Why We Make Things and Why It Matters: The Education of a Craftsman


Peter Korn - 2013
    This is not a "how-to" book in any sense. Korn wants to get at the why of craft, in particular, and at the satisfactions of creative work, in general to understand their essential nature. How does the making of objects both reflect and refine our own identities? What is it about craft and creative work that makes them so rewarding? What is the nature of those rewards? How do the products of creative work inform society?

Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy


Cathy O'Neil - 2016
    Increasingly, the decisions that affect our lives--where we go to school, whether we can get a job or a loan, how much we pay for health insurance--are being made not by humans, but by machines. In theory, this should lead to greater fairness: Everyone is judged according to the same rules.But as mathematician and data scientist Cathy O'Neil reveals, the mathematical models being used today are unregulated and uncontestable, even when they're wrong. Most troubling, they reinforce discrimination--propping up the lucky, punishing the downtrodden, and undermining our democracy in the process.

Microtrends: The Small Forces Behind Tomorrow's Big Changes


Mark J. Penn - 2007
    One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") was crucial in re-electing President Clinton. With years of experience as one of world's most highly regarded pollsters, Mark Penn identifies the new microtrends sweeping the world: *Single women by choice: More often than ever before, they aren't waiting for Mr. Right. They are raising children by themselves and buying their own homes.*Splitters: A growing number of middle-class residents are shuttling between two homes, creating new communities and dynamics in the real estate market.*Sun Haters: Environmentalists, skin cancer survivors, and parents concerned about the impact the sun is having on our health.*Philo-semites: A growing number of people want to date Jewish men and women.*Classical Music Dads: Older men who are fathers in their 40's and 50's and taking on a larger role in the nurturing of their children and becoming an important factor in consumer culture for kids. Penn highlights everything from religion to politics, from leisure pursuits to relationships. MICROTRENDS will take the reader deep into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through engaging analysis.

Business Research Methods [with CD]


Donald R. Cooper - 2005
    Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to understand business research topics and functions.

The Cartoon Introduction to Statistics


Grady Klein - 2013
    Employing an irresistible cast of dragon-riding Vikings, lizard-throwing giants, and feuding aliens, the renowned illustrator Grady Klein and the award-winning statistician Alan Dabney teach you how to collect reliable data, make confident statements based on limited information, and judge the usefulness of polls and the other numbers that you're bombarded with every day. If you want to go beyond the basics, they've created the ultimate resource: "The Math Cave," where they reveal the more advanced formulas and concepts.Timely, authoritative, and hilarious, The Cartoon Introduction to Statistics is an essential guide for anyone who wants to better navigate our data-driven world.

The QurAn & Bible : In The Light Of Science


Zakir Naik - 2001
    Zakir Naik's rejoinder to Dr. William Campbell in dispelling many misconceptions about Islam in relation to established science. As well as acquainting the people with the present Bible, which is not, in fact, the Injeel which the Muslims believe as the sacred book descended upon Jesus Christ.

Personality Theories


Barbara Engler - 1979
    Each chapter focuses on one theory or group of theories, providing brief biographies that shed light on how the theories were formed.

The Presentation of Self in Everyday Life


Erving Goffman - 1959
    This book explores the realm of human behavior in social situations and the way that we appear to others. Dr. Goffman uses the metaphor of theatrical performance as a framework. Each person in everyday social intercourse presents himself and his activity to others, attempts to guide and control the impressions they form of him, and employs certain techniques in order to sustain his performance, just as an actor presents a character to an audience. The discussions of these social techniques offered here are based upon detailed research and observation of social customs in many regions.

The Hot Hand: The Mystery and Science of Streaks


Ben Cohen - 2020
    After all, a substantial number of decisions that we make in our everyday lives are quietly rooted in this one question: If something happened before, will it happen again? Is there such a thing as being in the zone? Can someone have a “hot hand”? Or is it simply a case of seeing patterns in randomness? Or, if streaks are possible, where can they be found?In The Hot Hand, Wall Street Journal reporter Ben Cohen offers an unfailingly entertaining and provocative investigation into these questions. He begins with how a $35,000 fine and a wild night in New York revived a debate about the existence of streaks that was several generations in the making. We learn how the ability to recognize and then bet against streaks turned a business school dropout named David Booth into a billionaire, and how the subconscious nature of streak-related bias can make the difference between life and death for asylum seekers. We see how previously unrecognized streaks hidden amidst archival data helped solve one of the most haunting mysteries of the twentieth century, the disappearance of Raoul Wallenberg. Cohen also exposes how streak-related incentives can be manipulated, from the five-syllable word that helped break arcade profit records to an arc of black paint that allowed Stephen Curry to transform from future junior high coach into the greatest three-point shooter in NBA history. Crucially, Cohen also explores why false recognition of nonexistent streaks can have cataclysmic results, particularly if you are a sugar beet farmer or the sort of gambler who likes to switch to black on the ninth spin of the roulette wheel.A brilliant investigation into when streaks exist and how they can be taken advantage of, The Hot Hand is essential reading for anyone who thinks they’ve got a shot.

