The data big bang has unleashed torrents of terabytes about everything from customer behaviors to weather patterns to demographic consumer shifts in emerging markets. This collection of articles, videos, interviews, and slideshares highlights the most important lessons for companies looking to turn data into above-market growth: Using analytics to identify valuable business opportunities from the data to drive decisions and improve marketing return on investment (MROI) Turning those insights into well-designed products and offers that delight customers Delivering those products and offers effectively to the marketplace. The goldmine of data represents a pivot-point moment for marketing and sales leaders. Companies that inject big data and analytics into their operations show productivity rates and profitability that are 5 percent to 6 percent higher than those of their peers. That’s an advantage no company can afford to ignore.

    but what they really want to know is, "Why should we hire you?" If you get interviews but you don't get the job, you have not explained that to them.</center><center>This is the book that will show you how to use your answers to get the job.</center>What This Book Will Do For You: Tell you why interviewers ask certain questions Show you what they are looking for in your answer Give you strategies for answering the toughest questions Warn you about answers that will kill your chances Give you "How To" tips, phrases, and words for answering 101 job interview questions What Kinds of Questions Are In the Book? Tell me about yourself. What's your greatest weakness? What salary are you looking for? Why do you want to join this company? Why should we hire you? Why do you have a gap in your employment history? Tell me about a time when you failed. Describe a time when your work was criticized and how you handled it. What motivates you? What questions do you have for us? <center><h2>Who Needs This Book?</h2></center>If you have ever felt that you: Don't have the words you need to explain why you're the person they need to hire... Can't quite "sell yourself" for the job... Stumble over your answers because you don't know what they really want to hear... Just want to be more confident in the interview... <center><h2>Then this is the book for you!</h2></center>

    From tips on good enough housekeeping to ideas on menu planning, gift giving and table settings, this book is full of great holiday hints. A bonus section offers several simple holiday recipes sure to wow guests.An excerpt from the author's new holiday novel is included as well!

    And it's made from only wheat, water, and salt! You'll love this tasty, wholesome, easy-to-make bread from a tradition thousands of years old. In fact, it may spoil you for all other bread! Topics in this book include "The Starter," "The Ingredients," "The Sponge," "The Two Things You Must Always Remember," "The Dough," "The Rising," "The Baking," and "Amazing Facts."

    Along the way, rather than taking boring notes that he would never read (nor use) again, Jason created sketch notes for each class—visually capturing the essential points of his education—and providing an engaging and invaluable resource.   Once finished with his MBA, Jason launched a widely successful Kickstarter campaign distilling these same notes into a self-published book to help aspiring business leaders of all backgrounds and income levels understand the critical concepts one learns in business school.   Whether you are thinking about applying to business school, are currently in college studying business, or have always wondered what is taught in an MBA program, this highly entertaining and visual book is for you.

    Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you.When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America? The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on: • The power of enthusiasm • How to conquer fear • The key word for turning a skeptical client into an enthusiastic buyer • The quickest way to win confidence • Seven golden rules for closing a sale

    Admired for its clarity and zest, Impro lays bare the techniques and exercises used to foster spontaneity and narrative skill for actors. These techniques and exercises were evolved in the actors' studio, when he was Associate Director of the Royal Court and then in demonstrations to schools and colleges and ultimately in the founding of a company of performers called The Theatre Machine.Divided into four sections, 'Status', 'Spontaneity', 'Narrative Skills' and 'Masks and Trance', arranged more or less in the order a group might approach them, the book sets out the specific approaches which Johnstone has himself found most useful and most stimulating. The result is a fascinating exploration of the nature of spontaneous creativity.

    The other type of person is a person who is lost, confused, and still looking for their path. Which one are you? The path is unique to every individual in its form, yet it seems that many of the qualities of the path have similar characteristics. The 15 signs listed in this book aim to clarify the most common characteristics found on the path. This book can help you to clarify - your career path - your mindset and approach - your sources of inspiration and motivation The purpose of this book is to help direct you towards your path or for those of you who have already discovered it, this book will surely give you a little extra kick of confidence so that you may continue to walk on it. When we walk on our path of joy, all beings, including ourselves will benefit.

