is one of the most successful—and influential—companies of our time, the transformational innovator that made computers not just personal but beautiful everyday objects. Technology met design, and our culture was altered forever.And yet very little is known about life inside Apple. The company is pathologically secretive—even with its own designers—about how it comes up with its groundbreaking products: iMac, iPod, iPhone, iPad, and the next “insanely great” thing on the horizon. Here, for the first time, the men and women who worked for and alongside Steve Jobs share their remarkable, nearly forty-year-old story. How Apple survived nearly catastrophic failure early on. How Jobs and his team came to understand and execute design like no one else. And how their philosophy ultimately changed the world.This Fast Company/Byliner Original is unlike any other book about Apple. Author Max Chafkin led a team of “Fast Company” reporters that spent months interviewing more than fifty former Apple execs and insiders, many of whom had never spoken publicly about their work. The result is a compelling and deeply revealing oral history of how design evolved at the most creative enterprise of our time, the company that one entrepreneur says “taught the world taste.”In these interviews, former colleagues describe Jobs at his most brilliant and bombastic—hurling unsatisfactory products across the lab and insulting employees, yet also singling out and celebrating craftsmanship and original work. Without a doubt, Jobs is the single most important figure in the company’s history. But overlooked in Apple’s carefully cultivated mythology are the other ingenious men and women who’ve left an indelible mark on Apple, some of whom think they deserve much more of the credit. At Apple, the stakes were big, and so were the egos.“Design Crazy” takes us behind the mystique and reveals Apple to be a deeply misunderstood company. And the greatest business story of the past two decades is far from over. Two years after the death of Steve Jobs, with many of his former colleagues now at startups like Tesla, Evernote, and Nest Labs, some think the end of Apple’s dominance is only a matter of time. The company has risen to the challenge before, but still the question lingers: Can Apple be Apple without Jobs?ABOUT THE AUTHORMax Chafkin is a contributing writer with “Fast Company.” His work has also been published in “Inc.”, “Vanity Fair,” “The New York Times Magazine,” and “The Best Business Writing 2012.” He lives in Brooklyn.

    He lives and breathes the game. There's nothing he doesn't know' Brian O'Driscoll'The best coach Irish rugby - arguably Irish sport - has ever had' Malachy Clerkin, Irish TimesIn the autumn of 2010, a little-known New Zealander called Joe Schmidt took over as head coach at Leinster. He had never been in charge of a professional team. After Leinster lost three of their first four games, a prominent Irish rugby pundit speculated that Schmidt had 'lost the dressing room'.Nine years on, Joe Schmidt has stepped down as Ireland coach having achieved success on a scale never before seen in Irish rugby. Two Heineken Cups in three seasons with Leinster. Three Six Nations championships in six seasons with Ireland, including the Grand Slam in 2018. And a host of firsts: the first Irish victory in South Africa; the first Irish defeat of the All Blacks, and then a second; and Ireland's first number 1 world ranking.Along the way, Schmidt became a byword for precision and focus in coaching, remarkable attention to detail and the highest of standards. But who is Joe Schmidt? In Ordinary Joe, Schmidt tells the story of his life and influences: the experiences and management ideas that made him the coach, and the man, that he is today. And his diaries of the 2018 Grand Slam and the 2019 Rugby World Cup provide a brilliantly intimate insight into the stresses and joys of coaching a national team in victory and defeat.From the small towns in New Zealand's North Island where he played barefoot rugby and jostled around the dinner table with seven siblings, to the training grounds and video rooms where he consistently kept his teams a step ahead of the opposition, Ordinary Joe reveals an ordinary man who has helped his teams to achieve extraordinary things.'Rugby obsessives and amateur coaches will revel in the insight that Schmidt offers into his training methods, tactics and preparation ... Full of insight, emotion and considered analysis' Irish Daily Mail'An insight into the fascinating personality of the man who has been the single most influential figure in Irish rugby over the last decade' Irish Times'He is clearly more than an ordinary coach, the winning of two Heinekens, beating New Zealand twice, the 2018 Grand Slam and reaching no.1 in the World Rankings are positive brushstrokes, marking Irish rugby for ever ... A rocky read about exceptional deeds, told in extraordinary fashion' Irish Daily Star 'Undoubtedly the greatest coach in Irish rugby history' Daily Telegraph

    This book tells the story of Bon Iver's main man Justin Vernon via exclusive and extensive original interviews with those around him throughout his rise from his failed Wisonsin bands to the illness and isolation that forged his breakthrough album For Emma, Forever Ago.  Examines his subsequent critical and commercial success as the latest US alternative icon.

    Chris Spealler is 5’5" and 140 pounds. Such daunting facts would make most declare defeat before trying. Chris didn’t buy the odds, though. Instead, he forged his own modern-day David-and-Goliath story. Speal is Chris’s account of struggle and perseverance, despite being "too small." What others did with ease, he seemed to do with sheer grit and will. And his actions put him among CrossFit’s elite. His is not a story of a gifted athlete whose natural talent granted him acclaim, but rather of one man who refused to back down and inspired an entire community in the process.

