Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
Philip Kotler - 2004
In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.
Principles of Genetics
D. Peter Snustad - 1997
This clear, concise look at the basic principles and concepts of genetics uses a human genetics perspective to discuss the methods and experiments upon which genetic principles are based, such as DNA replication.
Evaluating Research in Academic Journals: A Practical Guide to Realistic Evaluation
Fred Pyrczak - 1999
For each question, there is a concise explanation of how to apply it in the evaluation of research reports.Numerous examples from journals in the social and behavioral sciences illustrate the application of the evaluation questions. Students see actual examples of strong and weak features of published reports.Commonsense models for evaluation combined with a lack of jargon make it possible for students to start evaluating research articles the first week of class.The structure of this book enables students to work with confidence while evaluating articles for homework.Avoids oversimplification in the evaluation process by describing the nuances that may make an article publishable even though it has serious methodological flaws. Students learn when and why certain types of flaws may be tolerated. They learn why evaluation should not be performed mechanically.This book received very high student evaluations when field-tested with students just beginning their study of research methods.Contains more than 60 new examples from recently published research. In addition, minor changes have been made throughout for consistency with the latest edition of the Publication Manual of the American Psychological Association."
Engineering Electromagnetics
William H. Hayt Jr. - 1950
This edition retains the scope and emphasis that have made the book very successful while adding over twenty new numerical examples and over 550 new end-of-chapter problems.
Essential Skills in Family Therapy: From the First Interview to Termination
JoEllen Patterson - 1998
From initial client intake to the nuts-and-bolts of the interview, assessment, diagnosis, goal setting, treatment planning, intervention techniques, troubleshooting, and termination, the book translates current research findings into cogent recommendations for practice. Numerous case examples and sample treatment plans, forms, and questionnaires complement the text.
Body Lengths
Leisel Jones - 2015
I am a fish out of water. Even in the pool.Leisel Jones is rightly regarded as one of the greatest breaststrokers ever. At just fifteen, she won two silver medals at the Sydney Olympic Games in 2000; she went on to win gold at Athens and Beijing, and at London 2012 became the first Australian swimmer to compete at four Olympics. For the first time, Leisel candidly describes what it’s like to be thrust into the limelight so young. She reveals the constant pressure she was under – from coaches, from the media and from herself – to be perfect. Despite the highs of her swimming stardom, she suffered depression, and at one time planned to take her own life. In London, criticised in the media for her weight, and appalled by the bulling and dysfunction in the Australian swim team, Leisel nevertheless handled herself with great composure. She has emerged with maturity and good humour, having finally learnt how to be herself and live with confidence. Body Lengths is the inspiring story of an Australian sporting hero, told with humour, optimism and style.
The Orange Fish
Carol Shields - 1989
In the title story, an unhappily married couple find their print of an orange fish brings them newfound harmony as they join other owner of the print who gather to extol the miraculous powers of “fishness.” “Chemistry” describes a group of young musicians drawn briefly into an impenetrable circle of love. And in “Hazel,” a middle-aged woman finally comes into her own as a sales rep for a line of kitchen products. The Orange Fish is a collection full of wit and compassion, a series of stories to be read and reread and savored.The orange fish --Chemistry --Hazel --Today is the day --Hinterland --Block out --Collision --Good manners --Times of sickness and health --Family secrets --Fuel for the fire --Milk bread beer ice
Principles and Practice of Marketing
David Jobber - 1995
David Jobber’s clear writing style, engaging examples and comprehensive coverage of all the essential concepts combine to make this book a trusted and stimulating choice to support your course.This sixth edition is fully updated to offer a contemporary perspective on marketing, with the latest digital developments and ethical accountability emphasised throughout. You’ll find this book packed with examples of marketing practice in well-known companies, brought to life through real print, video and online advertising examples.
Science and Steepleflower: Poetry
Forrest Gander - 1998
With poems in the leading journals of the day -- American Poetry Review, Grand Street, Conjunctions, The Boston Review, to name just a few -- Gander plumbs the erotic depths of human interaction with the land. The poems in Science Steepleflower test this relationship with what Publisher's Weekly has called "an inbred (and often haunting) spirituality", bringing us to new vistas of linguistic and perceptive grace.
Conversations with a Pedophile: In the Interest of Our Children
Amy Hammel-Zabin - 2003
The mind of a pedophile who confessed to sexually abusing more than one thousand boys is revealed in a series of letters to the author, a music therapist he met while incarcerated and a victim of childhood sexual abuse herself.
Handbook on the Prophets: Isaiah, Jeremiah, Lamentations, Ezekiel, Daniel, Minor Prophets
Robert B. Chisholm Jr. - 2002
Provides an introduction to the Old Testament prophetic books, considering their historical and social setting while surveying theological themes.
Sugar Brain Fix: The 28-Day Plan to Quit Craving the Foods That Are Shrinking Your Brain and Expanding Your Waistline
Mike Dow - 2020
An Introduction to Theories of Personality
B.R. Hergenhahn - 1980
Thus, seminal theories representing the psychoanalytic, sociocultural, trait, learning, sociological and existential-humanistic paradigms are offered as different - yet equally valid - ways of approaching the study of personality. This approach - together with student-tested experiential exercises - not only introduces students to the rich history of psychology but to practical information that helps them understand theier own lives and their relationships with other people.
Will Rogers: A Biography
Ben Yagoda - 1993
His newspaper column was read daily by 40 million people, and as radio entertainer, lecturer, movies star, and homespun sage, he was one of our most popular entertainers.
Europe Recast: A History of European Union
Desmond Dinan - 2004
The author captures the dynamics of the evolving debates about European unity and examines the factors that led to today's union.