Book picks similar to
The Psychology of Design: Creating Consumer Appeal by Rajeev Batra
design
psychology
library-pdevelopment
must-reads
Keep Going: 10 Ways to Stay Creative in Good Times and Bad
Austin Kleon - 2019
Keep Playing. Keep Creating. In his previous books Steal Like an Artist and Show Your Work!, both New York Times bestsellers, Austin Kleon gave readers the keys to unlock their creativity and showed them how to become known. Now he offers his most inspiring work yet, with ten simple rules for how to stay creative, focused, and true to yourself—for life. The creative life is not a linear journey to a finish line, it’s a loop—so find a daily routine, because today is the only day that matters. Disconnect from the world to connect with yourself—sometimes you just have to switch into airplane mode. Keep Going celebrates getting outdoors and taking a walk (as director Ingmar Bergman told his daughter, ”The demons hate fresh air”). Pay attention, and especially pay attention to what you pay attention to. Worry less about getting things done, and more about the worth of what you’re doing. Instead of focusing on making your mark, work to leave things better than you found them.Keep Going and its timeless, practical, and ethical principles are for anyone trying to sustain a meaningful and productive life.
Peter Thiel’s CS183
Peter Thiel - 2014
https://www.scribd.com/document/35944...
Guerrilla Marketing for the Home-Based Business
Jay Conrad Levinson - 1991
Corporations, re-engineering themselves to compete in the new global marketplace, lay off millions of employees, then outsource the services they performed, often to the former employees themselves. Disillusioned employees are voluntarily leaving the corporate nest in record numbers to set up small businesses of their own. Technological advances make these tiny operations not only competitive but often the optimal provider of services for the next century. These forces have led to an exponential growth of home-based businesses. Generally, these new entrepreneurs already possess the skills necessary to bring their products and services to life. What most lack is practical knowledge of how to position and market themselves. Understandably, most do not want to be marketers; many have a downright aversion to this crucial activity. And many will fail - not because of their product, but because of failure to promote it effectively. This book can help to change that.
Introducing Windows Server 2012
Mitch Tulloch - 2012
This practical introduction illuminates new features and capabilities, with scenarios demonstrating how the platform can meet the needs of your business.Based on beta software, this book provides the early, high-level information you need to begin preparing now for deployment and management. Topics include:Virtualization and cloud solutions Availability Provisioning and storage management Security and scalability Infrastructure options Server administration
Lead from the Heart: Transformational Leadership for the 21st Century
Mark C. Crowley - 2011
More than half of all workers hate their jobs. In fact, job satisfaction and employee engagement have been declining for twenty-two straight years.One hundred years ago, a job and a paycheck kept workers satisfied. Now, pay barely makes the list. Employees' needs have evolved dramatically. But our leadership practices have failed to keep up.In Lead From The Heart, Mark C. Crowley presents compelling new evidence that the solution leaders need lies in the last place traditional business would seek it: the human heart. Twenty-first-century employees need to feel... valued, respected, developed, and cared for. Their work has to matter. Recent scientific discoveries tell us that it's the heart, and not the mind, that drives human performance and achievement.Drawing on decades of experience as a senior leader for regional and national financial institutions, Mark C. Crowley offers proof that leaders who intentionally engage the hearts of their employees will be rewarded with uncommon (and highly sustainable) performance and achievement. We've seen centuries of evidence of what the heart can do in sports, art, and music. Business is next.Lead From The Heart, and your employees will follow
Simple Thinking: How to remove complexity from life and work
Richard Gerver - 2016
You'll learn how to expand your mind and understand your true potential through the power of thinking simply, while stripping back the jargon and digging to the core of any obstacle in your way. Let's be honest, life is full of unnecessary complexity and it's left most of us confused, angry and disenfranchised. This book will help you to remove the baggage, cut through the clutter and begin your smooth path to success. Learn how to: Live and act with resiliency, authenticity and passion Learn to trust your instincts again and see the world through new eyes Recalibrate your thoughts, behaviours and actions Declutter your mind, streamline your day and be successful at life Simple wisdom, simply shared, is personal development unplugged – and when you begin peeling back the layers to expose the heart of the problem, you become well-equipped to devise a simpler, yet more effective solution. Simple Thinking will help you in achieving this state of clarity and confidence.
The Advertising Concept Book
Pete Barry - 2008
No amount of glossy presentation will make a successful ad if the idea behind it is unconvincing.Structured to provide both a complete course on advertising and a quick reference on particular topics, the book covers every aspect of the business, from how to write copy and choose a typeface to how agencies work, to the different strategies used for print, TV, film, and other types of media, including interactive. In a unique feature, Barry provides his own concept drawings of nearly 400 of the greatest ads of all time.Exercises throughout will help both students and professionals assess their own work and that of others. Having critiqued and directed over 45,000 student ads, Barry outlines simple rules about where to start and how to “push” an ad to turn it into something exceptional. He explains how to work in a team, or not; how to best present projects; and how to turn an idea into a campaign.
