Aimed principally at the student market, the book shows where ideas and inspiration come from and helps unlock the reader s creativity, providing numerous strategies to help solve creative briefs and design problems. Using an upbeat, dynamic and easy-to-understand A Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, with each entry offering a different starting point. Entries include everything from Intuition and Instinct to Happy Accidents and Hidden Messages, and feature a section explaining how to use the idea or technique, providing readers with an infallible tool kit of inspiration. Including hundreds of inspirational quotes from creative people and packed with great examples of advertising campaigns, posters, book and magazine covers, illustrations and editorial images, this indispensable creative primer also includes previously unpublished photographic work.

    

    "The Language of Graphic Design "provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language--graphic design--what they are, why they are important, and how to use them effectively. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers. To understand visual communications one has to first understand by seeing. To develop this discipline or visual sense is similar to learning a new language with its own unique alphabet, lexicon (vocabulary), and syntax (sentence structure). This book provides clear, concise information that will enhance visual literacy, while using dynamic, memorable visual references to inspire and reinforce the skill of seeing.

    Marketing plans, marketing slogans, marketing messages are all word-oriented with visuals used mostly for “decoration” purposes.Visual Hammer is the first book to document the superiority of a visual approach to marketing. Some examples: The Marlboro cowboy, the Coca-Cola contour bottle, the Corona lime and many, many others.But here’s the twist. A visual hammer is not enough. What a brand also needs is a verbal nail. “Masculinity” in the case of the Marlboro cowboy. “The real thing” in the case of Coke’s contour bottle, “Mexican beer” in the case of the Corona lime.It’s the two working together, a verbal nail and a visual hammer, that can create a powerful brand.Consider what the pink ribbon has done for Nancy Brinker. In 1982, Ms. Brinker started a foundation to fight breast cancer in memory of her sister, Susan G. Komen. Since then, the foundation has raised nearly $2 billion and is the world’s-largest non-profit source of money to combat breast cancer.Then there’s Aflac, the company that brought us the duck. In 2000, the first year the duck was advertised, sales went up 29%. The second year, 28%. The third year, 18%.Before the duck, Aflac had a name recognition of 12%. Today, it’s 94%. (The duck is the hammer and the “quack” is the verbal nail. It’s the integration of the two that makes the brand memorable.)Color often plays a role in creating memorable visual hammers. Tiffany’s blue box, the Masters green jacket, Nexium’s purple pill, Christian Louboutin’s red soles.So can the product itself. The watchband of a Rolex, the grille of a Rolls-Royce, the Absolut bottle, the Stella Artois glass, the polo player on a Ralph Lauren shirt.Symbols can act as hammers to visualize “invisible” products. Travelers’ red umbrella, Wells Fargo’s stagecoach, Geico’s gecko.Company founders can also act as hammers. Colonel Sanders, Papa John, Frank Perdue, Orville Redenbacher, Paul Newman.In spite of these and many other examples, why do so many marketing people work exclusively with words when the real power is with visuals? Well, words are important, too. The objective of a marketing program is to "own a word in the mind.” Therefore it’s important to find the right word as well as the right visual.The interplay between pictures and words is like a hammer and a nail. If the objective is to nail two pieces of wood together, why fool around with a hammer? Why not just put the wood together with a nail?That's the problem of marketing. Your most useful tool is a visual hammer, but the nail comes first. Unless you pick the right nail, all the creative hammers in the world are not going to help very much.Visual Hammer is a book that will help you nail your brand into consumers’ minds.

     It includes easily applicable design thinking techniques, such as - HMW questions, - personas, - mind mapping - empathy mapping, - affinity diagram, - value-proposition canvas, - storyboard, - cause-and-effect diagram, - brainstorming, - brain dumps, - reverse brainstorming, - benchmarking, - journey map, and - prototyping. A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including - project managers and IT specialists, - innovation teams, - marketing professionals and brand managers, - product managers, - designers, - consultants, - strategic planning experts, - entrepreneurs, - C-level executives, and architects. The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as - creativity, - thinking out of the box, - empathy, - visual thinking, - observation, - asking the right questions, and - pattern recognition. It also describes how to apply design thinking and lean and agile methodologies together.

    It addresses how people deal with words, read images, explore physical space, think about time and motion, and how actions and responses affect human behavior. Various disciplines make up interaction design, such as industrial design, cognitive psychology, user interface design and many others. It is my hope that this book is a starting point for creating a visual language to enhance the understanding of interdisciplinary theories within interaction design. The book uses concise descriptions, visual metaphors and comparative diagrams to explain each term's meaning. Many ideas in this book are based on timeless principles that will function in varying contexts.

