It was also a weapon.Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.It’s by crushing the forces of Complexity that the company remains on its stellar trajectory.As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity—and inspired him to help others benefit from it.In Insanely Simple, you’ll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You’ll also learn, for example, how to:• Think Minimal: Distilling choices to a minimum brings clarity to a company and its customers—as Jobs proved when he replaced over twenty product models with a lineup of four.• Think Small: Swearing allegiance to the concept of “small groups of smart people” raises both morale and productivity.• Think Motion: Keeping project teams in constant motion focuses creative thinking on well-defined goals and minimizes distractions.• Think Iconic: Using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers.• Think War: Giving yourself an unfair advantage—using every weapon at your disposal—is the best way to ensure that your ideas survive unscathed.Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.

    They consider the problems posed by a wide range of projects—selection of a book’s size and shape, choice of typeface for text and display, arrangement of type on the page, and determination of typographic details for all parts of the book within manufacturing and budget limitations.As omnipresent as books are, few readers are aware of the “invisible” craft of book designing. The task a book designer faces is different from that faced by other designers. The challenge, says Hendel, isn’t to create something different or pretty or clever but to discover how to best serve the author’s words. Hendel does not espouse a single philosophy of design or offer a set of instructions; he shows that there are many ways to design a book. In detailed descriptions of the creative process, Hendel and the eight other designers, who represent extensive experience in trade and scholarly publishing in the United States and Great Britain, show how they achieve the most effective visual presentation of words, offering many examples to illustrate their choices. Written not only for seasoned and novice book designers, this book will fascinate others in publishing as well as all readers and authors who are curious to know how books end up looking the way they do.

    He shares what it's like to manage a creative process that has ballooned from a low-six-figure expense with a team of a half dozen people to a transatlantic production of five hundred employees on a single project with a production budget of over a hundred million dollars.A rare firsthand account of the golden age of game development told in vivid detail, The Dream Architects is a seminal work about the biggest entertainment medium of today.

    The gloves are off as best-selling author RD Reynolds and his co-author Blade Braxton pull no punches in looking at some of wrestling’s biggest mistakes, most comical mishaps and most egotistical performers. Among the lists included in this cornucopia of wrestling nonsense are: • Sights Wrestling Fans Should Never Be Forced To See Again! • The Greatest Mullets in the History of the Game! • Porn Stars Who Moonlighted in Wrestling! • The Proof that DX is really, REALLY Gay! • The Greatest Mugshots — Featuring Your Favourite Wrestlers! • The Pieces of Definitive Evidence that WCW May Have Been Run By Nazis! • Pro Wrestling’s Stupidest Hometowns! • The Things That Vince McMahon Always Wants to Talk About (Half of Which Involve His Genitalia)! Of course, we’d be remiss if we didn’t mention the book’s craptastic main event: the 25 Worst Gimmicks of All Time. Irreverent, off-kilter, and certain to be offensive to all, The WrestleCrap Book of Lists! is pro wrestling’s very worst of the worst!

    These extensively researched core best practices will help your team design better, faster, and more collaboratively. Combined with the power of design thinking, these product design principles will accelerate your team’s design practice.

    Here, in the official Ninja® Foodi™ Complete Cookbook for Beginners, you’ll find easy, flavorful recipes specifically designed for the innovative technology of the Ninja® Foodi™.No matter what you’re in the mood for, there’s a wide range of versatile recipes in Ninja® Foodi™ Complete Cookbook for Beginners. From wholesome “360 Meals” that allow you to fully cook grains, crisp vegetables, and tender proteins all in the same pot, to time-saving “Frozen to Crispy” recipes that allow you to cook frozen food without defrosting it first, the Ninja® Foodi™ Complete Cookbook for Beginners puts tasty, nourishing meals on the table in no time.The ultimate beginner’s guide for using this one-of-a-kind appliance, the Ninja® Foodi™ Complete Cookbook for Beginners includes: 75 quick, tasty, good-for-you recipes that include options not only for breakfast, lunch, and dinner, but also appetizers, breads, desserts, and more Quick-start guidance for using your Ninja® Foodi™ and understanding all of its unique features such as how to pressure cook, air fry, TenderCrisp™, dehydrate, and more Expert tips and tricks that will eliminate the learning curve regardless of your prior culinary experience There is no dinner dilemma that the Ninja® Foodi™ can’t handle. And with the official Ninja® Foodi™ Complete Cookbook for Beginners, there’s no recipe that you can’t cook.

