That's the power of a hook. And, it just worked on you. A book hook is a statement or question designed to generate immediate curiosity and entice readers to want more. Why is a hook important? Language is the power of the book sale. As an author, you don’t sell books to machines. You sell books to human beings. A book hook uses powerful language that naturally piques a person’s interest. Book marketing expert, Rob Eagar, has coached over 450 authors and worked with several New York Times bestsellers. In this concise guide, he skillfully explains: • How to create a book hook • The difference between fiction and non-fiction hooks • Where to use a book hook to maximize sales Mastering Book Hooks for Authors will teach you how to create attention-grabbing language for your book, regardless of the genre. Capture more reader interest for free by using the power of a hook. Also includes free access to “The Ultimate Book Marketing Plan Template for Authors” by Rob Eagar that takes the guesswork out of launching your new book.

    This work serves as an introduction to basic composition skills through systematic integration of paragraph organization, rhetoric, grammar, sentence structure and the writing process.

    He successfully led the country through its greatest internal crisis, the American Civil War, preserved the Union, and ended slavery. He issued his Emancipation Proclamation in 1863, and promoted the passage of the Thirteenth Amendment to the United States Constitution, abolishing slavery.This Special Congressional Collectors Edition contains Volume One of the Selected Papers and Writings of Mr. Lincoln, carefully selected from the Lincoln Archives by historian Rutger M. Lamont, a recognized expert in Civil War history and a respected Lincoln scholar. It includes The Gettysburg Address and the Emancipation Proclamation, two of the most significant historical documents by Lincoln, and a cornerstone of our nation's independence. It also contains an Introduction by Theodore Roosevelt, with 'The Essay on Lincoln' by Carl Schurz and 'The Address on Lincoln' by Joseph Choate. This book provides the reader with a rare glimpse into the intellect, humor and wit that made Abraham Lincoln one of the most important political figures not only in American History, but a man for and of the world at large and an icon for the ages."This book is quintessential Lincoln, capturing the essence of one of our greatest historical leaders" - The Congressional Record "This is the definative collection of Lincoln's writings. Rutger M. Lamont's Special Collectors Edition should stand the test of time and is a monumental achievement." - Washington Post "Easy to read and highly thought provoking." - U.S. News and World Report

    You need a System. Step-By-Step - Amazon's Paperback and E-Book Publishing Systems Explained In CreateSpace and Kindle Self-Publishing Masterclass, top-selling independent author Rick Smith demonstrates a logical, step-by-step system which new Authors can use to succeed. This book will fast-track you through the Jungle! Writing, Publishing, and Marketing Your Books Here you'll find the truth about what to write and how to get it finished. You'll learn the 16 Golden Rules for Successful Amazon Authors. You'll be shown the important things that must be done correctly, and the other stuff which just slows you down. Why you should publish both Paperback and Kindle formats Why you should always do Createspace first What are the best software tools for organisation, creativity, and productivity How to create or source amazing low-cost Covers that drive your sales How to build world-class Sales Pages on Amazon's storefront, with no technical skills required In fact, everything you'll need to take your book to market. Marketing 101 for New Independent Authors You’ll also discover the right moves to achieve commercial success for your book; Where to find your first willing customers who'll kick-off your sales The importance of Reviews and how to get genuine customers to write them Using the right Keyword tactics to get your book onto Page 1 in Amazon's Category Search How to price, track, and promote your book, and when to write the next one Brand New Chapters on Kindle Unlimited, Countdown Deals, and Pre-Order, the powerful new Amazon Marketing Programs As you follow these step-by-step instructions you'll quickly learn everything you need to know in order to start a new career as an Independent Self-Published Author. Along the way, you'll acquire a few Secret Weapons that could propel your book to it's Category's Top-Row, where every author wants to be and every potential buyer can see you. Publishing your first book is the ride of your life; get it right first time!Rick Smith is an independent Author and Publisher on Amazon, with multiple Top-Ten books in their categories, and numerous Best Seller badges. Click on “Look Inside” to Find Out Much More!

    Bernie Schein was his best friend from the time they met in a high-school pickup basketball game in Beaufort, South Carolina, until Conroy’s death in 2016. Both were popular athletes but also outsiders as a Jew and a Catholic military brat in the small-town Bible-Belt South, and they bonded. Wise ass and smart aleck, loudmouths both, they shared an ebullient sense of humor and romanticism, were mesmerized by the highbrow and reveled in the low, and would sacrifice entire evenings and afternoons to endless conversation. As young teachers in the Beaufort area and later in Atlanta, they were activists in the civil rights struggle and against institutional racism and bigotry. Bernie knew intimately the private family story of the Conroys and his friend’s difficult relationship with his Marine Corps colonel father that Pat would draw on repeatedly in his fiction. A love letter and homage, and a way to share the Pat he knew, this book collects Bernie’s cherished memories about the gregarious, welcoming, larger-than-life man who remained his best friend, even during the years they didn’t speak. It offers a trove of insights and anecdotes that will be treasured by Pat Conroy’s many devoted fans.