Crunch: If the Economy's Doing So Well, Why Do I Feel So Squeezed? (BK Currents)
Jared Bernstein - 2008
In "Crunch" he answers these as well as dozens of others he has fielded from working Americans by email, on blogs, and at events where he speaks. Chances are if there's a stumper you've always wanted to ask an economist, it's solved in this book.
Happy Inside: How to harness the power of home for health and happiness
Michelle Ogundehin - 2020
Strong, clever, intelligent advice with soul.’Mary Portas‘A wonderful look at how to transform our homes to be more mindfully aligned with our true nature and a reflection of who we are.’Fearne Cotton‘A happy home is a fundamental building block of happiness, and Michelle’s book is an essential, step-by-step guide to creating a home we love.’Arianna Huffington, Founder & CEO, Thrive Global‘A must-have read for anyone looking to improve not just their home but also their quality of life within it.’Matthew Williamson Be happier, healthier and more empowered with Michelle Ogundehin’s step-by-step practical guide to creating a home that supports your well-being.Whether that home is owned or rented, small or large, and regardless of how much money you have, Happy Inside shows you how to harness its potential in pursuit of becoming your best self. If you want to feel calm, content, soothed or energized, you must begin with what surrounds you.This comprehensive guide covers everything from how to create more light and space to how to get a good night’s sleep; the path to a perfect sofa and why a dining table is your most vital piece of furniture. Plus, how to decorate to promote joy; the importance of play (and circular side tables); your definitive capsule kitchen kit; and why your hallway is where it all starts. Combining Michelle’s knowledge of Buddhist philosophy, mindfulness, colour psychology and good design, Happy Inside is your one-stop guide to living well.Welcome to the healthy home revolution!
You Look Like a Thing and I Love You: How Artificial Intelligence Works and Why It's Making the World a Weirder Place
Janelle Shane - 2019
according to an artificial intelligence trained by scientist Janelle Shane, creator of the popular blog "AI Weirdness." She creates silly AIs that learn how to name paint colors, create the best recipes, and even flirt (badly) with humans--all to understand the technology that governs so much of our daily lives.We rely on AI every day for recommendations, for translations, and to put cat ears on our selfie videos. We also trust AI with matters of life and death, on the road and in our hospitals. But how smart is AI really, and how does it solve problems, understand humans, and even drive self-driving cars?Shane delivers the answers to every AI question you've ever asked, and some you definitely haven't--like, how can a computer design the perfect sandwich? What does robot-generated Harry Potter fan-fiction look like? And is the world's best Halloween costume really "Vampire Hog Bride"?In this smart, often hilarious introduction to the most interesting science of our time, Shane shows how these programs learn, fail, and adapt--and how they reflect the best and worst of humanity. You Look Like a Thing and I Love You is the perfect book for anyone curious about what the robots in our lives are thinking.
Freakonomics: Rejuvenating the Self-Destructive Global Economy
Dan Nathaniel Brown - 2006
The 30 Minute Happiness Formula
Rachel Rofe - 2014
It's easy to read so you can get moving right away.To get started, simply scroll to the top of the page, select the "Buy" button, and start reading.
Dear Data
Giorgia Lupi - 2016
The result is described as “a thought-provoking visual feast”.
Designers Don't Read
Austin Howe - 2009
He believes “in the wonder and exuberance of someone who gets paid-by clients to do what he loves.” Howe places immense value on curiosity and passion to help designers develop a point of view, a strong voice. He explores the creative process and conceptualization, and delves into what to do when inspiration is lacking. If there’s a villain in these elegant, incisive, amusing, and inspiring essays, it’s ad agencies and marketing directors, but even villains serve a purpose and illustrate the strength of graphic design “as a system, as a way of thinking, as almost a life style.” Howe believes that advertising and design must merge, but merge with design in the leadership role. He says that designers should create for clients and not in the hope of winning awards. He believes designers should swear “a 10-year commitment to make everything we do for every client a gift.” If this sounds like the designer is the client’s factotum, not so. Howe also argues in favor of offering clients a single solution and being willing to defend a great design. Organized not only by topic, but also by how long it will take the average reader to complete each chapter, Designers Don’t Read is intended to function like a “daily devotional” for designers and busy professionals involved in branded communications at all levels. Begun as a series of weekly essays sent every Monday morning to top graphic designers, Designers Don’t Read quickly developed a passionate and widespread following. With the approximate time each chapter might take to read, Designers Don’t Read’s delight and provocation can be fit into the niches in the life of a time-challenged designer. Or it may be hard to resist reading the entire book in one sitting!
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
George Lois - 2012
Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo.Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity.Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.