The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.

    What do you want to learn? Discover the Power of Real Data Mario Triola remains the market-leading statistics author by engaging readers of each edition with an abundance of real data in the examples, applications, and exercises. Statistics is all around us, and Triola helps readers understand how this course will impact their lives beyond the classroom–as consumers, citizens, and professionals. Essentials of Statistics, Fourth Edition is a more economical and streamlined introductory statistics text. Drawn from Triola’s Elementary Statistics, Eleventh Edition, this text provides the same student-friendly approach with material presented in a real-world context. The Fourth Edition contains more than 1,700 exercises (18% more than the previous edition); 89% are new and 81% use real data. The book also contains hundreds of examples; 86% are new and 92% use real data. By analyzing real data, readers are able to connect abstract concepts to the world at large, teaching them to think statistically and apply their conceptual understanding using the same methods that professional statisticians employ. Datasets and other resources (where applicable) for this book are available here.

    Blending theory with practice, the book helps pre-service and in-service teachers develop the knowledge, skills, attitudes, and beliefs they'll need to construct learning environments that make it possible for all students to reach their potential.

    Case studies and examples illustrate key principles.

    Designed primarily for undergraduates, this self-help manual offers straightforward solutions to common problems and an overview of the diversity of writing tasks faced by professional biologists.

    Explores canine behavior and behavior problems, including recognizing, preventing and correcting them.

    A bestselling and definitive guide to marital intimacy for Christian couples, learn how to deepen sexual pleasure and enjoy God’s gift of sexual intimacy with your spouse.It can be difficult to find biblically based sexual advice. A licensed psychologist and family therapist, Dr. Douglas Rosenau answers specific and often unasked questions about sexual topics, presenting married couples with detailed techniques and skills to deepen their sexual pleasure and improve their marriages.In this easy-to-read guide, Dr. Rosenau covers topics including:Building a biblical foundation of knowledge about sexual intimacyEnhancing pleasure and enjoying passionate intimacyOvercoming common hurdlesResolving problems and healing brokennessGrounded in Scripture and written by a pioneer of Christian sex therapy, A Celebration of Sex is comprehensive, direct, and honest, treating sex with the respect it deserves and a Christ-like foundation. An excellent tool for premarital education and counseling, it’s a must-read for Christian spouses.

    Acclaimed for its readability and presentation of current knowledge, this textbook's philosophy is that OB knowledge is for everyone, not just traditional managers. The new reality is that everyone - sales representatives, production employees, physicians - needs OB knowledge to successfully work in and around organizations. Organizational Behavior is unparalleled in its ability to engage students by bringing cutting edge OB concepts closer to reality through the 'theory-practice link' approach. McShane and Von Glinow help readers connect OB theories to emerging workplace realities through hundreds of fascinating real-life stories from across the United States and around the world. be the source of the hottest topics, such as: employee engagement, resilience, four-drive theory, blogs and wikis, psychological harassment, learning orientation, Schwartz's values model, separating socioemotional from constructive conflict, and much, much, more.

    DSM-5 Insanely Simplified provides a summary of key concepts of the new diagnostic schema including a section on the upcoming ICD-10. DSM-5 Insanely Simplified utilizes a variety of devices to help clinicians memorize complex criteria and ideas about the different diagnoses. Cartoons, mnemonic devices, and summary tables allow clinicians and students to quickly grasp and retain broad concepts and subtle nuances related to psychiatric diagnosis. DSM-5 Insanely Simplified fosters quick mastery of the most important concepts introduced in DSM-5 while offering an entirely new way of looking at mental health along a continuum. This new approach avoids simply "labeling" clients by placing them along spectrums that range from normal to problematic symptoms. Mental health professionals as well as laymen interested in a deeper understanding of emotional well-being will appreciate the synthesis of deep psychology and modern approaches to diagnosis. Steven Buser trained in medicine at Duke University and served 12 years as a physician in the US Air Force. He is a graduate of the two-year Clinical Training Program at the CG Jung Institute of Chicago and is a co-founder of the Asheville Jung Center. In addition to a busy psychiatric private practice he serves as Publisher for Chiron Publications. He is active in the community and strives to integrate faith and spirituality into psychotherapy. He resides in the mountains in Asheville, NC with his wife and two children. Len Cruz is the Editor-in-Chief of Chiron Publications, a book publishing company specializing in psychology, mythology, religion, and culture and a co-founder of the Asheville Jung Center. He is a psychiatrist who resides in Western North Carolina. Luke Sloan was a 5th grade student in Asheville, NC when he completed the illustrations for this book. When he's not drawing, Luke enjoys playing soccer, reading books, snow-skiing, and just plain having fun!

