Book picks similar to
Marketing Public Health: Strategies to Promote Social Change by Michael Siegel
dissertation
economics-business
medicine-health-safety
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The New Elite: Inside the Minds of the Truly Wealthy
Jim Taylor - 2008
With all the emphasis on the rich and famous in America, we would think we know everything about them. In reality, very few of us truly understand those who make up the very wealthiest Americans--those with liquid assets of $5 million or more. What is this new class of people and how did they get that way?In The New Elite, the authors reveal what motivates our country's most powerful and influential class, what they want, where they shop, and how they really spend their money. With candor and unique insight, they reveal that the people who drive our economy are not Ivy league-educated, luxury-seeking socialites. While they include luminaries like Bill Gates, David Geffen, Ralph Lauren, and Donald Trump, they also include the small business owner next door. Based on unprecedented research with hundreds of interviews with members of this unique group, The New Elite uncovers the five classes of America's newly wealthy--including those who struggle with its implications, those who refuse to let it change them, and those who give it away, and how each of them is changing our culture and economy. This is an entertaining and enlightening look at America's ruling class, the profound ways they have redefined what it means to be rich, and how we court them.
Smart Self-Publishing: Becoming an Indie Author
Z. Winters - 2010
Contents out-of-date. Removed from the market.
Buy Low Rent High: How anyone can be financially free in the next 12 months by investing in property
Samuel Leeds - 2017
Being able to make complicated strategies become simple philosophies, Samuel has earned a reputation for being one of the most inspiring investors in the U.K.
Your Money or Your Life: Strong Medicine for America's Health Care System
David M. Cutler - 2003
Medical care is in crisis, we are repeatedly told, and so it is. Barely one in five Americans thinks the medical system works well. Enter David M. Cutler, a Harvard economist who served on President Clinton's health care task force and later advised presidential candidate Bill Bradley. One of the nation's leading experts on the subject, Cutler argues in Your Money or Your Life that health care has in fact improvedexponentially over the last fifty years, and that the successes of our system suggest ways in which we might improve care, make the system easier to deal with, and extend coverage to all Americans. Cutler applies an economic analysis to show that our spending on medicine is well worth it--and thatwe could do even better by spending more. Further, millions of people with easily manageable diseases, from hypertension to depression to diabetes, receive either too much or too little care because of inefficiencies in the way we reimburse care, resulting in poor health and in some cases prematuredeath. The key to improving the system, Cutler argues, is to change the way we organize health care. Everyone must be insured for the medical system to perform well, and payments should be based on the quality of services provided not just on the amount of cutting and poking performed. Lively and compelling, Your Money or Your Life offers a realistic yet rigorous economic approach to reforming health care--one that promises to break through the stalemate of failed reform.
How to Start a Blog - The Step-by-Step Process of How We Started Earning $10,000/Month: How We Made $103,457.98 in Our First Year Blogging!
Lauren McManus - 2018
Together, we own and run TWO successful blogs! We went from $0 to over $103,457.98 in our first year of blogging, and we now make over $100,000 per month between both of our combined blogs, and we’re going to tell you EXACTLY how we got started in this eBook. It’s going to include the ups and the downs, the great successes and the complete and utter failures, and all of the steps in between.
Homeopathic Care for Cats and Dogs: Small Doses for Small Animals
Don Hamilton - 1999
Hamilton carefully and clearly lays down the essential knowledge needed to use homeopathy successfully. To read this book is to prepare you to help your animal with the many day to day vicissitudes of life...take some time, read this book carefully, and learn of one of the greatest discoveries in the history of medicine. We are fortunate to have a healer of Dr. Hamilton's stature take us on this journey.-From the Foreword by Richarad Pitcairn D.V.M., PhD
Fun Is Good: How to Create Joy and Passion in Your Workplace and Career
Mike Veeck - 2005
That is maverick marketing whiz Mike Veeck's Fun Is Good philosophy in a nutshell. And in this book, he demonstrates how it has worked, not only to make an evening at one of his minor league ballparks—full of laughs, zany promotions, and free giveaways—enjoyable for everyone, but also how it can turn any organization into a thriving one.
Create Your Own Florida Food Forest
David The Good - 2015
Now imagine that Eden is your very own Florida yard! No matter where you live in the state, you can transform a patch of grass or woods into a magical edible Eden in just a few years. Discover the permaculture breakthrough that may one day feed the world. Build soil, get plants for free and grow more food with less work! Learn how in this booklet with expert Florida gardener David The Good.
Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy
Clate Mask - 2010
They are struggling just to keep their businesses running, let alone actually growing their companies and experiencing the success they anticipated.Conquer the Chaos speaks to you as a small business owner by making sense of the overwhelming demands on your business and providing a twenty-first century recipe for success with sanity. With engaging stories, quotes, and examples, Conquer the Chaos leads you through the six strategies you can incorporate to bring order to your business today. Find the money, time, and freedom in entrepreneurship that inspired you in the first placeSuccessfully juggle customers, prospects, management of employees, marketing, sales, accounting, and more Get from just surviving to growing your company and experiencing success Conquer the Chaos gives you the no-nonsense, ready-to-go guide that gets your business exactly where you want it to be.
Lonely Planet Trekking in the Nepal Himalaya
Bradley Mayhew - 2015
Tour through the hidden backstreet courtyards and temples of Kathmandu, explore the base of the world's highest mountain and learn everything you need to know to trek through this incredible region; all with your trusted travel companion. Get to the heart of the Nepal Himalaya and begin your journey now! Inside Lonely Planet Trekking in the Nepal Himalaya Travel Guide: Colour maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights give you a richer, more rewarding travel experience - customs, history, environment Over 60 maps Covers Kathmandu, Everest Region, Annapurna Region, Langtang, Helambu, Eastern Nepal, Western Nepal and more eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalise your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations' websites Zoom-in maps and images Inbuilt dictionary for quick referencing The Perfect Choice: Lonely Planet Trekking in the Nepal Himalaya offers a comprehensive look at all you need to know to have a safe and rewarding trek. Looking for a guide focused on Nepal? Check out our Lonely Planet Nepal guide for a comprehensive look at all the country has to offer. Authors: Written and researched by Lonely Planet,. About Lonely Planet: Since 1973, Lonely Planet has become the world's leading travel media company with guidebooks to every destination, an award-winning website, mobile and digital travel products, and a dedicated traveller community. Lonely Planet covers must-see spots but also enables curious travellers to get off beaten paths to understand more of the culture of the places in which they find themselves.
Treasure Hunt: Inside the Mind of the New Consumer
Michael J. Silverstein - 2006
For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.
The Strange Case of the Walking Corpse: A Chronicle of Medical Mysteries, Curious Remedies, and Bizarre but True Healing Folklore
Nancy Butcher - 2004
Nancy Butcher has gathered together some of the most unusual natural cures that have been proven effective today, and even throws in some unbelievable and-thankfully-abandoned therapies from times past.Filled with case histories of unique illnesses, historic documentation of strange medical practices, and the author's own insightful commentary, this book explains not only how to cure headaches, sleep better, and improve your sex life, but also that people with Cotard's syndrome actually believe they are dead.
This Won't Scale: 41 Plays From The Drift Marketing Team To Help Your Business Cut Through The Noise, Grow Faster Than The Competition & Thrill Your Customers
Dave Gerhardt - 2019
While most B2B startups obsess over scalability and tracking, Drift takes a different approach. In This Won't Scale, you'll find insider lessons and plays from the Drift Marketing team that have helped the business grow at a hypergrowth rate. It contains 41 plays organized into easy-to-read and reference chapters. Keep it on your desk, thumb through it when you're looking for inspiration and come back to it over time. You’ll discover not only Drift's abnormal approach, but also hear never-before-told stories and learn how to implement Drift's marketing plays into your own marketing strategy.
Michael Jordan and the New Global Capitalism
Walter F. LaFeber - 1999
From basketball prodigy to international phenomenon to seductive commercial ideal, Michael Jordan is the supreme example of how American corporations have used technology in a brave, massively wired new world to sell their products in every corner of the globe. LaFeber's examination of Nike and its particular dominion over the global marketplace is often scathing, while his fascinating mini-biography of Michael Jordan and the commercial history of basketball reveal much about American society. For this new paperback edition, LaFeber has added a chapter on globalization in a changed world, after mass protests and since September 11. "Bold, riveting....Brilliantly illuminates how hyper-US capitalism has spread its financial wings around the globe."—Douglas Brinkley "LaFeber brings an impressive intellect to bear on his subject."—Barbara Rudolph, Chicago Tribune
Early Morning: Remembering My Father, William Stafford
Kim Stafford - 2002
His first major collection--Traveling Through the Dark--won the National Book Award. He published more than sixty-five volumes of poetry and prose and was Poetry Consultant to the Library of Congress-a position now known as the Poet Laureate. Before his death in 1993, he gave his son Kim the greatest gift and challenge: to be his literary executor.In Early Morning, Kim creates an intimate portrait of a father and son who shared many passions: archery, photography, carpentry, and finally, writing itself. But Kim also confronts the great paradox at the center of William Stafford's life. The public man, the poet who was always communicating with warmth and feeling-even with strangers-was capable of profound, and often painful, silence within the family. By piecing together a collage of his personal and family memories, and sifting through thousands of pages of his father's daily writing and poems, Kim illuminates a fascinating and richly lived life.