who have struggled with these problems.

    In Yoga Nidra you enter a state of non-doing in which transformation happens from beyond the mind rather than through the mind. In this highly regenerative meditative state you can restore and rejuvenate your body, heal and recover from illness and re-wire your brain for greater mental and emotional balance and resiliency. This comprehensive guidebook explores the core of Yogic philosophy and modern applications of Yoga Nidra backed by scientific research - affirming what Yogis have known for thousands of years. You will receive instruction on the practice of Yoga Nidra and the use of intention. You will discover how unconscious thinking patterns and resulting biochemical states contribute to ill health, stress, insomnia, depression, anxiety, bad habits, trauma and addictions and most importantly, how to neutralize them with the Six Tools of Yoga Nidra.