This, he says, is "all that matters," and his latest book aims to demystify buying principles for salespeople. From the red cloth cover to the small trim size to the amusing (but not cloying) cartoons on almost every page, this is an appealing and accessible book. The author is obviously enthusiastic, if not manic, about sales, and though some of his mantras verge on hokey, much of his prose is straightforward and realistic. Each chapter includes a mini table of contents, pull quotes and takeaway sound bites, examples of typical whines from salespeople (e.g., "the client said they spent their whole budget") paired with a positive response (e.g., "Decision makers make the budget. Non-decision makers spend the budget"), and plenty of advice and ideas that can be taken in and studied as a whole or referred to at random for inspiration. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. Review This isn't just a red book; it's a Red Bull of high-energy sales tips & counsel. -- David Dorsey, The Wall Street Journal (May 3rd 2006) See all Editorial Reviews -------------------------------------------------------------------------------- Product Details Hardcover: 220 pages Publisher: Bard Press; 1st edition (September 25, 2004) Language: English ISBN-10: 1885167601 ISBN-13: 978-1885167606 Product Dimensions: 7.6 x 5.2 x 0.7 inches Shipping Weight: 15.2 ounces

    In over 540 beautifully colored and easily understood illustrations, it teaches the complete human body with unsurpassed clarity and accuracy. This new edition features 45 revised, 290 relabeled and 17 wholly new plates, drawn fully in the tradition of Frank Netter, and includes more imaging and clinical images than ever before. Six Consulting Editors have worked together to ensure the new edition's accuracy and usefulness in the lecture theatre, classroom and dissection lab. Ninety plates from the book as well as a powerful and varied bank of ancillary material, unique to this atlas, are available online through www.netteranatomy.com.Includes uniquely informative drawings that allow you - and have allowed generations of students - to learn structures with confidence. Associates normal anatomy with an application of that knowledge in a clinical setting. Offers a strong selection of imaging to show you what is happening three dimensionally in the human body, the way you see it in practice.Provides clinically applicable information right from the start, to mirror the way that most anatomy courses are now taught.At www.netteranatomy.com, you'll access...- Over 90 of the most important anatomy illustrations from the book.- Interactive Anatomy Dissection Modules.- Radiographs, CT scans, MRIs, and angiograms, with labels on/off buttons for self testing.- QuickTime movies of stacked, transverse, and sectional images from the Visible Human Project (VHP).- Review Center with Identification Spot Tests and USMLE-style multiple-choice questions.- Integration links to other STUDENT CONSULT titles.- and more!

    Clearly explaining more than 100 groundbreaking ideas in the field, The Psychology Book uses accessible text and easy-to-follow graphics and illustrations to explain the complex theoretical and experimental foundations of psychology.From its philosophical roots through behaviorism, psychotherapy, and developmental psychology, The Psychology Book looks at all the greats from Pavlov and Skinner to Freud and Jung, and is an essential reference for students and anyone with an interest in how the mind works.

    Mounce's Basics of Biblical Greek Grammar and its companion tool Basics of Biblical Greek Workbook are by far the best-selling and most widely accepted textbooks for learning New Testament Greek. As a result of feedback from professors, the author has made adjustments to his material. For example, a chapter on clauses has been added at the end of the book. The CD-ROM is now easier to use and has even more information on it than the earlier edition. The workbook has been significantly rewritten. Nearly 50 percent of the verses are new. They are shorter and more focused on the grammar of the chapter. Features include: - Best-selling Greek language textbook - Changes from the first edition made in response to ten years of use - Grammar's CD-ROM is easier to navigate and now includes short audio summary lectures (7-9 minutes) - An appendix in the Grammar allows professors to introduce verbs earlier in the course - Two tracks in the workbook: track one allows you to go through the book in the normal order. Track two has totally different exercises that allow you to teach verbs earlier. - Workbook has 3-hole, perforated pages

    Whether you're new to Linux or need a reliable update and reference, this is an excellent resource. Veteran bestselling author Christopher Negus provides a complete tutorial packed with major updates, revisions, and hands-on exercises so that you can confidently start using Linux today. Offers a complete restructure, complete with exercises, to make the book a better learning tool Places a strong focus on the Linux command line tools and can be used with all distributions and versions of Linux Features in-depth coverage of the tools that a power user and a Linux administrator need to get startedThis practical learning tool is ideal for anyone eager to set up a new Linux desktop system at home or curious to learn how to manage Linux server systems at work.

