Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand strategies to reach this generation of 16-33 year olds.The authors' insights on what drives the consumer preferences of this new "Dot-com" generation are based on interviews with 5,000 Generation Y consumers. This new research provides understanding of the consumer psychology and behavior of the generation also known as the "Millennials." It helps marketers connect with the new generation of consumers by understanding their likes and dislikes, and guides them on advertising, marketing, and branding relevant to them.How Cool Brands Stay Hot contains guidance and checklists for marketing plans and campaigns, as well as case studies of Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, H&M, and Levi's. It offers creative and effective ideas on how to position, develop and promote brands to one of the largest and most influential generations of consumers today.Visit the website at http://www.howcoolbrandsstayhot.com/

    The best marketers concentrate on what they have to give. The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising. Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it’s so important to promote your business in a way that’s congruent with the norms of social media. He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof. In GIVE, you’ll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.

    Plus special BONUS material at the end. What are the characters up to? Save money by buying the bundle instead of individually! Tied Together Includes: Tied to the Boss Set to be Tied Wickedly Tied Tied in Knots Tied Down Special Bonus Material Tied to the Boss Want to taste the forbidden? Victoria Carson does. She's had a crush on her boss since he hired her five years ago. Her promotion to be his personal secretary fuels her fantasies. But she's not familiar with his sexual appetite. Her boss introduces her to a whole new world of sexual desires, enticingly different from her vanilla lifestyle. She's unsure at first, but Dominic Nox takes the reins. A true dom, Dominic can't take it anymore; he wants his sweet little secretary. With the help of his smoldering hot colleague, Raphael Silver, he leads Victoria in the right direction. His direction. And he'll do everything to ensure she's tied to the boss. Set to be Tied Set up for pleasure. Jessica Coleman, numb and distraught from her job, is forced to take a vacation to recoup. So she gets in her car with an unknown destination. She meets hot-as-hell entrepreneur Raymond Silver who is looking for someone to fill his needs. When he spies her. But when Jess refuses his blunt offer, Ray does whatever it takes to show her how ignitable their passion can really be. Little does Jessica know that she is set to be tied. Wickedly Tied She’s tied. Timid librarian Michelle has one night with gorgeous Raphael Silver. A hero in her eyes, he saved her friend Vicki from getting date raped. He’s wicked. Dominant Raphael can’t resist showing his shy little mouse a taste of his world. With just giving her a taste, he forces himself to let her go. He changes his mind in taking her fully into his world because he can’t taint something so pure. When her best friend’s wedding day arrives, can they avoid each other without going up in flames? Michelle appears as if she has moved on, but has Raphael? Or are they both wickedly tied? Tied in Knots Victoria Carson has lived under gorgeous CEO Dominic Nox’s dominant reign for a full year. They have a true dominant/submissive relationship. All of her friends have tied the knot, but Dom hasn’t even said the three words she longs to hear. Tired of his incomprehensible attitude, Vicki takes the reins into her own hands, but is Dom too dominant to relinquish control? Will he realize the full extent of his feelings or will Vicki have to let go? She’s simply tied in knots. Tied Down She's a free spirit. After having a one night stand with a powerful man, Katrina Day flees. Both parties agreed to have no-strings sex, but Kat feels the need to sneak out anyways while his back is turned. She never wants to tie herself to a man like her friends. She's too independent to give up control. He's in his prime. Cristoff Rivera, owner of Rivera Inc. finds he's intrigued by young Kat. She's not like the women he's dated. After their night, he is furious that she's escaped and will do anything to tie her down, if only temporally so he can get her out of his system. Both players. Neither wants to settle, but they both find themselves tied down.

    They have a loud voice, a wealth of choice and their expectations are higher than ever. This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are. For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune.

