Networking for Dummies


Doug Lowe - 2000
    You'll discover the hottest topics for setting up a network at home or in the office.Popular For Dummies author Doug Lowe knows what the networking beginner is looking for, so to that end, he offers you networking fundamentals written in his easy-to-understand style and discusses topics such as Windows 7 and Windows Server 2008.Walks you through networking basics with valuable updates of the latest networking tools and trends Explains exactly what a network is and how to use it Demonstrates how to build a wired or wireless network Addresses securing, optimizing, and troubleshooting a network Discusses networking with all major operating systems Networking For Dummies, 9th Edition is the guide you need to start sharing resources and exchanging data today.

Art and Visual Perception: A Psychology of the Creative Eye


Rudolf Arnheim - 1954
    Gestalt theory and the psychology of visual perception form the basis for an analysis of art and its basic elements.

Hardboiled Web Design


Andy Clarke - 2010
    Do you really need another one?Hardboiled Web Design is different. It’s for people who want to understand why, when and how to use the latest HTML5 and CSS3 technologies in their everyday work. Not tomorrow or next week, but today. It won’t teach you the basics of writing markup or CSS, but if you’re hungry to learn about how the latest technologies and techniques will make your websites and applications more creative, flexible and adaptable, then this is the book for you.Are you ready to get hardboiled?

The Homiletical Plot, Expanded Edition: The Sermon as Narrative Art Form


Eugene L. Lowry - 2000
    Craddock and afterword by the author, Eugene L. Lowry, The Homiletical Plot, Expanded Edition follows in the same solid tradition of its predecessor. Upon its release, The Homiletical Plot quickly became a pivotal work on the art of preaching. Instead of comments on a biblical passage, Lowry suggested that the sermon follow a narrative form that moves from beginning to end, as with the plot of a story. This expanded edition continues to be an excellent teaching resource and learning tool for all preachers from introductory students to seasoned clergy.

Content Strategy for the Web


Kristina Halvorson - 2009
    Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain languageFind out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delaysLearn how to audit and analyze your contentMake smarter, achievable decisions about which content to create and howFind out how to maintain consistent, accurate, compelling content over timeGet solid, practical advice on staffing for content-related roles and responsibilities "

It's Our Research


Tomer Sharon - 2012
    This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with stakeholders; and planning UX research with stakeholders. The book also offers ways of teaming up with stakeholders; strategies to improve the communication of research results to stakeholders; and the nine signs that indicate that research is making an impact on stakeholders, teams, and organizations. This book is meant for UX people engaged in usability and UX research. Written from the perspective of an in-house UX researcher, it is also relevant for self-employed practitioners and consultants who work in agencies. It is especially directed at UX teams that face no-time-no-money-for-research situations.

Designed for Use


Lukas Mathis - 2011
    In this book for designers, developers, and product managers, expert developer and user interface designer Lukas Mathis explains how to make usability the cornerstone of every point in your design process, walking you through the necessary steps to plan the design for an application or website, test it, and get usage data after the design is complete. He shows you how to focus your design process on the most important thing: helping people get things done, easily and efficiently. The author presents a collection of valuable tips - organized in four distinct parts, filled with clever illustrations, and supported by fascinating psychological research. He teaches techniques that help you plan and evaluate your user interface design, and inspires you to look at design in a whole new way. He tells you exactly what to look for, and what to avoid, in creating applications and websites that people will be excited to use.

A Practical Guide to Information Architecture


Donna Spencer - 2010
    Whether it's organising content, providing clear descriptions or ways for people to get to them, this book is armed with practical advice and examples.

HTML and XHTML Pocket Reference


Jennifer Niederst Robbins - 2006
    You no longer use HTML and XHTML as design tools, but strictly as ways to define the meaning and structure of web content. And Cascading Style Sheets (CSS) are no longer just something interesting to tinker with, but a reliable method for handling all matters of presentation, from fonts and colors to page layout. When you follow the standards, both the site's design and underlying code are much cleaner. But how do you keep all those HTML and XHTML tags and CSS values straight? Jennifer Niederst-Robbins, the author of our definitive guide on standards-compliant design, Web Design in a Nutshell, offers you the perfect little guide when you need answers immediately: HTML and XHTML Pocket Reference. This revised and updated new edition takes the top 20% of vital reference information from her Nutshell book, augments it judiciously, cross-references everything, and organizes it according to the most common needs of web developers. The result is a handy book that offers the bare essentials on web standards in a small, concise format that you can use carry anywhere for quick reference. This guide will literally fit into your back pocket. Inside HTML and XHTML Pocket Reference, you'll find instantly accessible alphabetical listings of every element and attribute in the HTML 4.01 and XHTML 1.0 Recommendations. This is an indispensable reference for any serious web designer, author, or programmer who needs a fast on-the-job resource when working with established web standards.

22 Immutable Laws of Branding. Abridged.


Al Ries - 2005
    Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.Find out:Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packagingHow to define your category. . . even if you're not first to marketHow overbranding equals underwhelmingWhy good old-fashioned publicity may be the missing link in the brand-building processWhy giving your brand the right name is perhaps more important than the brand itselfAnd perhaps most important of all:How to own a word in the mind of the consumer.Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

Logo, Font & Lettering Bible: A Comprehensive Guide to the Design, Construction and Usage of Alphabets and Symbols


Leslie Cabarga - 2004
    The "Logo, Font & Lettering Bible" provides the start-to-finish information you need to succeed in today's competitive design market.

Designing for the Social Web


Joshua Porter - 2008
    With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application.

Hegarty on Advertising


John Hegarty - 2011
    The first part offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second part, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo.

The Mobile Frontier: A Guide for Designing Mobile Experiences


Rachel Hinman - 2012
    Untethered from a keyboard and mouse, this rich design space is ripe with opportunities to invent new and more human ways for people to interact with information. The Mobile Frontier will help you navigate this unfamiliar and fast-changing landscape, and inspire you to explore the possibilities that mobile technology presents.

Designing the Internet of Things


Adrian McEwen - 2013
    If you'd like to create the next must-have product, this unique book is the perfect place to start.Both a creative and practical primer, it explores the platforms you can use to develop hardware or software, discusses design concepts that will make your products eye-catching and appealing, and shows you ways to scale up from a single prototype to mass production.Helps software engineers, web designers, product designers, and electronics engineers start designing products using the Internet-of-Things approach Explains how to combine sensors, servos, robotics, Arduino chips, and more with various networks or the Internet, to create interactive, cutting-edge devices Provides an overview of the necessary steps to take your idea from concept through production If you'd like to design for the future, Designing the Internet of Things is a great place to start.