Book picks similar to
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising by Marieke de Mooij
business
consumer-psychology
culture-and-emerging-markets
grad-school
Incarnate Leadership: 5 Leadership Lessons from the Life of Jesus
Bill Robinson - 2009
He presents convincing arguments that when leaders emulate these qualities, they will inspire and empower the people they have been called to lead. Reflection and discussion questions and assessment questions make this ideal for group use. Conversational in tone and seasoned with real-life stories from his own successes and failures as a leader, Robinson helps Christian leaders wrestle with four questions that emerge from John’s introduction of Jesus, “and the word became flesh and dwelt among us….” • Jesus dwelt with those he led, how can I be closer to those I lead? • Jesus disciples beheld him, how can I be more transparent with those I lead? • The glory of Jesus was a reflection of his father, am I seeking my own glory? • Jesus led with grace and truth, how can I lead with grace and truth? The Incarnate Leader is indispensable reading for anyone in a position of leadership – whether in a church setting, corporation, school board, or home. The book is packaged as a short one-evening read, similar to other popular business books.
The Glass Wall: Success strategies for women at work – and businesses that mean business
Sue Unerman - 2016
In the workplace today there's a glass wall. Men and women can see each other clearly through the divide, but they don't speak the same language or have the same expectations. And as a result, women and their careers are suffering.With more women than ever in the workforce, but still too few in the boardroom, now is the time to address the assumptions and miscommunication holding women back. This book gives women the tools they need to master any situation. Drawing on Unerman and Jacob's own experience in male-dominated businesses, as well as over a hundred interviews with both men and women, The Glass Wall provides clear, smart and easy-to apply strategies for success. From unlocking ambition and developing resilience to nurturing creativity and getting noticed, these are the skills that everyone needs to learn to help break down that wall and create better workplaces for all.
Property Of Folsom Wolf
Don Lasseter - 1995
Louis housewife who abandoned her family and became the sex-slave of ex-Folsom Prison convict Greg Marlow, known to his fellow inmates as "Folsom Wolf". Together, the pair went on a cross-country spree of sex, torture and murder that ended with their convictions and death sentences.
License to Deal: A Season on the Run with a Maverick Baseball Agent
Jerry Crasnick - 2005
Now the true inside story of the sports agent business is exposed as never before.During baseball's evolution from national pastime to a $3.6 billion business, the game's agents have played a pivotal role in driving and (some might say) ruining the sport. In a world of unchecked egos and minimal regulation, client-stealing and financial inducements have become commonplace, leading many to label the field a cesspool, devoid of loyalties and filled with predators.Matt Sosnick entered these shark-infested waters in 1997, leaving a job as CEO of a San Francisco high-tech company to represent ballplayers--and hoping to do so while keeping his romantic love of baseball and his integrity intact. License to Deal follows Sosnick as he deals with his up-and-coming clients (his most famous is the 2003 rookie-of-the-year pitching sensation Dontrelle Willis). We become privy to never-before-disclosed stories behind the rise of baseball's most powerful agent, Scott Boras. And we get a novel perspective on the art of the deal and the economics of baseball.By one of baseball's most respected sportswriters, who is now ESPN.com's lead Insider baseball reporter, License to Deal, like Michael Lewis's bestselling Moneyball, will provide fuel for many a heated baseball discussion.
Criminological Theory: Past to Present: Essential Readings
Francis T. Cullen - 1998
Edited by leading scholars Francis T. Cullen and Robert Agnew, it presents a wide range of readings, including original theory pieces. A brief yet detailed introduction frames each Part (and each reading), providing students with a "road map" as they explore the ongoing intellectual developments, diverse views, and continuing debates in the field of criminological theory.Building on the success of the third edition, the thoroughly updated and revised fourth edition includes:* Eight new readings (each with its own introduction)* Two new Parts (each with its own introduction): "Theories of White-Collar Crime" and "Putting Theory to Work: Guiding Crime Control Policy"* A new Instructor's Manual on CD, featuring a Test Bank with multiple-choice and essay questions, learning objectives, key words, discussion topics and exercises, and PowerPoint lecture slidesComprehensive enough for graduate students yet accessible enough for undergraduate students, Criminological Theory: Past to Present--Essential Readings, Fourth Edition, remains a solid introduction to the foundations of criminology--and to the competing theories that will shape thinking about crime in the years ahead.
The Marketing Agency Blueprint: The Handbook for Building Hybrid Pr, Seo, Content, Advertising, and Web Firms
Paul Roetzer - 2011
The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA of every agency and blended with traditional methods to execute integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents 10 rules for building such a hybrid agency.The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to:• Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers.• Create diverse and recurring revenue streams.• Develop highly efficient management systems and more effective account teams.• Deliver greater results and value to clients, and win their loyalty.This is the future of the marketing-services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.
