Throughout, the emphasis is on common, real-life work situations, including hiring, managing, assessing performance, disciplining, firing, and providing incentives for staff, as well as producing quality products and services, and dealing effectively and fairly with customers, vendors, and other stakeholders. Highlights of the Fourth Edition * Updated information relates content to current events such as the U.S. Sentencing Guidelines for Corporations. * Describes the link between ethical culture and employee engagement. * Covers new research, including the role of emotions in ethical decision making. * Presents new profiles of organizations such as McWane, Enron, Citigroup, and Marsh & McLennan. * International references reflect the realities of the increasingly global business environment.

    this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing. All the top copywriting courses say it over and over. The power in your marketing comes from understanding your buyers but... All the professionalism comes from polishing your copy to the point buyers can’t stop reading/listening to your sales message until they have an uncontrollable urge to buy. Nobody has ever covered the subject of editing copy to the degree outlined in this book and even the most seasoned ad writers have been learning a lot from the secrets shared inside this instant classic. The Halbert Copywriting Method Part III reveals the editing formulas and patterns found in the works of history’s best copywriters and shows you how to inject hidden psychology into your promotions few people have ever heard of but make no mistake. Even when it comes to the classic techniques explained in this book, you will want to read every line because Bond puts a powerful new twist on even the most well-known editing strategies. If The Halbert Copywriting Method Part III doesn’t make you a better copywriter, nothing will. This simple to use formula is great for... • Punching up your own copy • Smoothing out copy created using templates • Cleaning up ads generated by copywriting software Once you have devoured this quick read, you can then start using the simple checklist at the back with a complete understanding of how to create the famous “greased slide” effect which will add sales to all your promotions.

    Incorporating OD ethics and values into each chapter, Donald L. Anderson provides discussion of the real-world application of these theoretical ideas. In-depth case studies that follow major content chapters allow students to immediately apply what they have learned. In today's challenging environment of increased globalization, rapidly changing technologies, economic pressures, and expectations in the contemporary workforce, this book is an essential tool.

    THE INCREDIBLE TOP TEN SUNDAY TIMES BESTSELLER'Inspirational . . . Sandhurst helped me to discover my potential. Now discover yours.' TIM PEAKE, ESA astronaut___________Winston Churchill never surrendered.Prince Harry has fought for mental health around the world.Tobias Ellwood risked his life to save others during the Westminster terrorist attack.Tim Peake became Britain's first astronaut on the International Space Station.Nicola Wetherill led the first all-female expedition across the Antarctic ice.Ed Withey even organized his wedding with military precision.The one thing all of these individuals have in common? Their world-class Sandhurst training.Stand Up Straight applies 10 simple but transformative lessons that every officer is taught during their time at the world-famous military academy. Modern and counter-intuitive, with lessons ranging from making your bed and ironing your shirt to achieving better discipline, emotional intelligence, resilience and fast decision-making under pressure, the book draws on first-hand battlefield experience as well as the leadership lessons taught at Sandhurst.The result is an inspiring and timeless book of practical advice and military wisdom that will help every reader raise their game and face life's everyday battles with confidence and calm.___________'Brilliant, practical advice. Can help transform your mindset and life.' OLLIE OLLERTON''Military Mindfulness' . . . can help us all reach our potential.' TELEGRAPH'I loved this book.' CHRIS EVANS'Brilliant military rules that can change your life . . . Sandhurst's precious life lessons, self-discipline, teamwork, even standing up straight, can make life run smoother, better, nobler, longer.' DAILY MAIL'Follow the General's orders and fold your socks. You'll be a better person for it.' THE TIMES'These military men are on to something. . . . increases your chances of tackling the to-do list with a sense of calm if not ease.' INDEPENDENT'It's a fantastic read on how to sort yourself out.' PIERS MORGAN'It's a fascinating book, full of good old-fashioned common sense . . . it's a game-raiser.' THIS ENGLAND

    These two highly-respected economists and educators have revised this best-selling MICRO FIRST book to include more current topics and events while maintaining its hallmark feature of teaching economics through stories, graphs, and equations; relevant to students with various learning styles (verbal, visual, and numerical).

    This volume examines her critical thought through key texts, touching upon such issues as: * The subject* Gender* Sex* Language* The PsycheWith clear discussions of the context and impact of Butler's work and an extensive guide to further reading, this book offers an excellent introduction to one of the most influential critical thinkers writing today.

    It is a remarkable text that makes an extraordinary amount of recent scholarship accessible and compelling. And with its dramatic new art program, new case studies and pedagogy, and new companion Web site, the Fifth Edition provides both the most up-to-date understanding of the field and the most effective ways to teach and learn it.

    How do we train ourselves to indulge only in "right thought"? Orison Swett Marden-the preeminent self-help expert of the early 20th century and a forerunner of Dale Carnegie and Norman Vincent Peale, Stephen R. Covey and Anthony Robbins-had the answer almost a century ago, and his words still ring true today. In this companion volume to his Peace, Power, and Plenty (also available from Cosimo) and first published in 1910, Marden discusses why success and happiness are your destiny, how to expect great things of yourself, how to encourage yourself through self-suggestion, why wallowing in "the blues" is a "crime," how fear paralyzes us, and avoiding the kind of thinking that mentally poisons us. If you're looking for success-however you define it-you owe yourself the advice of this classic book. American writer and editor ORISON SWETT MARDEN (1850-1924) was born in New England and studied at Boston University and Andover Theological Seminary. In 1897, he founded Success Magazine.

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    By taking a scientific approach to explaining the sometimes metaphysically-categorized "Law of Attraction", anyone of any background can claim the life they truly want to live, without limitations of any kind. Written with skeptics in mind, this book gives you a full understanding of nature's most prevalent physical law, and shows you precisely how to purposefully utilize it in the you were intended: To create 100% of your life experience, exactly as you most passionately desire!