This book can be cut, drawn in, folded into shapes and will even take you to the fourth dimension. So join stand-up mathematician Matt Parker on a journey through narcissistic numbers, optimal dating algorithms, at least two different kinds of infinity and more.

    Schacter explores instances of what we would consider memory failure—absent-mindedness, transience, blocking, misattribution, suggestibility, bias, and persistence—and suggests instead that these miscues are actually indications that memory is functioning as designed. Drawing from vivid scientific research and creative literature, as well as high-profile events in which memory has figured significantly (Bill Clinton's grand jury testimony, for instance), The Seven Sins of Memory provides a more nuanced understanding of how memory and the mind influence each other and shape our lives.

    It starts with grammar, demonstrated through quizzes and "test yourself" panels. Part two gives examples of letters for all occasions. Part three explains how to improve the voice for public speaking and interviews. Finally, part four is a practical word guide, giving access to over 2,000 words that are often misspelt, mispronounced or easily confused with one another.

    It’s the new way forward for anyone trying to win customers’ loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world’s first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere.We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India’s Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing.Using client case studies and contributions from a global team of movement marketing forerunners—among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer—Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including:Stop talking about yourself—let the movement control your messageHome in on the core objectives of your concept or brand—and align these values with what people are for (or against)“Light the spark”—create a culture within your organization that can embrace and drive a movementLeverage your assets—content, events, expertise, connecting platforms—to give people tools to spread your gospelAdjust concepts to travel across borders and link people across cultural boundariesThe examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand Uprising of your own.

    This new, expanded edition, with a fresh new design and new photographs throughout, preserves the best features of the original classic while bringing the book fully up-to-date. The result: the ultimate training manual for a new generation of dog owners - and, of course, for their canine best friends. The Monks of New Skete have achieved international renown as breeders of German shepherds and as outstanding trainers of dogs of all breeds. Their unique approach to canine training, developed and refined over three decades, is based on the philosophy that "understanding is the key to communication, compassion, and communion" with your dog. The importance of honest and effective communication with your dog is underscored throughout this guide, especially in the practical training exercises: a detailed, comprehensive, fully illustrated obedience course through which the monks lead you (and your dog) step-by-step. How to Be Your Dog's Best Friend covers virtually every aspect of living with and caring for your dog, including: Selecting a dog (what breed? male? female? puppy or older dog?) to fit your lifestyle Where to get - and where not to get - a dog Reading a pedigree Training your dog or puppy - when, where, and how The proper use of praise and discipline Feeding, grooming, and ensuring your dog's physical fitness Recognizing and correcting canine behavioral problems The particular challenges of raising a dog where you live - in the city, country, or suburb The proper techniques for complete care of your pet at every stage of his or her life In this new edition, How to Be Your Dog's Best Friend has been expanded to encompass the latest equipment (e.g., retractable leashes, "invisible" fences); new trends in training and care (doggy day care, professional dog walkers, etc.); and dozens of new anecdotes and case studies, drawn from the monks' own experience, that bring to life the essential training concepts. In its scope, its clarity, and its authority, How to Be Your Dog's Best Friend remains unrivaled as a basic training guide for dog owners. Like no other book, this guide can help you understand and appreciate your dog's nature as well as his or her distinct personality - and in so doing, it can significantly enrich the life you share with your dog.

    It had to be found. But projects as big as CERN’s Large Hadron Collider don’t happen without incredible risks – and occasional skullduggery. In the definitive account of this landmark event, Caltech physicist and acclaimed science writer Sean Carroll reveals the insights, rivalry, and wonder that fuelled the Higgs discovery, and takes us on a riveting and irresistible ride to the very edge of physics today.

    With thousands of breathtaking photographs and unique visual catalogues of the features and phenomena that take place on Earth -- such as rocks, minerals, and mountains to tropical rain forests and the different types of clouds -- Earth contains the most up-to-date ideas on how our world works, a compelling review on the health of the planet, and unbelievable images of the world's most stunning features.

    The selections range from his earliest days as a theoretical physicist to his death in 1955; from such subjects as relativity, nuclear war or peace, and religion and science, to human rights, economics, and government.

