Book picks similar to
The Psychology of Design: Creating Consumer Appeal by Rajeev Batra
design
psychology
library-pdevelopment
must-reads
Upstream: The Quest to Solve Problems Before They Happen
Dan Heath - 2020
We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems ... [This book] probes the psychological forces that push us downstream--including 'problem blindness,' which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored ... victories by switching to an upstream mindset.
Subliminal: How Your Unconscious Mind Rules Your Behavior
Leonard Mlodinow - 2012
The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live.Employing his trademark wit and lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.
The Glass Cage: How Our Computers Are Changing Us
Nicholas Carr - 2014
Even as they bring ease to our lives, these programs are stealing something essential from us.Drawing on psychological and neurological studies that underscore how tightly people’s happiness and satisfaction are tied to performing hard work in the real world, Carr reveals something we already suspect: shifting our attention to computer screens can leave us disengaged and discontented.From nineteenth-century textile mills to the cockpits of modern jets, from the frozen hunting grounds of Inuit tribes to the sterile landscapes of GPS maps, The Glass Cage explores the impact of automation from a deeply human perspective, examining the personal as well as the economic consequences of our growing dependence on computers.With a characteristic blend of history and philosophy, poetry and science, Carr takes us on a journey from the work and early theory of Adam Smith and Alfred North Whitehead to the latest research into human attention, memory, and happiness, culminating in a moving meditation on how we can use technology to expand the human experience.
Profiles in Folly: History's Worst Decisions and Why They Went Wrong
Alan Axelrod - 2008
The 35 compelling and often poignant stories, which range from ancient times to today, include: The Trojan Horse; the Children’s Crusade; the sailing of the Titanic, and the false belief that it just couldn’t sink; Edward Bernays’s 1929 campaign to recruit women smokers; Neville Chamberlain’s appeasement of the Nazis; Ken Lay’s deception with Enron; and even the choice to create a “New Coke” and fix what wasn’t broke. As with Profiles in Audacity, the deftly drawn vignettes will pique interest, satisfy curiosity, give pleasure, and present valuable lessons. And in addition to offering the same insightful analysis of the decision-making process, Folly also includes objective post-mortems that explain what went wrong and why. These are cautionary tales—albeit with exquisite twists ranging from acerbic to horrific.
The Power of Positive Life: Powerful Thinking, Powerful Life
Andrian Teodoro - 2016
You will know specific steps to make yourself happy, fulfilled, optimistic, calm, and peaceful every day. You will learn various tools and techniques successful people do every day, such as: how to really think positively, how to gain confidence and increase self esteem, the “top secret” morning habits of successful people, how to get motivated in life everyday, how to unlock the power of prayer to achieve what you want in life, how forgiveness can catapult you to more blessings in your life, how the benefits of attitude of gratitude can dramatically increase the quality of your life, the top secret characteristics and qualities of highly successful people, and how to really live a happy life every single day. Want to know more all of these things in “one place”? Get all these wisdom from this Amazon’s BestSelling book “The Power of Positive Life”. Download your copy now, by scrolling to the top of the page, and select the orange “buy” button. tags: positive thinking, the power of positive thinking, the power of positive life, the power of positive living, positive living, positive life, positive discipline, positive psychology, positive energy, positive affirmations, the power of positive affirmations, the power of positive discipline, positive habits, the power of positive habits, positive imaging, the power of positive imaging, positive mind, the power of positive mind, positive prayer, the power of positive prayer, positive praying, the power of positive praying, positive reading, the power of positive reading,the power of God, the power of faith, the power of forgiveness, the power of gratitude, the power of motivation, the power of personal development, positive words, the power of positive words, The Power of Positive Life, powerful thinking, powerful life, turn negative life into happier, positive thinking, personal growth, self improvement, self development, improve your life, become positive, ultimate guide, powerful techniques, effective ways, secrets, tips, advice, motivational books
The Paradox of Choice: Why More Is Less
Barry Schwartz - 2004
Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401K, everyday decisions have become increasingly complex due to the overwhelming abundance of choice with which we are presented. In The Paradox of Choice, Barry Schwartz explains why too much of a good thing has proven detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz explains how a culture that thrives on the availability of constantly evolving options can also foster profound dissatisfaction and self-blame in individuals, which can lead to a paralysis in decision making and, in some cases, depression. With the latest studies on how we make choices in our personal and professional lives, Schwartz offers practical advice on how to focus on the right choices, and how to derive greater satisfaction from choices that we do make.
