“Forget everything you think you know about genes, talent, and intelligence,” he writes. “In recent years, a mountain of scientific evidence has emerged suggesting a completely new paradigm: not talent scarcity, but latent talent abundance.” Integrating cutting-edge research from a wide swath of disciplines—cognitive science, genetics, biology, child development—Shenk offers a highly optimistic new view of human potential. The problem isn't our inadequate genetic assets, but our inability, so far, to tap into what we already have. IQ testing and widespread acceptance of “innate” abilities have created an unnecessarily pessimistic view of humanity—and fostered much misdirected public policy, especially in education. The truth is much more exciting. Genes are not a “blueprint” that bless some with greatness and doom most of us to mediocrity or worse. Rather our individual destinies are a product of the complex interplay between genes and outside stimuli-a dynamic that we, as people and as parents, can influence. This is a revolutionary and optimistic message. We are not prisoners of our DNA. We all have the potential for greatness.

    Why has social science failed in attempts to emulate natural science and produce normal theory? Bent Flyvbjerg argues that the strength of social science is in its rich, reflexive analysis of values and power, essential to the social and economic development of any society. Richly informed, powerfully argued, and clearly written, this book provides essential reading for all those in the social and behavioral sciences.

    Our biologists had taken a mechanistic view of life. From a biology textbook quoted by Capra, "One of the acid tests of understanding an object is the ability to put it together from its component parts. " (Capra p. 102) An approach that ironically is quite opposed to the study of life. We've now realized that the mapping of the human genome has yielded many beautiful computer models but little else. The biomedical model which concentrates on the mechanisms of smaller and smaller fragments of the body has yielded an approach that views disease as, "the malfunctioning of biological organisms which are studied from the point of view of cellular and molecular biology; the doctor's role is to intervene, either physically or chemically, to correct the malfunctioning of a specific mechanism." (p.123) The ingestion of many chemicals and execution of complicated surgeries has resulted in ever rising health care costs, and while saving many lives has primarily served as an excuse for lifestyles that run counter to human nature. "We prefer to talk about our children's hyperactivity or learning disability rather than examine the inadequacy of our schools; we prefer to be told that we suffer from hypertension rather than change our over-competitive business world; we accept ever increasing rates of cancer rather than investigate how the chemical industry poisons our food to increase its profits." (p.163)

    In Shapeshifters, physician and writer Gavin Francis considers the inevitable changes all of our bodies undergo -- such as birth, puberty, and death, but also laughter, sleeping, and healing-and those that only some of our bodies will: like getting a tattoo, experiencing psychosis, suffering anorexia, being pregnant, or undergoing a gender transition. In Francis's hands, each event becomes an opportunity to explore the meaning of identity and the natures-biological, psychological, and philosophical-of our selves. True to its own subject, Shapeshifters combines Francis's lyrical imagination and deep knowledge of medicine and the humanities for a life-altering read.

    He answers an ad in a local newspaper from a teacher looking for serious pupils, only to find himself alone in an abandoned office with a full-grown gorilla who is nibbling delicately on a slender branch. "You are the teacher?" he asks incredulously. "I am the teacher," the gorilla replies. Ishmael is a creature of immense wisdom and he has a story to tell, one that no other human being has ever heard. It is a story that extends backward and forward over the lifespan of the earth from the birth of time to a future there is still time save. Like all great teachers, Ishmael refuses to make the lesson easy; he demands the final illumination to come from within ourselves. Is it man's destiny to rule the world? Or is it a higher destiny possible for him-- one more wonderful than he has ever imagined?

    Because of that, we can fundamentally change the way our brains work--for the better. Sort Your Brain Out shows you how to re-wire your brain to be more creative, make better decisions, improve your mood and memory, manage stress, and stave off senility. The book explains how the brain works and what you can do every day to subtly alter your behaviours, beliefs, and motivations to create positive change in your life and health.Presents tools and exercises for maximizing your brain power Written by brain scientist and television personality Dr. Jack Lewis and motivational speaker Adrian Webster Includes brain-powered self-help advice that will improve your mood, help you deal with stress, and be better and smarter at work or in your everyday life In Sort Your Brain Out, you'll discover how to shape and control the most adaptable organ in your body to think more creatively, keep your memory sharp, and live a better life on a daily basis.

    Never again will you think about thinking the same way.Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant - in the blink of an eye - that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work - in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others? In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing" - filtering the very few factors that matter from an overwhelming number of variables.

    Armed with surprising data and endlessly fascinating examples, Adam Alter addresses the subtle but substantial ways in which outside forces influence us--such as color’s influence on mood, our bias in favor of names with which we identify, and how sunny days can induce optimism as well as aggression. Drunk Tank Pink proves that the truth behind our feelings and actions goes much deeper than the choices we take for granted every day.

    It started the revolution in patients working with their doctors and using humor to boost their bodies' capacity for healing. When Norman Cousins was diagnosed with a crippling and irreversible disease, he forged an unusual collaboration with his physician, and together they were able to beat the odds. The doctor's genius was in helping his patient to use his own powers: laughter, courage, and tenacity. The patient's talent was in mobilizing his body's own natural resources, proving what an effective healing tool the mind can be. This remarkable story of the triumph of the human spirit is truly inspirational reading.