    For each body system, broad coverage of anatomy, physiology, pathology, diagnostic procedures, treatment procedures, and pharmacology is provided. The author emphasizes both terms built from Latin and Greek word parts, and modern English terms, helping students develop a full working word part vocabulary they can use to interpret any new term. This edition contains many new terms, and has been reorganized for more efficient learning. To eliminate confusion, Word Building tables have been removed from each chapter and the terms have been distributed throughout the pathology, diagnostic procedure, and treatment procedure tables, where they are more immediately relevant to students. Note: This ISBN is just the standalone book, if the customer wants the book/access card order the ISBN below; 133962032 / 9780133962031 Medical Terminology: A Living Language PLUS MyMedicalTerminologyLab with Pearson etext -- Access Card Package Package consists of: 0132843471 / 9780132843478 Medical Terminology: A Living Language 0133936236 / 9780133936230 MyMedicalTerminologyLab with Pearson etext - Access Card - Medical Terminology A Living Language

    It emphasizes the ways in which the study of sedimentary rocks is used to interpret depositional environments, changes in ancient sea level, and other intriguing aspects of Earth’s history.

     People who charge through their days on autopilot are often missing out on life’s most precious gifts. Mindless living puts you at risk of stress, mental health problems, and even weakens your immune system. When you can’t appreciate who you are and what you have – right here, right now – life will always be unsatisfying. So how can you stop rushing through the day, jumping from task to task in the hope that eventually you’ll find happiness? In Mindfulness: The Remarkable Truth Behind Meditation and Being Present in Your Life, you’ll discover the secrets of truly calm, contented people. Drawing on ancient knowledge passed down over thousands of years, Olivia Telford will show you exactly how to embrace mindfulness. You’ll grow a more compassionate heart and make goals that align with your deepest values. In this book you’ll discover: How to calm your racing mind within minutes Instant ways to make yourself feel more positive A simple method to conquer feelings of stress How to heal symptoms of depression The most powerful way to skyrocket your productivity and kill procrastination Exactly what to do to plan for an amazing future The best way to enrich all the relationships in your life You might have heard you need to change your spiritual beliefs to practice mindfulness, but anyone can do it! You’ll be delighted by how simple these practices are and by how quickly your life will change. Won’t you want to start living with more inner peace and contentment? Get your copy of this fantastic guide as a part of your commitment to improving today! Discover the Secrets to Mindfulness Today by Clicking the "Buy now with 1-Click" Button at the Top of the Page.

    In this edition, the author continues to utilize the effective combination of a friendly writing style, thorough research and a contextual approach that emphasizes adolescence in contemporary society. The text's careful organization ensures maximum teaching flexibility that allows the chapters to work together or be covered in sequence or stand alone. Ethnicity and minority issues are thoroughly discussed in a way that enables students to see how the adolescent experience is shaped by class and culture. The strong pedagogical framework helps students organize and integrate material. Adolescence, 8th Edition, is based on solid research and theory, yet it has a distinctively real world feel that emphasizes the reality of being an adolescent in today's society.

    They illuminate the political, social and personal assumptions which have governed and sustained historical practice and theory. The book also brings into focus the key historiographic trends since World War Two. Key themes which are highlighted include: - The role of sources - The nation - Marxism - Radicalism - Structural history - Gender - Race - Statistics and economics Ranging widely from the earlier traditions and schools to the wake of postmodernism, authors represented include Braudel, Zeldin, Elton Carr, Hobsbawm, Joyce and Evans. This Reader provides the core reading for all History and Theory courses and will promote further debate across cognate disciplines including philosophy and literature."

    Its clear writing style, superior art program, and other learning aids appeal to students in many majors. This edition includes thoroughly updated content and introduces renowned illustrator Dennis Tasa--yet it maintains the proven approach first presented by respected authority Tom L. McKnight more than 20 years ago.