Book picks similar to
Marketing Public Health: Strategies to Promote Social Change by Michael Siegel
dissertation
economics-business
marketing
medicine-health-safety
The Lonely Planet Travel Anthology
Lonely PlanetEmily Koch - 2016
The 35 impassioned stories included in this collection - of fortune tellers, tribal baboon hunters, a friendly Japanese family, and other notable characters - span a worldwide spectrum of themes, styles and settings, but all show how travel in its unexpected turns tests and teaches us, making us aware that we are resilient, that we are not alone, and that there is so much love and connection to be had if we open ourselves up. This collection affirms that if we follow the compass of the heart, we will always find our way. Whether you read the book on the road or in an armchair at home, these tales are sure to entertain, amuse and inform you, and resonate long after the book is finished. 'As you travel through these pages, may your mind be widened, your spirit enlivened, and your own path illuminated by these worldly word-journeys.' ---Don George With sparkling contributions from some of the most acclaimed names in contemporary fiction and travel writing plus some new voices from around the world, including: Ann Patchett, Francine Prose, TC Boyle, Karen Joy Fowler, Pico Iyer, Torre DeRoche, Blane Bachelor, Rebecca Dinerstein, Jan Morris, Elizabeth George, Jane Hamilton, Alexander McCall Smith, Keija Parssinen, Mridu Khullar Relph, Yulia Denisyuk, Emily Koch, Carissa Kasper, Jessica Silber, Candace Rose Rardon, Marilyn Abildskov, Shannon Leone Fowler, Robin Cherry, Robert Twigger, Porochista Khakpour, Natalie Baszile, Suzy Joinson, Anthony Sattin, LH McMillin, Bridget Crocker, Maggie Downs, Bishwanath Ghosh, Jeff Greenwald, James Dorsey and Tahir Shah. About Lonely Planet: Started in 1973, Lonely Planet has become the world's leading travel guide publisher with guidebooks to every destination on the planet, gift and lifestyle books and stationery, as well as an award-winning website, magazines, a suite of mobile and digital travel products, and a dedicated traveller community. Lonely Planet's mission is to enable curious travellers to experience the world and to truly get to the heart of the places they find themselves in. TripAdvisor Travelers' Choice Awards 2012, 2013, 2014, and 2015 winner in Favorite Travel Guide category 'Lonely Planet guides are, quite simply, like no other.' - New York Times
'Lonely Planet. It's on everyone's bookshelves; it's in every traveller's hands. It's on mobile phones. It's on the Internet. It's everywhere, and it's telling entire generations of people how to travel the world.' - Fairfax Media (Australia)
Not Everyone Gets A Trophy: How to Manage the Millennials
Bruce Tulgan - 2015
On Target: How the World's Hottest Retailer Hit a Bull's-Eye
Laura Rowley - 2003
On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye.Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.
Wally Olins on Brand
Wally Olins - 2003
But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.
The Post-Corporate World: Life After Capitalism
David C. Korten - 1999
By drawing on insights from biology and evolutionary principles, Korten renders economic terms and ideas more understandable through the use of simple metaphors regarding living systems. The book prescribes economic solutions to capitalism s maladies, and provides readers with viable ways to work toward a healthy, sustainable economy.
