How to be a graphic designer without losing your soul addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work, and who want to avoid becoming hired drones working on soulless projects. Written by a designer for designers, it combines practical advice with philosophical guidance to help young professionals embark on their careers. How should designers manage the creative process? What's the first step in the successful interpretation of a brief? How do you generate ideas when everything just seems blank? How to be a graphic designer offers clear, concise guidance for these questions, along with focused, no-nonsense strategies for setting up, running, and promoting a studio, finding work, and collaborating with clients.The book also includes inspiring interviews with ten leading designers, including Rudy VanderLans (Emigre), John Warwicker (Tomato), Neville Brody (Research Studios), and Andy Cruz (House Industries). All told, How to be a graphic designer covers just about every aspect of the profession, and stands as an indispensable guide for any young designer.

    This is it. Don't Call It That is a step-by-step workbook that will guide you through the naming process. A Hundred Monkeys Creative Director, Eli Altman, will help you develop attention grabbing names that speak to your audience and establish the seed of your brand. The book is like that friend who isn't afraid to tell you what you need to hear. It'll help you understand what's at stake and how to approach naming creatively without neglecting practical realities like positioning, trademarks and URLs. How do you find a name that's available? How do you find a name that grabs people's attention? How do you tell the difference between a good name and a bad name? How do you test names in the real world? How do you find a name that elevates you above the competition Don't Call It That will set you straight.

    From much-loved pizza, pasta and antipasti dishes, to Gino's classics with a twist such as Honey & Rosemary Lamb Cutlets and Limoncello Mousse, this book is packed with mouth-watering favorites that will soon have you cooking and eating like a true Italian.Accompanying a major ITV series, Gino's Italian Escape is a celebration of the very best Italian food from one of the country's favorite exports.

    We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you'll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen?What makes memories stick?What is more important, peripheral or central vision?How can you predict the types of errors that people will make?What is the limit to someone's social circle?How do you motivate people to continue on to (the next step?What line length for text is best?Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

    Designers are no different, but there are not many resources available that concentrate on these necessary soft-skills. This book provides practical and actionable insights to help your team give and receive constructive criticism. For managers, this book discusses proven tools to set a foundation for your team to stay focused on overall goals, and how to handle negative critiques. As an added bonus, the book also includes a Critique Cheat Sheet so you can quickly reference strategies and tools from top industry experts.

    A simple, easy-to-follow guide, illustrated with plenty of full-color examples, this book will lead you through the process of creating great designs from start to finish. Good design principles are not rocket science, and using the information contained in this book will help you create stunning web sites.Understand the design process, from discovery to implementation Understand what makes "good design" Developing pleasing layouts using grids, the rule of thirds, balance and symmetry Use color effectively, develop color schemes and create a palette Use textures, lines, points, shapes, volumes and depth Learn how good typography can make ordinary designs look great Effective imagery: choosing, editing and placing images And much more Throughout the book, you'll follow an example design, from concept to completion, learning along the way. The book's full-color layout and large format (8" x 10") make The Principles Of Beautiful Wed Design a pleasure to read.Editorial Reviews"The Principles of Beautiful Web Design is a good book to kick start your graphic-design journey. The biggest benefit that I got from this book is the knowledge to learn from great designs as opposed to just admiring them in a state of awe." - Slashdot.org"Jason is a great writer, and the book is quite easy to read. It's put together wonderfully, including many full color screenshots and other forms of imagery that make the book a pleasure to read. I'd definitely recommend the book to anyone in Web design." - MondayByNoon"Jason Beaird covers web design in a way that non-designers can understand. He walks you through all of the aspects of design development from initial meeting to finished product. If you are just getting into web development, this is a must read." - Blogcritics.org"This is a thoroughly practical guide to web design that is very well written: good technical depth in easy-to-understand language with excellent illustrations and graphics that support the text. For many users it will be the only web-design text they will need. For those who want to further advance their skills and knowledge it will provide a sound foundation." - PC Update"His "Don't just tell, show!" style makes this book accessible to everyone... It strikes a carefully thought-out balance between describing principles and illustrating them. It is clear and well structured, with practical examples in every chapter." - Mitch Wheat

    Building on their experience as professional systems analysts and award-winning teachers, authors Dennis, Wixom, and Roth capture the experience of developing and analyzing systems in a way that students can understand and apply.With Systems Analysis and Design, 4th edition , students will leave the course with experience that is a rich foundation for further work as a systems analyst.

    These fundamentals of design, once the exclusive domain of professional typographers, have become an essential starting point for anyone looking for a fresh way to communicate. Practical information about creating letters and type often amounts to a series of guidelines for executing a particular process, font program, or style. But what makes lettering and type endlessly fascinating is the flexibility to interpret and sometimes even break these rules. Lettering & Type is a smart-but- not-dense guide to creating and bending letters to one's will. More than just another pretty survey, it is a powerful how-to book full of relevant theory, history, explanatory diagrams, and exercises. While other type design books get hung up on the technical and technological issues of type design and lettering, Lettering & Type features the context and creativity that shape letters and make them interesting. Authors and designers Bruce Willen and Nolen Strals examine classic design examples as well as exciting contemporary lettering of all stripes—from editorial illustrations to concert posters to radical conceptual alphabets. Lettering & Type is ideal for anyone looking to move beyond existing typography and fonts to create, explore, and use original or customized letterforms. This latest addition to our best-selling Design Briefs seriesfeatures a foreword by Ellen Lupton and hundreds of images and examples of work by historical and contemporary designers, artists, and illustrators, including Marian Bantjes, Stefan Sagmeister, Matthew Carter, Christoph Niemann, Steve Powers (ESPO), House Industries, Christian Schwartz, Margaret Kilgallen, James Victore, Abbott Miller, Sibylle Hagmann, Ed Fella, and many more. Throughout the book interviews with type designers, artists, and graphic designers provide real-world perspective from contemporary practitioners.