    I think she's a leader in this space." -Tony Robbins, world-renowned speaker and entrepreneur Amber Mac wants to be your friend. She may be a tech-savvy webpreneur, the popular host of TV shows and video podcasts, and an in-demand consultant and speaker, but if you ask Amber Mac about her strategy for success, she'll tell you she's just trying to be a good friend. When it comes to social media-whether it's Facebook or Twitter or the latest video blog-the tools evolve quickly, the rules change rapidly, and the technology feels more and more complex. But making social media work for your company doesn't have to be complicated or expensive. In this compact yet thorough guide, Mac shows you how to effectively harness the online world to grow your business. The secret: think of your audience as your friends and then treat them that way. The Power Friending approach is all about developing real relationships based on mutual respect and support. While you may never meet some of your online friends face-to-face, they still expect you to follow the established norms of friendship: be authentic, reach out, listen. And don't lie to your friends. These same rules apply when building a strong brand online. Whether you're a blogger, a small company, a well-known global enterprise, or an aspiring queen of the Internet, Mac shows how to make the most of social networking tools, including: -Targeting the right networks -Feeding and seeding a community -Authentically engaging with customers and fans -Managing your online friendships on a daily basis and on a budget This isn't a book of abstract theories or complicated strategies. Mac writes from personal experience: she built a huge fan base through social networking. She also draws on real-life and up-to-date examples to give you the information you really need in order to establish and maintain credibility and meaningful relationships online.

    You will learn:- How to get your website on the first page of Google- How to get your website showing up multiple times on the first page (one of my websites shows up 6 in the first 7 results!!)- The 3 'Dirty Secrets' that expensive SEO (Search Engine Optimisation) Experts don't want you to know- What you can do for the price of 2 ½ cups of coffee that could have your website ranking top in as little as a day (I have done exactly this and I’ll show you how)- The small things you can do to make a BIG difference- How to analyse your online competition and find their weaknesses- How to pull off the famous ‘Google Leapfrog’- What the recent Google changes mean for people using pre-April 2012 strategies – and it’s not good news!- How to make people click on your website even if it shows up below your competitors!- How to avoid the deadly mistakes that can lead to Google removing your site from the listings- How to survive and thrive post-PenguinWhat most people don't understand is that once you know what to do, it's actually extremely straightforward to rank highly in Google. But there's a lot of misinformation and misunderstanding out there.Tim Kitchen is a Search Engine ranking expert and online business owner currently personally in charge of SEO for over 50 businesses as well as his own businesses in some incredibly competitive markets. He also regularly teaches SEO to more than 2,000 small business owners through his books, courses and videos.In this updated version of the book he shares everything he has learnt from the past 7 years of getting websites to the top of Google.

    He has also gained exceptional notoriety for his fighting skills—despite being born blind. One night while out with his jet-black mongrel, Bright, he cheats a large brute named Sellard, a member of a corrupt aristocratic family. The captain of the king’s guard advises Marek to leave town before things escalate. But as he is saying good-bye to his surrogate mother, he is promptly captured. Marek now faces certain death, as he stands accused of magic before the Taken, silent warriors who see into a person’s soul. Meanwhile, Princess Selena, reluctantly betrothed to Sellard, schemes to flee from the city with the unexpected help of Bright. As Marek heads for the gallows, Selena unwittingly helps him escape, and together they race toward the wilds until Selena is forced to give herself up to save innocent lives. To rescue Selena, Marek must come to terms with shocking revelations about his past, present, and future. For fans of David Eddings, Mongrel Sight is a compelling fantasy adventure about the nature of destiny.

    Nor do we assume liability for any freaked out parents, embarrassed siblings or food fight that may or may not have started on account of their contractors.***   Winifred Hamilton was taking her life back.   For twenty-six years her mother has guilt tripped her into playing it safe. Now she and her friends wanted Wendy to live the same throwback 1960 lives that they did. No way, no how was Wendy going to succumb to the pressure.   Little did she know that reading an innocent looking ad in the back of a magazine would change her life forever.   Axxel Rhodes, put the BA into Bad Boy. He excelled at being an A-hole and now he was bringing that skill to Wendy. He was hired to convince Wendy's mother that she was more than capable of deciding her own future including her husband.   Go big or go home was the motto he lived his life by and he was big all over. More importantly he was willing to show Wendy how big he could get in and out of bed, against the wall, on the living room floor….

