It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.Hogshead reveals why the Salem witch trials began with the same fixations as those in "Sex and the City." How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog.Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.

    A must-read for anyone who has ever fallen in love, wants to, or wants to know what went wrong." -Arianne Cohen, creator of TheSexDiariesProject.com"At last, a relationship advice book that will actually work. If you're intelligent, interested in love, and like a book you can't put down, this is it. John Gray, move over. The brilliant Mari Ruti has arrived." -Juliet Schor, professor of sociology, Boston College, and author of Born to Buy and Plenitude: The New Economics of True Wealth"Groundbreaking...Ruti opens the eyes of her readers so that they can love better...A must-read." -Nancy Redd, New York Times bestselling author of Body Drama"Finally, a book that takes love seriously. Written with passion and verve...I wish I had read this book years ago!" -Sean Carroll, author of From Eternity to Here: The Quest for the Ultimate Theory of TimeAre you tired of reading book after book and playing game after game, trying to avoid heartbreak? It seems impossible, and maybe that's because you can't lock up your heart like that-not if you want the real thing. And maybe that's one of the best things about love.We've been thinking about it all wrong. Our culture's insistence that women need to learn how to catch and keep a man is actually doing much more harm than good. The more we try to manipulate our relationships, the less we are truly able to experience love's benefits and wonders.Love is a slippery, unruly thing, and trying to control and manage it robs us of its delicious unpredictability.Sure, letting go of the reins a bit might mean a broken heart, but heartbreak, in fact, offers a wealth of possibilities-creativity, wisdom, and growth-that we need in order to make the most of our lives.Liberating for women who are frustrated by the idea that they just need to learn the right "formula," The Case for Falling in Love shows that there isn't a method to mastering the madness of love. But that might be exactly what's so wonderful about it.

    The result is a funny and thought-provoking playbook for contemporary families, with more than 200 useful strategies, including: the right way to have family dinner, what your mother never told you about sex (but should have), and why you should always have two women present in difficult conversations… Timely, compassionate, and filled with practical tips and wise advice, Bruce Feiler’s The Secrets of Happy Families: Improve Your Mornings, Rethink Family Dinner, Fight Smarter, Go Out and Play, and Much More should be required reading for all parents.

    And now it's even better. The current edition has chapters on influencing others, culture and gender, and interviewing. The chapter on listening now includes reciprocal listening for couples. Fair fighting has been rewritten to reflect recent research on anger management. Messages is an indispensable guide for anyone who wants to communicate more effectively. We highly recommended it for therapists who wish to provide a structured training program for their clients in specific communication skills.

    Written by a foremost Christian men's leader, this powerful book invites men to take a probing look at their identities, relationships, finances, time, temperament, and the means to bring about lasting change in their lives.

    Based rigorous research with thousands of men, Shaunti delivers one revelation after another , including:- Why your respect means more to him than your love.- How he feels deep inside about his role as provider.- What it means for a man to be so visually "wired."- Why sex for him is primarily emotional, not physical.- What he most wishes he could say to you.

    Our society now embraces sharing like never before: time alone is being forced out of our lives by the constant pings of smartphones and prods of social media. But what if solitude still has something to offer us - something we have forgotten, but that we still desperately need? In Solitude, award-winning author Michael Harris examines why being alone matters now more than ever before. He reflects on the paradoxical feeling of isolation that emerges from being constantly connected - and on how learning the beauty of solitude can help us escape it. After all, it is when we are alone that we realise the greatest truths about ourselves. Being alone - really alone - could be the only antidote to the frenzy of our digital age. Rich with stories about the transformative power of solitude, and drawing on the research of the world's leading neuroscientists and behavioural psychologists, Solitude offers a timely and profound exploration of how to be alone - and why it matters for us all.

    Sex has become just sex. But while society has taken sex too far, the church hasn't taken it far enough.God wants couples to make love in marriage-with passion, with purpose, and with pleasure. Marriages aren't experiencing all the benefits that come from a healthy sex life. Couples are facing a barrage of influences that keep them from connecting with each other regularly-the kids, the career, the house, the errands, etc.SEXPERIMENT shows people that sex in marriage is more than just sex, and it's more than a chore. The Youngs believe it's time to get back to understanding the context of sex in marriage and that it's time for couples to break the barriers keeping them from a healthy sexual relationship. Couples ought to experience the benefits of having sex regularly, intentionally, and creatively. SEXPERIMENT will allow couples to discover that the intersection of God and sex can lead to a life punctuated by exclamation marks!

    Lysa TerKeurst has wrestled through this journey. But in surprising ways, she's discovered how to let go of bound-up resentment and overcome the resistance to forgiving people who aren't willing to make things right.With deep empathy, therapeutic insight, and rich Bible teaching coming out of more than 1,000 hours of theological study, Lysa will help you:Learn how to move on when the other person refuses to change and never says they're sorry.Walk through a step-by-step process to free yourself from the hurt of your past and feel less offended today.Discover what the Bible really says about forgiveness and the peace that comes from living it out right now.Identify what's stealing trust and vulnerability from your relationships so you can believe there is still good ahead.Disempower the triggers hijacking your emotions by embracing the two necessary parts of forgiveness.