     What's new: Completely re-written with all-new sections on hammock FAQs and basics for new hangers and an expanded advanced section for veterans, plus a DIY section to get you started making your own hammock gear. The Ultimate Hang 2 covers everything from suspension systems, hammock stands, staying dry, warm, and bug free, along with setting up hammocks indoors. Hammocks are one of the most comfortable ways to enjoy the indoors, and make great companions for a long-distance thru-hike, relaxing at a park, a weekend backpacking trip, or an overnight in the woods! Get off the ground and begin enjoying the outdoors. Updated with hundreds of illustrations, The Ultimate Hang helps you discover the freedom, comfort, and convenience of hammock camping. Learn how to set up and use a hammock to stay dry, warm, and bug free in a Leave No Trace-friendly way. All the best tips and techniques on hammock camping in one place. Stop searching and start relaxing.

    Being ambidextrous with Eastern and Western cultures, he can see things most of us overlook. The result is a humor and expression that brings out the best in computers and art."--Nicholas Negroponte John Maeda is one of the world's leading experimental graphic designers and is quickly becoming a digital culture icon. His early preoccupation with the intersection of computer programming and digital art has resulted in a fascinating, interactive, and stunningly beautiful collection of work. Maeda has pioneered many of the key expressive elements that are prevalent on the web today. Among his most well-known works are "The Reactive Square," which features a simple black square on a computer screen that changes shape if one yells at it, and "Time Paint," in which paint flies across the screen. He has created innovative, interactive calendars, digital services, and advertisements for companies such as Sony, Shiseido, and Absolut Vodka. This is the first publication to present a complete overview of Maeda's work and philosophy. A glorious visual exploration of ideas and graphic form, "Maeda @ Media" takes you through Maeda's beginnings in early computerized printouts, to his reactive graphics on CD-ROM, to his dynamic experiments on the web, to his pedagogical approach to digital visual art, and finally to his overarching quest to understand the very nature of the relationship between technology and creativity. Six thematic chapters provide an overview of his entire career and research. But this is not just a catalog of older work: interspersedbetween each chapter is a new visual essay that has been created exclusively for this publication to underline each of the major themes. Coming together in a massive 480 pages, printed in a dazzling array of color combinations on three different kinds of paper, the result is a manifesto, a finely crafted manual and inspiration sourcebook all in one. With over 1000 illustrations.

    From Big Ben to the grimy Victorian streets of Dickens novels on up to the sleek high-rises that dot the skyline of the twenty-first-century metropolis, the urban landscape of London is steeped in history, while forever responsive to the changing dictates of progress, industry, and culture. In London: A Life in Maps, acclaimed historian Peter Whitfield reveals a wealth of surprising truths and forgotten facts hidden in the city’s historic maps.Whitfield examines nearly 200 maps spanning the last 500 years, all of which vividly demonstrate the vast changes wrought on London’s streets, open spaces, and buildings. In a rich array of colorful cartographic illustrations, the maps chronicle London’s tumultuous history, from the devastation of the Great Fire to the indelible marks left by World Wars I and II to the emergence of the West End as a fashion mecca. Whitfield reads historic sketches and detailed plans as biographical keys to this complex, sprawling urban center, and his in-depth examination unearths fascinating insights into the city of black cabs and red double-deckers. With engaging prose and astute analysis he also expertly coaxes out the subtle complexities—of social history, urban planning, and design—within the rich documentation of London’s immense and constantly changing cityscape.London: A Life in Maps lets readers wander through the past and present of London’s celebrated streets—from Abbey Road to Savile Row—and along the way reveals the city’s captivating history, vibrant culture, and potential future.

    It goes without saying that the book is suited for the classroom, but every design studio will also find this manual an asset, because in spite of the ascendancy of the computer, hand-drawn sketches are still a very much used.

    With one brand new recipe per week this gives you twenty-six exclusive Pinch of Nom recipes - all delicious, full of flavour and designed to keep you full and satisfied. Whether you want to keep track of calories, jot down your shopping lists, record healthy treats or celebrate key achievements, this book helps you plan for the future and see how far you've come.To give you more pages for writing up your goals and food plans, this book does not have any photographs of the recipes, however you can find them on the Pinch of Nom website. Instead the book is beautifully designed and illustrated with line drawings.The Pinch of Nom food blog has a hugely engaged online following and has helped thousands of people to lose weight and cook incredibly delicious and varied recipes. Packed with advice for keeping to your goals and stories from community members, the Pinch of Nom Food Planner is the ideal companion for tracking your weight-loss journey.

    Concerned not with art calligraphy and beautiful forms, The Stroke is a description of the phenomenon of letters and how they are made in writing. Starting from basic principles, Noordzij begins with the white space that creates definition by surrounding letters. Then, using simple geometrical concepts, he describes in minute detail how the strokes of writing can be formed. His theory serves to repair the split that grew up, with the invention of printing, between written and typographic letters. With The Stroke, Noordzij can be seen as a prophet of digital typography committed to freeing typefaces from the constraints of their embodiment in metal.

    Whether you’re a writer, a scrapbooker, a political activist, or a postcard collector, let book artist Esther K. Smith be your guide as you discover your inner bookbinder. Using foolproof illustrations and step-by-step instructions, Smith reveals her time-tested techniques in a fun, easy-to-understand way.