WallStreetBets: How Boomers Made the World's Biggest Casino for Millennials
Jaime Rogozinski - 2020
There was a time when the stock market was a mechanism for growing businesses to raise money, playing a large role in the industrial revolution-boosting America to a global superpower. Today the stock market has morphed into a high-tech system of fluctuating arbitrary numbers which are used by individuals and industries alike to find profit opportunities by placing bets, masqueraded as sophisticated financial maneuvers with fancy labels and acronyms. Nowhere is this more evident than with the tendencies observed today. There is a shocking trend by today's Millennial generation to shamelessly and unapologetically find ways to use the stock market to place very high-risk bets. And unlike formal Wall Street investment institutions, these gamblers, of sorts, don't attempt to disguise the game: they are proud to call Wall Street a casino. Jaime Rogozinski combs through various elements of how reckless investors play Wall Street similar to a casino. He illustrates these often in playful ways, using entertaining and compelling real-world anecdotes. His stories are taken straight from Reddit's r/wallstreetbets community which Jaime founded in 2012, and currently has more than 800,000 followers in addition to 3 million unique visitors a month. WallStreetBets is a forum based gathering where people are notoriously known for taking a brazen and public approach at gambling with the stock market.
Become Your Own Financial Advisor: The real secrets to becoming financially independent
Warren Ingram - 2013
This highly accessible book is aimed at anyone who wants to improve their financial situation, from the financial novice who needs clear basic guidelines on how to deal with money to those who are more financially savvy but want to supplement their knowledge. Covering a range of topics, from saving, investing, debt management, buying a house to blunders to avoid, Become Your Own Financial Advisor provides people of all ages and levels of wealth with practical information on how to improve their finances. And, in the process, proves that financial freedom is possible for everyone.
The Weekend That Changed Wall Street: An Eyewitness Account
Maria Bartiromo - 2010
During a single historic weekend (September 12-14, 2008) the fate of Lehman Brothers was sealed, Merrill Lynch barely survived, and AIG became a ward of the federal government. Top CNBC anchor Maria Bartiromo spent the entire weekend taking frantic phone calls from the most powerful players on Wall Street and in Washington, as they toiled to keep the economy from complete collapse. Those CEOs and dozens of other sources gave Bartiromo behind-the-scenes details unavailable to other members of the media, of the crisis and its aftermath. Now she draws on her high-level network to provide an eyewitness account of the biggest events of the financial crisis including at length interviews with former treasury secretary Henry Paulson, former AIG chairman Hank Greenberg, former Merrill Lynch CEO John Thain, and JP Morgan CEO Jamie Dimon, among many others. Writing with both authority and dramatic flair, Bartiromo weaves a thrilling narrative that will make news. She also tackles the big questions: how did an unmatched period of market euphoria and growth turn sour, catapulting the economy into a dangerous slide? And in the long run, how will the near-catastrophe really change Wall Street?
Hard Core Poor - a book on extreme thrift
Kelly Sangree - 2014
I hope it helps you too!
Designers Don't Read
Austin Howe - 2009
He believes “in the wonder and exuberance of someone who gets paid-by clients to do what he loves.” Howe places immense value on curiosity and passion to help designers develop a point of view, a strong voice. He explores the creative process and conceptualization, and delves into what to do when inspiration is lacking. If there’s a villain in these elegant, incisive, amusing, and inspiring essays, it’s ad agencies and marketing directors, but even villains serve a purpose and illustrate the strength of graphic design “as a system, as a way of thinking, as almost a life style.” Howe believes that advertising and design must merge, but merge with design in the leadership role. He says that designers should create for clients and not in the hope of winning awards. He believes designers should swear “a 10-year commitment to make everything we do for every client a gift.” If this sounds like the designer is the client’s factotum, not so. Howe also argues in favor of offering clients a single solution and being willing to defend a great design. Organized not only by topic, but also by how long it will take the average reader to complete each chapter, Designers Don’t Read is intended to function like a “daily devotional” for designers and busy professionals involved in branded communications at all levels. Begun as a series of weekly essays sent every Monday morning to top graphic designers, Designers Don’t Read quickly developed a passionate and widespread following. With the approximate time each chapter might take to read, Designers Don’t Read’s delight and provocation can be fit into the niches in the life of a time-challenged designer. Or it may be hard to resist reading the entire book in one sitting!