    In this readable, practical, and enjoyable book, popular pastor, author, and radio minister Dr. David Jeremiah examines the heart of encouragement—self-giving, genuine love—and shows how we can eagerly, easily lift up those around us. An encouragement itself, The Joy of Encouragement is scriptural and uplifting, enabling you to bask in God’s love while simultaneously giving it away. The world is about to be radically reshaped…one word at a time. What is loneliness but an unanswered cry for love? Lift Up the Defeated What is a wounded soul but one aching for hope? Redirect a Life You wield the power to heal the hurting. You hold the words to affirm the doubting. In this readable, practical, and enjoyable book, Dr. David Jeremiah examines the heart of self-giving, genuine love—and shows how you can easily, readily, and simply offer healing and life to those around you…to your family, friends, neighbors, and even perfect strangers. Scriptural and uplifting, The Joy of Encouragement is an uplift in itself. You’ll find yourself basking in God’s love while giving it away. Change the world…one word at a time. Praise for The Joy of Encouragement “If you need a fresh start, a new beginning, a renewed hope, then this is the book for you.” —Joseph Aldrich, former president, Multnomah Bible College “Do any two elements of life go together more naturally than hope and encouragement? David Jeremiah offers both in The Joy of Encouragement. Highly recommended.” —Bruce Wilkinson, bestselling author “A compelling call for us to infect our despairing and discouraged world with hope and encouragement. This is a strategic book for those of us who want to be used as helpers and healers on behalf of Christ.” —Joseph Stowell, senior teaching pastor, Harvest Bible Chapel and seventh president, Moody Bible Institute

    We all know we should have them--in order to achieve work/life balance, cope with toxic people, and enjoy rewarding relationships with partners, friends, and family. But what do healthy boundaries really mean--and how can we successfully express our needs, say no, and be assertive without offending others?Licensed counselor, sought-after relationship expert, and one of the most influential therapists on Instagram Nedra Glover Tawwab demystifies this complex topic for today's world. In a relatable and inclusive tone, Set Boundaries, Find Peace presents simple-yet-powerful ways to establish healthy boundaries in all aspects of life. Rooted in the latest research and best practices used in cognitive behavioral therapy (CBT), these techniques help us identify and express our needs clearly and without apology--and unravel a root problem behind codependency, power struggles, anxiety, depression, burnout, and more.

    But sooner or later all of our tomorrows will run out. Each day that you postpone the hard work and succumb to the clutter that chokes creativity, discipline, and innovation will result in a net deficit to the world, to your company, and to yourself. Die Empty is a tool for individuals and companies that aren't willing to put off their best work. Todd Henry explains the forces that keep people in stagnation and introduces a three-part process for tapping into your passion: Excavate: Find the bedrock of your work to discover what drives you. Cultivate: Learn how to develop the curiosity, humility, and persistence that save you from getting stuck in ruts. Resonate: Learn how your unique brilliance can inspire others. Henry shows how to find and sustain your passion and curiosity, even in tough times.

    The better news is that by celebrating the inner strengths and uniqueness of being an "innie" THE INTROVERT ADVANTAGE shows introverts, and the extroverts who love them, how to work with instead of against their temperament to enjoy a well-lived life. Covering relationships, parenting - including parenting the introverted child - socialising, and the workplace, here are coping strategies, tactics for managing energy, and hundreds of valuable tips for not only surviving but truly thriving in an extrovert world.

    Readers will delight in Michelle's refreshing view on: power of influence, manipulation pitfalls, and strength in vulnerability.

    Wendy Suzuki one day woke up and realized she didn’t have a life. As an almost-40-year-old award-winning college professor, world-renowned neuroscientist, she had—what many considered—everything: tenure as a professor at New York University; her own very successful neuroscience research lab; prizes for scientific discoveries on cognition and memory; articles published in prestigious scientific journals. As a woman and a scientist, she was the envy of her peers and lauded by her superiors. On paper, she had a stellar career and an impeccable record. What could she possibly be missing? Everything else. Suzuki was overweight. She was tired. She was lonely, had strained work relationships, and for the first time in her life, completely without direction. So she resolved to change her life. The first step--get moving. Everyone knows that exercise makes you feel better—that when you hit the gym despite the dread, you leave in a better mood. Healthy Brain, Happy Life offers the real science of how exercise effects your mind. Using Wendy’s journey from frumpy, fat and frustrated to fit and fabulous as a guide, Healthy Brain offers not just the HOWS of making exercise an important part of life, but the WHYS of the benefits it brings. But movement is just the first step to being Brain Healthy. Once you get your body and mind hooked on exercise, you bring in practices in mindfullness to calm stress and allow your minds to wander to unlock creativity. As your brain begins to change (something called neuroplasticity), the benefits build--you get fitter, improve your memory, increase your ability to work quickly and move from task to task easily. Along with Dr. Suzuki’s 4 minute Brain Hacks, Healthy Brain, Happy Life offers a simple program for changing your life, straight from a leading scientist’s personal experience.