Describes the five-year, 150 million dollar project Microsoft undertook to develop an advanced PC operating system.

    - Business is Fun, the book that goes behind the company that was synonymous with the popularization of 'video games.'Nearly 8 years in the making, Atari Inc. - Business is Fun is comprised of thousands of researched documents, hundreds of interviews, and access to materials never before available.An amazing 800 pages (including nearly 300 pages of rare, never before seen photos, memos and court documents), this book details Atari's genesis from an idea between an engineer and a visionary in 1969 to a nearly $2 billion dollar juggernaut, and ending with a $538 million death spiral during 1984. A testament to the people that worked at this beloved company, the book is full of their personal stories and insights. Learn about topics like:* All the behind the scenes stories surrounding the creation of the company's now iconic games and products.* The amazing story of Atari's very own "Xerox PARC" research facility up in the foothills of the Sierra Mountains* The full recounting of Steve Jobs's time at Atari, with comments from the people he worked with on projects and the detailed story of the creation of Atari Breakout, including input by Steve Wozniak on his development of the prototype, and how it couldn't be used and another Atari engineer would have to make the final production Breakout arcade game instead.* The creation of "Rick Rats Big Cheese Restaurants" which later became "Chuck E. Cheese's"* How Atari Inc. faltered and took down an entire industry with it before being put on the chopping block.If you've ever wanted to learn about the truth behind the creation of this iconic company told directly by the people who made FUN for a living, then this is the book for you!

    Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.Based on over two hundred interviews with former Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It's the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.

    At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of the Android and the iPad, these corporations are locked in a feud that will play out not just in the marketplace but in the courts and on screens around the world.     Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple’s now-lionized CEO, and Eric Schmidt, Google’s executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other’s employees. They bid up the price of each other’s acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance.     Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our phones and laptops. It’s about who will control the content on those devices and where that content will come from—about the future of media in Silicon Valley, New York, and Hollywood.

    Doron Swade, technology historian and assistant director of London's Science Museum, investigates the troubles that plagued 19th-century knowledge engineers in The Difference Engine: Charles Babbage and the Quest to Build the First Computer.The author is in a unique position to appreciate the technical difficulties of the time, as he led a team that built a working model of a Difference Engine, using contemporary materials, in time for Babbage's 1991 bicentenary. The meat of the book is comprised of the story of the first computing machine design as gathered from the technical notes and drawings curated by Swade. Though Babbage certainly had problems translating his ideas into brass, the reader also comes to understand his fruitless, drawn-out arguments with his funders. Swade had it comparatively easy, though his depictions of the frustrating search for money and then working out how best to build the enormous machine in the late 1980s are delightful.It is difficult--maybe impossible--to draw a clear, unbroken line of influence from Babbage to any modern computer researchers, but his importance both as the first pioneer and as a symbol of the joys and sorrows of computing is unquestioned. Swade clearly respects his subject deeply, all the more so for having tried to bring the great old man's ideas to life. The Difference Engine is lovingly comprehensive and will thrill readers looking for a more technical examination of Babbage's career. --Rob Lightner

    Brian Kernighan was a member of the original group of Unix developers, the creator of several fundamental Unix programs, and the co-author of classic books like "The C Programming Language" and "The Unix Programming Environment."

    Gates stresses the need for managers to view technology not as overhead but as a strategic asset, and offers detailed examples from Microsoft, GM, Dell, and many other successful companies. Companion Web site.

    With all our media now traveling a single network, an unprecedented potential is building for centralized control over what Americans see and hear. Could history repeat itself with the next industrial consolidation? Could the Internet—the entire flow of American information—come to be ruled by one corporate leviathan in possession of “the master switch”? That is the big question of Tim Wu’s pathbreaking book.As Wu’s sweeping history shows, each of the new media of the twentieth century—radio, telephone, television, and film—was born free and open. Each invited unrestricted use and enterprising experiment until some would-be mogul battled his way to total domination. Here are stories of an uncommon will to power, the power over information: Adolph Zukor, who took a technology once used as commonly as YouTube is today and made it the exclusive prerogative of a kingdom called Hollywood . . . NBC’s founder, David Sarnoff, who, to save his broadcast empire from disruptive visionaries, bullied one inventor (of electronic television) into alcoholic despair and another (this one of FM radio, and his boyhood friend) into suicide . . . And foremost, Theodore Vail, founder of the Bell System, the greatest information empire of all time, and a capitalist whose faith in Soviet-style central planning set the course of every information industry thereafter.Explaining how invention begets industry and industry begets empire—a progress often blessed by government, typically with stifling consequences for free expression and technical innovation alike—Wu identifies a time-honored pattern in the maneuvers of today’s great information powers: Apple, Google, and an eerily resurgent AT&T. A battle royal looms for the Internet’s future, and with almost every aspect of our lives now dependent on that network, this is one war we dare not tune out.Part industrial exposé, part meditation on what freedom requires in the information age, The Master Switch is a stirring illumination of a drama that has played out over decades in the shadows of our national life and now culminates with terrifying implications for our future.

