Book picks similar to
The Hardware Startup by Renee DiResta
business
entrepreneurship
business-related
finance
Paul Graham: The Art of Funding a Startup
Andrew Warner - 2011
Thank you for your feedback and patience.From Andrew Warner:I first interviewed Paul Graham after I heard something shocking from Alexis Ohanian, a founder whose company was funded by Graham's Y Combinator. Alexis came to Mixergy to tell the story of how he launched and sold Reddit.If you're a founder, you know the kind of problems that founders have, right? Figuring out what product to create, how to build it, how to get users to try it, etc.Well Alexis didn't seem to have those problems, or at least they weren't as challenging for him as they were for most of the other 600 entrepreneurs I interviewed on Mixergy.Why? Because Paul Graham helped him launch his business.How did Graham make Reddit's launch easier and more successful than other companies' founding? How did he do the same for hundreds of other startups? And, more importantly, what can you learn from his experiences to grow your business?The book you're holding has those answers.Use what you're about to learn to build your successful startup. After you do, I hope you'll let me interview you so other founders can learn from your experience, the way you're about to benefit from Graham's.About Hyperink, the publisher:Hyperink is the easiest way for anyone to publish a beautiful, high-quality book.We work closely with subject matter experts to create each eBook. We cover topics ranging from higher education to job recruiting, from Android apps marketing to barefoot running.If you have interesting knowledge that people are willing to pay for, especially if you've already produced content on the topic, please reach out to us! There's no writing required and it's a unique opportunity to build your own brand and earn royalties.
TOP 101 Growth Hacks: The best growth hacking ideas that you can put into practice right away
Aladdin Happy - 2015
First growth hacks I was compressing into a short form and keeping in a private document. And then the crazy idea hit my head — establish an e-mail subscription service, that sends every day one short growth hack. This is how growthhackingidea.com was born. After 3 weeks there were 1700 subscribers ($0 marketing cost). I was reading, choosing tasty growth hacks, I eager to test and implement. After 3 months there were 17 000 subscribers ($0 marketing cost). People from companies like Microsoft, Salesforce, TechStars, Hubspot, Coca-Cola, Indiegogo, Disney, 500 startups, LinkedIn, Adobe became our subscribers. After reaching this milestone I decided to put the best collected growth hacks into a book + add a portion of exclusive growth hacks, never released on GrowthHackingIdea.com. This book consists of two parts: 1. Introduction, how GrowthHackingIdea.com started (+ bonus growth hacks) 2. A list of TOP 101 growth hacks. Divided into AARRR+ sections: Before Product-Market Fit, Hustling, Copywriting, Acquisition, Activation, Retention, Revenue, Referral: Before product/market fit #1. Hack your mindset with CEO of Pinterest #2. How to get your first customers #3. Are you sure about your product/market fit? Hustling #4. Leveraging dead competitors #5. Get emails of followers of your competitors #6. Tinder`s early days growth hack #7. Become an alternative to your competitors #8. The TechCrunch journalists` emails #9. Find journalists for your startup instantly #10. Pre-heat the journalists #11. Hack the Press #12. Hack Product Hunt #13. How a $2B company gained its initial users Copyrighting #14. A copy that converts #15. 9 cold emailing rules #16. 7 engaging storytelling formulas #17. 7 perfect headline formulas #18. The magic of headlines #19. Hack persuasive copywriting #20. Copywriting tip to quadruple conversions #21. Replace one word to get 90% more clicks Acquisition #22. Parasite SEO (white hat) #23. A real keyword strategy #24. Hidden early stage growth hack of Airbnb #25. Turn LinkedIn contacts into a list of emails #26. I hardly forced myself to share this hack #27. 200K users a month from long tail phrases #28. Boost conversions of your Tweets #29. How to collect emails on Twitter #30. Hack Twitter #31. Creating Pinterest pins that drive results #32. Best growth hack by Laxman Papineni #33. Which ads perform best for your competitors? #34. Piggybacking tweak to earn a ROI #35. Hack ideas for the 2nd largest search engine #36. Hack Facebook ads #37. 5 SEO hacks for the 2nd largest search engine #38. Disrupt the cost of YouTube video marketing Activation #39. Easy to understand tutorials via email #40. Boost your email opt-in rate by 22% #41. Little trick increased conversions by 26% #42. Evernote’s onboarding framework #43. Increase email opt-ins by 70% in 5 minutes #44. Quiz your audience #45. Drawbacks & competition increase conversions #46. Negative social proof for persuasion #47. 10-second trick #48. How I doubled my app downloads #49. How typography affects conversions #50. Save your bounced visitors #51. Turn invisibles into leads #52.
