Kellogg on Marketing


Alice M. Tybout - 2000
    This is a must-have marketing reference.

The Best Camera Is the One That's with You: iPhone Photography


Chase Jarvis - 2009
    In The Best Camera Is The One That's With You, Chase reimagines, examines, and redefines the intersection of art and popular culture through images shot with his iPhone. The pictures in the book, all taken with Chase's iPhone, make up a visual notebook-a photographic journal-from the past year of his life. The book is full of visually-rich iPhone photos and peppered with inspiring anecdotes. Two megapixels at a time, these images have been gathered and bound into a book that represents a stake in the ground. With it, Chase underscores the idea that an image can come from any camera, even a mobile phone. As Chase writes, Inherently, we all know that an image isn't measured by its resolution, dynamic range, or anything technical. It's measured by the simple-sometimes profound, other times absurd or humorous or whimsical-effect that it can have upon us. If you can see it, it can move you.This book is geared to inspire everyone, regardless of their level of photography knowledge, that you can capture moments and share them with our friends, families, loved ones, or the world at the press of a button. Readers of The Best Camera Is The One That's With You will also enjoy the iPhone application Chase Jarvis created in conjunction with this book, appropriately named Best Camera. Best Camera has a unique set of filters and effects that can be applied at the touch of a button. Stack them. Mix them. Remix them. Best Camera also allows you to share directly to a host of social marketing sites via www.thebestcamera.com, a new online community that allows you to contribution to a living, breathing gallery of the best iPhone photography from around the globe. Together, the book, app, and website, represent a first-of-its-kind ecosystem dedicated to encouraging creativity through picture taking with the camera that you already have. The Best Camera Is The One That's With You-shoot!

The Unplugged Woodshop: Hand-Crafted Projects for the Home & Workshop


Tom Fidgen - 2013
    In his second book, Fidgen presents more hand-tool woodworking projects for the home and workshop. The projects have a distinctive retro look, recycling designs from our not-so-distant past. He has reconceived the classic library card catalog (converted to use for kitchen storage); a clever medicine chest does double duty as a four-bottle wine tote; and his gentleman’s valet is an elegant clothing stand with a profile that harks back in time. In the opening chapters, Fidgen discusses the benefits of working in an unplugged woodshop, considers the sources of design inspiration, offers advice on the critical importance of sharpening, and even explains how to make hand tools using only hand tools.

Tests, Measurements and Research Methods in Behavioural Sciences


A.K. Singh
    discuss about research

Mechanical Metallurgy


George E. Dieter - 1961
    It covers the entire scope of mechanical metallurgy, from an understanding of the continuum description of stress and strain, through crystalline and defect mechanisms of flow and fracture, and on to a consideration of major mechanical property tests and the basic metalworking process. It has been updated throughout, SI units have been added, and end-of-chapter study questions are included.

Adobe Photoshop CC Classroom in a Book (2014 Release)


Andrew Faulkner - 2014
    Adobe Photoshop CC Classroom in a Book contains 14 lessons that cover the basics, providing countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. In addition to learning the key elements of the Photoshop interface, this completely revised CC (2014 release) edition covers new features, including Generator, 3D printing, linked Smart Objects, Blur Gallery, smarter Smart Guides, Perspective Warp, and more. Purchasing this book gives you access to the downloadable lesson files you need to work through the projects in the book, and to electronic book updates covering new features that Adobe releases for Creative Cloud customers. For access, goto www.peachpit.com/redeem and redeem the unique code provided inside this book. "The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students." Barbara Binder, Adobe Certified InstructorRocky Mountain Training

Shifting Atmospheres: Discerning and Displacing the Spiritual Forces Around You


Dawna DeSilva - 2017
    You can take dominion over the supernatural environment for the Kingdom of God! Dawna De Silva presents a strategy for spiritual victory. Get ready to discern the enemy's tactics and learn how to use your weapons of warfare to enforce Jesus' victory over forces that war against your mind, your family, and your region!  Don’t be blind to the unseen reality—every Christian is in the midst of a supernatural conflict.  Don’t fall victim to the enemy! Every Christian can release God’s power into places and situations under the influence of evil.  Through the power of the Holy Spirit, you can transform your spiritual environment from darkness to light. Dawna De Silva shows you how. Through her revelatory teaching, you will learn to… Discern the spiritual atmospheres and forces at work around you Draw from the Holy Spirit’s presence within you to release God’s Kingdom power Demonstrate the authority of Jesus over the powers of darkness Join the fight! When God’s Kingdom advances, darkness must flee. *Enhance your learning with the companion e-Course, DVD study and interactive manual.

Outspoken: Conversations on Church Communication


Tim SchraederPhil Cooke - 2011
    Unfortunately, most churches aren't doing a great job of communicating it. The way the world communicates has changed dramatically in recent years. With the rise of the web and social media, many churches are in the dark about where to go or what to do next. Drawing on the wisdom and insight from over 60 leading experts in various fields of church communication, this book provides a comprehensive resource for church leaders sharing how the church can leverage new media to effectively connect people with the gospel. From branding and design, to websites and social media, there are endless ways your church can cut through the static and help the message of the gospel be heard clearly. We've got a message worth sharing. It's time we learn how to communicate it and communicate it well. It's time to be outspoken!

