Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers - from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. -Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers.- --Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management-A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted.- --Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks-This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it.- --Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells-This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing.- --Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans-Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success- --Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands-Marketing Genius offers marketers 99% inspiration for only 1% perspiration.- --Hugh Burkitt, CEO, The Marketing Society

    If you're looking for the original book, please use the following link: http://amzn.to/2xkQBsu) Originally published in 1936, How to Win Friends and Influence People is perhaps the greatest self-help book of all time. Written by Dale Carnegie, the book contains the most essential principles of social interaction and highly effective techniques of dealing with people. Since its first release, the book has sold over 15 million copies and is currently being recognized as an all-time international bestseller. This proves the fact that Carnegie's principles are just as relevant today as they were 80 years ago. The book has served as a guide to many trying to navigate complex human relations in the business world, and it will surely teach you how to master the fine art of social interactions to maximize the quality of your personal and professional relationships. This summary highlights the key ideas and captures the most important lessons found in the original book. Unessential information has been removed to save the reader hours of time. If you've already read the original, this summary will serve as a reminder of main ideas and key concepts. If you haven't, don't worry, here you will find every bit of practical information that you can apply. However, we do encourage you to purchase the original as well for a more comprehensive understanding of the subject. P.S. This is a ZERO-RISK investment, by the way. If for whatever reason you are not satisfied with our product, you will get a FULL REFUND within 7 days! So, what are you waiting for? Take action and get your copy right now, by scrolling up and clicking on the “Buy now with 1-Click” button! (Note: This summary is written and published by Millionaire Mindset Publishing. It is not the original book, and it’s not affiliated with the original author in any way. You can find the original book by accessing this link: http://amzn.to/2xkQBsu)

    After winning the highest award in his field, Vincent was offered a 3 percent raise. He knew at that moment he needed a monumental change. One month away from their baby being born, Vincent and Elizabeth started a side photography business out of desperation. In less than four years, they grew their business to pay off all of their debt, including their home, and left their jobs for a life of freedom. With the world moving rapidly towards a freelance model, Freelance to Freedom is not only timely and necessary, but it’s also entertaining, engaging and paints a picture for anyone looking for a life of freedom with money, time and location.

    We wake up in a haze—often after hitting snooze a few times. Then we rush around to get ready and out the door so we can officially start the day. Before we know it, hours have slipped by without us accomplishing anything beyond downing a cup of coffee, dashing off a few emails, and dishing with our coworkers around the water cooler. By the time the workday wraps up, we’re so exhausted and defeated that any motivation to accomplish something in the evening has vanished.But according to time management expert Laura Vanderkam, mornings hold the key to taking control of our schedules. If we use them wisely, we can build habits that will allow us to lead happier, more productive lives.Drawing on real-life anecdotes and scientific research that shows why the early hours of the day are so important, Vanderkam reveals how successful people use mornings to help them accomplish things that are often impossible to take care of later in the day. While many of us are still in bed, these folks are scoring daily victories to improve their health, careers, and personal lives without sacrificing their sanity. For instance, former PepsiCo chairman and CEO Steve Reinemund would rise at 5:00 a.m., run four miles, pray, and eat breakfast with his family before heading to work to run a Fortune 500 company.What the Most Successful People Do Before Breakfast is a fun, practical guide that will inspire you to rethink your morning routine and jump-start your life before the day has even begun.

    What does work? Time management is outdated. Attention management is the solution you need.Attention management is the most essential skill you need to live a life of choice rather than a life of reaction and distraction. It's a collection of behaviors, including focus, mindfulness, control, presence, flow, and other skills, that will support your success. Productivity speaker, trainer, and author Maura Nevel Thomas shows you how to master attention management with practical strategies that make an immediate impact.

