Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

    With an emphasis on critical self-reflection, Reflect & Relate gives students the practical skills to work through life's many challenges using better interpersonal communication. The sound theory, clear explanations, lively writing, practical activities, and vibrant design all work toward a single goal: Teaching students to make better communication choices so they can build happier and healthier interpersonal relationships.

    Your colleague's husband's sister can make you fat, even if you don't know her. A happy neighbor has more impact on your happiness than a happy spouse. These startling revelations of how much we truly influence one another are revealed in the studies of Dr. Christakis and Fowler, which have repeatedly made front-page news nationwide. In Connected, the authors explain why emotions are contagious, how health behaviors spread, why the rich get richer, even how we find and choose our partners. Intriguing and entertaining, Connected overturns the notion of the individual and provides a revolutionary paradigm-that social networks influence our ideas, emotions, health, relationships, behavior, politics, and much more. It will change the way we think about every aspect of our lives.

    The Fourth Edition of volumes 1 and 2 is concerned with mechanics and E&M/Optics. New features include: expanded coverage of classic physics topics, substantial increases in the number of in-text examples which reinforce text exposition, the latest pedagogical and technical advances in the field, numerical analysis, computer-generated graphics, computer projects and much more.

    M. Robert's acclaimed world history. Vividly written and beautifully illustrated, it brings the outstanding breadth of scholarship and international scope of the larger volume within the grasp of most readers. Completely up-to-date, comprehensive yet succinct, it takes readers on an amazing journey from the first appearance of Homo sapiens to recent chapters in the exploration of space. Informative, beautifully rendered maps, photographs of key archaeological finds, and stunning reproductions of important artwork (some in full color) bring the past to life as Roberts surveys the major events, developments and personalities that have shaped the civilizations of the world.

    Necrophiliac. Kidnapper. Killer.The stories of serial killers often begin with terrible upbringings and sad events of trauma, but not all have such unfortunate beginnings. Some simply develop their evil on their own and become tainted without anyone realizing it.Jeffrey Dahmer was a man described by his own father as the result of a child becoming lost in the maelstrom while nobody paid attention, of a child who was strange and apathetic but who nobody bothered to ask why......The results were catastrophic.Seventeen men lost their lives and were defiled even after death because of the desires of a neglected young boy who just wanted to fulfill his needs. The following is the tale of said child, the same young man who grew up to become the infamous Milwaukee Cannibal, one of the worst serial killers in humanity's history.Jeffrey Dahmer: The Gruesome True Story of a Hungry Cannibalistic Rapist and Necrophiliac Serial Killer (Vol 3) is a book that recounts the tale of the Milwaukee Cannibal, a man capable of committing the most truly degrading acts on his victims before and even after death; a man who to his last days - and long after - still haunts the city of Milwaukee with the memories of his horrific murders.Be warned, reader, you aren't just about to read about Jeffrey Dahmer and his acts.You are about to walk into his very mind.

    You’ll learn how to:• Stay in control under pressure• Defuse anger and hostility• Find out what the other side really wants• Counter dirty tricks• Use power to bring the other side back to the table• Reach agreements that satisfies both sides' needsGetting Past No is the state-of-the-art book on negotiation for the twenty-first century. It will help you deal with tough times, tough people, and tough negotiations. You don’t have to get mad or get even. Instead, you can get what you want!

    But it's impossible to learn the customs and traits of every single culture. David Thomas and Kerr Inkson present a universal set of techniques and people skills that will allow you to adapt quickly to, and thrive in, any cultural environment. You'll learn to discard your own culturally based assumptions and pay careful attention, in a mindful and creative way, to cues in cross-cultural situations. The authors show how to apply cultural intelligence in a series of specific situations: making decisions; communicating, negotiating, and resolving conflicts; leading and motivating others; and designing, managing, and contributing to multicultural groups and teams.This extensively revised third edition has been updated with new stories showing cultural intelligence in action. Thomas and Inkson have broadened the focus beyond business to include organizations of all kinds--nonprofits, governments, educational institutions, and more. And they include a reliable and valid measure of cultural intelligence based on a decade of research by an international team of scholars.

    Two primary objectives guided the authors in the revision of this book: to develop precise, readable materials for students that clearly define and demonstrate concepts and rules of calculus; and to design comprehensive teaching resources for instructors that employ proven pedagogical techniques and save time. The Larson/Hostetler/Edwards Calculus program offers a solution to address the needs of any calculus course and any level of calculus student. Every edition from the first to the fourth of Calculus: Early Transcendental Functions, 4/e has made the mastery of traditional calculus skills a priority, while embracing the best features of new technology and, when appropriate, calculus reform ideas. Now, the Fourth Edition is part of the first calculus program to offer algorithmic homework and testing created in Maple so that answers can be evaluated with complete mathematical accuracy.

    In Media Unlimited, a remarkable and original look at our media-glutted, speed-addicted world, Todd Gitlin makes us stare, as if for the first time, at the biggest picture of all. From video games to elevator music, action movies to reality shows, Gitlin evokes a world of relentless sensation, instant transition, and nonstop stimulus. He shows how all media, all the time fuels celebrity worship, paranoia, and irony; and how attempts to ward off the onrush become occasions for yet more media. Far from signaling a "new information age," the media torrent, as Gitlin argues, encourages disposable emotions and casual commitments, and threatens to make democracy a sideshow.Both a startling analysis and a charged polemic, Media Unlimited reveals the unending stream of manufactured images and sounds as a defining feature of our civilization and a perverse culmination of Western hopes for freedom.

    Why has punditry lately overtaken news? Why do lies seem to linger so long in the cultural subconscious even after they’ve been thoroughly discredited? And why, when more people than ever before are documenting the truth with laptops and digital cameras, does fact-free spin and propaganda seem to work so well? True Enough explores leading controversies of national politics, foreign affairs, science, and business, explaining how Americans have begun to organize themselves into echo chambers that harbor diametrically different facts—not merely opinions—from those of the larger culture.

    The Twelfth Edition's hallmark continues to be its pioneering integration of the proven-effective SQ4R learning system (Survey, Question, Read, Reflect, Review, Recite), which promotes critical thinking as it guides students step-by-step to an understanding of psychology's broad concepts and diversity of topics. Throughout every chapter, these active learning tools—together with the book's example-laced writing style, discussions of positive psychology, cutting-edge coverage of the field's new research findings, and excellent media resources—ensure that students find the study of psychology fascinating, relevant, and above all, accessible.

    His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

    We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain. Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.

    But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom.Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.