    Take a peek into an effective workshop-based classroom and discover how you can enhance adolescents' technical and creative abilities in reading, writing, and thinking.

    No, membership is not dead, argues author Sarah Sladek. But associations do need to change their thinking and their models. In The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century, Sladek offers practical, proven ways that associations can respond to changes affecting participation such as the generational shifts in the workforce, social changes, and technology-eased access to content and community.The End of Membership As We Know It explains:How niche the new competitive advantage is Why organizational culture has an enormous impact on recruitment and retention What emerging member-prospects value and want Why and how to focus on member ROI instead of program ROI How to craft and deliver compelling benefits rather than features How to extend your reach Which emerging models are taking root and showing promise Providing numerous real-world examples along with specific guidance, The End of Membership As We Know It is a must-have guide for moving your membership model into the future.

    At a time when the arbiters of American culture were obsessing over organic kale, cold-pressed juice, and SoulCycle, the man who stood second in line to the presidency was unapologetically smoking Camels, quaffing a glass of red, and hitting the golf course whenever he could.There could hardly have been a more diametrically opposed figure to represent the opposition party in President Barack Obama's Washington. But when Boehner announced his resignation, President Obama called to tell the outgoing Speaker that he'd miss him. Mr. President, Boehner replied, yes you will. He thought of himself as a regular guy with a big job, and he enjoyed it.In addition to his own stories of life in the swamp city and of his comeback after getting knocked off the leadership ladder, Boehner offers his impressions of leaders he's met and what made them successes or failures, from Ford and Reagan to Obama, Trump, and Biden. He shares his views on how the Republican Party has become unrecognizable today; the advice--some harsh, some fatherly--he dished out to members of his own party, the opposition, the media, and others; and his often acid-tongued comments about his former colleagues. And of course he talks about golfing with five presidents.Through Speaker Boehner's honest and self-aware reflections, you'll be reminded of a time when the adults were firmly in charge.

    . . frequently and across the grades! The biggest issue? Most of our grades 4-12 students continue to make the same old errors year after year. Grammar Keepers to the rescue, with 101 lessons that help students internalize the conventions of correctness once and for all. Bernabei’s key ingredients include Daily journal writing to increase practice and provide an authentic context Minilessons and Interactive Dialogues that model how to make grammatical choices A “Keepers 101” sheet to track teaching and “Parts of Speech Sheet” for student reference

    Info-marketers gather information and sell it in convenient forms to people who need it. The topics include everything imaginable from better sex, to teaching parrots to talk, to gardening, to investing in real estate, to running businesses. In addition to an easy 9-step process for you to create your own info-business, this book profiles 29 info-marketers, reveals their businesses strategies, marketing materials and business documents so you can have the tools you need to duplicate their success.How a Real Estate Millionaire Gets His Customers to Do the Selling for Him ..... Page 159How One Ex-Salesman, Ex-Law Enforcement Officer, Ex-Company Owner Turned Surplus Junk Into a Million-Dollar Info-business ..... Page 28A High School Kid Built a Business and Earned More Than His College Professors ..... Page 32A Direct Sales Process That Turned Into an Info-Business ..... Page 35The 40 Ways to Make Money With Information Products ..... Page 41The Quick Way to Determine the Selling Price of Information Products .... Page 43How Simple Changes Multiplied a Product's Sales Price 4Times .... Page 51How a Professional Speaker Got Off the Road and Built a Million-Dollar Business She Could Run From Her Home Office .... Page 53Blinded and Handicapped by Multiple Sclerosis, One Info-Marketer Used His Disability to Build a Successful Info-Business .... Page 59What a Successful Veterinarian Did to Get Veterinarians From Around the World to Buy His Marketing Strategies .... Page 62How an Info-Marketer From a Small Town in Kansas (population 565) Built an International Business .... Page 72Someone Who Teaches Men How to Get Women to Approach Them for Dates .... Page 76An Australian Built a Business Teaching Salons How to Book More Appointments, and He's Never Owned a Salon Before .... Page 81How an Info-Marketer Used His Products to Create a Professional Speaking Business Earning Him $10,000.00 per Gig .... Page 89How a Mom From New York Built a Business From Her Home That Kept Bill Collectors Away and Gave Her Family the Extra Money for a Great Lifestyle .... Page 101What an Info-Marketer Did With No Knowledge and No Customers to Build a Million-Dollar Business Within a Year .... Page 149What to Say to Get Customers to Believe That You Really Do Offer High Quality Products .... Page 121Information Marketing is responsive to and fueled by the ever-increasing pressure on peoples' time. Businesspeople and consumers alike need information provided to them in convenient forms, and in some cases, need an extension of it; methods and strategies that might merely have been taught to them 10 years ago are now done for them. The Information Industry encompasses products like traditional books, audio programs, videos or DVD's that you might buy in a store, from a catalog, or online; magazines, newsletters, e-books, membership websites, teleseminars and webinars, telecoaching programs, and seminars and conferences; and combinations thereof. Much of this business is conducted by lone wolf, small, quiet operators, many with home-based businesses, most with zero to no more than a few employees, most working only part-time hours and most netting 7-figure profits.