    His clients have included the World Bank, GE, Thomson Reuters, and Merck. He is a frequent contributor to HBR and is the author of Simply Effective. Brook Manville, a former partner at McKinsey & Company and executive vice president of United Way Worldwide, advises leaders on strategy, organizational development, and leadership. He regularly contributes to HBR, and other business publications. His previous books are A Company of Citizens and Judgment Calls. .

    Do you ever feel the pressure to prove yourself? Or to "figure it all out" as you're waiting in seasons that seem like the awkward in-between? Does it ever feel seem that you're the only one with "unfigured-out dreams"?Jordan equips you to confront the feeling of being stuck and instead live your purpose by owning (not ignoring) your story, your quirks, your struggles, and everything that makes you, you.In this book, Jordan provides practical tools as she shows you how to: tackle limitations like disappointment, perfectionism, comparison, distraction, and more; overcome the lie that you can't live your purpose until or unless you reach a certain goal, milestone, etc.; remove labels and break out of the box of expectations; identify and eliminate excuses, insecurity, and unnecessary stress about an unknown future.

    With penetrating insights and straightforward concepts, James gives you the tools necessary to tap into your own spiritual power center. A simple book that is by no means simplistic, combining fun stories and powerful anecdotes, The Science of Success gives you the power and the wisdom to create the life of your dreams.

    Wagner poses one questions: "Why have random acts of kindness when you have intentional acts of goodwill?" Life As A daymaker offers wealth of oppertunities to spread cheer, encouragment or advice to anyone who opens it's cover. Author David Wagner offers suggestions on how to make one's life meaningful and rewarding, using a single, simple premise.

    In this warm, wise book, Prem Rawat teaches us how to turn down the noise to “hear ourselves”—to listen to the subtle song of peace that sings inside each of us. Once we learn to truly “hear ourselves” and the voice of peace within, then we can hold on to that as we face all the noise of the world.The culmination of a lifetime of study, Hear Yourself lays out the crucial steps we can use to focus on the voice within. Take a walk in nature and listen for the sounds of harmony, Prem Rawat suggests, or set aside a few minutes each day to feel gratitude, which comes from the core of our being. He challenges us to embrace our thirst for peace and let go of expectations for how it should feel. With one straightforward yet deeply profound question, he helps us to focus—to be present: Am I conscious of where I am today and what I want to experience in this world?” If we allow ourselves to listen, what we hear is the extraordinary miracle of existence—an experience that transforms our relationship to life and everything in it. Packed with powerful insights and compelling stories, Hear Yourself introduces readers to an ancient line of practical wisdom that enlightens us to a simple way to listen. By doing so, Prem Rawat reveals, we can “profoundly change our understanding of ourselves, those around us, and our lives.”

    This promise, to look after her younger sister, is one she has always kept, even though Marie sometimes feels that the cosseted Grainne doesn't deserve it.But then the sudden appearance of intense, rebellious Con on Seaview Beach one afternoon changes everything.As her childhood comes to a sudden and shocking end, Marie must make some choices about her future.But will she find the courage to become the woman she was meant to be? The House on Seaview Road is a story about first love, growing up and about the enduring bonds of sisterhood.

    The aim here is not to motivate you to get started, but to educate the various possibilities of getting things done. Hence the ideal reader is someone who has a product / service in their mind, completed their business calculations, is willing to manage the risks and just about to get started. Right from naming your company, registering it, banking, taxation through selling your products / services, this book will guide you on how to get it done in a quicker and affordable manner. Entrepreneurship is a journey. It needs proper fundamentals and systems in place to run the distance. The founder must plan well ahead while starting up or be willing to adapt to changes as the company grows. I sincerely hope this book will give that initial clarity, help you explore the possibilities and get started quickly.

    This account has many illustrations of the grinding stress of intense combat in Laos, and the periodic clashes with the distant headquarters that had little knowledge of an extremely complex combat environment and was more focused on control rather than results.

    Along the way he learns the horrors of war, the evils of slavery, the plight of the slave, and the cost of freedom. By a twist of fate he becomes the pastor of a church of black slaves.