It matters WHY you do it. “What’s good, if brief, is twice as good.” – Baltasar Gracian Don't you hate it when you've always wanted to read a book but never able to quite find the time? Or do you just want to extract the key ideas of a book without having to spend weeks and months reading through it all? Fret not! Welcome to Top Line Summaries, brought to you by BrevityBooks Publishing - encapsulating the core concepts, big ideas and best bits from all your favourite business and leadership, personal development and self-help bestselling books. In an age where personal time is more limited than ever, our core belief is that ‘being brief is best.’ Whether in business or at home, Topline Summaries will get you on the express road to success! The latest book to get the infamous 'Topline Summary Treatment' is Simon Sinek's groundbreaking book, Start with Why. “The more organizations and people who learn to start with WHY, the more people there will be who wake up being fulfilled by the work they do.” – Simon Sinek, Start with Why Have you ever wondered why some companies fail, others do average, and some - the rare few – become huge success stories? Why is it that some leaders never achieve greatness and others motivate millions? What sets apart the mundane from the masterful, the indifferent from the inspirational? Simon Sinek encapsulated the answers to all of these questions in his groundbreaking book Start with Why, following on from his hugely popular and now legendary TED talk. We have extracted the best and most pertinent parts of the book and here it now is, available just a short read away!

    * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.

    The solved exercises cover all of the techniques discussed in the text, and include step-by-step instruction on working through the algorithms.

    Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach. Building on this tested emphasis, the fifth edition features a newly merged chapter on Cable and Television, a new chapter on The Evolving Mass Communication Process, updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, "net neutrality," municipal WiFi, new advertising industry metrics such as ROI, BitTorrent, video news releases, and much more

    

    • Useful for collegiate students as well as for those who are opting for entrance examinations.This completely new and innovative textbook provides a comprehensive account of pericyclic reactions and organic photochemistry for undergraduate and postgraduate courses. The approach is based on mechanism and reaction type, and the subject matter is developed and concentrated on better understanding rather than on merely grasping factual knowledge.Salient Features: • Basics of the subject are explained in thorough details. • Important points are revisited and mentioned wherever they are relevant. • Provides over 200 excellent thought-provoking textual problems. • Glossary and questions for self-assessment are given at the end of each chapter. • The most important aspect of this book is Chapter 14 which contains about 400 problems and their solutions based on pericyclic reactions and photochemistry. • Applied photochemistry is also discussed in the book.

    In A Theory of Everything, Wilber uses clear, non-technical language to present complex, cutting-edge theories that integrate the realms of body, mind, soul, and spirit. He then demonstrates how these theories and models can be applied to real world problems and incorporated into readers' everyday lives.Wilber begins his study by presenting models like "spiral dynamics"--a leading model of human evolution--and his groundbreaking "all-level, all-quadrant" model for integrating science and religion, showing how they are being applied to politics, medicine, business, education, and the environment. He also covers broader models, explaining how they can integrate the various worldviews that have been developed around the world throughout the ages. Finally, Wilber proposes that readers take up an integral transformative practice--such as meditation--to help them apply and develop this integral vision in their personal, daily lives. A fascinating and easy-to-follow exploration of the "M Theory," this book is another tour-de-force from one of America's most inventive minds.

    

    It offers vast amounts of information on the essential component elements of each building. A true classic in the industry.

    In the last five years alone, the bit rate of commercial point-to-point links has grown from 2.5 Gb/s to 40 Gb/s-and that figure is expected to more than double over the next two years! Such astonishing progress can be both inspiring and frustrating for professionals who need to stay abreast of important new developments in the field. Now Fiber-Optic Communication Systems, Second Edition makes that job a little easier. Based on its author's exhaustive review of the past five years of published research in the field, this Second Edition, like its popular predecessor, provides an in-depth look at the state of the art in fiber-optic communication systems. While engineering aspects are discussed, the emphasis is on a physical understanding of this complex technology, from its basic concepts to the latest innovations. Thoroughly updated and expanded, Fiber-Optic Communication Systems, Second Edition: * Includes 30% more information, including four new chapters focusing on the latest lightwave systems R&D * Covers fundamental aspects of lightwave systems as well as a wide range of practical applications * Functions as both a graduate-level text and a professional reference * Features extensive references and chapter-end problem sets.

    Attributing achievements to a combination of long hours of practice, strong community support, and just being born at the right time, Gladwell analyzes the small factors which lead to success. If you want to learn everything you want to know about Outliers without reading more than 300 pages, our Quicklet book and eBook is for you - fast, fun, and the best material up front!CHAPTER OUTLINEQuicklet On OutliersIntroductionList Of Important PeopleKey Terms & DefinitionsIntroduction Summary: The Roseto Mystery...and much more

    Most of it she spent taking care of her sick father while her mother ran off to sleep with other men. So you can imagine her frustration when, only a few months after the death of her father, her mother forces her to come spend the holidays with her and her new family. But what happens when she meets a certain alpha on the plan who claims that she belongs to him?

    

    Measurement methods and measurement precision are also covered.

    During the summer of his senior year at college, while earning a B.A. in Economics and Political Science, David P. Spears spent eighty hours undercover as a panhandler. Systematically recording every transaction at the exit ramp, Spears captured a rarely seen picture of how modern urban charity works.This book is the record of his adventures, part economic research, part investigative journalism. Both the numbers and the stories behind the numbers provide answers to the questions we’ve all been wondering: Who gives more to panhandlers—men or women? What percentage of drivers roll down their windows to donate? And most important of all, how much can a panhandler earn per hour?Get out your bi-weekly pay stub—by the end of this book you’ll know if you make more or less than the guy with the cardboard sign.