Book picks similar to
McQuail′s Mass Communication Theory by Denis McQuail
non-fiction
communication
nonfiction
media-studies
Understanding Second Language Acquisition
Lourdes Ortega - 2007
The field of Second language acquisition (SLA, for short) investigates the human capacity to learn additional languages in late childhood, adolescence, or adulthood, after the first language -in the case of monolinguals- or languages -in the case of bilinguals- have already been acquired. Understanding Second Language Acquisition offers a wide-encompassing survey of this burgeoning field, its accumulated findings and proposed theories, its developed research paradigms, and its pending questions for the future. The book zooms in and out of universal, individual, and social forces, in each case evaluating the research findings that have been generated across diverse naturalistic and formal contexts for second language acquisition. It assumes no background in SLA and provides helpful chapter-by-chapter summaries and suggestions for further reading.Ideal as a textbook for students of applied linguistics, foreign language education, TESOL, and education, it is also recommended for students of linguistics, developmental psycholinguistics, psychology, and cognitive science.
Introduction to Old English
Peter S. Baker - 2003
A pioneering introduction to Old English designed for a new generation of students. Assumes no expertise in other languages or in traditional grammar. Opening chapters and 'Quick Start' sections cover the basics. 'Minitexts' give students practice in reading Old English. Includes two chapters on syntax and three on reading poetry. Anthologises fourteen readings, including 'The Wanderer', 'The Dream of the Rood' and 'Judith'. The accompanying 'Old English Aerobics' website features additional readings and exercises.
SPSS Survival Manual: A Step by Step Guide to Data Analysis Using SPSS for Windows
Julie Pallant - 2001
It helps in the process of choosing the right statistical technique and includes a detailed guide to interpreting SPSS ouput.
Historical Thinking and Other Unnatural Acts: Charting the Future of Teaching the Past
Sam Wineburg - 2001
This book demolishes the conventional notion that there is one true history and one best way to teach it.
The Great Transformation: The Political and Economic Origins of Our Time
Karl Polanyi - 1944
His analysis explains not only the deficiencies of the self-regulating market, but the potentially dire social consequences of untempered market capitalism. New introductory material reveals the renewed importance of Polanyi's seminal analysis in an era of globalization and free trade.
Staying with the Trouble: Making Kin in the Chthulucene
Donna J. Haraway - 2016
Haraway offers provocative new ways to reconfigure our relations to the earth and all its inhabitants. She eschews referring to our current epoch as the Anthropocene, preferring to conceptualize it as what she calls the Chthulucene, as it more aptly and fully describes our epoch as one in which the human and nonhuman are inextricably linked in tentacular practices. The Chthulucene, Haraway explains, requires sym-poiesis, or making-with, rather than auto-poiesis, or self-making. Learning to stay with the trouble of living and dying together on a damaged earth will prove more conducive to the kind of thinking that would provide the means to building more livable futures. Theoretically and methodologically driven by the signifier SF—string figures, science fact, science fiction, speculative feminism, speculative fabulation, so far—Staying with the Trouble further cements Haraway's reputation as one of the most daring and original thinkers of our time.
Age of Propaganda: The Everyday Use and Abuse of Persuasion
Anthony R. Pratkanis - 1991
Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages.Drawing on the history of propaganda as well as on contemporary research in social psychology, Age of Propaganda shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in.This revised and updated edition includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, talk radio, teen suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations.
Colossus: The Rise and Fall of the American Empire
Niall Ferguson - 2004
Despite the conquest of two sovereign states in as many years, despite the presence of more than 750 military installations in two thirds of the world's countries and despite his stated intention to extend the benefits of freedom...to every corner of the world, George W. Bush maintains that America has never been an empire. We don't seek empires, insists Defense Secretary Rumsfeld. We're not imperialistic.Nonsense, says Niall Ferguson. In Colossus he argues that in both military and economic terms America is nothing less than the most powerful empire the world has ever seen. Just like the British Empire a century ago, the United States aspires to globalize free markets, the rule of law, and representative government. In theory it's a good project, says Ferguson. Yet Americans shy away from the long-term commitments of manpower and money that are indispensable if rogue regimes and failed states really are to be changed for the better. Ours, he argues, is an empire with an attention deficit disorder, imposing ever more unrealistic timescales on its overseas interventions. Worse, it's an empire in denial--a hyperpower that simply refuses to admit the scale of its global responsibilities. And the negative consequences will be felt at home as well as abroad. In an alarmingly persuasive final chapter Ferguson warns that this chronic myopia also applies to our domestic responsibilities. When overstretch comes, he warns, it will come from within--and it will reveal that more than just the feet of the American colossus is made of clay.
