Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.Find out:Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packagingHow to define your category. . . even if you're not first to marketHow overbranding equals underwhelmingWhy good old-fashioned publicity may be the missing link in the brand-building processWhy giving your brand the right name is perhaps more important than the brand itselfAnd perhaps most important of all:How to own a word in the mind of the consumer.Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

    In Bonifacio's Bolo, Ambeth Ocampo adds even more interesting bits to another scrapbook of history.

      In the “wilderness” years after Winston S. Churchill unflinchingly guided his country through World War II, he turned his masterful hand to an exhaustive history of the country he loved above all else. And the world discovered that this brilliant military strategist was an equally brilliant storyteller. In 1953, the great man was awarded the Nobel Prize for Literature for “his mastery of historical and biographical description as well as for brilliant oratory in defending exalted human values.”   This second of four volumes exploring the history of this great nation explores the sixteenth and seventeenth centuries, from the power struggles of the Tudor and Stuart families, the growth of the monarchy, the Protestant Reformation, England’s Civil War, and the discovery of the Americas. A History of the English-Speaking Peoples remains one of the most compelling and vivid works of history ever written.   “This history will endure; not only because Sir Winston has written it, but also because of its own inherent virtues―its narrative power, its fine judgment of war and politics, of soldiers and statesmen, and even more because it reflects a tradition of what Englishmen in the hey-day of their empire thought and felt about their country’s past.” —The Daily Telegraph

    And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.Offers behind-the-scenes stories from current and recent Apple insiders Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons across design, marketing, and business strategy Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.

    Half of the essays are brand new, the others are all reworked and rewritten, based on pieces that were originally published in Golf Digest. Often biting, usually cranky, always hilarious and surprising—this is Dan Jenkins at his best, writing about the sport he loves the most.      "I've always wanted to do something for the golfer who has everything. I thought about a suede golf cart, or maybe a pair of cashmere Footjoys. Then I settled on writing this book." So begins Dan Jenkins's latest—and funniest—collection of golf essays. The book consists of thirty-eight essays, all of them, as Dan says in the first essay, are "literally throbbing with opinion."     In this book Dan delves into the greatest rounds of golf he's ever seen; the funniest things said on a golf course; the rivalries on tour and in the press box; the game's most magical moments—and its most absurd. Unplayable Lies is an ode to the game Jenkins loves. But it is Dan Jenkins, so nothing—even the game of golf—can escape his wrath, his critical eye, or his acerbic pen. The best way to describe it is to turn the book over to Mr. Jenkins:      In "Titanic and I"—probably the most hilarious and surprising essay in the book, telling true stories of Titanic Thompson: gambler, golf hustler, accused murderer, legendary storyteller—Dan explains how Titanic would win a wager by saying he could knock a bird off a telephone wire: "Titanic would drop a ball on the ground and take out his four-wood, waggle it, and pretend to aim at the bird on the wire. When some sucker would bet him he couldn't do it, Ti would pull out a gun he carried and shoot the bird off the wire."     In "The Greatest Rounds": "Show me a man who doesn't know what Arnold did in the last round of the '60 U.S. Open at Cherry Hills, and I'll show you a soccer fan in Paraguay."     This is a perfect follow up to His Ownself. It even has an Introduction by Sally Jenkins, one of the country's top sportswriters and Dan's own darling daughter.

    Researched and written during the quarantine of 2020.

    The 15 project-based lessons in this book show users step-by-step the key techniques for working in Photoshop and how to correct, enhance, and distort digital images, create image composites, and prepare images for print and the web. In addition to learning the key elements of the Photoshop interface, this completely revised CC (2017 release) edition covers features like new and improved search capabilities, Content-Aware Crop, Select and Mask, Face-Aware Liquify, designing with multiple artboards, and much more! The online companion files include all the necessary assets for readers to complete the projects featured in each chapter as well as ebook updates when Adobe releases new features for Creative Cloud customers. All buyers of the book get full access to the Web Edition: a Web-based version of the complete ebook enhanced with video and interactive multiple-choice quizzes. As always with the Classroom in a Book, Instructor Notes are available for teachers to download.

    We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design—guidelines for needing less and actually getting more.Maeda—a professor in MIT's Media Lab and a world-renowned graphic designer—explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on.Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products—how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."