    What's new in the Second Edition? 1. Fully compliant with the latest version of SPSS version 12 2. More coverage of advanced statistics including completely new coverage of non-parametric statistics. The book is 50 per cent longer than the First Edition. 3. Each section of each chapter now has a notation - 1,2 or 3 - referring to the intended level of study. This helps students navigate their way through the book and makes it user-friendly for students of ALL levels. 4. Has a 'how to use this book' section at the start of the text. 5. Characters in each chapter have defined roles - summarizing key points, to pose questions etc 6. Each chapter now has several examples for students to work through. Answers provided on the enclosed CD-ROM

    Discover the vibrant regions of Spain from the outstanding art of Madrid to tapas in Barcelona and foot-stamping Flamenco in Southern Spain. New full-colour features explore the best Spanish wine, walks in Spain and Spain’s key fiestas whilst an increased Spanish language section will get you started on Catalan, Basque and Gelego. Find detailed practical advice on what to see and do in Spain whilst relying on up-to-date descriptions of the best hotels in Spain, bars in Spain, restaurants in Spain, shops in Spain and Spanish festivals for all budgets. You’ll find expert tips on exploring Spain’s varied landscapes, from the rías of Galicia to the coves of the Balearics; and authoritative background on Spain''s history and wildlife, with the low-down on every major fiesta. Explore all corners of Spain with the clearest maps of any guide.Make the most of your holiday with The Rough Guide to Spain.

    While other companies can improve productivity through the use of new technologies or better systems, these approaches are not available in the arts. Hamlet requires the same number of performers today as it did in Shakespeare’s time. The New York Philharmonic requires the same number of musicians now as it did when Tchaikovsky conducted it over one hundred years ago. Costs go up, but the size of theaters and the price resistance of patrons limit what can be earned from ticket sales. Therefore, the performing arts industry faces a severe gap between earnings and expenses. Typical approaches to closing the gap—raising ticket prices or cutting artistic or marketing expenses—don’t work. What, then, does it take to create and maintain a healthy arts organization? Michael M. Kaiser has revived four major arts organizations: the Kansas City Ballet, the Alvin Ailey American Dance Theater, American Ballet Theatre, and London’s Royal Opera House. In The Art of the Turnaround he shares with readers his ten basic rules for bringing financially distressed arts organizations back to life and keeping them strong. These rules cover the requirements for successful leadership, the pitfalls of cost cutting, the necessity of extending the programming calendar, the centrality of effective marketing and fund raising, and the importance of focusing on the present with a positive public message. In chapters organized chronologically, Kaiser brings his ten rules vividly to life in discussions of the four arts organizations he is credited with saving. The book concludes with a chapter on his experiences at the John F. Kennedy Center for the Performing Arts, an arts organization that needed an artistic turnaround when he became the president in 2001 and that today exemplifies in practice many of the ten rules he discusses throughout his book.

    The third edition of this dictionary reflects changes in the language in the last ten years with an A-Z section of more than sixteen thousand new words.

    With over 700 examples of original and edited sentences, this book provides information about editing techniques, grammar, and usage for every writer from the student to the published author.

    Beginning millions of years ago with ancient “ant odometers” and moving through time to our modern-day quest for new dimensions, it covers 250 milestones in mathematical history. Among the numerous delights readers will learn about as they dip into this inviting anthology: cicada-generated prime numbers, magic squares from centuries ago, the discovery of pi and calculus, and the butterfly effect. Each topic gets a lavishly illustrated spread with stunning color art, along with formulas and concepts, fascinating facts about scientists’ lives, and real-world applications of the theorems.

    He then surveys current views of foundationalism, epistemic justification and reliabilism. Finally he examines the relationship of epistemology to religious belief, and the role of emotions and virtues in proper cognitive functioning Professors will find this text, with its many examples drawn from everyday student experience, especially useful in introducing students to the formal study of epistemology.

    The thirty-five chapters describe the life of a Roman family in the 2nd century A.D., and culminate in readings from classical poets and Donatus's Ars Grammatica, the standard Latin school text for a millenium. Each chapter is divided into two or three lectiones (lessons) of a couple pages each followed by a grammar section, Grammatica Latina, and three exercises or Pensa. Hans Ørberg's impeccable latinity, humorous stories, and the Peer Lauritzen illustrations make this work a classic. The book includes a table of inflections, a Roman calendar, and a word index, Index vocabulorum.

    Focusing on art before 1520, this edition organizes the material chronologically. It now incorporates considerable new material on the history of music and theatre, and updates scholarship on ancient art.