A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    We'd just toss out our birth control pills and before we knew it, we'd be rocking our little one to sleep. Little did we know what was in store for us, or the energy it would take to face all of the crazy, unpredictable and (sometimes) irrational emotions we felt along the way. Neither did our husbands. Sound familiar?If your idea of foreplay is screaming, "I'm ovulating; it's time!!!" to your oblivious husband... If your ovulation schedule is ruling your life and every trip to the drug store includes a bulk purchase of pregnancy sticks... If you're running out of answers to the chronic questioning from the pregnancy paparazzi about your plans for parenthood ... Then this is the book for you. Whether it's been three months or three years since you've been trying, the more complicated and overwhelming the process becomes.The Conception Chronicles shares candid humor, hold-nothing-back banter and practical advice on everything that goes along with trying to start a family: from dealing with your fertile friends to the battery of tests you may have to face; from surviving "sex on demand" to navigating the ins and outs of high-tech fertility treatments. This book will guide you through the emotional journey to motherhood, offering compassion and laughter like only your best girlfriends can. And we promise you'll never hear us say, "Relax and you'll be pregnant in no time."

    The book contains some of Nietzsche's most sustained discussions of art and morality, knowledge and truth, the intellectual conscience and the origin of logic.Most of the book was written just before Thus Spoke Zarathustra, the last part five years later, after Beyond Good and Evil. We encounter Zarathustra in these pages as well as many of Nietzsche's most interesting philosophical ideas and the largest collection of his own poetry that he himself ever published.Walter Kaufmann's English versions of Nietzsche represent one of the major translation enterprises of our time. He is the first philosopher to have translated Nietzsche's major works, and never before has a single translator given us so much of Nietzsche.From the Paperback edition.

    The secret to lower scoring is to sink more putts of eight feet or less while consistently lagging long putts close to the hole to avoid three putting. The Bulletproof Putting System teaches you to do exactly that, in five easy lessons. Written for the recreational golfer who has limited practice time and no desire to become a slave to the game, Bulletproof Putting in Five Easy Lessons will help you •Read greens more accurately and visualize the correct roll paths for your putts•Make a dependable putting stroke that hits the ball where you aim•Ingrain your bulletproof pre-shot and in-shot routines to increase confidence•Master the four types of putts: slam dunk, drillable, drainable, and lag•Utilize precious practice and warm up time to your best advantage. Bulletproof Putting in Five Easy Lessons is written in an approachable style by Michael McTeigue, former Northern California PGA Teacher of the Year and author of the popular full-swing instruction classic, The Keys to the Effortless Golf Swing. Michael conducted thousands of golf lessons as a PGA professional at Bel Air Country Club, Riveria Country Club, and Palos Verdes Golf Club in California. His beautifully illustrated new book will improve your putting and enrich your enjoyment of the game. Bulletproof Putting in Five Easy Lessons is certain to become a treasured favorite in your golfing library.

    Time to stop being too shy to meet someone, wondering why a promising first date wound up going nowhere, or realizing too late that it happened with the wrong person anyway. Nicholas Boothman has a much better way. Drawing on his expertise in Neuro-Linguistic Programming (NLP), Boothman charts a three-step plan that will help anyone find the love of his or her life. Step one: get ready--come to know who "you" are through honest self-assessment, and then to know what type of person is your matched opposite--i.e., the person who completes you. Step two, the heart of the program, is working seriously on interpersonal skills--how to be charming, not alarming; flirt with confidence; synchronize body and voice to create trust and chemistry; keep enthusiasm high; even how to cast a wide social net and dress for a first meeting. Step three is about accelerating the kind of intimacy that leads to love, by finding "Me too!" triggers and mastering the art of incidental touch. You'll learn to tap into key emotions through low-, medium-, and high-risk disclosures--and how to intensify the nonverbal signals that turn sparks into a flame. All the while you'll establish a solid romantic foundation to convert this magic 90 minutes into a lifetime of love and commitment.

    The photo looks completely out of place on the FBI Ten Most Wanted Fugitives list where it’s been since December, 8, 2007. For eight of those years, Jason appeared directly beside Osama Bin Laden. Bin Laden is long gone, but Jason is still wanted for armed robbery and murder.For years, his sister, Jami D. Brown Martin has watched the true crime programs and read the amateur investigative blogs devoted to Jason, his crime, and the efforts to apprehend him knowing the story wasn’t as simple, nor was it just Jason’s. To be the sister, brother, or relative of one of the world’s most wanted men is to live every day with the horrible truth and many consequences of his brutal act.CENTER OF ATTENTION is the story of a former Mormon missionary turned murderer. It is also a riveting look behind the facade of the genetically blessed, seemingly prominent and pious Brown family of Laguna Beach, California. It is a tale of the family patriarch, John Brown, who disappeared without a trace ten years before his son. More important, it is the gripping and ultimately hopeful story of the sister of one of the world’s most wanted fugitives and her journey to accept that despite being a product of the same crazy environment as her brother, her life and path are her own.

