It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

    No climate change. No oil spills, no dead coalminers, no dirty air, no devastated lands, no lost wildlife. No energy poverty. No oil-fed wars, tyrannies, or terrorists. No leaking nuclear wastes or spreading nuclear weapons. Nothing to run out. Nothing to cut off. Nothing to worry about. Just energy abundance, benign and affordable, for all, forever. That richer, fairer, cooler, safer world is possible, practical, even profitable-because saving and replacing fossil fuels now works better and costs no more than buying and burning them. iReinventing Fire/i shows how business-motivated by profit, supported by civil society, sped by smart policy-can get the US completely off oil and coal by 2050, and later beyond natural gas as well.Authored by a world leader on energy and innovation, the book maps a robust path for integrating real, here-and-now, comprehensive energy solutions in four industries-transportation, buildings, electricity, and manufacturing-melding radically efficient energy use with reliable, secure, renewable energy supplies. Popular in tone and rooted in applied hope, "Reinventing Fire" shows how smart businesses are creating a potent, global, market-driven, and explosively growing movement to defossilize fuels. It points readers to trillions in savings over the next 40 years, and trillions more in new business opportunities. Whether you care most about national security, or jobs and competitive advantage, or climate and environment, this major contribution by world leaders in energy innovation offers startling innovations will support your values, inspire your support, and transform your sense of possibility. Pragmatic citizens today are more interested in outcomes than motives. "Reinventing Fire" answers this trans-ideological call. Whether you care most about national security, or jobs and competitive advantage, or climate and environment, its startling innovations will support your values, inspire your support, and transform your sense of possibility.

    Scaling Up: How a Few Companies Make It...and Why the Rest Don't is the first major revision of this business classic. In Scaling Up, Harnish and his team share practical tools and techniques for building an industry-dominating business. These approaches have been honed from over three decades of advising tens of thousands of CEOs and executives and helping them navigate the increasing complexities (and weight) that come with scaling up a venture. This book is written so everyone -- from frontline employees to senior executives -- can get aligned in contributing to the growth of a firm. There's no reason to do it alone, yet many top leaders feel like they are the ones dragging the rest of the organization up the S-curve of growth. The goal of this book is to help you turn what feels like an anchor into wind at your back -- creating a company where the team is engaged; the customers are doing your marketing; and everyone is making money. To accomplish this, Scaling Up focuses on the four major decision areas every company must get right: People, Strategy, Execution, and Cash. The book includes a series of new one-page tools including the updated One-Page Strategic Plan and the Rockefeller Habits ChecklistTM, which more than 40,000 firms around the globe have used to scale their companies successfully -- many to $1 billion and beyond. Running a business is ultimately about freedom. Scaling Up shows business leaders how to get their organizations moving in sync to create something significant and enjoy the ride.

    The difficulty of doing without fossil fuels is daunting, possibly even insurmountable. So there is an urgent need to rethink our responses to the crisis. To meet that need, a small but increasingly influential group of scientists is exploring proposals for planned human intervention in the climate system: a stratospheric veil against the sun, the cultivation of photosynthetic plankton, fleets of unmanned ships seeding the clouds. These are the technologies of geoengineerin--and as Oliver Morton argues in this visionary book, it would be as irresponsible to ignore them as it would be foolish to see them as a simple solution to the problem."The Planet Remade" explores the history, politics, and cutting-edge science of geoengineering. Morton weighs both the promise and perils of these controversial strategies and puts them in the broadest possible context. The past century's changes to the planet--to the clouds and the soils, to the winds and the seas, to the great cycles of nitrogen and carbon--have been far more profound than most of us realize. Appreciating those changes clarifies not just the scale of what needs to be done about global warming, but also our relationship to nature.Climate change is not just one of the twenty-first century's defining political challenges. Morton untangles the implications of our failure to meet the challenge of climate change and reintroduces the hope that we might. He addresses the deep fear that comes with seeing humans as a force of nature, and asks what it might mean--and what it might require of us--to try and use that force for good.

