Book picks similar to
TM: Trademarks Designed by Chermayeff & Geismar by Chermayeff Geismer Inc
design
graphic-design
branding
design-selection-softuni-students
How to
Michael Bierut - 2015
Featuring more than thirty-five of his projects, it reveals his philosophy of graphic design—how to use it to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world. Specially chosen to illustrate the breadth and reach of graphic design today, each entry demonstrates Bierut’s eclectic approach. In his entertaining voice, the artist walks us through each from start to finish, mixing historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for more than thirty-five years), working models and rejected alternatives, as well as the finished work. Throughout, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world.Offering insight and inspiration for artists, designers, students, and anyone interested in how words, images, and ideas can be put together, How to provides insight to the design process of one of this century’s most renowned creative minds.
Forbidden Surgeries of the Hideous Dr. Divinus
S. Craig Zahler - 2021
After the release of three startling, award-winning movies that have played around the world and been added to the permanent collection of the Museum of Modern Art, S. Craig Zahler wanted to return to his first artistic passion―illustration.With tools that he had developed as a director, screenwriter, cinematographer, novelist, and songwriter, he committed himself to writing, drawing, inking, and lettering his graphic novel debut, a full-length work of noir horror entitled, Forbidden Surgeries of the Hideous Dr. Divinus.Here’s the setup…Homeless people are disappearing in New Bastion, and occasionally, a dismantled corpse turns up in a dumpster. These crimes are left alone, until the day a comatose woman named Lillian Driscoll is kidnapped from the hospital. Her brothers―a grumpy detective named Leo and a slick mobster named Tommy―seek answers that lead them to darkness, arcane medicine, and pain.Fans of Bone Tomahawk (recently named best film of the decade by Conan O’Brien) will enjoy Zahler’s return to the supernatural, and the idiosyncratic, tough guy dialogue found in his crime pictures Dragged Across Concrete and Brawl in Cell Block 99 (both of which premiered at the Venice Film Festival) is also present in this starkly rendered, black-and-white graphic novel, a stylistic confluence of pre-code horror, vintage comic strip, and modern indie art styles.
Digital Expressions: Creating Digital Art with Adobe Photoshop Elements
Susan Tuttle - 2010
Now imagine expressing that dream artistically. With Digital Expressions you can take ordinary photos and, with the help of Adobe Photoshop Elements, voice your flights of fancy. Digital Expressions guides you through 25 digital art projects created with Adobe Photoshop Elements. With this easy-to-follow guide, you'll get inspired to tackle all kinds of digital mixed-media techniques using stock photography, custom brushes, textured backgrounds and your own digital photos. Use your digital palette to:· Manipulate single images by adding texture layers, color fills and text· Re-create the look of traditional art like drawings and abstract paintings· Build collages using transparent layers and photo filters· Blend seamless montages with various effects · Incorporate your own traditional art into digital worksMixed-media artists, art journalers and scrapbookers alike can turn the ordinary into extraordinary! Express yourself in digital form as you learn to master creative digital art techniques. **Bonus CD includes assorted brushes, photos and textures you can use to create on your own digital canvas.** PLEASE NOTE that one of the images was left off of the CD by mistake. You can download it from the "Books" section of the author's website at ilkasattic.com**
Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
Lisa Fortini-Campbell - 2001
Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.
Branding Terror: The Logotypes and Iconography of Insurgent Groups and Terrorist Organizations
Artur Beifuss - 2013
The branding they employ may contain complex systems of meaning and emotion; it conveys the group's beliefs and capabilities. Branding Terror is the first comprehensive survey of the visual identity of the world’s major terrorist organizations, from al-Qaeda and the Popular Front for the Liberation of Palestine to the Tamil Tigers. Each of the 60-plus entries contains a concise description of the group’s ideology, leadership, and modus operandi, and a brief timeline of events. The group’s branding — the symbolism, colors, and typography of its logo and flag — is then analyzed in detail. Branding Terror does not seek to make any political statements; rather, it offers insight into an understudied area of counter-intelligence, and provides an original and provocative source of inspiration for graphic designers.
Design as an Attitude (JRP | Ringier Documents Series)
Alice Rawsthorn - 2018
Graphic Artist's Guild Handbook of Pricing and Ethical Guidelines
Graphic Artists Guild - 1984
The twelfth edition of this classic reference has been revised and updated to provide all the information creative professionals need to keep up with current trends and compete in an ever-changing industry.
60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
Idris Mootee - 2003
Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership.The book offers a practical view of how branding decisions happen in the context of business strategy, not just in marketing communications. It brings in business strategy, customer experience, and anthropological perspectives as well.This new and adapted version of the book carries the design and follows the same format from the previous versions but includes many important additions, including information on how traditional branding is being challenged in a connected world as well as new case studies of companies that have applied similar concepts to achieve success.