    The Appeal to Heaven flag holds great significance as it relates to America’s founding, God’s eternal covenants, and our present hope for this nation.In An Appeal To Heaven, Dutch Sheets takes you on a journey of discovering the role you were designed to play in America’s history. This short book is packed with powerful insights that will help you pray for America and leave you equipped to be part of her restoration. You have a role to play in this story.Are you ready to take your place?

    L.I.F.E. is a vicious, heart-wrenching and true-to-life novel about an LA gang member that masterfully captures the violence and depravity of gang life. Shakur’s protagonist is Lapeace, the leader of the Eight Tray Crips gang in South Central Los Angeles. In a deadly gunfight with Anyhow, a Blood and Lapeace’s rival since childhood, eight innocent civilians are killed. Anyhow is captured. Lapeace becomes a fugitive and he must hide out in the home of his girlfriend, Tashima, a hip-hop mogul as a pair of crooked LA detectives, John Sweeney and Jesse Mendoza, attempt to track him down.This novel was written from the confines of Shakur’s jail cell, and the authenticity of its street scenes--the relentlessness of violence, the do-or-die attitude of each side of the gang war, the sheer joy in the killing--is a testament to the hell that has been a majority of Shakur’s life. With T.H.U.G. L.I.F.E., Shakur delivers a powerful and gripping story about the terror of gang life and one man’s attempt to free himself.

    Some were evacuated before the Marines landed and others were taken as Prisoners-of-War. The Japanese army and navy combatants are given a voice to share their experiences in the battle that coined the phrase, "Uncommon valor was a common virtue."

    Each success noted had to be verified by a witness and signed by a superior officer.The journal of Sutkus is one of only a few such books to have survived the war. It records more than 200 kills, placing him as one of the wars most successful snipers. A large part of his journal is reproduced for the first time here.As a Hitler Youth member his skill as a marksman was quickly noted and, in July 1943, aged 19, he was drafted into the Wehrmacht. A month later he was sent on a five month snipers course in Wilna, after which he was posted to the Eastern Front. He was so successful that his superiors sent him to crucial positions. Despite his age, he was regarded as one of Germanys best snipers and in November 1944 he was awarded the Scharfshtzenabzeichen 3 Stufe the highest award for a sniper.After being wounded in January 1945, Sutkus was given time to recuperate away from the Eastern Front. During this time he met a Red Cross nurse, to whom he gave all his journal.When the war finished, Sutkus was forced to join the Red Army. He deserted to join the Lithuanian resistance fighters. After being captured again he was tortured by the KGB and deported to Siberia to endure forced labor. It was not until the collapse of the Soviet Union that he was able return to Germany and find his journal, still in the hands of the same nurse.Introduction written by David L. Robbins.

    Even after his god-like reputation had been shattered, and his horses and cannons were no longer regarded as supernatural, his ruthless daring took him on to victory. Yet in the end, his prize was not the gold that he had sought, but the destruction of the entire Aztec civilization.

    Apocalyptic catastrophes, whether in Haiti or Japan, raze cities, drown coastlines, and—if you are willing to read the ruins—reveal the human sources of "natural" disaster.

       At the core of Complete Spanish is the Living Language Method™, based on linguistic science, proven techniques, and over 65 years of experience. Our method teaches you the whole language, so you can express yourself, not just recite memorized words or scripts.   Millions have learned with Living Language®. Now it’s your turn.     • 3 Books: 46 lessons, additional review exercises, culture notes, an extensive glossary, and a grammar summary—plus a bonus notebook    • 9 Audio CDs: Vocabulary, dialogues, audio exercises, and more—listen while using the books or use for review on the go    • Free Online Learning: Flashcards, games, and interactive quizzes for each lesson at www.livinglanguage.com/languagelab  To learn more visit livinglanguage.com.    The Living Language Method™  Build a Foundation Start speaking Spanish immediately using essential words and phrases.  Progress with Confidence Build on each lesson as you advance to full sentences, then actual conversations.  Retain what You’ve Learned Special recall exercises move your new language from short-term to long-term memory.  Achieve Your Goals Don’t just mimic or memorize. Develop practical language skills to speak in any situation.

    Leaving Texas with a Bible, a suitcase (and a surfboard), he took the gospel into cannibalistic areas to people who had never heard the name of Jesus. For thirty-four years God has used him to help train missionaries, spread the gospel and establish dozens of churches in remote regions. Through this book, experience the amazing things God did as David recklessly abandoned his will to the will of God.

    But the latter soon proved particularly pointless as the private first class found himself in the thick of two pivotal, fiercely fought Big Red One operations, going head-to-head against crack Viet cong and NVA troops in the notorious Iron Triangle and along the treacherous Cambodian border near Tay Ninh.Patrols, ambushes, plunging down VC tunnels, search and destroy missions–there were many ways to drive the enemy from his own backyard, as Ronnau quickly discovered. Based on the journal Ronnau kept in Vietnam, Blood Trails captures the hellish jungle war in all its stark life-and-death immediacy. This wrenching chronicle is also stirring testimony to the quiet courage of those unsung American heroes, many not yet twenty-one, who had a job to do and did it without complaint–fighting, sacrificing, and dying for their country. Includes sixteen pages of rare and never-before-seen combat photosFrom the Paperback edition.