    We have to do something now--but what? Saul Griffith has a plan. In Electrify, Griffith lays out a detailed blueprint--optimistic but feasible--for fighting climate change while creating millions of new jobs and a healthier environment. Griffith's plan can be summed up simply: electrify everything. He explains exactly what it would take to transform our infrastructure, update our grid, and adapt our households to make this possible. Billionaires may contemplate escaping our worn-out planet on a private rocket ship to Mars, but the rest of us, Griffith says, will stay and fight for the future.Griffith, an engineer and inventor, calls for grid neutrality, ensuring that households, businesses, and utilities operate as equals; we will have to rewrite regulations that were created for a fossil-fueled world, mobilize industry as we did in World War II, and offer low-interest "climate loans." Griffith's plan doesn't rely on big, not-yet-invented innovations, but on thousands of little inventions and cost reductions. We can still have our cars and our houses--but the cars will be electric and solar panels will cover our roofs. For a world trying to bounce back from a pandemic and economic crisis, there is no other project that would create as many jobs--up to twenty-five million, according to one economic analysis. Is this politically possible? We can change politics along with everything else.

    Babies were plentiful, workers outnumbered retirees, and people aspiring towards the middle class yearned to own homes and cars. Companies didn't need to see any further than Europe and the United States to do well. Printed money was legal tender for all debts, public and private. We grew up learning how to "play the game," and we expected the rules to remain the same as we took our first job, started a family, saw our children grow up, and went into retirement with our finances secure.That world—and those rules—are over.By 2030, a new reality will take hold, and before you know it:- There will be more grandparents than grandchildren- The middle-class in Asia and Sub-Saharan Africa will outnumber the US and Europe combined- The global economy will be driven by the non-Western consumer for the first time in modern history- There will be more global wealth owned by women than men- There will be more robots than workers- There will be more computers than human brains- There will be more currencies than countriesAll these trends, currently underway, will converge in the year 2030 and change everything you know about culture, the economy, and the world.According to Mauro F. Guillen, the only way to truly understand the global transformations underway—and their impacts—is to think laterally. That is, using “peripheral vision,” or approaching problems creatively and from unorthodox points of view. Rather than focusing on a single trend—climate-change or the rise of illiberal regimes, for example—Guillen encourages us to consider the dynamic inter-play between a range of forces that will converge on a single tipping point—2030—that will be, for better or worse, the point of no return.2030 is both a remarkable guide to the coming changes and an exercise in the power of “lateral thinking,” thereby revolutionizing the way you think about cataclysmic change and its consequences.

    Digital technologies—with hardware, software, and networks at their core—will in the near future diagnose diseases more accurately than doctors can, apply enormous data sets to transform retailing, and accomplish many tasks once considered uniquely human.In The Second Machine Age MIT’s Erik Brynjolfsson and Andrew McAfee—two thinkers at the forefront of their field—reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives.Amid this bounty will also be wrenching change. Professions of all kinds—from lawyers to truck drivers—will be forever upended. Companies will be forced to transform or die. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar.Drawing on years of research and up-to-the-minute trends, Brynjolfsson and McAfee identify the best strategies for survival and offer a new path to prosperity. These include revamping education so that it prepares people for the next economy instead of the last one, designing new collaborations that pair brute processing power with human ingenuity, and embracing policies that make sense in a radically transformed landscape.A fundamentally optimistic book, The Second Machine Age alters how we think about issues of technological, societal, and economic progress.