    He found this in Jim Clark, a man whose achievements include the founding of three separate billion-dollar companies. Lewis also found much more, and the result—the best-selling book The New New Thing—is an ingeniously conceived history of the Internet revolution.

    But the principles and practices of software architecting–what the authors call the “science of hard decisions”–have been evolving for cloud, mobile, and other shifts. Now fully revised and updated, this book shares the knowledge and real-world perspectives that enable you to design for success–and deliver more successful solutions. In this fully updated Second Edition, you will: Learn how only a deep understanding of domain can lead to appropriate architecture Examine domain-driven design in both theory and implementation Shift your approach to code first, model later–including multilayer architecture Capture the benefits of prioritizing software maintainability See how readability, testability, and extensibility lead to code quality Take a user experience (UX) first approach, rather than designing for data Review patterns for organizing business logic Use event sourcing and CQRS together to model complex business domains more effectively Delve inside the persistence layer, including patterns and implementation.

    In those heady early days of computing, Britannia very much ruled the digital waves.Electronic Dreams looks back at how Britain embraced the home computer, and at the people who drove the boom: entrepreneurs such as Clive Sinclair and Alan Sugar seeking new markets; politicians proclaiming economic miracles; bedroom programmers with an unhealthy fascination with technology; and millions of everyday folk who bought into the electronic dream and let the computer into their lives. It is a history of home computers such as the Commodore VIC20, BBC Micro, and ZX Spectrum; classic computer games like Manic Miner and Elite; the early information networks that first put the home online; and the transformation of the computer into an everyday object in the British home.Based on interviews with key individuals, archive sources, and study of vintage hardware and software, and with a particular focus on the computer's place in social history, Electronic Dreams is a nostalgic look at how a depressed 1980s Britain got over its fear of microchips and embraced the computer as a “passport to the future.”

    It follows Holzman on his journey from overseein

    Yet they should be asking what the global economy will look like in the years to come—where will the long-term risks and opportunities arise? These are the questions that Daniel Altman confronts in his provocative and indispensable book.The fate of the global economy, Altman argues, will be determined by deeper factors than those that move markets from moment to moment. His incisive analysis brings together hidden trends, societal pressures, and policy endgames to make twelve surprising but logical predictions about the years ahead. And his forecasts for the future raise a pressing question for today: With so many challenges awaiting us, are our political and economic institutions up to the task?Outrageous Fortunes tells which industries will grow, which economies will crumble, which investments will pay off, and where the next big crisis may occur. Altman's carefully reasoned text is an essential guide for the road ahead.

    C. R. Licklider, whose visionary dream of a human-computer symbiosis transformed the course of modern science and led to the development of the personal computer. Reprint.

    This does not include scavenging. Although human beings can be attacked by many kinds of animals, man-eaters are those that have incorporated human flesh into their usual diet. Most reported cases of man-eaters have involved tigers, leopards, lions and crocodiles. However, they are by no means the only predators that will attack humans if given the chance; a wide variety of species have also been known to take humans as prey. ATTACKED BY A KING COBRA.ALADDIN'S CAVE.THE TERROR OF HUNSUR.THE TERROR OF HUNSUR II.AN ADVENTURE WITH A BOA.THE ONE EYED MAN EATER.A MAN EATING WOLF BOY.SEEALL, THE WOLF BOY.THE WHITE TIGER.THE FATE OF THE AHNAY PAYEE.THE BANDYPORE MAN EATER.THE KODERMA MAN EATER.TRAPPING A MAN EATER.THE MAN EATER OF BELKHERA.A NOTORIOUS MAN EATER.TUG OF-WAR WITH A LEOPARD.MISSED BY AN INCH.A FIGHTING TIGER.A NIGHT FRIGHT.CARRIED OFF BY A TIGER.