Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

    Peter Serafinowicz's Questions and Answers is a showcase for the razor wit and joyful nonsense of one of Britain's cleverest comedians, firing back genuinely funny instant replies to a stream of questions from the general public. This book collects together several hundred jokes from Peter's store of one-liners in a stylish, faux-Victorian, gifty hardback, just in time for Christmas. 'Peter Serafinowicz is hilarious' David Walliams' 'It's funny, but Peter Serafinowicz is the kind of funny person that funny people find funny' Simon Pegg 'Peter Serafinowicz is one of the funniest women in the world' Derren Brown

    In this newest translation of The Art of War readers will benefit from the interpretations from other translators and strategist, as well as the 50 strategic rules, including: -- How to look for strategic turns to meet the competition-- How to attain strategic superiority and crush the competition-- How to plan surprise and stay ahead of the game-- And more timeless wisdom that will allow you to compete and win in the dynamic business environment!Business managers around the world have tapped into this ancient wisdom; it is time to master The Art of War for Manager for the existence and growth of your business!

    A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to someone with eye-opening ideas and concepts. Approached as an exercise in listening and learning, these conversations can become long-term lessons. Ambi has worked with some of the most respected brands and names in the Indian corporate world, and each of those assignments were for him masterclasses in leadership development. In this book, Ambi recounts conversations with some of the most iconic business leaders, such as Ratan Tata, Azim Premji, S. Ramadorai, Karsanbhai Patel, M. Damodaran, Dr V. Kurien and many others. He soaked up these conversations, in his own words, 'like a sponge’. This book is an attempt to walk us through some of those dialogues – both the illuminating and the difficult aspects of them – to help us understand how they were learning sessions. For anyone looking at turbocharging their business and career, the ‘Sponge Process’ that emphasises listening is a radical new way of engaging with clients and customers.

    Instead, he was the ‘CEO’ of a large temple. Guided by his guru A C Bhaktivedanta Srila Prabhupada. Propelled forward by the Divine Plan.A chance meeting with Mohandas Pai inspired Madhu Pandit to use the spare capacity in the ISKCON kitchen. To start a mid-day meal program for 1500 children, in and around Bangalore. Today, Akshaya Patra is the world’s largest NGO-led mid-day meal program, with 27 kitchens across 11 states. Serving 1.6 million hot lunches to government schools each day.This is the exciting story of spiritualists and capitalists coming together to launch a unique start-up. And taking it to scale. A ‘Made in India’ success story using the head, the heart and a whole lot of soul.

    Money Wise shows you the way. It cuts through the clutter of jargon and technical terms, leading you step by step on how to grow wealthy. In it, you will learn: Ways of allocating your income The only mutual funds hack worth knowing Why you should be watching not what Warren Buffett says but what he does Written in Shenoy’s trademark style, Money Wise is a book as much fun to read as it is informative. If you want to start investing, this is the book for you. If you have already started, then read this and up your game.

    Not a product of the formal education system, Dhirubhai was known for his astute business acumen and entrepreneurial prowess. No wonder Dhirubhai's business philosophy was quite different from his contemporaries. This book is not about Dhirubhai's life, or how Dhirubhai went about building his business empire. Dhirubhaism is an attempt to capture those unique insights that Dhirubhai shared with the author in several interations during their long association. The 15 Dhirubhaisms put together bring out the work philosophy of Dhirubhai and give us a glimpse into the remarkable thinking process and practices of one of India's most successful entrepreneurs.

    From his humble beginnings as a RSS pracharak to his rise in the Hindutva ranks, and from being Bharatiya Janata Partys master planner to one of the its most popular and controversial state chief ministers, Modis mantra of change and development is gradually finding many takers. Though he evokes vastly different reactions among the citizens for his alleged role during the Godhra aftermath, what is absolutely clear is that he indeed is racing towards the centre stage, making the 2014 General Elections look more like a Presidential system where, you either vote for him or against him. And that, as they say, is the Modi effect. Kingshuk Nag paints the most vivid portrait of the extraordinary politician who is poised to take on a new role in the coming years.

    What seems like a good deed however has a cruel payback andin a single moment, Kamran loses everything dear to him. This is whenMirza, in gratitude, takes Kamran under his wing and the young man getsdrawn into the mafia boss’s dangerous world of cops and rival gangsters,eventually taking over from him.Kamran also inherits Mirza’s philosophy that all of life’s problems can besolved through Ghalib¹s poetry.Soon, the innocent taxi driver has cops, criminals and even cabinetministers at his beck and call.And he has a new name—Ghalib Danger.

    This new book takes place in Lockdown Three. This time Key can make Government-sanctioned expeditions out onto the streets of London (remember?). And it is there that the inaction takes place. Phone calls to his mother, promenades with his loyal friend, bubble-negotiations, sitting his fat arse down on benches, drinking mocha. Another three months of mind-freezing inertia. This time on the move. Conversations interspersed with poetry.

    Like the bungling burglar who logged on to his own Facebook page at his victim's house - and forgot to turn the computer off when he left, or the stupid bank robber who made his escape in his own car - complete with personalised number plates, or the idiotic criminal who tried to hand himself into the police... in order to collect the reward. Award-winning writer Andrew Penman has scoured the country for this hilarious collection of those who are not just bad, but also dim very dim. 'Andrew Penman enjoys a laugh at the expense of Britain's most stupid burglars' - The Mirror 'Exploits so dim-witted it's surprising they ever managed to keep themselves breathing long enough to commit any crime' - Wales Online Illustrated with cartoons drawn by Neil Kerber.

    Even in this nondescript settlement, people receive money via mobile transfer from family members working in distant cities. There are computer training centres offering diploma courses in Bhojpuri, Hindi and English. Here is an example of India's numerous remote towns that have skipped the stage of basic learning and landed straight into digital literacy as they strive to keep up with the times.In his last book, A.P.J. Abdul Kalam, writing with Srijan Pal Singh, draws upon examples ranging from entrepreneurship in places like Badshahpur to a sophisticated missile programme like Agni to show how it can be 'Advantage India' in the final lap of the journey to 2020--the landmark year by which he had envisioned the country could transform into an economic power. How can the new initiatives--such as Make in India, Swachh Bharat, smart cities and skill development for the youth--be used to unleash the country's vast potential?Advantage India offers the answer--a movement driven by every home and school to educate the new generation and give a fresh meaning to citizenship.

    From the "a-ha" moment in junior high school that inspired his very first guitar, Taylor has been living the American dream, crafting quality products with his own hands and building a successful, sustainable business. In Guitar Lessons, he shares the values that he lives by and that have provided the foundation for the company's success. Be inspired by a story of guts and gumption, an unwavering commitment to quality, and the hard lessons that made Taylor Guitars the company it is today.

    We all know one! They like to groan and grumble, offering their own commentary on the shortcomings of modern life. Whether it is queues at the supermarket, the state of the health system, the price of a pint these days, the hairstyles of teenagers, or the number of Maltesers you actually get in a bag, there is always something that will get their goat. 'The Grumpy Old Git's Guide to Life' is a hilarious celebration of all these grumps, how to identify one, what exactly they find so irritating and why we find their rants quite so amusing.