Book picks similar to
UnSelling: Sell Less ... To Win More by Peter Bourke
business
non-fiction
sales
marketing
The Misanthrope's Guide to Life: (Go Away!)
Meghan Rowland - 2011
In "The Misanthrope's Guide to Life", readers learn how to get away from the pain-in-the-asses who make readers wish they owned a deserted island. Readers owe it to themselves to memorise these survival strategies for obnoxious situations, including: channel a weeping 4-year-old boy in urine-soaked X-Men pajamas to avoid the post-coital cuddle; conduct managed incoherence to get the delivery boy from the lobby to your door; and, taking a 'French leave' in order to eat alone at work. Featuring everything readers need to know to get out of the most undesirable social scene, this is the survival guide readers will be annoyed not to have.
The Decision Book: Fifty Models for Strategic Thinking
Mikael Krogerus - 2011
Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
Lisa Fortini-Campbell - 2001
Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.
The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business [With CDROM]
Yoram Jerry Wind - 2004
How to change the way you see the world around you and achieve the seemingly impossible!
A neuroscience-based approach to seeing reality more clearly and acting on it
Why your mental models are your #1 obstacle to success...and how to transform them into your biggest advantage
How to apply your new mental models in businessand throughout your entire life
For anyone who wants to make betterdecisions
You don't live in the real world. You live in the world that's inside your head. We all do. We all have invisible mental models that shape everything we do. Is yours holding you back? Keeping you from seeing what's right in front of your face? Keeping you from changing your company, your relationships, your life? Find out. And fix it.Based firmly in the latest neuroscience, this book helps you reveal your current mental model, get rid of what's obsolete, keep it fresh and relevant, overcome your personal inhibitors to change...and use your improved mental models to transform your world.
What It Is
Sarah Burleton - 2011
I am a fighter because I did not allow my past to dictate my future and I fought for years to successfully overcome the demons left over from my childhood. I spent my entire life punishing myself for the acts of my mother. I spent years trying desperately to figure out why she was the way she was and what I could have done so wrong to make her hate me so much. My journey to overcome my childhood demons was difficult and painful; but in the end, I realized that my past is what it is and it was up to me to decide my future.
The Renegade Writer: A Totally Unconventional Guide to Freelance Writing Success
Linda Formichelli - 2003
It explains that freelancers can negotiate for more money and better terms without risking their careers, shows that editors are not the writer-gobbling monsters many freelancers fear, and explains how to establish and foster work relationships. In this updated second edition there are more ideas, more rules to break, and more resources to get started, including a suite of appendixes covering topics such as contract procedures, getting paid, services for freelancers, generating ideas, and doing research. As inspiration, the book includes examples of real writers who have gone against "expert" advice and flourished. Being shy doesn't pay, and following the rules puts a writer in a long line of other sheep; with this text as a guide, writers can step out of the herd and build a successful business in a crowded market.