    What's more, training a copywriter to write good copy was just as slow... often taking two to four years and generating lots of hurt feelings.Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism) eliminates both of these problems. It is far and away the best -- and fastest -- way to improve copy... and cut a copywriter's learning curve in half.In this book, direct-marketing expert Michael Masterson and master copywriter Mike Palmer reveal their methodical, step-by-step process for turning "B-level" copy into control beating "A-level" copy in just 24 hours.This is the exact process that was directly responsible for helping one company boost its revenues into the $300-million-a-year range (while creating six-figure incomes for many of its copywriters).Needless to say, Copy Logic! works.Simply follow Masterson and Palmer's clearly outlined steps and detailed examples, and you can't help bu come out with significantly stronger copy.Whether you're a business owner, marketing director, copy chief, or copywriter, Copy Logic! will help you produce bigger winners, more often.

    'Writers take what we learn of human nature and, fuelled by our longings for other existences and other times, forge new identities that can be as real as she is, sitting with her dog on the weathered step of the old house, stories that move us to tears or laughter.' Merle Carbury, an author in her own right, also teaches Creative Writing. Amid the tension of the final semester of the year, her many and varied students prepare to submit their manuscripts. As Merle mentors their assorted ambitions, observes the romantic entanglements of her colleague, worries about her husband and is intrigued by their mysterious German lodger, she both imparts and embodies how to write a novel. Written by a prize-winning author, who is also an experienced teacher, the overarching intelligence, compassion and wicked humour in this inventive book make it a joy to read.

    Writing fiction is a similar process. Sometimes it might take a while before the story gets some balance and moves forward. Sometimes the story takes off as if motor-driven, then crashes into something not foreseen or expected. Learning to be a writer is all about finding your legs, and doing your best to convince onlookers that you know what you're doing and where you're going.In Pep Talks, Warnings & Screeds, acclaimed Southern story writer and novelist George Singleton serves up everything you ever need to know to become a real writer (meaning one who actually writes), in bite-sized aphorisms. It's Nietzsche's Beyond Good & Evil meets Anne Lamott's Bird by Bird. It's cough syrup that tastes like chocolate cake. In other words, don't expect to get better unless you get a good dose of it, maybe two.Accompanied by more than fifty original full-color illustrations by novelist Daniel Wallace, these laugh-out-loud funny, candid, and surprisingly useful lessons will help you find your own writerly balance so you can continue to move forward.

     Those that have just set up their first blog and are now struggling with the next steps and where to go from here. It was written in response to feedback I received from my first book, which teaches the technical set up to complete beginners. I noticed patterns of what people were struggling with - often just even deciding what topic to focus on - and how blogging works in general. This book will take you by the hand and guide you through the next steps - the solid, basic techniques that every successful blogger started with. If you are looking for advanced techniques, this book will not be for you! - It is meant for Beginners. There is no magic pill to suddenly attract thousands of followers - although there are a few techniques that can speed things up and we will cover them. Another area that is often underestimated is learning the WRITING STYLE OF BLOGGING, including how to format your posts. This book goes into detail and provides resources for further training as that is obviously not something you will learn overnight. We will also look at the characteristics of Viral blog posts, but - once again - don't expect a magic pill! Blogging is hard work and becoming a good blogger - a good blog writer - takes training and time, even if you are already experienced in writing. People read blogs differently than books and unless you adjust to that, you will have a hard time attracting an audience - no matter how experienced a writer you are. Finally, we wil go over the basic monetization strategies that are available to bloggers. If you are new to blogging and are willing to put in the necessary work - and do so consistently - this book will give you a good basic start and take out much of the confusion new bloggers face. Of course, blogging also involves the powerful marketing techniques of SEO and Social Media and they are discussed in depth in part 3 and 4 of this series. I have personally found Kindle Publishing to be another great way to grow a blog following quickly - faster than any other technique actually - and so it is included as part 5 of this series. Once again - if you are looking for advanced techniques, this book will not be for you - it is specifically aimed at beginners who have just started their first blog. __________________________________________ STEP-BY-STEP: A Proven, Easy-to-Follow System for Taking your Blog form Zero to Successful You have started your blog, but don't know what to do next? You wonder how to attract readers and subscribers - and how to set up your blog for optimal conversion. You would also like to earn some money with your blog and promote your services and products. This book will teach you how to start a cool blog the smart way - no prior experience is necessary - and you might even have fun along the way…. Building a Foundation for Success This is what we'll cover: YOUR FREE GIFT - How to pick a Marketable Name for your Blog CHAPTER 1 - Finding a Blog Topic that People Actually Want to Read...

    Full of nitty gritty how-to's for getting nearly free publicity, Carolyn Howard-Johnson shares her professional experience as well as practical tips gleaned from the successes of her own book campaigns. Carolyn Howard-Johnson is award-winning author of both fiction and nonfiction and former publicist for a New York PR firm and a marketing instructor for UCLA's Writers' Program. THE FRUGAL BOOK PROMOTER tells authors how to do what their publishers can't or won't and why authors can do their own promotion better than a PR professional.