That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea
Marc Randolph - 2019
Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought—leveraging the internet to rent movies—and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning.But Hastings was intrigued, and the pair—with Hastings as the primary investor and Randolph as the CEO—founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts, and determination can change the world—even with an idea that many think will never work.What emerges, though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success?From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.
The Entrepreneur's Blueprint to Massive Success: Create An Exceptional Lifestyle While Doing Business On Your Terms
Peter Voogd - 2015
No B.S. No fluff. No Sugar-coating. Are you driven to succeed so much it hurts? Are you tired of books which promise a sugar-coated tactic to overnight success, only to be left with disappointment? Do you want to live a life on your own terms? Then this book is for you… Do you know what the #1 regret of the dying is? “I wish I’d had the courage to live a life true to myself, not the life others expected of me.” All of us start out with the desire and the potential to live a remarkable life. But along the way something happens… We start to accept mediocrity. But there is a way to live life on your own terms. And entrepreneur Peter Voogd wants to show you how… Peter started his first business when he was 15, and found himself broke, stressed and discouraged by the age of 22. By 23, he made his first 6 figure income, and by 27 his earnings were over 1 million. Through his own experiences and that of helping over 4,000 entrepreneurs with The Game Changers Academy and starting The Young Entrepreneur Lifestyle, Peter has identified the exact strategies young entrepreneurs can use to create a business so they can live a life on their own terms. In this book that is sure to be as big of a hit as 6 Months to 6 Figures, you’ll learn the 30 strategies you need to create the lifestyle of your dreams including: - The tactical tips, experience and mindset it will take to build your ideal lifestyle. - How to handle information overwhelm, and implement what you learn into your life and business for massive results. - How to drop your past and transform your future to see the change you want in your life. - The 6 “musts” to extreme achievement. - How to build a morning routine that’ll start you off energized and hungry to achieve your goals.
"There are two types of people in this world. Those who will do whatever it takes to succeed… and everybody else. Choose wisely."
- Peter Voogd Remember the number one regret of the dying? To have the courage to live a life true to themselves... Well do you have the courage? The courage to stand up and to create an exceptional lifestyle that’s true to who you are? If you do, get this book. Because with that courage, and Peter’s advice, you’re sure to get everything you want out of life. Just think… in 6 months you could be one of the entrepreneurs who isn’t just barely surviving, but thriving. Whichever one you become is up to you. To get free downloadable resources (PDF and audio files) from leading entrepreneurship authority Peter Voogd, visit: TheEntrepreneurBreakthrough.com Tags: lifestyle entrepreneurs, young entrepreneurs, entrepreneurship, financial freedom, success, Peter Voogd, 6 Months to 6 Figures
This is Marketing: You Can't Be Seen Until You Learn To See
Seth Godin - 2018
He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
BULLSH*T FREE GUIDE TO IRON CONDORS
Gavin McMaster - 2013
Or it can be a way to lose your shirt. What determines whether you get rich or go broke can often be a tiny detail here, a missed opportunity there. The margin for error is slim. Heck, it’s non-existent. Fortunes are amassed by experienced options traders who know how to use this strategy THE RIGHT WAY. And financial lives are destroyed by those who don’t. This book will catapult you into that first category. Without all the fluff and B.S. that you don’t need. The Bullsh*t Free Guide to Iron Condors is a TRUE no-nonsense guide to the Iron Condor strategy, written by an experienced trader who lives (or dies) by working it every day. It’s designed as a real-life, step-by-step guide for experienced options traders who want to use this strategy the RIGHT WAY -- which means the CONSISTENTLY PROFITABLE way. In the book you’ll discover: * 6 little-known techniques for adjusting trades that go bad (most experienced traders don’t even know these) * How to create a trading journal and trading log, and why it’s CRUCIAL that you do. (Note: the book includes downloadable examples you can use yourself.) * The 3 ways the world’s top Iron Condor traders manage risk, including detailed examples so you can trade “like the big boys.” * How to save yourself thousands of dollars when entering live trades (this information is closely guarded by many trading “gurus”). * Which option broker is the best for trading Iron Condors. (This is one of the most important decisions you’ll make, so choose wisely.) * How to set up a trading plan that actually works. (We include a sample trading plan to get you started.) * Why weekly options are not as amazing as they sound (and are, in fact, often a HUGE mistake). * How to incorporate volatility into your trading. (You will come to LOVE huge volatility moves after reading this!) * How to eliminate the risk of early assignment. * How to avoid being caught with your pants down on settlement day. (Make this mistake and you can kiss your profits goodbye.)