Introduction to Algorithms
Thomas H. Cormen - 1989
Each chapter is relatively self-contained and can be used as a unit of study. The algorithms are described in English and in a pseudocode designed to be readable by anyone who has done a little programming. The explanations have been kept elementary without sacrificing depth of coverage or mathematical rigor.
Publication Manual of the American Psychological Association(r)
American Psychological Association - 1952
With millions of copies sold, the Publication Manual of the American Psychological Association is the style manual of choice for writers, editors, students, educators, and professionals in psychology, sociology, business, economics, nursing, social work, and justice administration, and other disciplines in which effective communication with words and data is fundamental.In addition to providing clear guidance on grammar, the mechanics of writing, and APA style, the Publication Manual offers an authoritative and easy-to-use reference and citation system and comprehensive coverage of the treatment of numbers, metrication, statistical and mathematical data, tables, and figures for use in writing, reports, or presentations. The new edition has been revised and updated to include:
The latest guidelines and examples for referencing electronic and online sources
New and revised guidelines for submitting papers electronically
Improved guidelines for avoiding plagiarism
Simplified formatting guidelines for writers using up-to-date word-processing software
All new guidelines for presenting case studies
Improved guidelines for the construction of tables
Updates on copyright and permissions issues for writers
New reference examples for audiovisual media and patents
An expanded and improved index for quick and easy access
Writers, scholars, and professionals will also find: New guidelines on how to choose text, tables, or figures to present data Guidelines for writing cover letters for submitting articles for publication, plus a sample letter Expanded guidelines on the retention of raw data New advice on establishing written agreements for the use of shared data New information on the responsibilities of co-authors New and experienced readers alike will find the 5th Edition a complete resource for writing, presenting, or publishing with clarity and persuasiveness.Approximately 400 pages
Cultural Studies and the Study of Popular Culture
John Storey - 1993
The book also provides a map of the development of cultural studies through discussion of its most influential approaches. Organized around a series of case studies, each chapter focuses on a different media form and presents a critical overview of the methodology for the actual study of popular culture. Individual chapters cover topics such as television, fiction, film, newspapers and magazines, popular music, and consumption (fan culture and shopping).For students new to the field, the book provides instantly usable theories and methods; for those more familiar with the procedures and politics of cultural studies, it provides a succinct and accessible overview.This edition has been revised, rewritten, and expanded throughout. The book now includes new sections on television audiences, reception theory, and globalization.
The Lexus and the Olive Tree
Thomas L. Friedman - 1997
Friedman, the Pulitzer Prize-winning foreign affairs columnist for The New York Times, offers an engrossing look at the new international system that is transforming world affairs today. Globalization has replaced the Cold War system with the integration of capital, technology, and information across national borders—uniting Brazilian peasants, Indonesian entrepreneurs, Chinese villagers, and Silicon Valley technocrats in a single global village. You cannot understand the morning news, know where to invest your money, or think about the future unless you understand this new system, which is profoundly influencing virtually every country in the world today. Friedman tells you what this electronic global economy is all about and what it will take to live within it.With vivid stories drawn from his extensive travels, he dramatizes the conflict of “the Lexus and the olive tree”—the tension between the globalization system and the ancient forces of culture, geography, tradition, and community. He also details the powerful backlash that globalization produces among those who feel brutalized by it, and he spells out what we all need to do to keep the Lexus and the olive tree in balance. For this new paperback edition, Friedman has substantially expanded and updated his provocative analysis, making it essential reading for all who care about how the world works now.
In Other Words: A Coursebook on Translation
Mona Baker - 1992
The strategies are identified by an examination of authentic examples of translated texts in a variety of languages. No knowledge of linguistics or foreign languages is assumed. Each chapter begins with an explanation of the key linguistic concepts referred to and ends with a series of practical exercises. By striking a balance between theory and practice, the book provides a sound basis for training professional translators.
Microeconomics and Behavior
Robert H. Frank - 1990
This book features examples that help students develop economic intuition. It also introduces modern topics and focuses on developing a student's capacity to think like an economist.
Pedagogy of the Oppressed
Paulo Freire - 1968
The methodology of the late Paulo Freire has helped to empower countless impoverished and illiterate people throughout the world. Freire's work has taken on especial urgency in the United States and Western Europe, where the creation of a permanent underclass among the underprivileged and minorities in cities and urban centers is increasingly accepted as the norm. With a substantive new introduction on Freire's life and the remarkable impact of this book by writer and Freire confidant and authority Donaldo Macedo, this anniversary edition of Pedagogy of the Oppressed will inspire a new generation of educators, students, and general readers for years to come.