SEO 2019 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with smart internet marketing strategies
Adam Clarke - 2018
First, let me tell you a little secret about SEO marketing...Most search engine optimization advice on the Internet is wrong!If you've sifted through search engine optimization advice online, you may have noticed two things: - Most published SEO advice is either outdated or just dead-wrong.- Google's constant updates have made many popular SEO optimization strategies useless.Why is this so? Google's constantly evolving. Recent changes: 1. August, 2018 - Google releases an industry changing update, with some sites showing up to 50% decreases or increases in traffic, later titled the "Medic Update" or "Your Money or Your Life Update."2. July, 2018 - Google announce's Speakable markup, making it easier to target voice search results.3. March, 2018 - Google's game-changing "Mobile First Index" is rolled out, completely overhauling how search results are calculated.SEO 2019 is now updated covering new changes to Google's algorithm, walks you through major updates and how to use them to your advantage. This book also reveals industry secrets to stay ahead of Google's algorithm, and potential Google changes coming up in 2019. With this best-selling SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.Discover powerful link building techniques experts use to get top rankings and generate massive trafficLink building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new and powerful techniques that won't get you in hot-water with Google. Now expanded with more link building strategies and extra tips for advanced readers.You will also discover: 1. Important SEO concepts, from beginner to advanced.2. Sneaky tricks to get local businesses ranking high with local SEO.3. The inner workings of Google's algorithm and how it calculates the search results.4. How to find "money" keywords that will send customers to your site.5. Basic and advanced link building strategies for pushing your rankings up higher.6. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.7. How to use social media and web analytics to multiply your results.8. 25+ powerful tools top Internet marketing experts use to automate search engine optimization, saving weeks of time and creating bigger results.Sidestep the 2019 Google updatesContrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable-but you need the right knowledge. This book reveals: - Inner mechanics of Google's algorithm, and how to rank your site at the top.- Recent Google updates-Mobile First Index, Google Speed update, Google Hawk update, Google FRED update, and more...- Potential updates coming up in 2019.- Steps to recover from Google penalties.And read the special bonus chapter on pay-per-click advertisingIn this bonus, learn to quickly setup pay-per-click advertising campaigns with Google AdWords and send customers to your site overnight, literally.One of the most comprehensive SEO optimization books ever published-updated and expanded-of all best-selling SEO books, this is the only one with everything you need.Scroll up, click buy, and get started now!
A Way from Darkness: My Story of Addiction, Recovery, and Yoga
Taylor Hunt - 2016
His parents’ divorce set the stage for a downward spiral of self-destruction. The pressure he felt to keep his family together coupled with a deep desire to “fit in” fueled his experimentation with drugs and alcohol. His descent from upper-middle class teen with a promising future to the depths of heroin addiction left him bankrupt in every imaginable sense of the word. Soon, he was fully immersed in the dark underbelly of society and on the brink of death. Finding his way out of the abyss after ten years was neither quick nor easy. A twelve-step program of recovery and the practice of yoga provided the guiding lights toward a new path. Taylor does much more than share his story in A Way from Darkness; he invites the reader to find healing through community, Ashtanga yoga, and ultimately, acceptance.
Quiet Your Mind and Get to Sleep: Solutions to Insomnia for Those with Depression, Anxiety, or Chronic Pain
Colleen E. Carney - 2007
And it's even more difficult to feel relaxed when you stay awake worrying that you won't fall asleep. This vicious circle can quickly rob you of your quality of life, which is why it is so important to seek the most effective treatment for your insomnia.
This workbook uses cognitive behavior therapy, which has been shown to work as well as sleep medications and produce longer-lasting effects. Research shows that it also works well for those whose insomnia is experienced in the context of anxiety, depression, and chronic pain. The complete program in Quiet Your Mind and Get to Sleep goes to the root of your insomnia and offers the same techniques used by experienced sleep specialists.
You'll learn how to optimize your sleep pattern using methods to calm your mind and help you identify sleep-thieving behaviors that contribute to insomnia. Don't go without rest any longer-get started on this program and end your struggles with sleep.
[This book] will no doubt help millions
as it clearly explains not only what to do, but also why.-William C. Dement, MD, Ph.D., author of The Promise of Sleep
22 Immutable Laws of Branding. Abridged.
Al Ries - 2005
Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.Find out:Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packagingHow to define your category. . . even if you're not first to marketHow overbranding equals underwhelmingWhy good old-fashioned publicity may be the missing link in the brand-building processWhy giving your brand the right name is perhaps more important than the brand itselfAnd perhaps most important of all:How to own a word in the mind of the consumer.Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.
How To Get To The Top Of Google in 2021: The Plain English Guide to SEO (Digital Marketing by Exposure Ninja)
Tim Cameron-Kitchen - 2020
Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, are a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you. How would it feel to…
Understand how Google chooses which websites to rank?
Know exactly what keywords to target to attract people who are ready to buy what you sell?
Have your most profitable keywords hit the top spot?
Confidently be able to tweak your website and its structure (no technical know-how needed!) for fast gains?
Be able to write killer content that Google and your visitors love?
Build relationships with key publication players in your industry and have them begging for your content?
Have crafted a complete SEO strategy to laser-target your focus and get big results?
