At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their story, sharing techniques for success alongside a provocative marketing philosophy that will spur libraries to move beyond their comfort zone. Focusing on creative ways to pull patrons in rather than just push the library out, this book-Steers libraries towards defining their brand, explaining why it is crucial to meeting the needs of their users and potential users-Offers strategies for getting stakeholders on board and engaged, including how to address budgeting concerns-Demonstrates the importance of the library’s website as the digital “main branch” of the library, with guidance for creating and promoting it-Details the systematic marketing campaign undertaken at the Craighead County Jonesboro Public Library, encompassing both traditional and new media channels such as billboards, posters, newspapers, TV and radio, and mobile technology-Takes the mystery out of how to use social media platforms as public awareness tools, complete with detailed strategies and step-by-step instructions-Shows how to pull it all together into a manageable campaign through strong leadership and teamworkBy the time readers have finished this book, they’ll have a roadmap for revolution at their own institution.

    It has been expanded and improved with: - Easy ways to create "read alike" lists, identifying what else is "like" a favorite book- Practical guidelines for conducting the advisory interview so it's a comfortable exchange- Confidence-boosting tactics for drawing on reviews to make recommendations- Methods for incorporating nonfiction into the discussion- More resources and online tools

     Reading is dying in our schools. Educators are familiar with many of the factors that have contributed to the decline—poverty, second-language issues, and the ever-expanding choices of electronic entertainment. In this provocative book Readicide: How Schools are Killing Reading and What You Can Do About It , author and teacher Kelly Gallagher suggests it is time to recognize a new and significant contributor to the death of reading: our schools. InReadicide, Gallagher argues that American schools are actively (though unwittingly) furthering the decline of reading. Specifically, he contends that the standard instructional practices used in most schools are killing reading by:Valuing standardized testing over the development of lifelong readersMandating breadth over depth in instruction Requiring students to read difficult texts without proper instructional support and insisting students focus on academic textsIgnoring the importance of developing recreational readingLosing sight of authentic instruction in the looming shadow of political pressures  Readicide provides teachers, literacy coaches, and administrators with specific steps to reverse the downward spiral in reading—steps that will help prevent the loss of another generation of readers.

    

    Whether you are a student, taking your first steps in librarianship, a mid-careerist planning your next best professional move, or a seasoned information professional looking for new directions and growth; this practical guide can help you sort through the options. Leading you through a process of planning the information career of your choice, it shows you how to determine what type of work would be most fulfilling to you, explores what types of work are available to those with an LIS-based skill set, and helps you create an action plan for accomplishing your career goals and reaching your full professional potential.The author discusses the entire spectrum of information work, revealing a wealth of possibilities you may have never considered. These range from work within traditional, facilities-based librarianship, working in library-related but not necessarily library-based jobs, and working in non-library related positions that utilize the traditional skill sets of the LIS degree, such as research, information organization, training and development, business development, non-profit work, and so on.Designed as a text, this book can also be used as a self-directed guide. The author takes readers step-by-step through a fascinating process of career exploration and action. Taking into account the inevitable shifting priorities that occur throughout one's career, she emphasizes tools for lifelong career resiliency, rather than a rigid commitment to a single career goal. Thus, this is a book you will turn to again and again throughout your career. With numerous tables, worksheets, lists, and extensive bibliographies of recommended resources for further study, both print and on the web, you have everything you need to begin this exciting journey.

    It shows teachers how to create an environment in which technology can effectively enhance learning. It contains a technology integration framework that builds on research and the TIP model.

    The authors’ expert narrative guides you through each of the essential building blocks of information science offering a concise introduction and expertly chosen further reading and resources. Among the critical topics covered: Foundations, including the information society, historical perspectives and concepts Organizing and retrieving information Information behavior and digital literacies Technologies and digital libraries Information research and methods Changing contexts including publishing, e-science and digital humanities The future of the professionThis is the definitive textbook for students of information science, information and knowledge management, librarianship, archives, and records management worldwide. It’s also an invaluable guide for students of other information-related disciplines such as museum studies, publishing, and information systems. It’s a useful sourcebook for practitioners in all of these disciplines.

    One essential role librarians play is that of a leader who works collaboratively to build relationships, mold culture and climate, and advocate for the needs of students and the community. In this book, a librarian and an education leader team up to reflect on the librarian's ability to build connections in two ways. First, they discuss the benefits of bringing the outside world into the library through the use of social media, videoconferencing and other tools that allow librarians to partner with others. Then they expand upon these connections by addressing how librarians can lead in the greater educational community by sharing resources and strategies, and partnering with school leaders to tell the story of the school community. Through this book, librarians will discover the influence they can have on the school community as the library becomes the heart of the school, a place where problems are solved, content is explored, connections are made and discovery happens.