    The son of legendary Irish and World Champion Stephen Roche, Nicolas had to fight to make it as a professional and even harder to make his mark as his own man on this toughest of competitive sports. His rise up the ranks has been meteoric, with top 15 finishes in both the Tour de France and the Vuelta a España in 2010, but his attitude to his chosen profession has remained undimmed. Honest, eloquent and passionate about how the cycling world should be, Nicolas has gained acclaim and a devoted fan following for his Tour diaries serialised in the Irish Independent. Now a major contender for a podium finish in a grand tour, Nicolas is ready to expand on those diaries and to tell in full the story of life in the peloton and of the remarkable events that have brought him this far. From furious spats with teammates and exhilarating races against the world's best, this is a gripping cycling adventure and sportsman's tale.

    Unlike his scripts, poetry, fiction or even his unique war memoirs, these letters show Milligan's talent raw and unvarnished - irreverent, often brazen, sometimes cutting, frequently outrageous - a reflection of his complex personality. Spike Milligan: Man of Letters presents a rich selection of the funniest and most revealing of his missives - most of which have never been seen before. It includes correspondence with the most famous politicians, actors, celebrities and rock stars of his day, and takes the reader behind the scenes in his wrangles with producers, publishers, editors and his impervious manager-agent. It also includes letters to a host of unlikely individuals on some surprising subjects: rounded teabags ('what did you do with the corners?'), backless hospital gowns ('beyond my comprehension'), heartfelt apologies ('pardon me for being alive') and the pressing issue of the imbalance of male and female ducks in London's parks. Here, then, is the real Spike: obsessive, rude, generous and relentlessly witty. Spike Milligan (1918-2002) was one of the greatest and most influential comedians of the twentieth century. Over the course of his astonishing career, he wrote over eighty books of fiction, poetry, plays, cartoons, children's stories and his unique war memoirs. Norma Farnes was Spike Milligan's agent, manager, mother confessor and friend for thirty-six years. Her books include Spike: An Intimate Memoir, Memories of Milligan and Milligan's Meaning of Life. She lives with her partner in London and Yorkshire.

    The book follows his life from his poor family's flight from the Japanese to Hong Kong in 1940, to his famous takeover of the British hong Hutchison Whampoa in 1979, and expansion of his business empire to become one of the ten richest people in the world. Mr Li entered business as a teenager, selling plastic goods, until at twenty-two, he started his own plastics company, Cheung Kong, specializing in plastic flowers. He entered the real estate market in the 1960s, and, by 1979, only the colonial government owned more real estate in Hong Kong than Mr Li. He eventually built a conglomerate encompassing Canada, Britain, parts of the US, and South America, extending into media, hotels, shipping, oil, and grocery stores.

    Everything but control over their careers. Author Eric Lefcowitz chronicles the kaleidoscopic journey of Micky Dolenz, Davy Jones, Michael Nesmith and Peter Tork, following each of the four Monkees, together and apart, from 1965 to the present day. A must-read for music fans, “Monkee Business" is the definitive biography of a rock and roll legend.

    But only one of them was ever a real person—Colonel Sanders of Kentucky Fried Chicken/KFC. From a 1930s roadside café in Corbin, Kentucky, Harland Sanders launched a fried chicken business that now circles the globe, serving “finger lickin’ good” chicken to more than twelve million people every day. But to get there, he had to give up control of his company and even his own image, becoming a mere symbol to people today who don’t know that Colonel Sanders was a very real human being. This book tells his story—the story of a dirt-poor striver with unlimited ambition who personified the American Dream.Acclaimed cultural historian Josh Ozersky defines the American Dream as being able to transcend your roots and create yourself as you see fit. Harland Sanders did exactly that. Forced at age ten to go to work to help support his widowed mother and sisters, he failed at job after job until he went into business for himself as a gas station/café/motel owner and finally achieved a comfortable, middle-class life. But then the interstate bypassed his business and, at sixty-five, Sanders went broke again. Packing his car with a pressure cooker and his secret blend of eleven herbs and spices, he began peddling the recipe for “Colonel Sanders’ Kentucky Fried Chicken” to small-town diners in exchange for a nickel for each chicken they sold. Ozersky traces the rise of Kentucky Fried Chicken from this unlikely beginning, telling the dramatic story of Sanders’ self-transformation into “The Colonel,” his truculent relationship with KFC management as their often-disregarded goodwill ambassador, and his equally turbulent afterlife as the world’s most recognizable commercial icon.

