My So-Called Freelance Life: How to Survive and Thrive as a Creative Professional for Hire


Michelle Goodman - 2008
    Michelle Goodman, author of The Anti 9-to-5 Guide and self-proclaimed former “wage slave,” offers tips, advice, how-to’s, and everything else a woman needs to pursue a freelance career.Confused as to whether you should tell your clients that the odd gurgling sound during a conference call is emanating from the infant sleeping on your shoulder? Goodman answers all of the unusual questions that may arise for women exploring the freelance world. Far more than your normal business guidebook, My So-Called Freelance Life blends candid, humorous anecdotes from a wide variety of freelancers with Goodman’s own personal experiences as a creative worker for hire.Whether you’re a freelance first-timer or a seasoned creative professional, copyediting queen or web guru, My So-Called Freelance Life is an invaluable resource for anyone interested in freelancing.

Business Boutique: A Woman's Guide for Making Money Doing What She Loves


Christy Wright - 2017
    If you're ready to join them, this is your handbook that will take the ideas in your head and the dream in your heart and turn them into action. * Help you create a step-by-step, customized plan to start and grow your business * Show you how to manage your time so you can have a business-and life-that you love * Explain overwhelming business stuff like pricing, taxes, and budgeting in simple terms *Teach you how to use marketing to reach the right people in the right way

Love on the Left Bank


Ed van der Elsken - 1999
    Elsken focuses on the Left Bank of Paris in the 1950s—a time when it was recognised as a centre of creative ferment which would determine the cultural agenda of a generation. With its unconventional, gritty, snapshot-like technique the work has been acclaimed as expanding the boundaries of documentary photography.

Code: The Hidden Language of Computer Hardware and Software


Charles Petzold - 1999
    And through CODE, we see how this ingenuity and our very human compulsion to communicate have driven the technological innovations of the past two centuries. Using everyday objects and familiar language systems such as Braille and Morse code, author Charles Petzold weaves an illuminating narrative for anyone who’s ever wondered about the secret inner life of computers and other smart machines. It’s a cleverly illustrated and eminently comprehensible story—and along the way, you’ll discover you’ve gained a real context for understanding today’s world of PCs, digital media, and the Internet. No matter what your level of technical savvy, CODE will charm you—and perhaps even awaken the technophile within.

Insights From Beyond the Lens: Inside the Art & Craft of Landscape Photography


Robert Rodriguez Jr. - 2012
    Based on real world experiences as a photographer as well as an instructor, speaker, and blogger, Robert distills his approach to capturing evocative images in a series of essays based on his popular Beyond the Lens blog.Beautifully illustrated with Robert's original photographs, you'll get an inside look at the mental process Robert uses when he's in the field scouting and making his images. While many books focus on the gear and technology, the aim here is to look inside the motivation, passion, and vision involved in successful landscape photography. Go behind the scenes as Robert explains how several images were made, how he draws inspiration from the Hudson River School of painters, and what resources he recommends for further exploration.

Robert Doisneau


Jean-Claude Gautrand - 1992
    Fresh, unstaged, and full of poetry and humor, his photographs portray everyday people (in everyday places, doing everyday things) frozen in time, unwittingly revealing fleeting personal emotions in a public context. Doisneau's gift was the ability to seek out and capture, with humanity and grace, those little epiphanies of everyday Parisian life. This book traces Doisneau's life and career, providing a wonderful introduction to the work of this seminal photographer.

Looking at Photographs: 100 Pictures from the Collection of the Museum of Modern Art


John Szarkowski - 1973
    In concise analyses, John Szarkowski investigates the aesthetic, formal, social and historical issues of 100 photographs selected from the Modern's collections. This archive of pictures contains a vast range of works from familiar and not-so-familiar photographers. Included are some the of most recognizable pictures of the past 150 years by acknowledged masters of their field such as Adamson, Cameron, Stieglitz, Weston, Cartier-Bresson, Cunningham, Arbus and Frank.

Pro Git


Scott Chacon - 2009
    It took the open source world by storm since its inception in 2005, and is used by small development shops and giants like Google, Red Hat, and IBM, and of course many open source projects.A book by Git experts to turn you into a Git expert. Introduces the world of distributed version control Shows how to build a Git development workflow.

