"Social Media Explained" explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! The is the must-have guide for understanding the sociological and psychological drivers that make social media marketing work.

    . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are• eight headlines that work--and how to use them• eleven ways to make your copy more readable• fifteen ways to open a sales letter• the nine characteristics of successful print ads• how to build a successful freelance copywriting practice• fifteen techniques to ensure your e-mail marketing message is openedThis thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy."I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy

     And this book tells you how to do both.Historically, stories have always been igniters of action, moving people to do things.  But only recently has it become clear that purposeful stories – those created with a specific mission in mind – are absolutely essential in persuading others to support a vision, dream or cause.             Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell.  Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals.            In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action.  Among his techniques:  *Capture your audience’s attention first, fast and foremost  *Motivate your listeners by demonstrating authenticity  *Build your tell around “what’s in it for them”  *Change passive listeners into active participants*Use “state-of-the-heart” technology online and offline to make sure audience      commitment remains strong            To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” – master tellers with whom he’s shared experiences.  They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra.             After listening to this extraordinary mix of voices, you’ll know how to craft, deliver -- and own – a story that is truly compelling, one capable of turning others into viral advocates for your goal.

    He successfully led the country through its greatest internal crisis, the American Civil War, preserved the Union, and ended slavery. He issued his Emancipation Proclamation in 1863, and promoted the passage of the Thirteenth Amendment to the United States Constitution, abolishing slavery.This Special Congressional Collectors Edition contains Volume One of the Selected Papers and Writings of Mr. Lincoln, carefully selected from the Lincoln Archives by historian Rutger M. Lamont, a recognized expert in Civil War history and a respected Lincoln scholar. It includes The Gettysburg Address and the Emancipation Proclamation, two of the most significant historical documents by Lincoln, and a cornerstone of our nation's independence. It also contains an Introduction by Theodore Roosevelt, with 'The Essay on Lincoln' by Carl Schurz and 'The Address on Lincoln' by Joseph Choate. This book provides the reader with a rare glimpse into the intellect, humor and wit that made Abraham Lincoln one of the most important political figures not only in American History, but a man for and of the world at large and an icon for the ages."This book is quintessential Lincoln, capturing the essence of one of our greatest historical leaders" - The Congressional Record "This is the definative collection of Lincoln's writings. Rutger M. Lamont's Special Collectors Edition should stand the test of time and is a monumental achievement." - Washington Post "Easy to read and highly thought provoking." - U.S. News and World Report

     Involved Parents = Better Students How do you ensure your child gets the best education possible when U.S. schools have become overburdened, test-driven institutions that rank only average worldwide? Decades of research confirm that when parents engage with their children’s learning, kids do better in school—and life. This straight-talking guide helps you:• understand the critical role you play in your child’s education, • connect with educators in respectful ways, • encourage a love of reading in your kids, • minimize homework meltdowns and disorganization, • support students who struggle academically, • help children navigate social situations and bullying, and • fuel your child’s mind and body for learning. Parent involvement looks different for every family and every child. Packed with real stories and tested strategies, The Parent Backpack demystifies our complex education system and gives you the insights you need to help your kids thrive.

    In this quirky new title designer and typographer Teresa Monachino rounds up and breaks down a variety of unruly words: words lacking in integrity, misleading words that do not mean what they say, words that mean more than they say, words with inconsistent pronunciation or spellings that are just plain cruel! Using striking and witty graphic design the author demands answers to such troublesome questions as, why is abbreviation such a long word, does monosyllabic really need five syllables and why is lisp so hard to say if you have one?

    A celebrated writing coach with a sense of humor and a gentle touch, she’s also a master writer herself with a long and distinguished career in both teaching and practicing the art of writing.The Book on Writing contains 25 chapters in three sections: A dozen essential but easy-to-apply guidelines to good writing, from the importance of clarity to the value of a conversational tone. Paula LaRocque believes learning is easier and more successful when we are not only told but also shown. So her Book on Writing is chockfull of actual writing examples that supplement and illustrate principles that apply as naturally to fiction as they do to nonfiction.How to tell a story—from building suspense, to effective description, to the uses of metaphor and literary devices. Paula LaRocque also deals with the narrative “engine” and the value of the archetype in plotting and characterization—as well as with pace and speed and leveling what she terms writing’s “speedbumps.” A clear and concise handbook that deals with common problems in grammar, usage, punctuation, and style—the kind of problems that often trouble even wordsmiths. The handbook also debunks pesky language “rules” that are actually myths. The Book on Writing is one-stop shopping for writers. Read it once, and you’ll be a better writer. Read it often, and you’ll be among the best.