Unstuck: A Tool for Yourself, Your Team, and Your World
Keith Yamashita - 2004
The challenge is knowing how to get unstuck. In this dynamic and pragmatic handbook, Keith Yamashita and Sandra Spataro share the insights, methods, stories, and best practices of the extraordinary leaders they have worked with at business giants such as IBM, Sony, Disney, HP, and Nike. In immediately accessible terms, they identify the symptoms of being stuck, introduce readers to the Serious Seven states of “stuck”—from “Overwhelmed” to “Exhausted” to “Alone”—and offer dozens of in-the-moment tools, techniques, and examples to generate immediate ideas, whether you need to back up in order to move forward, motivate a struggling team, change your goals, or inspire yourself with a clearer picture of where you’re headed. With a handy trim size, a vivid two-color interior, and memorable images that speak louder than words, Unstuck is a book for anyone who wants to get themselves or their team motivated and moving in the time it takes to fly from New York to D.C. Designed to be flipped through, read in chunks, and returned to again and again, Unstuck is an innovation in business literature.
Designing Brand Identity: An Essential Guide for the Entire Branding Team
Alina Wheeler - 2003
From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.
Dialogue With God: Opening The Door To Two-Way Prayer
Mark Virkler - 1986
This book will lead you into a life-changing dimension of two-way communication with our loving GOD. Dialogue With God has dramatically changed my prayer life. I have found I can dialogue with Christ on a daily basis. I believe this inspired approach to be absolutely essential to the growth of every serious Christian." (Dr. Richard Watson, Dean of the School of Education, Oral Roberts University) Mark Virkler grew up conservative Baptist (Evangelical Baptist), and Patti grew up conservative Evangelical United Brethren. They met while at Roberts Wesleyan College in North Chili, N.Y., and married during their third year. They graduated in 1974, Patti graduating magna cum laude. Since then, Mark has received a Master of Theology from Miami Christian University and a Ph.D. from Carolina Christian University. He has also been included in "Who’s Who in the World" each year since 2000, and "Who's Who in American Education" in 2006. Patti has received a Master of Ministry and Doctorate of Ministry from Vision International University. Mark and Judi have been active in ministry together since meeting in 1970. They founded a church, Pioneer Christian Fellowship, and worked on several church staffs over the years. They have helped develop three networks of church-centered Bible schools, and currently head up Communion With God Ministries. WATCH AUTHOR VIDEO HERE: Video Link: http://www.bridgelogos.com/videos/dia...
My Dear Bomb
Yohji Yamamoto - 2011
In October 2009, after a series of bad investments, Yamamoto Inc. went bankrupt; by the end of that year the designer had inaugurated a new business and a complete reevaluation of his direction. My Dear Bomb is an outcome of this transition moment. Coauthored with Ai Mitsuda, this carefully and beautifully written autobiography (with biographical interpolations by friends and collaborators) seamlessly combines extended meditations on clothing and life with Yamamoto's memories and anecdotes, in short, concise paragraphs. Throughout its pages, we encounter Yamamoto as a tough realist unburdened by disingenuousness ("I am, in fact, a man who may turn heartless in an instant; I desire only to settle each and every score immediately"); and, of course, as a great designer blessed with unerring instinct for his materials ("how does the cloth want to drape, to sway, to fall? If one keeps these things in mind and looks very carefully, the fabric itself begins to speak"). Illustrated with drawings by Yamamoto, this open-hearted meditation offers a take on the autobiography form as imaginative as the designer's fashion wear.
Information is Beautiful
David McCandless - 2001
We need a brand new way to take it all in. 'Information is Beautiful' transforms the ideas surrounding and swamping us into graphs and maps that anyone can follow at a single glance.
The End of Print: The Graphic Design of David Carson
Lewis Blackwell - 1995
His tortured typography prompted a vocal camp of critics to accuse him of being flippant and of destroying the communicative basis of design. But now the techniques of David Carson (and those of his countless imitators) dominate advertising, design, the Web, and even motion pictures. With 35,000 copies of the original sold, this revised edition of The End of Print includes a striking new cover and first chapter that puts Carson's work in context. The rest is vintage Carson—cutting edge and explosive. The End of Print tracks his career from skateboard and surf magazines, to the landmark Beach Culture magazine and his groundbreaking grid-breaking work for Ray Gun, and finally to handling major corporate identity accounts. The End of Print marks a turning point in design that ushered in the look of today.
Why Is That Art?: Aesthetics and Criticism of Contemporary Art
Terry Barrett - 2007
Introducing students to a variety of established theories of art, he presents the traditional sets of criteria of Realism, Expressionism, and Formalism, which are in turn updated by recent sources of Poststructuralism. Barrett applies each of these theories to challenging works of contemporary art, pointing out the strengths and weaknesses of each mode of interpretation. He encourages students to consider many criteria when evaluating an artwork, to critically examine judgments made by others, and to make informed judgments of their own. Ideal for courses in aesthetics, art theory, art criticism, and the philosophy of art, Why Is That Art? is organized chronologically according to the history of aesthetics. It features sixty-seven illustrations (twenty-six in a full-color insert), discusses a wide range of American and European artists, and includes an exceptional overview of postmodern pluralism. This unique book will provide students with a newfound appreciation for contemporary art, scholarship, and reasoned argumentation, giving them the confidence to join the fascinating discourse on contemporary art.