    Johnson tell the definitive story of what has changed, what it means for businesses today, and how managers, entrepreneurs, and business owners can adapt and thrive in this new era.What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town, creating vast fortunes for its founders while dominating everyone's daily life. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather that making things, they simply connect people.The Internet today is awash in platforms - Facebook is responsible for nearly 25 percent of total Web visits, and the Google platform crash in 2013 took about 40 percent of Internet traffic with it. Representing the ten most trafficked sites in the U.S., platforms are also prominent over the globe; in China, they hold the top eight spots in web traffic rankings.The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other, melding the digital and physical worlds and blurring distinctions between "offline" and "online." These platform giants are expanding their influence from the digital world to the whole economy. Yet, few people truly grasp the radical structural shifts of the last ten years.

    Reveals how to run an online business profitably in spite of the Internet's inherently free culture, disseminating the principles of a ''priceless economy'' in six categories that pertain to advertising, labor exchange, and advanced-version fees.

    Uber had catapulted to the top of the tech world, yet for many came to symbolize everything wrong with Silicon Valley.Award-winning New York Times technology correspondent Mike Isaac’s Super Pumped presents the dramatic rise and fall of Uber, set against an era of rapid upheaval in Silicon Valley. Backed by billions in venture capital dollars and led by a brash and ambitious founder, Uber promised to revolutionize the way we move people and goods through the world. A near instant “unicorn,” Uber seemed poised to take its place next to Amazon, Apple, and Google as a technology giant.What followed would become a corporate cautionary tale about the perils of startup culture and a vivid example of how blind worship of startup founders can go wildly wrong. Isaac recounts Uber’s pitched battles with taxi unions and drivers, the company’s toxic internal culture, and the bare-knuckle tactics it devised to overcome obstacles in its quest for dominance. With billions of dollars at stake, Isaac shows how venture capitalists asserted their power and seized control of the startup as it fought its way toward its fateful IPO.Based on hundreds of interviews with current and former Uber employees, along with previously unpublished documents, Super Pumped is a page-turning story of ambition and deception, obscene wealth, and bad behavior that explores how blistering technological and financial innovation culminated in one of the most catastrophic twelve-month periods in American corporate history.

    Greer fans will recognize many of the book's passages from previous essays, but will be delighted to see them fleshed out here with additional examples and analysis.The Long Descent is one of the most highly anticipated peak oil books of the year, and it lives up to every ounce of hype. Greer is a captivating, brilliantly inventive writer with a deep knowledge of history, an impressive amount of mechanical savvy, a flair for storytelling and a gift for drawing art analogies. His new book presents an astonishing view of our society's past, present and future trajectory--one that is unmatched in its breadth and depth. Reviewed by Frank KaminskiWired.com—  The Long Descent is a welcome antidote to the armageddonism that often accompanies peak oil discussions. "The decline of a civilization is rarely anything like so sudden for those who live through it" writes Greer, encouragingly; it's "a much slower and more complex transformation than the sudden catastrophes imagined by many soical critics today."The changes that will follow the decline of world petroleum production are likely to be sweeping and global, Greer concludes, but from the perspective of those who live through them these changes are much more likely to take gradual and local forms. Reviewed by Bruce SterlingAmericans are expressing deep concern about US dependence on petroleum, rising energy prices, and the threat of climate change. Unlike the energy crisis of the 1970s, however, there is a lurking fear that now the times are different and the crisis may not easily be resolved.The Long Descent examines the basis of such fear through three core themes:• Industrial society is following the same well-worn path that has led other civilizations into decline, a path involving a much slower and more complex transformation than the sudden catastrophes imagined by so many social critics today.• The roots of the crisis lie in the cultural stories that shape the way we understand the world. Since problems cannot be solved with the same thinking that created them, these ways of thinking need to be replaced with others better suited to the needs of our time.• It is too late for massive programs for top-down change; the change must come from individuals.Hope exists in actions that range from taking up a handicraft or adopting an “obsolete” technology, through planting an organic vegetable garden, taking charge of your own health care or spirituality, and building community.Focusing eloquently on constructive adaptation to massive change, this book will have wide appeal.John Michael Greer is a certified Master Conserver, organic gardener, and scholar of ecological history. The current Grand Archdruid of the Ancient Order of Druids in America (AODA), his widely-cited blog, The Archdruid Report (thearchdruidreport.blogspot.com) deals with peak oil, among other issues. He lives in Ashland, Oregon.