    He has selected a group of diversions which are not only entertaining but mathematically meaningful as well. The result is a work which is rewarding on almost every level of mathematical achievement."—Miriam Hecht, Iscripta Mathematica

    As well as a brand new chapter on Health, Medicine and the Body, the sixth edition has been comprehensively updated to reflect key directions in the subject in the 21st century. Contents Introduction: Sociological Perspectives 1. Social Stratification 2. Sex and Gender 3. Race, Ethnicity and Nationality 4. Poverty and Social Exclusion 5. Health, Medicine and the Body 6. Crime and Deviance 7. Religion 8. Families and Households 9. Power, Politics and the State 10. Work, Unemployment and Leisure 11. Education 12. Culture and Identity 13. Communication and the Media 14. Methodology 15. Sociological Theory Bibliography Index

    The latest edition offers greatly expanded coverage of directed mutagenesis and protein engineering, therapeutic agents, and genetic engineering of plants. Updated chapters reflect recent developments in biotechnology and the societal issues related to it, such as cloning, gene therapy, and patenting and releasing genetically engineered organisms. Over 480 figures, including 200 that are new in this edition, illustrate all key concepts. "Milestones" summarize important research papers in the history of biotechnology and their effects on the field. As in previous editions, the authors clearly explain all concepts and techniques to provide maximum understanding of the subject, avoiding confusing scientific jargon and excessive detail wherever possible. Each chapter concludes with a summary, references, and review questions. Ideally suited as a text for third- and fourth-year undergraduates as well as graduate students, this book is also an excellent reference for health professionals, scientists, engineers, or attorneys interested in biotechnology.

    This book teaches you how to conduct examinations by explaining what digital forensics is, the methodologies used, key technical concepts and the tools needed to perform examinations. Details on digital forensics for computers, networks, cell phones, GPS, the cloud, and Internet are discussed. Readers will also learn how to collect evidence, document the scene, and recover deleted data. This is the only resource your students need to get a jump-start into digital forensics investigations.This book is organized into 11 chapters. After an introduction to the basics of digital forensics, the book proceeds with a discussion of key technical concepts. Succeeding chapters cover labs and tools; collecting evidence; Windows system artifacts; anti-forensics; Internet and email; network forensics; and mobile device forensics. The book concludes by outlining challenges and concerns associated with digital forensics. PowerPoint lecture slides are also available.This book will be a valuable resource for entry-level digital forensics professionals as well as those in complimentary fields including law enforcement, legal, and general information security.

    Informative and handily sized, this eminently giftable package covers everything that goes into brewing the perfect cup. There's something new to learn on every page! More than 200 entries, colorfully illustrated with artwork throughout, expertly explain everything from terms and techniques, beans and roasts, to equipment and methods. Newbies and connoisseurs will while away the hours "pouring" over the amazing amount of information in this chic and essential reference—a perfect brew for coffee lovers!

    At any given time, the brain is collecting, filtering, and analyzing information and, in response, performing countless intricate processes, some of which are automatic, some voluntary, some conscious, and some unconscious.Cognitive neuroscience is one of the ways we have to understand the workings of our minds. It's the study of the brain biology behind our mental functions: a collection of methods--like brain scanning and computational modeling--combined with a way of looking at psychological phenomena and discovering where, why, and how the brain makes them happen.Want to know more? Mind Hacks is a collection of probes into the moment-by-moment works of the brain. Using cognitive neuroscience, these experiments, tricks, and tips related to vision, motor skills, attention, cognition, subliminal perception, and more throw light on how the human brain works. Each hack examines specific operations of the brain. By seeing how the brain responds, we pick up clues about the architecture and design of the brain, learning a little bit more about how the brain is put together.Mind Hacks begins your exploration of the mind with a look inside the brain itself, using hacks such as "Transcranial Magnetic Stimulation: Turn On and Off Bits of the Brain" and "Tour the Cortex and the Four Lobes." Also among the 100 hacks in this book, you'll find:Release Eye Fixations for Faster ReactionsSee Movement When All is StillFeel the Presence and Loss of AttentionDetect Sounds on the Margins of CertaintyMold Your Body SchemaTest Your HandednessSee a Person in Moving LightsMake Events Understandable as Cause-and-EffectBoost Memory by Using ContextUnderstand Detail and the Limits of AttentionSteven Johnson, author of "Mind Wide Open" writes in his foreword to the book, "These hacks amaze because they reveal the brain's hidden logic; they shed light on the cheats and shortcuts and latent assumptions our brains make about the world." If you want to know more about what's going on in your head, then Mind Hacks is the key--let yourself play with the interface between you and the world.