42 Rules of Product Management: Learn the Rules of Product Management from Leading Experts "From" Around the World


Brian Lawley - 2010
    The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here.The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!.Packed with pearls of product management wisdom, this book has something for everyone. You will learn: How to focus on market needs, not just individual requests How to clarify your product positioning before your next big decision How to align your product strategy with company strategy and then sell it Why agility is the key to product management success Why great execution trumps a great product ideaBest of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. The rules can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world. Whether you are a seasoned and experienced product manager or are just starting out, the "42 Rules of Product Management" will help you lead with greater effectiveness and influence.

Startup Lessons Learned: Season One 2008 - 2009


Eric Ries
    

Product Research 101: Find Winning Products to Sell on Amazon and Beyond


Renae Clark - 2015
    If you are an experienced seller or are looking to do arbitrage this book will have less value as I don’t discuss sourcing by arbitrage. I don’t do arbitrage, so I don’t teach it. This book is written for the new or struggling seller wanting to source wholesale or private label products. What you will learn: Basic steps for finding top selling products How to generate product ideas and look for trends How to validate demand Tips for finding suppliers Analyzing data to help you pick a product It took me 5 months of research before I pulled the trigger on my first products to sell on Amazon. Five months and countless hours. I have pages of notes with product ideas in many different categories. Some were wholesale products, others were ideas for my own products. I had some money set aside to buy inventory. But I couldn’t commit. I was looking for...not necessarily thee perfect product, but, well yeah, the perfect product. Fear of choosing “wrong” was holding me back. I knew that product selection was key to success so I needed to choose right. Another part of the problem was I had bigger ideas—I wanted to create a brand and I had some ideas as to what sorts of products I would carry. But those ideas required more capital than I was willing to invest for my first product. As a result, I put so much pressure on myself to dream big and think towards the future that I did…nothing! Another hold up was I was a little skittish to follow the advice to source from Chinese suppliers. It seemed so complicated for a beginner. Could I not take a little less profit and source domestically? Were there not manufacturers that could produce my ideas in North America? Yes, and yes. Ultimately the delays helped me because I learned a lot by joining Facebook groups and listening to and learning from the experiences of others. I devoured the advice in forums as well as blogs, books, webinars, and courses. I learned of the pitfalls of private label that the gurus selling you the dream never talk about. And finally, I did pull the trigger. I put together this guide to help any of you who are feeling a little gun-shy too. I put this book together for all of you who have the brains to say “Hey, if everyone buys top 100 selling products wont that saturate the market?” I put this book together to help you find great products from many different approaches. After reading this, you should feel confident enough to find a product and get started with your e-commerce business.

Self-Discipline: The Ultimate Guide to Self-Discipline like a US NAVY SEAL: Gain Incredible Self Confidence, Motivation, & True Discipline with Techniques used only by these Elite Warriors!


John Collins - 2015
    If I Don’t Mind it Doesn't Matter.” Over time, every great civilization has made acclamation to a great warrior tradition. Going back we remember the Spartans, Vikings, Knights, Samurai, and the Apache. Today's warrior is called the US NAVY SEAL and we have much to learn from them. No One Knows Self-Discipline like a SEAL! Self-Discipline: The Ultimate Guide to Self-Discipline like a US NAVY SEAL - Gain Incredible Self Confidence, Motivation, & True Discipline with Techniques used only by these Elite Warriors! will teach you: *How Self Awareness Opens the Doorway to Self-Discipline *Find Your Motivation for Self-Discipline *Mental Models - Change your Mind, Change your Life! *Goal Setting for Self-Discipline *Create New Habits and Behaviours *Self-Control Secrets *Develop a Life Transforming Morning Routine *Eat and Train Like an Elite Warrior US NAVY SEALs are not super humans or godlike in anyway. They are only men who were given an opportunity to take on a life changing challenge that would elevate them mentally and physically for the rest of their lives. In Basic SEAL Training they are given a choice every day to quit and end the hardship of training or to forge on and become unbeatable. Through self-discipline they have attained strength of will and a winner's mindset. Quitting is not an option. What could you do with an unwavering level of self-discipline?

The 30 Minute Happiness Formula


Rachel Rofe - 2014
    It's easy to read so you can get moving right away.To get started, simply scroll to the top of the page, select the "Buy" button, and start reading.

The Trade Off


Louise Maniscalco - 2014
    Joyce Brown, President of Fashion Institute of Technology Go behind the window displays.  Behind the racks.  Two personal shoppers for Manhattan's biggest department stores have written a wildly dishy novel that goes behind the dressing rooms of New York’s fashion elite. At Frankel’s New York, the wives of billionaires and Hollywood celebrities sip champagne while stylists and tailors cater to every whim.  And one person has made it her career to help these Amex-wielding shoppers create the perfect look. Bonnie Salerno Madden knows all of her client’s preferences, whims, and fantasies.  She knows the price they paid to gain access to the salon where having Bonnie as their private shopper is a first-class ticket to being the toast of the New York high-fashion social scene. But while Bonnie is all elegance on the outside, she’s barely keeping it together on the inside.  A single mom to a special needs child, she needs her high-pressure job to care for her family.  And when that job is put in jeopardy, Bonnie will need to make some of the riskiest choices of her life to guarantee a better future for her son, and for herself.  With the opportunity to live in her own fairy tale, will Bonnie have what it takes to make the trade off?  “THE TRADE OFF is a riveting page-turner even for a non-shopper like me. The ultimate tale of New York life.”—David Patrick Columbia, newyorksocialdiary.com