    

    In Moral Panics and the Copyright Wars, William Patry lays bare how we got to where we are: a bloated, punitive legal regime that has strayed far from its modest, but important roots. Patry demonstrates how copyright is a utilitarian government program--not a property or moral right. As a government program, copyright must be regulated and held accountable to ensure it is serving its public purpose. Just as Wall Street must serve Main Street, neither can copyright be left to a Reaganite magic of the market. The way we have come to talk about copyright--metaphoric language demonizing everyone involved--has led to bad business and bad policy decisions. Unless we recognize that the debates over copyright are debates over business models, we will never be able to make the correct business and policy decisions. A centrist and believer in appropriately balanced copyright laws, Patry concludes that calls for strong copyright laws, just like calls for weak copyright laws, miss the point entirely: the only laws we need are effective laws, laws that further the purpose of encouraging the creation of new works and learning. Our current regime, unfortunately, creates too many bad incentives, leading to bad conduct. Just as President Obama has called for re-tooling and re-imagining the auto industry, Patry calls for a remaking of our copyright laws so that they may once again be respected.

    They are places for research, refuge, and reflection--where students create, collaborate, communicate, and develop skills in critical thinking and compassion. Learn 10 ways to create the library learning environment that every child deserves. In Hacking School Libraries, 2015 School Librarian of the Year, Kristina A. Holzweiss, and 2017 Sensational Student Voice Award finalist, Stony Evans, bring you 10 practical hacks that will help you create a welcoming and exciting school library program. They show you how to rethink your library to become the hub of the school community, whether you are a veteran librarian or just beginning your career. Hacking School Libraries isn't just for librarians. It's for any educator who wants to learn how to transform your learning space provide hands-on learning opportunities empower your students bring curriculum to life differentiate instruction effectively raise funds advocate for modern school libraries establish global connections celebrate reading What the experts say: "When I learned that Kristina and Stony were writing a book to fit into one of my favorite series, I was so excited and couldn’t think of a better duo to do so! School librarians will find Hacking School Libraries such an amazing read and resource in so many ways. The hacks found in this book are terrific for any grade level and will help guide librarians to make a difference in their library, school, and community!" -Shannon McClintock Miller, Teacher Librarian and Iowa Future Ready Librarian Spokesperson "Authors Kristina Holzweiss and Stony Evans are two of the most respected thought leaders and practitioners in the school library field. Their book, Hacking School Libraries, is an essential resource for any modern-day library media specialist. It is filled with actionable tips and strategies that anyone can easily implement tomorrow." -Laura Fleming, Library Media Specialist, bestselling author of Worlds of Making and The Kickstart Guide to Making Great Makerspaces Grab Hacking School Libraries today, and incorporate library media centers into your learning community tomorrow.

    That is the fundamental message in The Moral Imperative of School Leadership, which extends the discussion begun in Fullan′s earlier publication, What's Worth Fighting for in the Principalship? The author examines the moral purpose of school leadership and its critical role in changing the context in which the role is embedded. In this bold step forward, Fullan calls for principals to become agents as well as beneficiaries of the processes of school change. Concepts explored in-depth include:Why changing the context should be the main agenda for the principalship Why barriers to the principalship exist Why the principal should be seen as the COO (chief operating officer) of a school Why the role of the principal should figure more prominently within the system

    Since then, Cassidy has made it his mission to remind us of how essential librarians and libraries are to our communities. His subjects are men and women of all ages, backgrounds, and personal style-from pink hair and leather jackets to button-downs and blazers. In short, not necessarily what one thinks a librarian looks like. The nearly 220 librarians photographed also share their personal thoughts on what it means to be a librarian. This is What A Librarian Looks Like also includes original essay by some of our most beloved writers, journalists, and commentators including Neil Gaiman, George R.R. Martin, Nancy Pearl, Cory Doctorow, Paula Poundstone, Amanda Palmer, Peter Sagal, Jeff VanderMeer, John Scalzi, Sara Farizan, Amy Dickinson, and others. Cassidy also profiles a handful of especially influential librarians and libraries.

    Using classic examples, Megan asks kids to think about why the trim size of Ludwig Bemelman's Madeline is so generous, or why the typeset in David Wiesner's Caldecott winner,The Three Pigs, appears to twist around the page, or why books like Chris Van Allsburg's The Polar Express and Eric Carle's The Very Hungry Caterpillar are printed landscape instead of portrait. The dynamic discussions that result from this shared reading style range from the profound to the hilarious and will inspire adults to make children's responses to text, art, and design an essential part of storytime.

    This book is by a talented librarian who wants to introduce people, especially people searching for the right career, to the profession. It answers such questions as: What do librarians do? What are the different types of libraries and professional jobs in libraries? What are librarians all about and what hot issues do they discuss in their professional lives? What do I do to become a librarian? What are some important things to know once I'm in a masters program in library science? This book is an essential introduction to the profession for someone who is at the point of choosing a career.