    When this investors’ darling was exposed as a house of cards, tales of fraudulent accounting, a lavish lifestyle involving multimillion-rand racehorses and ructions in the ‘Stellenbosch mafia’ made headlines around the world. As regulators tally up the cost, 'Financial Mail' editor Rob Rose reveals the real inside story behind Steinhoff. Based on dozens of interviews with key players in South Africa, the UK, Germany and the Netherlands – and documents not yet public – Steinheist reveals: how Bruno Steinhoff formed the company by doing business in the Communist bloc and apartheid South Africa; how the ‘Markus myth’ started in the dusty streets of Ga-Rankuwa and grew thanks to a ‘bit of luck’ in a 1998 takeover; how Jooste insiders shifted nasty liabilities off Steinhoff’s balance sheet to secretive companies overseas in order to present a false picture of the profits; how Wiese was lucky to lose only R59bn and how Shoprite narrowly escaped getting caught in Steinhoff’s web; and what happened behind closed boardroom doors in the frantic week before Jooste resigned.

    

    In 1997 it had been running for 50 years, with less than one hundred people successfully completing it – only four of which had been non-Japanese. In the same year Scott Langley was at the top of his game, a third degree black belt, captain of the British JKS National Team and JKS European and World Champion. He moved to Japan with a secret plan – to be the fifth foreigner to complete the course. This is the true story of Scott’s Journey, spanning five years, chronicling the highs and lows of facing karate’s toughest challenge and how he learnt to survive and never give in.In Autumn 2013 Scott sent this book to his Sensei in Japan for their approval. They responded immediately declaring the book to be full of lies and misrepresentations of Japan and forbade him to publish it. He was suspended for a month and then affectively expelled in January 2014. Suddenly, his 30 year relationship with Japanese karate had abruptly come to an end. This had been major a part of his entire karate life and he had dedicated himself to its values and rules, running a karate organization in Ireland for over ten years. He never wanted to jeopardize his position or damage the reputation of the group. However, unfortunately, the sacrifices he made during this true story are nothing compared to the sacrifices he has had to make to publish it. About the Author Scott Langley began karate in 1985. Showing a rare combination of aptitude, dedication and love of the art, Scott rose through the grades at a steady rate. In 1991 he gained his black belt. However, this was just the beginning. He quickly began winning national competitions and in 1993 was selected for the Japan Karate Shotorenmei national team. While at university he trained daily at his university club and under the guidance of Sadashige Kato 8th Dan. By the time Scott graduated, he was a 3rd Dan and had become one of the youngest people to win the JKS World Championships. But this was just the foundation of what lay ahead. In 1997 Scott moved to Japan to train full time at the World Headquarters. In 2000 he was invited to enter the elusive instructors’ course and after two years of intensive training, graduated, becoming only the fifth westerner to complete the challenge. He moved to Ireland with a mandate to promote the JKS within the British Isles. Within a decade Scott’s group had become the biggest single style association in the UK and Ireland and was as big at the JKS in Japan. He now teaches fulltime at www.hombudojokarate.com

    Axelrod looks at this much-studied figure in a way nobody has before: he explores 25 key facets of Churchill’s leadership style and decision-making from his early years as a junior cavalry officer and journalist to his role throughout WWII and demonstrates how he was able to overcome near-impossible obstacles. Fluidly and engagingly written, each lesson is enlivened with a vivid vignette from Churchill’s life. As always, Axelrod’s penetrating analysis will instruct, inspire, and encourage those who lead business enterprises, large and small.

    This is the book Kyle's fans have been waiting for, straight from the man himself. From his difficult childhood in Brisbane, through to his steely determination to succeed in radio and the successes and disasters he's experienced along the way, Kyle tells his full life story with disarming honesty. The King of Controversy also spills the beans on the various on-air "incidents" that he has become notorious for – taking the blame when it's deserved (which is often) and giving us the sometimes surprising real stories behind the multitudinous "Vile Kyle" headlines. Along the way Kyle shoots straight from the saddle on everything from celebrity gossip and his famous co-host Jackie O, to his failed marriage to pop star Tamara Jaber and allegations of misogyny, as well as giving us an insider's view into the cut-throat breakfast radio. Funny, frank and very revealing, Kyle's memoirs give us a very different view of one of Australia's best-known and most controversial media figures.

    That’s all it took. I was writing a letter home to my mom when the call rang out across the American compound: 'Get it on!' And just like that, the course of my life changed forever." Decorated U.S. military veteran-turned-country musician Keni Thomas gives a personal account of his heart-wrenching experiences in the chaotic 1993 Battle of Mogadishu to express a unique set of leadership lessons and inspired view of our greater purpose. Get It On! reminds readers "that we, as individuals, do indeed matter, that we are anything but ordinary, fully capable of carrying out life-changing assignments at any level and in any situation. We can make a difference in this world."Carrying a guitar now rather than a rifle, Keni also shares stories from the stage of the Grand Ole Opry to overseas concerts for active soldiers, always passionate about the battle that "still shapes my thoughts on a daily basis" and eager to encourage the absolute best in those who are willing to answer whatever call God places on their lives.Reviews:"Keni Thomas is a great storyteller. (This) is a book for everyone."-- War on Terror News