Best Chicken Breeds: 12 Types of Hens that Lay Lots of Eggs, Make Good Pets, and Fit in Small Yards
R.J. Ruppenthal - 2012
Learn which types of hens lay the most eggs, have friendly and calm personalities, and fit well in small city back yards. Written by the author of the best-selling Fresh Food From Small Spaces book, a former columnist for Urban Farm magazine. (Updated 2012 Version)Topics Include:• How This Information Can Help You• Rainbow Eggs: White, Blue, Green, Dark Chocolate Brown, and More• Importance of Hatching Eggs and Handling Chicks Early• Each Chicken is an Individual• Best Breeds: 12 types of hens that lay lots of eggs, have friendly and calm temperaments, and fit in city backyards• Bonus: 5 Exotic Poultry Chicken Breeds for backyards: wait ‘till you see these!• Resources Section: Links to additional information on chicken breeds, plus where to obtain your chickensBe Sure to Read This Before You Get ChickensThinking about getting chickens? Not sure what kind is best? If you’re ready to learn which types of hens lay lots of eggs on a regular basis, make good pets, and fit happily in small sized yards, you’ve come to the right place. This e-booklet provides you with information on 12 types of chickens which are best suited for a small back yard flock. Plus Bonus Section: 5 Exotic Breeds for BackyardsAlso included is a bonus chapter covering 5 Exotic Poultry Chicken Breeds which are also suitable for backyards. If you've never seen a bird that looks like a chicken crossed with a turkey, another one with a head resembling a feather duster, a third that looks more like a rabbit than a chicken, a hen that lays dark chocolate brown eggs, and a one pound chicken 6-12 inches tall that people keep as an indoor pet, then prepare to meet some new friends! Amazingly, each of these has a friendly personality and all can make good pets. There’s a lot of free information online about different kinds of chickens. It’s great to have this available, but sorting through it can take a lot of time. When I decided to get chickens, I spent many hours researching different chicken breeds in books and on the Internet. At the time, I had a small yard in the city. The only thing I knew about chickens was that the hens lay the eggs and the roosters make most of the noise!From my research, I learned that there are as many as 175 different kinds of chickens in the world. However, only 12 chicken breeds met my criteria, which were:• Regular and prolific egg layers• Comfortable in an enclosed coop and run area• Preferably, not too loud • Friendly around peopleSave Time and MoneyIt would take you at least two or three hours just to find this information, even before you sort through, read, and analyze it. Instead, I’ve put all the important stuff in this short booklet (which only appears longer because of all the chicken pictures, another essential element for people choosing breeds). I’ve summarized the lengthy raw material from my own research, selected the best breeds for backyards, and presented this information in a format you can use. Don't Get the Wrong Kind of Chickens!Be sure to read this booklet before you get chickens!Don't make the mistake of getting the wrong kind of chickens for your small yard. The wrong kinds can eat lots of food, get fat, and lay few eggs. They can be loud, aggressive, obnoxious, or scared of people. The right kinds will lay eggs almost every day, stay calm and quiet, let you pick them up and pet them, and will not mind being kept in a coop and fenced area!
Digital Minds: 12 Things Every Business Needs to Know about Digital Marketing
Weber Systems Inc. - 2013
Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn't always been clear; social media, mobile marketing and search marketing campaigns are always changing. Luckily, digital marketing is still in its infancy and there's plenty of time to get on track. Written by WSI, Digital Minds brings industry-proven expertise to assist your business with hot strategies for content marketing, social media, responsive web design, SEO, display advertising, email marketing and more. By grasping the trends now, your business can catch up to speed and stay ahead of the competition.
Can I Retire?: How Much Money You Need to Retire and How to Manage Your Retirement Savings, Explained in 100 Pages or Less
Mike Piper - 2010
traditional IRA vs. taxable) to withdraw from each year
When it makes sense to use a Roth IRA conversion to save on taxes
How to choose an appropriate asset allocation for your retirement portfolio
How to minimize taxes by proper use of an asset location strategy
How to reliably pick winning mutual funds
Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
Ryan Levesque - 2015
The Ask Formula revealed in this book has been used to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process.You ‘ll discover why the Ask Formula is arguably THE most powerful way to discover EXACTLY what people want to buy and how to give it to them - and in a way that makes people fall in love with you and your company.In this tell-all book, expert online marketer Ryan Levesque (featured in CNBC, Yahoo Finance, The Miami Herald, The San Francisco Chronicle, Mass Market Retailer, Bloomberg Businessweek and more) turns everything you know about customer surveys on its head.You ‘ll discover how Ryan Levesque developed his proven system for creating survey-based, customized sales funnels. And you ‘ll also learn how YOU can implement the same system in your own business - no matter your market. The Ask Formula blueprint is laid out in clear and detailed steps for anyone to use and adapt.Whether you ‘re an aspiring Internet entrepreneur, advanced online marketer, or established business owner, this book will both inspire you and show you how to skyrocket your online income - while creating a mass of raving fans in the process - simply by asking the right questions in a surprisingly different way. For people looking to scale up their business, Askwill utterly transform how you think about consumer behavior and selling online.
