No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    Adam Bascom trips over a body in Gressington churchyard, he never imagines it will change the whole direction of his life. As a recently-qualified physician trying to establish a practice in a small market town in north Norfolk, Adam should be devoting all his energy to his business. But it soon becomes clear that the authorities are intent on making sure the death is accepted as an accident and refuse any deeper investigation. Adam’s curiosity and sense of justice cannot accept this. He knows there are many unanswered questions about the death, but he has no standing that would allow him to become involved formally. Instead, he uses friends, old and new, unexpected contacts and even his own mother to help him get to the truth. Set against the turbulence of late-Georgian England, a country on the brink of war with Revolutionary France, the book reveals a land where spies keep constant watch on everyone the government deems ‘undesirable’, religion is polarised between the established church and a mass of dissenting sects, and the perennial ‘Irish question’ has at last spilled over into outright terrorism. Bad weather, poor harvests and enclosure have driven many people in the countryside into abject poverty. Only the smugglers along the coast offer regular and highly-paid ‘work’ helping to unload contraband. Yet here too, the Revenue’s Riding Officers, backed up by troops of dragoons, are waging an increasingly successful campaign to stamp out the major gangs. Adam must thread his way through all of this, encountering many new demands along the way, from a family torn apart by religious bigotry, and a teenage thief turned informer, to a secret section of The Alien Office, a government department dedicated to keeping a close eye on anyone likely to prove a threat to the realm. As he becomes more and more essential to the government’s efforts to combat internal dissension and prepare for war, Adam finds he must draw on all his medical and personal skills to bring the case to a successful conclusion.

    You can crochet these slippers in about 2 hours dependingon how fast you crochet using bulky yarn and a J, K, or L hook.The pattern instructions are for 4 styles of ladies slippers in three sizes. Patterns for threeflower embellishments and 2 bows are included.This crochet pattern is suitable for beginners.You should know how to chain, single crochet,half double crochet, double crochet, and sew seams together with yarn. Ariana - These slippers are so soft and comfortable with just the right amount of stretch. You can crochet these in less than 2 hours and they make great gifts. Carrie - Super simple to make, these soft and cozy slippers are just right for lounging around. Flora - A pretty pair of slippers that fit your feet quite cozily! Isabell -This pretty ballerina style slipper can be made in two colors or just use one. I hope you enjoy my patterns for these easy to crochet slippers.

    Crochet books were largely useless because it is difficult to teach a visual art through words—until now. Crochet for Beginners is full of color photos and diagrams that make it easy not only to learn beginning crocket stitches but really begin to put them into use, making more and more complicated projects, all the way up to crochet afghans. If you already know how to do basic crochet stitches and are looking for crocheting books that can help you take your projects to the next level, this book is also perfect for your needs. This books is very specific about not only how to start crocheting, but how to improve your skills with a range of techniques and crochet patterns that train you to make just about anything you want, quickly and easily. All you have to do is look at the pictures and diagrams and you will be able to make any of the 21 crochet patterns included in the book. This book teaches you to complete every single one of our patterns, even the most advanced ones, in less than three days. To speed up the process, the book also includes a full list of Glossary terms, to explain that crochet terminology that patterns and other crocheters use. There are even ten fast-track tips to get you crocheting fast and a FAQ to answer any questions you might have about crocheting, crochet stiches, what hooks to purchase, etc. You will be a master of crocheting in no time! Here are just some of the benefits provided by Crochet for Beginners: • Learn whether or not crocheting is harder than knitting • 21 different crochet projects, teaching you the skills to crochet just about anything • How to easily start crocheting and build your skills • How to join crochet pieces • And many more! Learning how to crochet is not a difficult or protracted process when you have the right tools. That is what Crochet for Beginners provides, a step-by-step, picture and diagram tutorial for simple and highly advanced projects. Scroll up and get your copy today! Check Out What Others Are Saying... "One thing I really love about the book is the abundance of clear, beautiful photos. They feature colorful crochet stitches done, has got to be one of my most favorite books. Why? Because you don't just read it cover to cover and walk away from it. It is useful, it is a resource, and I find myself referring to it time and time again. You see, I am a crocheter, but I don't crochet constantly so I forget stitches. A to Z Crochet is a great tool to remind me how to do a certain stitch. The pictures are helpful and show progressive steps. If there is more than one way to do something, you can bet it is explained.. I really appreciate these pics!I now have enough stitches to keep me crocheting into the next millennium. Easy instructions and great pictures...makes it hard to do anything other than crochet. For the price, this book is an absolutely incredible value. I expect to use this book as a reference for a long time to come." - Michelle Smith "I've always wanted to learn how to crochet, this book makes it so easy! The diagrams of the patterns were really helpful to me (it doesn't matter how many times someone explains something in words, I'm a visual learner!).