What kind of results can you achieve? One of our clients came to us in 2015 asking for help. His business was making $2k per month in sales, and he was contemplating closing shop. Today, that business turns over $3.4million per month, thanks to the strategies in this book.You’ll read about this business and others in the book. Every strategy is data-backed and battle-tested by the Exposure Ninja team, who grow real businesses like yours. What's inside? Section 1: The Foundations You’ll learn:
The four free ways to appear on the first page of Google
How to identify keywords that will drive hordes of hungry traffic to your website
The key to seeing ranking gains in just weeks
Why snooping on your competitors is crucial, and how to steal the good bits.
Section 2: Your Website Transform your website’s ranking by:
Structuring it to make it easy for Google AND visitors to use
Using content to 10x your traffic
Transforming your blog into a sales generator
Avoiding the SEO pitfalls that can do more harm to your website than good
Section 3: Promoting Your Website You’ll find out:
The exact process that took one business from 35 to 3,450 leads a month
How to get links from national newspaper websites
The easy way to pitch content sounding desperate
How to get links from social media
Section 4: Designing Your SEO Strategy SEO can be overwhelming. Replace panic with serene calm as you:
Put everything into a comprehensive strategy
Pick the key tasks to get results if you’re low on time
Learn which metrics to track and which to ignore
Implement three key practices that will ensure long-term improvement, whatever Google throws at you
"But how do I know all this is possible?" Tim Cameron-Kitchen started out as a professional drummer. After building and ranking a website for his next-door neighbour, he got bitten by the SEO bug. Hundreds of clients later and with a team of 100 at his agency Exposure Ninja, Tim's story shows that anyone, even if you don't have a background in SEO, can learn what it takes to rank their website on Google.
The Ultimate Guide to Choosing a Medical Specialty
Brian S. Freeman - 2003
Readers will find an inside look at the issues surrounding medical specialty selection, blending firsthand knowledge with useful facts and statistics. The author includes invaluable insights from his personal experience, candid reports from current residents, and a wealth of research. This unique resource is divided into two sections, the first of which delves into the art of choosing the right specialty and covers personality assessment, considerations for women and couples who are matching, specialty overviews, and the ins and outs of the residency application and match process. The second section comprises 19 chapters, each written by a resident in a particular specialty. These chapters include: The Inside Scoop revealing specialty lifestyles, training requirements, and predominant personality types.
Beyond the Wall: Personal Experiences with Autism and Asperger Syndrome
Stephen M. Shore - 2002
Drawing on personal and professional experience, Stephen Shore, who is currently completing his doctoral degree in special education, combines three voices to create a touching and, at the same time, highly informative book for professionals as well as individuals who have Asperger Syndrome. Get a unique perspective on AS across the years!
L.A. Bizarro: The All New Insider's Guide to the Obscure, the Absurd, and the Perverse in Los Angeles
Matt Maranian - 2009
has been fully revised. Packed with 75% new material, L.A. Bizarro boasts scores of fresh discoveries plus original photos presented in luscious, lurid color. Connoisseurs of the weird and wonderful, Anthony Lovett and Matt Maranian steer readers into a world of culinary curiosities, morbid museums, sexual sideshows, and dipsomaniacal dives. From pet cemeteries to piata district, hundreds of odd and outr delights are laid bare for visitors and Angelenos alike.
Better Than Well: American Medicine Meets the American Dream
Carl Elliott - 2003
Americans have always been the world's most anxiously enthusiastic consumers of "enhancement technologies." Prozac, Viagra, and Botox injections are only the latest manifestations of a familiar pattern: enthusiastic adoption, public hand-wringing, an occasional congressional hearing, and calls for self-reliance.In a brilliant diagnosis of our reactions to self-improvement technologies, Carl Elliott asks questions that illuminate deep currents in the American character: Why do we feel uneasy about these drugs, procedures, and therapies even while we embrace them? Where do we draw the line between self and society? Why do we seek self-realization in ways so heavily influenced by cultural conformity?
Kindle Publishing Revolution - Amazon Kindle Publishing Guide
Ryan Deiss - 2012
Amazon has created and entire new industry, a revolution in fact with Kindle.In this book publisher Ryan Deiss will show you the ropes and help you to get published or even start your own publishing company leveraging the Amazon Kindle.Ryan is a master marketer and his promotional strategies will defiantly give you an edge while operating inside Amazon Kindle TOS.Grab this book today and you could be on your way to Author fame with Amazon Kindle publishing.