Enchantment: The Art of Changing Hearts, Minds, and Actions
Guy Kawasaki - 2011
It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . .A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas.A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern.??A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base.??A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers.This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always-wise "wisdom of the crowd."Kawasaki's lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people.As Kawasaki writes, "Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do." That's a big goal, but one that's possible for all of us.
Frumpy to Fabulous: Flaunting It. Your Ultimate Guide to Effortless Style
Natalie Jobity - 2010
Your Ultimate Guide to Effortless Style", Natalie Jobity, a professional image consultant, shares with women tips, insider secrets and advice they can use immediately to learn how to dress to enhance their image so they look and feel amazing, inside and out. “Frumpy to Fabulous: Flaunting It” has step-by-step guidance on all the topics you care about: dressing to flatter your figure; determining your personal style; shopping smarter so you fill your closet with the right pieces; working with color; pulling your look together with accessories; dressing to elevate your image at work; and much more. As you read each chapter, Natalie's friendly, engaging, voice empowers you to unleash your style potential and encourages you to dare to express your fabulous. With illustrations showcasing “real” women, summarized tip lists (finding the right jeans, picking a cocktail dress and much more!), exercises and anecdotes based on Natalie's work with hundreds of women, this is a book that you will cherish and refer to time and time again. As you read, you will realize that you are in the midst of more than an image makeover. You are really being taken on a journey of transformation-- a wonderful and exhilarating experience that helps you tap into your true essence and express it by the way you dress. Natalie dishes her advice and wisdom in a down to earth and practical manner that is delivered with motivation and sass. She lets her book lead the way for the woman who is ready for her image to catch up with the rest of her life. This book is an invitation to change how the world sees you and how you see yourself, on your terms. Yes, you too can become one of those effortlessly stylish women you admire. Wherever you are on your image journey-from fashion challenged to emerging fashionista-with Natalie as your guide you will be inspired to "Flaunt It!"
See You at the Top
Zig Ziglar - 1974
For more than three decades, Zig Ziglar, one of the great motivators of our age, has traveled the world, encouraging, uplifting, and inspiring audiences. His groundbreaking best-seller, See You at the Top, remains an authentic American classic. This revised and updated edition stresses the importance of honesty, loyalty, faith, integrity, and strong personal character.
The MacKay MBA of Selling in the Real World
Harvey MacKay - 2011
The legendary Harvey Mackay is back with the sum total of decades of sales know-how-teaching go-getters how to make the sale and hit the numbers, day in and day out.In his irrepressible and irreverent style, Mackay shares decades of solid-gold selling wisdom, with inspirational lessons such as:Big shots are just little shots who kept shooting Helping someone up won't pull you down-and could very easily pull them to your side Be like the turtle: If he didn't stick his neck out, he wouldn't get anywhere at allCovering everything from how to find the right mentor to earning the loyalty of your customers to overcoming rejection, Mackay delivers road-tested, real-world selling advice that has stood the test of time.In a digital world, the human touch has never been more decisive. And nobody connects with customers, readers, and audiences better than Harvey Mackay.
Getting to Yes: Negotiating Agreement Without Giving In
Roger Fisher - 1981
One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a group that deals with all levels of negotiation and conflict resolution. Getting to Yes offers a proven, step-by-step strategy for coming to mutually acceptable agreements in every sort of conflict. Thoroughly updated and revised, it offers readers a straight- forward, universally applicable method for negotiating personal and professional disputes without getting angry-or getting taken.This is by far the best thing I`ve ever read about negotiation. It is equally relevant for the individual who would like to keep his friends, property, and income and the statesman who would like to keep the peace." --John Kenneth Galbraith"