Principles of Marketing


Philip Kotler - 1980
    The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.

Understanding Color in Photography: Using Color, Composition, and Exposure to Create Vivid Photos


Bryan F. Peterson - 2017
    Here he explores his signature use of color in photography for the first time, showing readers his process for creating striking images that pop off the page. He addresses how to shoot in any type of light, and looks at color families and how they can work together to make compelling images in commercial and art photography. He also helps readers understand exposure, flash, and other stumbling blocks that beginning and experienced photographers encounter when capturing images, showing how to get the most out of any composition. With its down-to-earth voice and casual teaching style, Understanding Color in Photography is a workshop in a book, helping any photographer take their images to the next level.

The Photograph as Contemporary Art


Charlotte Cotton - 2004
    A short illustrated survey of the use of photography in contemporary art since the mid-1980s.

Between the Eyes: Essays on Photography and Politics


David Levi Strauss - 2003
    His trenchant writings on photography and photographers have been collected for this volume from a broad range of magazines, including "Aperture," "Artforum" and "The Nation." In "Between the Eyes: Essays on Photography and Politics," Strauss tackles subjects as diverse as "Photography and Propaganda," the imagery of dreams, Sebastiao Salgado's epic social documents and the deeply personal photographic revelations of Francesca Woodman. The timely issue of photographic legitimacy is addressed in the essay "Photography and Belief," and in "The Highest Degree of Illusion," Strauss discusses the media frenzy surrounding the events of September 11. As our world is shaped more and more by images and their slipperiness, what he calls a media "pandemonium" in its root meaning of "the place of all howling demons," we need a mind and voice like Levi Strauss' to bring clarity to our vision.

Hey, Whipple, Squeeze This: A Guide to Creating Great Ads


Luke Sullivan - 1998
    Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products.

Seven Languages in Seven Weeks


Bruce A. Tate - 2010
    But if one per year is good, how about Seven Languages in Seven Weeks? In this book you'll get a hands-on tour of Clojure, Haskell, Io, Prolog, Scala, Erlang, and Ruby. Whether or not your favorite language is on that list, you'll broaden your perspective of programming by examining these languages side-by-side. You'll learn something new from each, and best of all, you'll learn how to learn a language quickly. Ruby, Io, Prolog, Scala, Erlang, Clojure, Haskell. With Seven Languages in Seven Weeks, by Bruce A. Tate, you'll go beyond the syntax-and beyond the 20-minute tutorial you'll find someplace online. This book has an audacious goal: to present a meaningful exploration of seven languages within a single book. Rather than serve as a complete reference or installation guide, Seven Languages hits what's essential and unique about each language. Moreover, this approach will help teach you how to grok new languages. For each language, you'll solve a nontrivial problem, using techniques that show off the language's most important features. As the book proceeds, you'll discover the strengths and weaknesses of the languages, while dissecting the process of learning languages quickly--for example, finding the typing and programming models, decision structures, and how you interact with them. Among this group of seven, you'll explore the most critical programming models of our time. Learn the dynamic typing that makes Ruby, Python, and Perl so flexible and compelling. Understand the underlying prototype system that's at the heart of JavaScript. See how pattern matching in Prolog shaped the development of Scala and Erlang. Discover how pure functional programming in Haskell is different from the Lisp family of languages, including Clojure. Explore the concurrency techniques that are quickly becoming the backbone of a new generation of Internet applications. Find out how to use Erlang's let-it-crash philosophy for building fault-tolerant systems. Understand the actor model that drives concurrency design in Io and Scala. Learn how Clojure uses versioning to solve some of the most difficult concurrency problems. It's all here, all in one place. Use the concepts from one language to find creative solutions in another-or discover a language that may become one of your favorites.

The Last Resort


Martin Parr - 1998
    Martin Parr is Europe's premier contemporary photographer, and The Last Resort is the book that is considered to have launched his career. Taken at the height of the Thatcher years, it depicts the "great British seaside" in all its garish glory. Described by some as cruel and voyeuristic and by others as a stunning satire on the state of Britain, early editions are now much sought after by collectors worldwide. Includes a new essay by Gerry Badger, photographer, architect, curator, and critic.