    History textbook is a college-level, introductory textbook that covers the exciting subject of U.S. History. Volume II covers 1865 through the present day. Boundless works with subject matter experts to select the best open educational resources available on the web, review the content for quality, and create introductory, college-level textbooks designed to meet the study needs of university students.This textbook covers:Reconstruction: 1865-1877 -- The End of the War, The Aftermath of the War, The Battle over Reconstruction, Reconstruction in the South, The Reconstructed South, The Grant PresidencyThe Gilded Age: 1870-1900 -- The Gilded Age, The Second Industrial Revolution, The Rise of the City, The Rise of Big Business, The Rise of Immigration, Work in Industrial America, The Transformation of the West, Conquest in the West, The Transformation of the South, Politics in the Gilded Age, Urban Reform, Corruption and Reform, The Agrarian and Populist Movements, The Silver SolutionRace, Empire, and Culture in the Gilded Age: 1870-1900 -- Culture in the Gilded Age, Popular Culture, Cheap Amusements, Education, The Rise of Realism, Labor and Domestic Tensions, The Labor Wars, War, Empire, and an Emerging American World PowerThe Progressive Era: 1890-1917 -- The Progressive Era, Labor, Local, and Political Reform, The Politics of Progressivism, Grassroots Progressivism, Progressivism: Theory and Practice, Changing Ideas of Freedom, Roosevelt's Progressivism, Roosevelt's Second Term, From Roosevelt to Taft, Woodrow Wilson and Progressivism, The Limits of ProgressivismWorld War I: 1914-1919 -- The Wilson Administration, American Neutrality, America's Entry into the War, America and WWI, The War at Home, The "American", The Fight for Peace, Diplomacy & Negotiations at the War's End, The Transition to Peace: 1919-21From the New Era to the Great Depression: 1920-1933 -- The New Era, The Roaring Twenties, The Culture of Change, Resistance to Change, Wall Street Crash of 1929, The Great DepressionThe New Deal: 1933-1940 -- Franklin D. Roosevelt and the First New Deal, The New Deal, Critical Interpretations of the New Deal, The Social Cost of the Depression, Toward a Welfare State, Roosevelt's Second Term, Culture in the Thirties, The Second New Deal, The Legacy of the New DealFrom Isolation to World War II: 1930-1943 -- Non-Interventionism, The Beginning of the War, Conflict in Europe, Conflict in the Pacific, America's Early Involvement, Mobilization in the U.S., Social Effects of the War, The War in Germany, The War in the Pacific, The End of WWIIThe Cold War: 1947-1991 -- Origins of the Cold War, The Cold War, Truman and the Fair Deal, The Cold War and KoreaThe Politics and Culture of Abundance: 1943-1960 -- The Politics of Abundance, The Culture of Abundance, The Eisenhower Administration, The Policy of Containment, The Emergence of the Civil Rights MovementThe Sixties: 1960-1969 -- The Election of 1960, The Expansion of the Civil Rights Movement, Counterculture, The John F. Kennedy Administration, The Lyndon B. Johnson AdministrationThe Conservative Turn of America: 1968-1989 -- The Nixon Administration, Watergate, The Ford Administration, The Carter Administration, The Reagan AdministrationThe Challenges of Globalization and the Coming Century: After 1989 -- The George H.W. Bush Administration, America's Emerging Culture, The Clinton Administration, Globalization and the U.S.

    Going beyond the practical application of techniques, Whyte helps new artists capture not just the model's physical likeness, but their unique personality and spirit. Richly illustrated, the book features Mary Whyte's vibrant empathetic watercolors and works by such masters of watercolor as Mary Cassatt, Thomas Eakins, Winslow Homer, John Singer Sargent, and Georgia O'Keeffe.

    And sell it, too. The top three reasons people never finish a novel or a film are all bullshit, and here's the reasons why.

    Thus CHACHA CHAUDHARY was born in 1971.Tall and robust SABU, who is an inhabitant of planet Jupiter, gave Chaudhary an ideal company. A combination of wisdom and strength was formed to tackle any difficult task. It is said that " Chacha Chaudhary's brain works faster than a computer". Though both fight the criminals and tricksters, each episode ends with a touch of humour. The duo perform in lighter vein. The CHAUDHARY family consists of his wife Bini, a fat sharp tongue woman, Sabu, Rocket - the dog and Dag- Dag, an old truck who is half human- half machine. Chacha Chaudhary is the most popular Indian comics. More than 10 million readers enjoy this series regularly in newspapers and comic books in ten languages. A T.V. serial based on the comics has crossed 500 episodes and still continue to be telecast on premier channel "Sahara ONE".