     A student or professional aromatherapist looking to grow their, already ample, aromatherapy bookshelf A distributor for an aromatherapy multi level marketing company such as Young Living or Doterra who wants to better understand their product Am I right? This book, written by a professional aromatherapist with 21 years experience has a little something for each of you. Instructions on recommended oils for 60 different ailments Information on 104 essential oils and their safety data (referenced from Tisserand Essential Oil Safety Data for Health Professionals 2013) Facts on how to use 16 different carrier oils including coconut oil, tamanu, and also St Johns Wort Recipe blends by another 13 professional aromatherapists including a blend to use in labour by a midwife using essential oils on an NHS maternity ward and an aphrodisiac blend by a professional sex therapist. Details of how the chemistry of essential oils works Reflections on how plant extracts have been used since early neolithic times right up to the present day Plus extra bonus material: Free hypnotherapy relaxation download 6 essential oil monographs including the most up to date information into clinical trials into many conditions including breast, skin and prostate cancers as well as diabetes: on lavender oil, tea tree oil, geranium, rose, myrrh and chamomile. Past professionally published papers by the author on Agarwood, Damiana, Tuberose, Calendula and myrtle oils Discount vouchers to 15 aromatherapy schools, product stores and treatment clinics. Over 300 pages and 21 years of professional experience....

    But here's the kicker: There's NO science behind any of it. Quite to the contrary, however, science actually disproves these things.Thanks to the overwhelming amount of fitness pseudo-science and lies being pushed on us every day by bogus magazines and self-styled "gurus," it's becoming harder and harder to know how to get in shape. Well, this book was written to debunk some of the most common and harmful myths in the health and fitness industry, and teach you what you really have to do to get lean, strong, and healthy.

    The real transformation--and the real opportunity--is just beginning.Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club, Birchbox). Companies are similarly demanding easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. Simply put, the world is shifting from products to services.But how do you turn customers into subscribers? As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy -- or risk being left behind.Tzuo shows how to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers. This may require reinventing substantial parts of your company, from your accounting practices to your entire IT architecture, but the payoff can be enormous. Just look at the case studies:  *   Adobe transitions from selling enterprise software licenses to offering cloud-based solutions for a flat monthly fee, and quadruples its valuation.  *   Fender evolves from selling guitars one at a time to creating lifelong musicians by teaching beginners to play, and keeping them inspired for life.  *   Caterpillar uses subscriptions to help solve problems -- it's not about how many tractors you can rent, but how much dirt you need to move. In Subscribed, you'll learn how these companies made the shift, and how you can transform your own product into a valuable service with a practical, step-by-step framework. Find out how how you can prepare and prosper now, rather than trying to catch up later.

    The reader's experience must be an emotional journey of its own, one as involving as your characters' struggles, discoveries, and triumphs are for you.That's where The Emotional Craft of Fiction comes in. Veteran literary agent and expert fiction instructor Donald Maass shows you how to use story to provoke a visceral and emotional experience in readers. Topics covered include: emotional modes of writing beyond showing versus telling your story's emotional world moral stakes connecting the inner and outer journeys plot as emotional opportunities invoking higher emotions, symbols, and emotional language cascading change story as emotional mirror positive spirit and magnanimous writing the hidden current that makes stories move Readers can simply read a novel...or they can experience it. The Emotional Craft of Fiction shows you how to make that happen.

    Rita Hancock, a medical doctor with ivy league training in nutrition and the psychology of obesity as well as personal experience overcoming childhood-onset morbid obesity (and keeping the weight off for over 25 years). The plan is about rejecting the diet mentality and re-learning how to eat the way God originally intended: with joy rather than guilt. You get to eat not only the healthy food that your body craves for nourishment, but also delicious treats such as cheeseburgers, pizza, and rich, delicious desserts. The key is to eat your treats in smaller portions than the world would have you believe is normal and only when you're physically rather than emotionally hungry. When you're emotionally hungry, Dr. Rita gives you specific tools for how to employ your faith to find willpower against unnecessary eating.For more information about The Eden Diet Christian Weight Loss Program, visit www.TheEdenDiet.com.

    That’s the message from Austin Kleon, a young writer and artist who knows that creativity is everywhere, creativity is for everyone. A manifesto for the digital age, Steal Like an Artist is a guide whose positive message, graphic look and illustrations, exercises, and examples will put readers directly in touch with their artistic side.

    This works well in simple situations - but we are at a loss when this approach fails. What then?Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways.Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right.