The Last Self-Help Book You'll Ever Need: Repress Your Anger, Think Negatively, Be a Good Blamer, and Throttle Your Inner Child


Paul Pearsall - 2005
    Though everyone from talk show hosts to politicians mouths these platitudes, and self-help bibles are a dime a dozen, their advice simply hasn't't helped us live happier or more satisfying lives. Pearsall cites scientific evidence to challenge what he calls the McMorals of self-potentialism: the unsubstantiated prescriptions, programs, guarantees, and gurus that define our pursuit of The Good Life. His message is timely: we're fed up with truisms masquerading as truth, and hungry for self-help that really helps. Filled with groundbreaking research and inspiring true stories from Dr. Pearsall's clinical practice, The Last Self-Help Book You'll Ever Need offers a powerful antidote to the mindless mental languishing that characterizes so much of modern life. The solution is not just to "get tough and suck it up." Instead, Pearsall offers powerful if counterintuitive strategies. By abandoning the mandate to "stay hopeful," for example, we can begin to savor today rather than focus desperately on tomorrow. By allowing ourselves the natural process of grieving instead of relentlessly treating grief as a disease, we can recover from tragedy. With Pearsall's lively and informative roadmap to psychological health, we can say "goodbye" to our inner child and "hello" to a better life.

A Bright Red Scream: Self-Mutilation and the Language of Pain


Marilee Strong - 1998
    Yet estimates are that upwards of eight million Americans are chronic self-injurers. They are people who use knives, razor blades, or broken glass to cut themselves. Their numbers include the actor Johnny Depp, Girl Interrupted author Susanna Kaysen, and the late Princess Diana.Mistakenly viewed as suicide attempts or senseless masochism--even by many health professionals--"cutting" is actually a complex means of coping with emotional pain. Marilee Strong explores this hidden epidemic through case studies, startling new research from psychologists, trauma experts, and neuroscientists, and the heartbreaking insights of cutters themselves--who range from troubled teenagers to middle-age professionals to grandparents. Strong explains what factors lead to self-mutilation, why cutting helps people manage overwhelming fear and anxiety, and how cutters can heal both their internal and external wounds and break the self-destructive cycle. A Bright Red Scream is a groundbreaking, essential resource for victims of self-mutilation, their families, teachers, doctors, and therapists.

The Psychedelic Experience: A Manual Based on the Tibetan Book of the Dead


Timothy Leary - 1964
    The authors also make an important contribution to the interpretation of The Tibetan Book of the Dead. They show that it is concerned not with the dead, but with the living. The last section of the manual provides instructions for an actual psychedelic session, under adequate safeguards.The authors were engaged in a program of experiments with LSD and other psychedelic drugs at Harvard University until sensational national publicity unfairly concentrating on student interest in the drugs, led to the suspension of the experiments. Since then, the authors have continued their work without academic auspices.

Introducing Jung: A Graphic Guide


Maggie Hyde - 1992
    This updated edition of Introducing Jung brilliantly explains the theories that underpin Jung’s work, delves into the controversies that led him to break away from Freud and describes his near psychotic breakdown, from which he emerged with radical new insights into the nature of the unconscious mind – and which were published for the first time in 2009 in The Red Book. Step by step, Maggie Hyde demonstrates how it was entirely logical for him to explore the psychology of religion, alchemy, astrology, the I Ching and other phenomena rejected by science in his investigation of his patients’ dreams, fantasies and psychic disturbances.

Ask the Narcissist: The Answers to Your Questions


H.G. Tudor - 2016
    The narcissist provides the direct and no-nonsense explanations and answers to the questions which matter most to you. The narcissist manages to keep a hook in you by leaving you with unanswered questions. These questions prevent you from gaining understanding, make you susceptible to the pull of the narcissist in the future and cause you untold anguish and anxiety. Not any more. A range of incisive questions covering the narcissistic spectrum of behaviours have been posed by those who have been on the receiving end of narcissistic behaviour. Real questions posed by those who know exactly what it is like to be held in the grasp of the narcissist. Real answers provided by the narcissist himself which will provide understanding, enlightenment and freedom.

Twelve Steps and Twelve Traditions


Alcoholics Anonymous - 1952
    members and groups around the world. Bill W.'s 24 essays on the Steps and the Traditions discuss the principles by which A.A. members recover and by which the fellowship functions. The basic text clarifies the Steps which constitute the A.A. way of life and the Traditions, by which A.A. maintains its unity.