Drug of Choice: The Inspiring True Story Of The One-Armed Criminal Who Mastered Love And Made Millions
Mark Van Stratum - 2017
He has created a fulfilling life, which he shares with his beautiful fiancé and a world-wide circle of friends. But his inspiring life of today grew out of a dark and dangerous past.In this gripping tale, van Stratum brings a once-in-a-lifetime read of his experience growing up with one arm in a small town where he developed a savage temper and a criminal mindset. After a violent robbery by rival drug dealers he had a flash of insight that his life must change, or it would quickly end.After moving to a new country without telling a soul, Mark penetrates the secret world of pick-up artists and learns an incredible skill set that enables him to get the most desired women on the planet. In Drug of Choice, Mark offers insightful lessons about the power of choices to change your business, relationships, and life.This story teaches that your choices are both the cause of your problems and the key to your success. It will make you believe again that it’s never too late to change.
Muzzled: From T-Ball to Terrorism-True Stories That Should Be Fiction
Michael A. Smerconish - 2006
With humor and chutzpah, attorney, commentator, and popular radio host Michael Smerconish takes on today's oversensitive culture with a collection of entertaining, outlandish anecdotes about PC gone wild-stories that are hilarious, horrifying, and unbelievably true.Why are sports leagues handing out trophies to losers? Why are little old grandmas hired to guard 200-pound prisoners? Why are newborn babies and old men with walkers singled out at the airport while likely terrorists are ushered through security with ease?This book shows through these absurdities that today's atmosphere of censorship and multiculturalism is paving the way for serious threats to our cultural identity and national security: "It's one thing for the forces of political correctness to muzzle our day-to-day lives here at home in the US, quite another when that same cancer metastasizes into the war on terror."We must eradicate the PC disease. Our sanity-and our very lives-depend on it."Michael Smerconish talks the talk: If you say unpopular things, watch out! Using vivid examples of PC rubbish, "Muzzled" will lead you into a world that would terrify Rod Serling. An entertaining and provocative book." -Bill O'Reilly"Reads like fiction, too bad it's true." -Nelson DeMille, novelist, author of "Night Fall and The General's Daughter""The PC virus is out of control . . . and it's worse than you think! In this entertaining and important book, Michael Smerconish chronicles just how mindless things have gotten in politically correct America. He tells fascinating stories that will make you laugh . . . right up until the time they make you scream. Thanks to the PC crowd, we are all living in The United States of the Absurd." -Bernard Goldberg, journalist and author of "100 People Who Are Screwing Up America," "Arrogance," and "Bias""I really squirm whenever I find myself agreeing with Smerconish. (I know the feeling is mutual.) I did a lot of squirming while reading this provocative book. All true liberals and conservatives must agree with Smerconish that the PC muzzles must be removed so that people can decide based on the marketplace of ideas." -Alan Dershowitz, Felix Frankfurter Professor of Law, Harvard and author of "Preemption""I don't often find myself on the same side of the political barricades as Michael Smerconish. But "Muzzled" is a witty, provocative, and timely book. Even when Michael is wrong, which is often, he draws you in and keeps you reading." -Arianna Huffington, author of "Pigs at the Trough" and "Fanatics and Fools""In Muzzled, my American Blood Brother of status-quo-obliterating defiance, Michael Smerconish, once again smokes out the cockroaches of political correctness . . . "Muzzled" is a great title for a book that I am convinced every American school kid should read and be tested on. If a new generation doesn't grow some intellectual balls, our Once Great Nation will continue to repeat horrific mistakes and pay the price . . . Read it. Live it." -Ted Nugent, rock star, author, television personality, and hunter extraordinaire
A Book About Innocent: Our story and some things we've learned
Dan Germain - 2009
On that first day we sold twenty-four bottles, and now we sell over 2 million a week, so we've grown since then. This book is about the stuff we've learned since selling those first few smoothies. About having ideas and making drinks, about running a business and getting started, about nature and fruit, about company life and working with friends, about the stuff we've got right and the stuff we got wrong, and about squirrels . . . and camping . . . and doing the right thing. We thought we'd write it all down in a book so we don't forget any of it, and to maybe help other people too. We started innocent from scratch, so we've learnt a lot of things by getting stuff wrong. Some other lessons have come from listening carefully to people clever than us. And some stuff we just got lucky on. But all of it, the good the bad and the useful, is in here. Plus, perhaps our mums will finally believe us when we tell them we haven't rung home for a while because we've been a bit busy these past few years.
Backstage Past
Barry Fey - 2011
Always concerned that his audiences had the best experience possible, he was honored a never equaled three consecutive years by "Billboard Magazine" as Concert Promoter of the Year in 1978 through 1980. During Barry Fey's 32 years as a promoter he has rubbed elbows and cut deals with nearly every legend of Rock 'n Roll and in "Back Stage Past" he shares those behind the scenes stories of a mercurial business during a tumultuous time. It is a backstage pass to never before revealed tales of the Rock 'n Roll business and its performers. Includes an original poem by U2 great Bono.