    We act according to data acquired by viewing the world from a single perspective: our own. As a result, we don’t always think to ask certain questions that, when answered, may benefit us greatly. We don’t do important things because we never think them worth doing. We don’t assess unfamiliar facets of life, even though such scrutiny might change everything about how we live. A well-curated collection of perspectives is one of the most valuable assets a person can possess, and the ability to filter those perspectives — to figure out which of them has value for us as individuals, and which are not relevant to our unique beliefs and goals — is vital. Considerations is about asking questions, attaining new perspectives, figuring out what you believe, and determining how these beliefs can help guide your actions. The book is formatted as a series of over fifty short essays which are intended to spark ideas, questions, and thoughtfulness in those who read them

    Something as simple as color choices can render a product unusable for millions. These mismatches are the building blocks of exclusion. In Mismatch, Kat Holmes describes how design can lead to exclusion, and how design can also remedy exclusion. Inclusive design methods--designing objects with rather than for excluded users--can create elegant solutions that work well and benefit all.Holmes tells stories of pioneers of inclusive design, many of whom were drawn to work on inclusion because of their own experiences of exclusion. A gamer and designer who depends on voice recognition shows Holmes his "Wall of Exclusion," which displays dozens of game controllers that require two hands to operate; an architect shares her firsthand knowledge of how design can fail communities, gleaned from growing up in Detroit's housing projects; an astronomer who began to lose her eyesight adapts a technique called "sonification" so she can "listen" to the stars.Designing for inclusion is not a feel-good sideline. Holmes shows how inclusion can be a source of innovation and growth, especially for digital technologies. It can be a catalyst for creativity and a boost for the bottom line as a customer base expands. And each time we remedy a mismatched interaction, we create an opportunity for more people to contribute to society in meaningful ways.

    If you're looking for a book like that, put this one back on the shelf.Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses.  What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don’t want to starve anymore will all find valuable guidance in these pages.

    Their book promises to take mid-life by its elasticated waist and give it a brisk going over with a stiff brush. At a time of constant uncertainty, what we all need is the wisdom and experience of two women who haven't got a clue what's happening either.

    Who thought up paper money? What was the secret element that made the Gutenberg printing press possible? And what is the connection between The Da Vinci Code and the collapse of Lehman Brothers? Fifty Inventions That Shaped the Modern Economy paints an epic picture of change in an intimate way by telling the stories of the tools, people, and ideas that had far-reaching consequences for all of us. From the plough to artificial intelligence, from Gillette’s disposable razor to IKEA’s Billy bookcase, bestselling author and Financial Times columnist Tim Harford recounts each invention’s own curious, surprising, and memorable story. Invention by invention, Harford reflects on how we got here and where we might go next. He lays bare often unexpected connections: how the bar code undermined family corner stores, and why the gramophone widened inequality. In the process, he introduces characters who developed some of these inventions, profited from them, and were ruined by them, as he traces the principles that helped explain their transformative effects. The result is a wise and witty book of history, economics, and biography.

    Now, there's a handy travel companion for any designer, so that you always have the essentials at your fingertips.Portable, condensed, and armed with 150 principles, Universal Principles of Design, Pocket Edition is like a Swiss Army knife of design knowledge. Richly illustrated and easy to navigate, it pairs critical need-to-know design knowledge with visual examples of the principles applied in practice. An indispensable field reference for designers of all types, this pocket edition of the best-selling Universal Principles of Design will sharpen your design thinking and expand your sense of the possible.

     Greed and excess defined the 1980s, and the sports world was no exception. Shifting from the love of the game to the love of money, athletes made the transition from representing honor and humility to becoming brash and branded. Capturing the stories of headliners who capitalized on this trend, "Bigger Than the Game" charts the rise (and sometimes spectacular fall) of four athletes over the span of one of the most dramatic eras in sports. Meticulously researched, with stirring, you-are-there reporting, "Bigger Than the Game" assembles a cast that includes Jim McMahon, who took the Chicago Bears to Super Bowl glory despite his penchant for partying and his aversion to following the game plan; Brian Boswoth, the university of Oklahoma linebacker who mugged for the cameras while calling the NCAA a communist organization; Bo Jackson, who pursued promising careers in both pro football and baseball; and Len Bias, poised to ensure the Boston Celtics' dominance but died of a cocaine overdose just one day after the draft. Also packed with portraits of folk heroes such as "Refrigerator" Perry and Michael Jordan, "Bigger Than the Game" offers a riveting ride for every sports fan.