Entrepreneur 5 pm to 9 am
Kanth Miriyala - 2013
The book has a rich mix of illustrations and anecdotal stories that tells you how you can become an entrepreneur even if you are a student, home-maker or have a full time job and if you are risk-averse.Read this book if you are about to launch your first start-up, or if you’re thinking of doing so.The road-map explained here will:- Tell you how you can realize your dream of being an entrepreneur even if you have a full-time job- Provide you with a widely tested and proven methodology that will dramatically reduce your risk of failure- Help your offering to sell and be profitable before any significant investments are made- Rapidly increase the valuation of your start-up before you take outside funding- Help you create a start-up that YOU would enjoy building — one that’s aligned with your goals in life and leverages your personalstrengths
A Hedge Fund Tale of Reach and Grasp: Or What's a Heaven for
Barton Biggs - 2010
Told through the eyes of a fictional insider, this engaging story provides a detailed look at the hedge fund business in the late 1990s and through the first decade of the twenty-first century.A Tale From the Hedge Fund World chronicles the life of a poor boy who ends up amassing more wealth than he ever thought possible. From studying Wall Street charts while sitting on the sidelines of football practice to realizing how so much money can be made in a short period of time, this book provides a bird's eye view of the inner workings of Wall Street and what it takes to make it there.Puts the word of hedge funds in perspective and reveals the competitive and lucrative nature of this field Other titles by Biggs: Hedgehogging and Wealth, War & WisdomAlso describes the bursting of the mortgage bubble and the great financial crisis that followed No one knows more about the hedge fund world of the past twenty years than Barton Biggs. His new fable offers an entertaining look at this field and those who aspire to excel within it.
Finding & Funding Great Deals: The Hands-on Guide to Acquiring Real Estate In Any Market
Anson Young - 2017
In Finding and Funding Great Deals, seasoned real estate agent and investor Anson Young guides you through his tried and true methods for finding deals in any market. Inside, he outlines his own methods as well as other techniques to help new and seasoned investors alike improve their real estate business. This is not a magic pill that will turn you in to a successful investor overnight; instead this is a practical guide to several approaches to use in each step of your real estate deal finding journey. Hard work required (but not included with the purchase of this book). Inside, you will learn: Inside, you’ll discover: Marketing methods Several analysis techniques Funding approaches How to help others through pain points Negotiation techniques How to build your business so you can do it all over again.
Jack Ma: A Biography of the Alibaba Billionaire
Ryan Gardner - 2017
He is one of China's richest men, as well as one of the wealthiest people in Asia. He has become a global icon in business and entrepreneurship, one of the world's most influential businessmen, and a philanthropist known for expounding his philosophy of business. Ma is one of the world's most powerful people, and has been a global inspirer and role model to many, he also gave numerous lectures, enlightenments and advices throughout his life career.
Free: The Future of a Radical Price
Chris Anderson - 2009
Reveals how to run an online business profitably in spite of the Internet's inherently free culture, disseminating the principles of a ''priceless economy'' in six categories that pertain to advertising, labor exchange, and advanced-version fees.
Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley
Antonio García Martínez - 2016
Infrastructure engineers use a software version of this “chaos monkey” to test online services’ robustness—their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (AirBnB) to television (Netflix) and dating (Tinder). One of Silicon Valley’s most audacious chaos monkeys is Antonio García Martínez.After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team, turning its users’ data into profit for COO Sheryl Sandberg and chairman and CEO Mark “Zuck” Zuckerberg. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, committed lewd acts and brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a sailboat, raced sport cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley wastrel.Now, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization and digital “privacy,” García Martínez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, will we survive?
Basics of Indian Stock Market: Learn Markets From Scratch (Financial Education Book 1)
ANGSHUMAN ADHIKARI - 2018
This book is written in a simple manner for readers to understand the various terminologies and working process of the financial markets. If you are looking to understand and enter the stock markets but don't know from where to start, then this book is for you. The basic concepts are same for Indian and overseas markets so it will help you understanding both. It will help you as a reference guide for investing in stock markets. Specifically it will help you in:- 1. Know basic terms and conditions of the stock market. 2. Know products and services associated with the stock market. 3. Know how to kick start in stock markets. 4. know Do's and Don'ts in Stock Markets. 5. Selecting a broker. 6. How to make your first trade. 7. Additional mental mastering technique that will help you to achieve more on markets as well in life. 8. Insight of a trader/investor who has more than 10+ years of experience in stock markets. 9. Illustrated examples for more clarity on topics.
The Life of an Entrepreneur in 90 Pages: There's an Amazing Story Behind Every Amazing Story (Entrepreneur Education Series)
Patrick Bet-David - 2016
Many people have passion and a burning desire to achieve something more but need direction and assistance focusing their energy. In this book, I have outlined six key points on the path to experience the life of an entrepreneur. These points will become your personal “compass” and will help you point the way to setting a vision that is uniquely yours as you pursue your dreams. You will also get a glimpse into the lives of several very successful entrepreneurs along the way. The key points are: 1. The Truth – Accepting Reality 2. Vision – Looking Forward 3. Commitment – Staying with Your Vision 4. Resiliency – Recovering from Setbacks 5. Validation – Experiencing Confirmation 6. Drifting or Driving – The Challenge! My hope is that this book motivates you to action and you personally discover the satisfaction of the life of an entrepreneur.
Fintech in a Flash: Financial Technology Made Easy
Agustin Rubini - 2017
There are more than 5000 fintech startups operating, and 50 of them have already reached a billion-dollar valuation. The scope of this market goes way beyond online payments. Financial technology promises to change the way we manage our money online, disrupting the landscape of the financial services industry is being disrupted. Understanding its many facets is the key to navigating the complex nuances of this global industry.Fintech in a Flash is your comprehensive guide to the future of banking and insurance. The book aims to break down the key concepts in a way that will help you understand every aspect so that you can take advantage of new technologies. Inside you’ll find an array of hot topics such as online payments, crowdfunding, challenger banks, online insurance, digital lending, big data, and digital commerce. It will make you rethink the way that you manage your money online, and even find new ways of making online payments. Comprehensive, organized, and detailed, this guide is your go-to source for everything you need to confidently navigate the ever-changing scene of this booming industry.If you decide to buy this book now, you'll get:
Easy to understand explanations of the 14 main areas of fintech
The author's view on the future of each of these areas
Insight into the main fintech hubs in the world
Insight into the so called Unicorns, the fintech firms that have made it past a $1 billion valuation
More than 100 upcoming fintech companies to watch
About the Author:
Agustín Rubini is an argentinean-born economist, master in international business, and Director at Banking Innovations. Passionate about building the future of financial services, Agustín spends much of his time speaking and writing on financial technology and advising businesses on innovation and digital transformation. He is a specialist in driving changes in top class banks that want to lead in how customers manage their money online.
Tags:
fintech, financial technology, financial services technology, money online, online payment, online insurance, insurtech, investing online, wealth management online, wealthtech, regtech, cybercrime, digital lending, digital commerce, ecommerce, e-commerce.
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