    Psychologists have documented a litany of cognitive biases- misperceptions of the world-and explained their positive functions. Now, Matthew Hutson shows us that even the most hardcore skeptic indulges in magical thinking all the time-and it's crucial to our survival.Drawing on evolution, cognitive science, and neuroscience, Hutson shows us that magical thinking has been so useful to us that it's hardwired into our brains. It encourages us to think that we actually have free will. It helps make us believe that we have an underlying purpose in the world. It can even protect us from the paralyzing awareness of our own mortality. In other words, magical thinking is a completely irrational way of making our lives make rational sense.With wonderfully entertaining stories, personal reflections, and sharp observations, Hutson reveals our deepest fears and longings. He also assures us that it is no accident his surname contains so many of the same letters as this imprint.

    In this groundbreaking analysis, over thirty of the most popular treatments—acupuncture, homeopathy, aromatherapy, reflexology, chiropractic, and herbal medicines—are examined for their benefits and potential dangers. Questions answered include: What works and what doesn't? What are the secrets, and what are the lies? Who can you trust, and who is ripping you off? Can science decide what is best, or do the old wives' tales really tap into ancient, superior wisdom?In their scrutiny of alternative and complementary cures, authors Simon Singh and Edzard Ernst also strive to reassert the primacy of the scientific method as a means for determining public health practice and policy.

    It would emerge that, like Vicky, 220 other women who were diagnosed with cervical cancer were not informed that a clinical audit -carried out by the national screen programme CervicalCheck - had revised their earlier, negative smear tests. Their cancers could possibly have been preventable.Since then, Vicky has become women's voice for justice on the issue, and her system-changing activism has made her a household name.In her memoir Overcoming, Vicky shares her remarkable personal story, from a life-threatening accident in early adulthood through to motherhood, a battle with depression, her devastating later discovery that her cancer had returned in shocking circumstances - and the ensuing detective-like scrutiny of events that led the charge for her history-making legal action.An inspiring story of rare resilience and power, Overcoming is an account of how one woman can move mountains - even when she is fighting for her own life - and of finding happiness and strength in the toughest of times.'Calls to mind the work of Emilie Pine, or the memoir by Maggie O'Farrell, I Am, I Am, I Am ... Overcoming is more than the retelling of an extraordinary life. Its pacing and gentleness leaves plenty of room for tears and for reflection' Irish Independent

    Abstract ideas, for the most part, arise via conceptual metaphor-metaphorical ideas projecting from the way we function in the everyday physical world. Where Mathematics Comes From argues that conceptual metaphor plays a central role in mathematical ideas within the cognitive unconscious-from arithmetic and algebra to sets and logic to infinity in all of its forms.

    Louann Brizendine, the founder of the first clinic in the country to study gender differences in brain, behavior, and hormones, turns her attention to the male brain, showing how, through every phase of life, the "male reality" is fundamentally different from the female one. Exploring the latest breakthroughs in male psychology and neurology with her trademark accessibility and candor, she reveals that the male brain:     *is a lean, mean, problem-solving machine. Faced with a personal problem, a man will use his analytical brain structures, not his emotional ones, to find a solution.      *thrives under competition, instinctively plays rough and is obsessed with rank and hierarchy.      *has an area for sexual pursuit that is 2.5 times larger than the female brain, consuming him with sexual fantasies about female body parts.     *experiences such a massive increase in testosterone at puberty that he perceive others' faces to be more aggressive.The Male Brain finally overturns the stereotypes. Impeccably researched and at the cutting edge of scientific knowledge, this is a book that every man, and especially every woman bedeviled by a man, will need to own.Praise for The Female Brain:"Louann Brizendine has done a great favor for every man who wants to understand the puzzling women in his life. A breezy and enlightening guide to women and a must-read for men."—Daniel Goleman, author of Emotional Intelligence

    On the way to showing how the world of our ancient ancestors shaped our modern modular mind, Steven Mithen shares one provocative insight after another as he answers a series of fascinating questions:Were our brains hard-wired in the Pleistocene Era by the needs of hunter-gatherers?When did religious beliefs first emerge?Why were the first paintings made by humankind so technically accomplished and expressive?What can the sexual habits of chimpanzees tell us about the prehistory of the modern mind?This is the first archaeological account to support the new modular concept of the mind. The concept, promulgated by cognitive and evolutionary psychologists, views the mind as a collection of specialized intelligences or "cognitive domains," somewhat like a Swiss army knife with its specialized blades and tools. Arguing that only archaeology can answer many of the key questions raised by the new concept, Mithen delineates a three-phase sequence for the mind's evolution over six million years—from early Homo in Africa to the ice-age Neanderthals to our modern modular minds. The Prehistory of the Mind is an intriguing and challenging explanation of what it means to be human, a bold new theory about the origins and nature of the mind.