    Attaining Your Desires is a simple guide to using the Law of Attraction in your everyday life. Chapters include How to Get What You Want, How to Overcome Adverse Condition, Strengthening Your Will, and making Your Subjective Mind Work for You. Long out of print, this landmark book is now once again available in its original, intended form. PS. For maximal benefit, this book should be read together with Dr Norman Vincent Peale's The Power of Positive Thinking, and Napoleon Hill's Think and Grow Rich

    But the romantic hike he planned ended with her broken body lying at the bottom of a steep cliff. In the aftermath of Toni’s shocking death, grief wasn’t the only thing shared by her friends and family. So was suspicion.Nearly twenty years before, Harold’s first wife had also died under gruesome and mysterious circumstances—she was crushed to death under a car while changing a flat tire. Just as with Toni, the pair had been married for exactly twelve years.Two accidents decades apart. Two tragedies in which Harold was not only the lone witness but the lone beneficiary, too. It was a coincidence too extraordinary to believe. This time, Harold would pay—in a true-crime story of vows broken and a family’s fight for justice. Cover Design by Pepe Nymi.

    They teach you how to make games. This book does not show you how to make games. It shows you how to take your game project to the finish line. Many game projects never make it beyond the alpha state.Game Development Success Is All About The Inner Game.Being a successful game developer does not (just) mean being a great programmer, a smart game designer or a gifted artist. It means dominating the inner game of game making. This separates the pros from the wannabes. It's the knowledge of how to stay focused, motivated and efficient during your game projects. It's the skillset of keeping things simple and avoiding misleading dreams of the next overnight success. Finally it's about thinking as a salesperson, not just as a designer, programmer or artist.

    Murrow's radio program, This I Believe, gave voice to the feelings and treasured beliefs of Americans around the country. Fifty years later, the popular update of the series, which now continues on Bob Edwards Weekend on public radio, explores the beliefs that people hold dear today. This book brings together essays on love from ordinary people far and wide whose sentiments and stories will surprise, inspire, and move you.Includes extraordinary essays written by ordinary Americans on love in its many manifestations-from romantic love and love of family to love of place and love of animals Paints a compelling portrait of the diverse range of beliefs and experiences related to what is perhaps the most powerful and complex of human emotions-love Based on the popular This I Believe radio series and thisibelieve.org Web site By turns funny and profound, yet always engaging, This I Believe: On Love is a perfect gift to give or to keep.

    Includes essays and excerpts from the works of prominent modern thinkers such as Umberto Eco, Jacques Derrida, and Isaiah Berlin among others.

    

    Spanning over a century of sweeping changes, from women's rights to the Great Depression to World War II to the rise of the digital era, this book unpacks the ways in which the world has been--and continues to be--remade according to the principles of the once-obscure discipline of user-experience design.In this essential text, Kuang and Fabricant map the hidden rules of the designed world and shed light on how those rules have caused our world to change--an underappreciated but essential history that's pieced together for the first time. Combining the expertise and insight of a leading journalist and a pioneering designer, User Friendly provides a definitive, thoughtful, and practical perspective on a topic that has rapidly gone from arcane to urgent to inescapable. In User Friendly, Kuang and Fabricant tell the whole story for the first time--and you'll never interact with technology the same way again.

    'Two Dogs and a Parrot' offers both heart-warming stories and thought-provoking reflections about sharing life with an animal companion. The relationships we form with animals—with dogs, cats, horses, birds, rabbits, and other pets—are full of joys and rewards. Our companion animals draw us out of ourselves and show us what it truly means to be alive. They teach us to accept life’s struggles and to cherish its pleasures and the importance of being able to accept ourselves and respect others. They help us to find purpose and meaning in what we do, and to overcome challenges and setbacks. In our treasured animals we observe varying degrees of excitement and play, of love and fear. And we realize their beautiful uniqueness, their sensitivities and strong sense of purpose. Whether we have an animal companion, long to have a pet or love someone who does, or cherish animals and nature, 'Two Dogs and a Parrot' will speak to us all. It illuminates the significance of sharing our lives with a pet and celebrates the great gift of animals in our world.

    So are we on the edge of an AI-pocalypse, with super-intelligent devices superseding humanity, as predicted by Stephen Hawking? Or will this herald a kind of Utopia, with machines doing a far better job at complex tasks than us? You might not realise it, but you interact with AIs every day. They route your phone calls, approve your credit card transactions and help your doctor interpret results. Driverless cars will soon be on the roads with a decision-making computer in charge. But how do machines actually think and learn? In Machines That Think, AI experts and New Scientist explore how artificial ingence helps us understand human intelligence, machines that compose music and write stories - and ask if AI is really a threat.--