    Halo: The Essential Visual Guide delves even deeper into the phenomenon that is Halo. Covering material from Halo, Halo 2, Halo 3, Halo Wars, and the latest game, Halo: ODST, the book provides amazing images and insightful information making you feel as if you yourself are part of the game! (c)2011 Microsoft Corporation. All Rights Reserved.

    Drawing on the expertise of America's leading home furnishings brand, this essential guide addresses every aspect of creating comfortable, casual living spaces with ease and style. With more than 250 original color photographs, Pottery Barn Living Rooms is the ultimate sourcebook for decorating the heart of your home.Key Features:* More than 250 never-before-seen photographs illustrate everything you need to know, from choosing colors to arranging furniture* Hundreds of practical decorating ideas and quick styling tips help you create simple, beautiful effects throughout your home* Walk-through room tours of real-life living spaces include color palettes, design plans, and quick-reference guides to materials

    Perhaps more than the gorgeously stylized visuals and impeccably re-created history, it's the show's richly drawn characters stumbling through their personal and professional lives that get under our skin and keep us invested.In Mad Men on the Couch, Dr. Stephanie Newman analyzes the show's primary characters through the lens of modern psychology. Lending her trained professional eye, she poses and expertly answers pressing questions such as:Why does Don constantly sabotage himself? Why is Betty such a cold mother and desperately unhappy housewife? (Hint: It's not just because her "people are Nordic.")Why does Pete prevail in adversity when Roger crumbles?Why is Peggy able to rise profesionally in the male jungle of Madison Avenue when Joan can't?Can these characters ever really change?With critical commentary that is both entertaining and insightful, Mad Men on the Couch will provide viewers with a unique persepctive on the show.

    A seminal work of modern photojournalism, this landmark collection of photographs and interviews documents the abandon and risk implied in the name of the gang Lyon belonged to: the Chicago Outlaw Motorcycle Club. With images and interviews that are as raw, alive, and dramatic today as they were three decades ago, this new edition includes startling new images: 15 additional black-and-white photographs and 14 color prints--long thought missing--of works originally published in black-and-white. With a new introduction by the author, The Bikeriders rides again, capturing like never before the dawn of the counterculture era.

    The book will be divided into 30+ Pearls of Wisdom (based on the original manifesto and wildly successful Web phenomenon, "How to Be Creative"), and will be laced throughout with the author's witty, smart single-frame cartoons.

    Breaking down the message from his bestselling Re-Imagine!, these pocket-sized books deliver crucial business truths to those who are looking for inspiration on leadership, innovation, design, or trends.

    Unique style comes with successfully blending the old and new, the unexpected with the familiar - a white antique stove and modern chrome refrigerator placed side by side, or a 50s kidney-shaped coffee table accented by an Adirondack chair. Enter Found Style, the modern-day guide to the mix-and-match aesthetic. From vintage treasures to contemporary furnishings, family heirlooms to flea market finds, authors David and Amy Butler take a friendly approach to creating spaces that are courageously unique - and undeniably stylish. Illustrated with 200 inspiring color photographs, Found Style offers up a host of innovative ideas, as well as tips for honing one's flea market savvy, and blending old and new with unexpected dash. Found Style is a celebration of creating eclectic personal style and a resource for those who live for the hunt.

    Set out in A-Z style and written in a realistic, conversational, and insightful way, the book provides advice on the fundamental topics and issues that face designers in their daily lives. It looks at everything from kerning to presenting, from budgeting to dealing with rejection, from annual reports to interface design. Adrian Shaughnessy, author of the best-selling How to be a Graphic Designer Without Losing Your Soul, is himself a successful designer, and brings a wealth of experience to this very useful and entertaining book.

    The poster has now become a postcard and e-mail blast, leaving many to long for the lost age when posters were not only major promotional vehicles, but also artwork worthy of framing.Some of the world's best designers just could not stand idle while the poster fell by the wayside. They turned to the poster for personal expression and as an outlet from more restrictive mediums.This book showcases their breathtaking artwork, which has proven that the poster can still serve as a worthy communications tool. In doing so, they've brought the poster back to prominence. In this book, the author has compiled the world's finest new work at the height of this rebirth. There is currently no book on the market that can claim it features a "definitive" poster collection.