    To the almost universal disdain of their friends and professors, these two turned down tempting job offers, borrowed money from friends and family, loaded up on credit card debt, and decided to start a single-product company to manufacture and market a computer mouse shaped like the head of a golf club. They watched enviously as nearly all of their friends became millionaires in the dot-com boom, but they persevered and forged their own path. To chart their progress and to keep themselves motivated against the odds, they kept a diary that recorded the realities of their everyday life as entrepreneurs. Out of their diary entries grew The MouseDriver Chronicles, an intimate, insightful, and often funny look into the minds of two entrepreneurs and how they brought a simple idea to market. From The MouseDriver Chronicles: "School was just about over, and the wondrous combination of brick-baking heat and relentless high humidity that defines summer in south Philadelphia wasn't too far off. We couldn't afford to wait around for it. We needed to blaze to San Francisco and get rolling. Fine. No problem. Except we didn't yet have an office in San Francisco. Or a place to live. Or MouseDrivers in stock. We had all our plans and ambition, but everything real about running a business was ahead of us. Immediately ahead."

    He is an Australian engineer living in Paris, in Italy for a round of meetings; she is a translator, normally resident in Turin. The food and wine are delicious, the spring evening wonderful, and as perhaps can only happen between perfect strangers aware that they will never meet again, the conversation becomes intimate and intense, full of thoughts and stories, risk, speculation and wonder. She has questions of a kind she can ask of no one else. He finds, as the wine flows, delicious dishes come and go, and the velvet night deepens, that he doesn’t have as many answers as he might have thought he had. As the conversation unfolds, the reader is treated to Brooks’ effortless reflections on culture, philosophy, language, history, art, desire and, most importantly, love. Not to mention his evocative and mouth-watering descriptions of Italian food!Together, Brooks’ whimsy, the romantic exotica of the Italian setting and the protagonists’ intimate stories and confessions make for a wonderfully entertaining read that effortlessly balances substance with style.‘The idea of the novel had me salivating long before I held the pages in my hand … This is a book for lovers of ideas, of good conversation, of impossible loves — and for those intellectuals who enjoy having heated arguments in cafes.’ Bookseller + Publisher

    We go to networking events, meet associates for coffee, or maybe even email prospective clients, but it’s never quite enough. The challenge that faces us, and the problem with these activities, is that they don’t scale. The number of people you need to need to meet in order to advance your business, build your influence, and fill the top of your sales funnel is simply too many to handle. This book contains the solution. In Connect, Josh Turner lays out a step-by-step process to meet and connect with the people that matter to your business at scale. The techniques contained in these pages will teach you to use new tools and marketing channels to build relationships without being confined by time.

    How many times do you come away from a situation and think you could have handled it better? The realization that you should have used different words or said things in a different tone which might have produced a more positive result or avoided friction. How often have you felt frustrated at your inability to state your case and to explain your thoughts well enough for the other person to grasp your point?Make no mistake - talk is our most precious commodity. Human interaction and face to face communication came long before social media websites, e-mail and texting. Yet more and more people have lost the art of conversing effectively and successfully as the 'screen' replaces conversation. Talkability provides tried and tested suggestions to help you get your points across and make things happen.

    From day-to-day conversations to professional meetings, from candid talks to consequential discussions, the book explains the nitty-gritty of impactful communication.How to make the best of this book?Go in the chronological order, comprehending each chapter in-depth, and participating in the exercises. Make a note of important points of reference. Practice and rehearse the skills that you learnt. Once you complete all the chapters, following the same method, re-visit previous chapters if required. Involve in the activities suggested and have a real-life experience on showcasing the skills that you learn.

    and the response isn't what you want. Is anyone even listening? What if you could cut through the chaos and the noise and find the direct route to your audience? It's easier than you think. Less Chaos. Less Noise. delivers proven "now" strategies for church communications--practical solutions and best-practice principles that build trust instead of walls. > Quickly establish your expertise through simple techniques you can use now for easy, early success. > Rise above the frenzy of overwhelming demands and learn a framework to lead internal change towards a clear and unified strategy. > Overcome communications barriers with your members and your community by learning to connect with hearts and minds, rather than broadcast to the masses. > Avoid the frustration of multi-audience messaging by identifying key channels for each group and learning the language that matters to them. > Bust through the limits of a small budget with free strategies that are essential for effective communications.

    CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities." -Mark Fuller, Chairman, Monitor Group "Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril." -George F. Colony, CEO, Forrester Research, Inc. "Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them." -David Kenny, Chairman and Chief Executive Officer, Digitas Inc. "Where's the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived." -Jeff Taylor, CEO, Eons and Founder of Monster.com "Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas." -Steve Harris, Vice President, Global Communications, General Motors Corporation "As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand." -Nicholas Negroponte, Chairman, One Laptop per Child