    In an Internet society, according to Richard Susskind and Daniel Susskind, we will neither need nor want doctors, teachers, accountants, architects, the clergy, consultants, lawyers, and many others, to work as they did in the 20th century.The Future of the Professions explains how 'increasingly capable systems' -- from telepresence to artificial intelligence -- will bring fundamental change in the way that the 'practical expertise' of specialists is made available in society.The authors challenge the 'grand bargain' -- the arrangement that grants various monopolies to today's professionals. They argue that our current professions are antiquated, opaque and no longer affordable, and that the expertise of their best is enjoyed only by a few. In their place, they propose six new models for producing and distributing expertise in society.The book raises important practical and moral questions. In an era when machines can out-perform human beings at most tasks, what are the prospects for employment, who should own and control online expertise, and what tasks should be reserved exclusively for people?Based on the authors' in-depth research of more than ten professions, and illustrated by numerous examples from each, this is the first book to assess and question the relevance of the professions in the 21st century.

    In the 21st Century, how do we deal with natural disasters, tackle global warming, achieve better nutrition, educate children...and address countless other urgent global issues?If you want to change the world, this inspiring and enlightening book is for you. Bjørn Lomborg presents the costs and benefits of the smartest solutions to twelve global problems. By prioritizing the top solutions, this helps us better spend $75 billion to do the most good.Featuring the cutting edge research of more than sixty eminent economists, including four Nobel Laureates, produced for the Copenhagen Consensus, this book with inform, enlighten and motivate actions to make our world a better place.

    In Rise of the Robots, Silicon Valley entrepreneur Martin Ford argues that this is absolutely not the case. As technology continues to accelerate and machines begin taking care of themselves, fewer people will be necessary. Artificial intelligence is already well on its way to making “good jobs” obsolete: many paralegals, journalists, office workers, and even computer programmers are poised to be replaced by robots and smart software. As progress continues, blue and white collar jobs alike will evaporate, squeezing working- and middle-class families ever further. At the same time, households are under assault from exploding costs, especially from the two major industries—education and health care—that, so far, have not been transformed by information technology. The result could well be massive unemployment and inequality as well as the implosion of the consumer economy itself.In Rise of the Robots, Ford details what machine intelligence and robotics can accomplish, and implores employers, scholars, and policy makers alike to face the implications. The past solutions to technological disruption, especially more training and education, aren't going to work, and we must decide, now, whether the future will see broad-based prosperity or catastrophic levels of inequality and economic insecurity. Rise of the Robots is essential reading for anyone who wants to understand what accelerating technology means for their own economic prospects—not to mention those of their children—as well as for society as a whole.

    Written by prominent thought leaders in the global fintech investment space, this book aggregates diverse industry expertise into a single informative volume to provide entrepreneurs, bankers and investors with the answers they need to capitalize on this lucrative market. Key industry developments are explained in detail, and critical insights from cutting-edge practitioners offer first-hand information and lessons learned.The financial technology sector is booming, and entrepreneurs, bankers, consultants, investors and asset managers are scrambling for more information: Who are the key players? What's driving the explosive growth? What are the risks? This book collates insights, knowledge and guidance from industry experts to provide the answers to these questions and more.Get up to speed on the latest industry developments Grasp the market dynamics of the 'fintech revolution' Realize the sector's potential and impact on related industries Gain expert insight on investment and entrepreneurial opportunities The fintech market captured over US$14 billion in 2014, a three-fold increase from the previous year. New startups are popping up at an increasing pace, and large banks and insurance companies are being pushed toward increasing digital operations in order to survive. The financial technology sector is booming and The FINTECH Book is the first crowd-sourced book on the subject globally, making it an invaluable source of information for anybody working in or interested in this space.