Summary: The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life


Elizabeth Keen - 2017
    If you’re looking for the original book, search this link http://amzn.to/2uzu0Xl) Charles Bukowski was a popular author and poet, but his rise to fame was difficult. He was a drunk and he was crude. He was middle-aged by the time someone published one of his novels. However, fame did not change Bukowski. He continued to live the drunken life of a loser. His writing was popular because it was honest. In the end, Charles Bukowski became famous because he didn’t care what other people thought of him.Our culture defines success by how much stuff we have. The more we have, the better life we must lead. The problem is that society tells us what we need by reminding us what we lack. We become dissatisfied with our current situation, and strive to get whatever is bigger and better. While this is a good strategy if you’re a business, as a consumer it causes us to never be content with what we have.Advertisements tell us to give a fuck about everything, because it’s good for their businesses. The author urges us to give a fuck about only the important things in life... Read more.... This is a ZERO-RISK investment. Should you find this book unworthy of the original coffee price of $2.99, get a REFUND within 7 days! The Time for Thinking is Over! Time for Action! Scroll Up Now and Click on the “Buy now with 1-Click” Button to Download your Copy Right Away! (Disclaimer: This is NOT the original book. If you’re looking for the original book, search this link: http://amzn.to/2uzu0Xl

War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It


Al Ries - 2009
    Typical characteristics of a left brainer.What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer.These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations—culled from years on the front lines—support this conclusion, including:Management deals in reality. Marketing deals in perception.Management demands better products. Marketing demands different products.Management deals in verbal abstractions. Marketing deals in visual hammers.Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think like marketers—and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.

Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI


Nicholas Kusmich - 2017
    The best marketers concentrate on what they have to give. The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising. Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it’s so important to promote your business in a way that’s congruent with the norms of social media. He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof. In GIVE, you’ll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.

Entrepreneurship: Theory/Process/Practice [With CDROM]


Donald F. Kuratko - 1994
    Using exercises and case presentations, you can apply your own ideas and develop useful analytical skills. Cases found throughout the text present the venture creations or managerial ideas confronted by real-world companies.

Do Open: How a Simple Email Newsletter Can Transform your Business


David Hieatt - 2017
    Second only to the sewing machine.'So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:Why giving is your secret to successHow to get people's attention when time is your biggest competitorWhy creating beats sharingHow a small team can winBuild community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.

The Audience Revolution: The Smarter Way to Build a Business, Make a Difference, and Change the World


Danny Iny - 2015
    Instead, you start by finding the people who resonate with your message and connect with your ideas, attract them to you, and then - once the audience is there - offering them the things that will help them the most. It's one of those ideas that may seem counter-intuitive at first, but once you think about it for a few minutes, it's hard to imagine how anything else ever made sense.In the Audience Revolution, this idea is explained in detail, along with examples of how this approach to business has been used by successful businesses ranging from Netflix and Copyblogger, to celebrity consultants like Jim Collins and Scott Stratten, to best-selling authors like Seth Godin and Jeff Walker, to internationally renowned speakers like Randy Gage and Mitch Joel.Through their examples, you'll learn how you can apply this Audience First strategy to your online business, to get you better results faster, make you more profitable, and decrease your risk, all at the same time.

The Beginner's Guide To Being Awesome: 7 Simple Steps To Help You Accomplish Any Goal, Overcome Your Fears, Build Rock Solid Confidence, & Unleash Your Inner Bad Ass! (Vol 1)


Brandon Carter - 2015
    They have lied to you deliberately... I am going to give you the real-deal truth about what it takes to BE AWESOME and what it takes to become successful. Inside this brand-new book, you’ll discover... - The REAL “Secret” to success that nobody wants to tell you\Achieve massive success with less effort than you ever thought was possible - How to rise from a failure like a true champion - One simple trick for building rock-solid self-confidence - How to set and accomplish all your goals faster than you think you can - How to Instantly overcome fear and insecurity - 5 simple tips to overcome fear of failure - How to build habits that will instantly put you on the fast track to success  And that’s only the beginning… Again, this book is not for people want to be like everyone else. It’s not the book for people who accept normality and complacency in their lives. This book is exclusively for people want to be  FUCKING AWESOME  LIMITED TIME OFFER!!! For a limited time, this book will be only $0.99… But don’t let the price fool you. I’ve released it for such a low price so it can get it into the hands of as many people as possible. People who want to learn…  - What's The Purpose of YOUR Life? - How to stop being a little Bitch - How To Become the "HERO" of your own life story - How to instantly motivate yourself to accomplish goals faster - How to exercise your brain to gain almost superhuman power - And much much more  Are you ready to get your shit together? Then get this book now! - Brandon Carter PS - Scroll up and click the "Buy" button now before the price raises. PPS - Stop fucking around (on this page and in your life) and scroll up and buy the fucking book before the price raises!

Authority Content: The Simple System for Building Your Brand, Sales, and Credibility


David Jenyns - 2016
     The fact is, in today's world of constant distractions, most business owners struggle to get their marketing messages heard. Authority Content provides a simple process that any company can use to break through the noise. It doesn't matter whether you're the owner of a retail shop, financial advisor, swimming pool manufacturer or an inventor with an ingenious product - this powerful strategy will work for you. Built on the "3 Ps" framework (Present, Product, Promote) this book teaches you a step-by-step system for building authority within your industry thus sky-rocketing website traffic and sales. You will discover how to: Build maximum Authority, in minimum time Have your prospects, clients and Google fall in love with you Turn one day's work into months of content and share it around the web Write your own book easily and in record time Build your brand, sales and credibility Book website: AuthorityContent.com