    But by the early nineteenth century, when the United States was neither a world power nor a primary center of scientific discovery, it was already a leader in communications-in postal service and newspaper publishing, then in development of the telegraph and telephone networks, later in the whole repertoire of mass communications. In this wide-ranging social history of American media, from the first printing press to the early days of radio, Paul Starr shows that the creation of modern communications was as much the result of political choices as of technological invention. His original historical analysis reveals how the decisions that led to a state-run post office and private monopolies on the telegraph and telephone systems affected a developing society. He illuminates contemporary controversies over freedom of information by exploring such crucial formative issues as freedom of the press, intellectual property, privacy, public access to information, and the shaping of specific technologies and institutions. America's critical choices in these areas, Starr argues, affect the long-run path of development in a society and have had wide social, economic, and even military ramifications. The Creation of the Media not only tells the history of the media in a new way; it puts America and its global influence into a new perspective.

    Engaging and accessible, Life on the Tenure Track will delight and enlighten faculty, graduate students, and administrators alike.

    Paul Gillin’s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers.

    When it became a surprise blockbuster, studios began to trust him with larger budgets and the whims of his expansive imagination. Mixing gothic horror, black comedy, and oddball whimsy, Burton's movies veer from childlike enchantment to morbid melancholy, often with the same frame.His beautifully designed and highly stylized films-including Batman, Edward Scissorhands, Beetlejuice, Big Fish, Sleepy Hollow, and Ed Wood-are idiosyncratic, personal visions that have found commercial success. In Tim Burton: Interviews, the director discusses how animation and art design affect his work, how old horror films have deeply influenced his psyche, why so many of his protagonists are outcasts, and how he's managed to make personal films within the Hollywood system. He gives tribute to writers he's worked with, his favorite actors-including Johnny Depp and Vincent Price-and talks enthusiastically about pulp horror fiction and the works of Edgar Allan Poe.These interviews show his progression from an inarticulate young director to a contemplative and dry-witted artist over the course of twenty years. In later interviews, he opens up about being in therapy and how his childhood fantasies still affect his art. Tim Burton: Interviews reveals a man who has managed to thrive inside Hollywood while maintaining the distinctive quirks of an independent filmmaker.Kristian Fraga, New York City, wrote and directed the award-winning PBS documentary The Inside Reel: Digital Filmmaking. He is a founding partner of Sirk Productions, LLC, a Manhattan-based film and television production company.

    Renowned scientist David Bohm believed there was a better way for humanity to discover meaning and to achieve harmony. He identified creative dialogue, a sharing of assumptions and understanding, as a means by which the individual, and society as a whole, can learn more about themselves and others, and achieve a renewed sense of purpose.

    Using a layout style that was later copied by Wired, McLuhan and coauthor/designer Quentin Fiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized Understanding Media. McLuhan's ideas about the nature of media, the increasing speed of communication, and the technological basis for our understanding of who we are come to life in this slender volume. Although originally printed in 1967, the art and style in The Medium is the Massage seem as fresh today as in the summer of love, and the ideas are even more resonant now that computer interfaces are becoming gateways to the global village.

    Building on this hit, he now brings us Presentation Secrets outlining his successful tactics for planning, producing, and presenting memorable and unique presentations. The author shares his insight, wisdom, and advice with impressive clarity and detail, covering the three main components required to a presentation: storyline design, slide design, and delivery. "Presentation Secrets" lets you get to work immediately, fully prepared, armed with confidence, and ready to inspire.Teaches everything that goes into a successful and memorable presentationHelps create a storyline, from planning the beginning, middle, and end, to establishing key points, to making a presentation scalableDiscusses how to design a slide template that meets your goals, ensure consistency, and find focal pointsDissects the delivery of a presentation, including how to create "a character," integrate mistakes, listening to yourself, talking to the audience, and avoiding monotonyIncludes non-presentation metaphor to drive home your understanding of storytelling, improvisation, and deliveryAlso featuring real-world examples of presentations from the worlds of business, science, and politics, such as Steve Jobs, Hans Rosling, and Al Gore, this unique book delivers tried and tested secrets and inside tips for making a sensational presentation!

    Since then I have had three best sellers in the short romance category and am now making over $1,000 a month. I went from making $10.64 for January (my first month) to making $1297.72 for March (my third month). I am projected, by looking at sales, to make $1800+ for April (my fourth month). This book is a tell-all of exactly what I did and how I did it. This is a short book. I guarantee there is no fluff here. I get straight to the point and tell you exactly what I did. I truly want to help you become a bestselling author and help you make money writing books. Please, I encourage you to follow the steps outlined in this book. Happy Writing! #1 bestselling short romance author Hope Ford writes short, steamy, sweet romances. There is always an alpha male (because who doesn’t love an alpha male) and a woman he makes his queen. Sit back, grab a glass of wine, and get lost in this happily ever after story – that’s also a little naughty.