    Deputy Marshal in Kansas for a great deal of his life. As soon as his brother Tommy stops answering his letters, he gets extremely alarmed and decides to take matters into his own hands. When he puts a plan in place to travel to Texas, little does he know that a shattering surprise awaits him there; his brother has been found dead, next to the body of one of the most powerful ranchers in town. Will Lee manage to unravel the truth behind these enigmatic and shocking deaths?While Lee is still aghast, the local sheriff declares Tommy's death a suicide, and also accuses him of attempting robbery and murder. On the spur of the moment, the case is considered closed, which makes Lee highly suspicious. Feeling that they drag Tommy's name through the mud, he decides to defy the law and seek vindication. Will he succeed in this lonesome yet risky mission? How will he solve this demanding riddle and clear his brother's name?Lee's hazardous quest begins, having Susan Marsh and Ki'Somma, a young Cherokee medicine man, on his side. Doubts, lies, deceits, serious injuries as well as many other roadblocks will derange their endless undertaking. Will they manage to join forces triumphantly and complete this challenging mission? Or will Tommy always be remembered as a ruthless criminal?

    She is always on the trail of atrocious criminals but when her ruse is almost uncovered, her world turns upside down and she is desperate to find someone to pull her out of the fire. Luckily for her, she will partner up with Willem Stron, a lionhearted man and passing gambler who will pose as Kyle. Together they will join forces on a risky mission to guard a passing stagecoach with precious cargo. When their lives are on the line, will Willem eventually win Daisy's trust, so that they both succeed on this highly challenging undertaking?While Daisy and Willem are planning the perilous ambush, a deep affection grows for one another. Day by day, their lifetime adventure brings them closer, but they both know that if they want to stay on course, they will need to set their happily ever after aside. While struggling to focus on their quest, the sudden appearance of a wanted poster with Willem's face causes yet another series of menacing threats. How will Daisy and Willem react to this unexpected turn of events? Will they ever escape from this living nightmare and have a chance at love?When the stagecoach becomes targeted by a vicious local bandit and his gang, the two bounty hunters will deal with endless challenges that block their way. Will the legendary duo manage to protect the secretive cargo, and live to tell the tale? Or will the forces of corruption and greed overtake them at long last?A pulse-pounding drama, which will make you turn the pages with bated breath until the very last word. A must-read for fans of Western action and romance.

    It shows watercolour painters of all levels how to loosen up their paintings and maintain spontaneity by painting simple watercolour studies in no more than 10 minutes.Written by popular artist Hazel Soan, the book is arranged in three parts: the first section explains all about the equipment you will need; the second section covers techniques and shows what can be achieved with watercolour in a short time span; the third section looks at various subjects that are ideal for painting quickly.All the essential techniques are covered, focusing particularly on maximizing brushstrokes and exploring colours, and there is useful advice on deciding what to include and what to leave out. With helpful chapters on painting a wide range of subjects – people, landscapes, seascapes, buildings, gardens, flowers and still life – this little guide is ideal for quick reference when working in the studio or out in the field.

    Also known as afghan stitch, this versatile technique is worked on a long needle with a crochet hook at one end. Choose from 13 gorgeous projects, including women's garments and accessories as well as home accents Learn a variety of stitches, from basic to more advanced, including some that look just like knitting Read a brief history of Tunisian crochet and find out why it's experiencing such a resurgenceVideo

    White takes the reader step by step through the process of making natural soaps for family, friends, and for profit. Easy to understand and master. This second edition includes extended directions for first time soap makers, new recipes, how to make soap in small and large batches and a guide to using essential oils. Includes tips and advice for how to cut and cure soap, how to sell your soaps, packaging and labeling, and how to set up at a craft fair or market. Over 45 soap recipes from luxurious to economical.

    Discover the tragic genius of Vincent van Gogh with this beautiful and highly informative guide, which tells the fascinating story of his life and work. Superb specially commissioned photographs show the methods and materials van Gogh used to create his masterpieces, while art expert Bruce Bernard offers a rare "eyewitness" view into the painter's distinctive canvases, and the complex character behind them. See van Gogh's striking use of color and texture, the originality and expressiveness of his techniques, the masters that inspired him, and the work he produced during his madness. Learn of young Vincent's painful unrequited love, how poverty and illness added to his despair, how we won Monet's praise and influenced Toulouse-Lautrec, and about van Gogh's interest in Japan. Discover the astonishing speed at which van Gogh painted, the crisis that caused him to cut off part of his ear, his friendships with other artists, including Paul Gauguin, and much, much more.

    You must first approach the subject with the proper sense of perception, with the ability to visualize the finished print before you commit a scene to pixels, but still be flexible and spontaneous. Master Fine Art photographer Vincent Versace has spent his career learning and teaching the art of perception and how to translate it into stunning images. In Welcome to Oz,  he delves into what it means to approach digital photography cinematically, to use your perception, your camera, and Photoshop to capture the movement of life in a still image. Features: Adapt your workflow to the image so you always know how best to use your tools Turn a seemingly impossible photographic scenario into a successful image Practice “image harvesting” to combine the best parts of  many captures to create an optimum final result Create black and white prints that have the look, feel and “richness” of traditional silver prints without ever leaving the RGB color space 224 pages.