Design as Art


Bruno Munari - 1966
    Munari insisted that design be beautiful, functional and accessible, and this enlightening and highly entertaining book sets out his ideas about visual, graphic and industrial design and the role it plays in the objects we use everyday. Lamps, road signs, typography, posters, children's books, advertising, cars and chairs - these are just some of the subjects to which he turns his illuminating gaze.How do we see the world around us? The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever.Bruno Munari (1907-1998), born in Milan, was the enfant terrible of Italian art and design for most of the twentieth century, contributing to many fields of both visual (paint, sculpture, film, industrial design, graphics) and non-visual arts (literature, poetry). He was twice awarded the Compasso d'Oro design prize for excellence in his field.If you enjoyed Design as Art, you might like John Berger's Ways of Seeing, also available in Penguin Modern Classics.'One of the most influential designers of the twentieth century ... Munari has encouraged people to go beyond formal conventions and stereotypes by showing them how to widen their perceptual awareness'International Herald Tribune

The Elements of Typographic Style


Robert Bringhurst - 1992
    Combining practical, theoretical, and historical, this book is a must for graphic artists, editors, or anyone working with the printed page using digital or traditional methods.Having established itself as a standard in its field The Elements of Typographic Style is house manual at most American university presses, a standard university text, and a reference work in studios of designers around the world. It has been translated into italian and greek, and dutch.

Drawing Dragons: Learn How to Create Fantastic Fire-Breathing Dragons


Sandra Staple - 2008
    You’ll discover how to draw all types of dragons using nothing but a pencil. Drawing Dragons shows how to bring to life fierce warriors and bearded ancients as well as baby hatchlings and protective mothers. It also features a special section on adding claws, scales, horns, jewels and other unique details to your dragons.Learn to draw:• Ferocious, attacking dragons•Graceful sea dragons•Fire-breathing flying dragons•Wise, thoughtful dragons

Give Yourself Margin: A Guide to Rediscovering and Reconnecting with Your Creative Self


Stacie Bloomfield - 2020
    This book is about giving yourself the space—the mental margin—to reconnect with your creative self by trying new things and, yes, even by failing sometimes. With lush illustrations, empowering interactive prompts, and inspiring personal stories, Give Yourself Margin is the perfect gift for anyone who is looking to rediscover their spark.

Flea Market Style: Fresh Ideas for Your Vintage Finds


Better Homes and Gardens - 2017
    With hundreds of photos showcasing ideas for combining and integrating flea-market finds into a decorating scheme that is economical, environmentally friendly, and one of a kind.

Thou Shall Not Use Comic Sans: A Designer's Almanac of Dos and Don'ts


Sean Adams - 2011
    All designers have their own way of working and their own combinations of the thousands of techniques one can apply when planning a new design project. But there are some dos and don'ts that always figure in any heated debate about what one should or should not accept as the right way to create the best graphic design. This book looks at key dos and don'ts, bringing them together in the form of a classically structured almanac. Packed with practical advice, but presented in a light-hearted fashion, the advisory rather than dictative approach means designers can take or leave the advice presented in each rule as is typical of most creatives with their own strong views on what does and does not constitute good design practice. Individual entries will either bring forth knowing nods of agreement or hoots of derision, depending on whether or not the reader loves or hates hyphenation, has a pathological fear of beige, or thinks that baseline grids are boring. Thou Shall Not Use Comic Sans is the must-have collection of the best advice that any graphic designer should have at his fingertips, with each entry combining a specific rule with a commentary from a variety of experienced designers from all fields of the graphic design industry. Grouped into six, color-coded categories-typography, color, layout, imagery, production, and the practice of design-but presented numerically and in mixed groups, the reader can either dip in at random or use the book as the source of a daily lesson in how to produce great graphic design.

Tiki Pop


Sven A. Kirsten - 2014
    Americans embraced these visions and incorporated fantasy into reality: mid-century fashion, popular music, eating and drinking, and even architecture were influenced by the Tiki trend. With unfettered enthusiasm—ignoring scholarly authenticity and political correctness—American artisans molded the Tiki into their own image, creating a mid-century pop culture genre that was forgotten until the 2000s, when urban archeologist Sven Kirsten wrested the figure of the Tiki from obscurity with his pioneering TASCHEN books The Book of Tiki and Tiki Modern. This book traces the development of Tiki as romantic vision and kitschy cultural appropriation, from its earliest beginnings when James Cook “discovered” the Pacific Islands in the second half of the 18th century to Herman Melville’s South Sea adventure stories like Moby Dick and Gauguin’s exuberant, exotic paintings to the jungle fantasies of the Hollywood dream factory. Published in connection with an exhibition at the prestigious Musée du quai Branly in Paris, Tiki Pop the culmination of Sven Kirsten’s research efforts. With his widely lauded visual style, the author places venerable ancient godheads next to their Polynesian pop counterparts. With hundreds of previously unpublished images, the story of Tiki the 20th-century pop icon unfolds from its earliest beginnings to its spectacular downfall in the dawning awareness of the Western world’s colonial misdeeds.