In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

    Intuition and computational abilities are stressed. Original material on DE and multiple integrals has been expanded.

    In the fifth edition of this renowned advanced grammar textbook, the new author Dallin D. Oaks of Brigham Young University has preserved Stageberg's clear and concise linguistic approach to grammar instruction while updating the text for the 1990s advanced grammar student. Updated chapter material includes revised examples of an exercises for the material studied and the use of tree diagrams. In addition, the fifth edition emphasizes the significance of English grammar in speech and composition in two new chapters: Usage and Language Variation: Historical, Regional, and Social. Two new appendices--A Basic Introduction to Tree Diagramming and An Introduction to Transformational Grammar--provide further instruction regarding the use of tree diagrams and an overview of Transformational Generative-Grammar. As in previous editions, AN INTRODUCTION TO ENGLISH GRAMMAR, Fifth Edition, provides a linguistic approach to grammar instruction that can be used to teach both advanced grammar and composition as well as non-major introductory linguistics courses.

    

    

    

    This book will be helpful for students who want to prepare within a short time, covering the whole syllabus and all compilations at one place.

    

    Details from cell structure and genetics, to immunology and pathogenicity, to taxonomy and phylogeny are covered. Also, based on recent taxonomic advances in RNA analysis, a new organization also makes this the first text to be divided by the three cell domains--Bacteria, Archaea, and Eukaryotes.

    

    Building on their experience as professional systems analysts and award-winning teachers, authors Dennis, Wixom, and Roth capture the experience of developing and analyzing systems in a way that students can understand and apply.With Systems Analysis and Design, 4th edition , students will leave the course with experience that is a rich foundation for further work as a systems analyst.

    Comprehensive coverage includes traditional analog systems, as well as modern digital techniques. Extensive discussion of today's modern wireless systems- including cellular, radio, paging systems, and wireless data networks- is also included. In addition, sections on data communication and the internet, high-definition television, and fiber optics have been updated in this edition to enable readers to keep pace with the latest technological advancements. A block-diagram approach is emphasized throughout the book, with circuits included when helpful to lead readers to an understanding of fundamental principles. Instructive, step-by-step examples using MultiSIM, in addition to those that use actual equipment and current manufacturer's specifications, are also included. Knowledge of basic algebra and trigonometry is assumed, yet no calculus is required.

    Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy.Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy.Research people are criticized for generating more confusion than clarity. They will not be happy.Some big companies are criticized for their ill-fated marketing programs or lack of proper strategy. They will not be happy.Wall Street is criticized for putting too much emphasis on growth that is unnecessary and can be destructive to a brand. They will just ignore this criticism and continue trying to make as much money as they can.But this is a book not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors -- in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense.

    

    discuss about research