How to Listen with Intention: The Foundation of True Connection, Communication, and Relationships (How to be More Likable and Charismatic Book 7)
Patrick King - 2020
15 Successful Communications Lessons (Collection)
FT Press Delivers - 2010
Levine, and many more." Included in this collection: "Less Is More: The Proper Use of Graphics for Effective Presentations" (Jerry Weissman) "Grabbing Your Audience's Attention Immediately: If You Don't, Your Presentation May Be Doomed" (Jerry Weissman) "Don't Make Them Think : Creating the Best Flow for the Elements of any Great Presentation" (Jerry Weissman) "Grab Your Audience's Attention: First Impressions Set the Presentation On or Off Course" (Mark Magnacca) "Presenting to Win: How to Use Animation Effectively to Tell Your Story" (Jerry Weissman) "Presenting Data in Charts and Tables: Categorical and Numerical Variables" (David M. Levine and David F. Stephan) "How to Get Your Presentation Audience to Aha " (Jerry Weissman) "Capturing Your Audience Immediately (and You Are Off to a Great Presentation )" (Jerry Weissman) "Great Questions: The Most Important Tool in a Manager's Toolbox" (Terry J. Fadem) "How to Guide Conversations Toward Extraordinary Results" (Jurgen Wolff) "Unasked Questions Are Foolish Ones" (Terry J. Fadem) "Create Your Personal Questioning Style" (Terry J. Fadem) "How to Keep the Email Monster from Eating You Alive" (Jurgen Wolff) "How to Ask the Best Probing Questions" (Terry J. Fadem) "The Role of Listening in Asking the Right Questions" (Terry J. Fadem)
Create: Stop Making Excuses and Start Making Stuff
Stephen Altrogge - 2012
God has wired creativity into our DNA, and he expects that every man, woman, and child will be creative for His glory. In this book you will learn how to overcome the fear of being creative, how to get moving on any creative project, and how to finally finish your creative work. The book is short, practical, and to the point. It is full of Biblical wisdom and practical application. It will help you to stop making excuses and to start making stuff.Here's what others are saying about it:This piece on creativity is a gem. Conversational, practical, and biblical. As Christians we have the Creator as our Father, and so we should be the ones with the most creativity. Sadly today Christianity is reduced to corny songs and cheesy t-shirts. However, in this short e-book I was greatly encouraged deep in my soul to step out in faith and be creative knowing my Father already loves me and approves of me in Jesus. Stephen winsomely shows how we aren't just supposed to be creative, but its actually what we were created for! - Jefferson Bethke, poet, author of “Why I Love Jesus, But Hate Religion”Create, by my friend Stephen Altrogge, will inspire you to do just that. It's biblical, gospel-driven, practical, insightful, funny, and only 43 pages. Whether you think you're an artist or not, Stephen will inspire you to do what you do better for God's glory. - Bob Kauflin, author of Worship Matters, director of worship for Sovereign Grace MinistriesStephen Altrogge is a creative guy, and this is a short, easily digestible, Biblical book that will encourage you to be creative and won't cut into your time to be creative. It's also full of practical scriptural wisdom on taking criticism and the value of working hard.- Ted Kluck, award-winning author of several books, including Facing Tyson: Fifteen Fighters, Fifteen Stories and Dallas and the SpitfireOut of nothing God created matter, out of the unformed matter he formed the world, and when he was done he stepped back and enjoyed his work. It was Augustine who suggested musicians do the same thing when they embrace the unformed silence and order bits of time into tones and notes. As Stephen so skillfully shows us in his short book, the same principles for musicians and composers equally apply to bankers and bakers, painters and poets, homemakers and handymen. In the ordering of our small portion of the world we image the Creator. I was made to create. You were made to create. And if you’re not sure what that means for you, or if you’re just not convinced it’s true, read this short book to be persuaded and inspired and (maybe most importantly) disciplined for a life of making stuff.- Tony Reinke, creator of the book Lit! A Christian Guide to Reading BooksThis book is short enough for you to read in an hour, although you may want to take it a few pages at a time, marinating in its wisdom. You'll not only learn how Stephen finds the time to create art in multiple formats, but you'll learn from other skilled creatives as well. In Create, you'll learn how to get started and overcome your fears, how to accept and learn from criticism, how to form habits that will strengthen your creativity, and how to persevere. This will be one of those books that I turn to again and again, when I feel like I've gotten stuck on a sandbar.- Bobby Gilles, songwriter, author, Sojourn Church Director of Communications
Imagine: How Creativity Works
Jonah Lehrer - 2012
Shattering the myth of muses, higher powers, even creative “types,” Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively.Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider’s perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective.You’ll learn about Bob Dylan’s writing habits and the drug addictions of poets. You’ll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You’ll see why Elizabethan England experienced a creative explosion, and how Pixar’s office space is designed to spark the next big leap in animation.Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world. http://www.jonahlehrer.com/
How Would You Move Mount Fuji? Microsoft's Cult of the Puzzle--How the World's Smartest Companies Select the Most Creative Thinkers
William Poundstone - 2003
For the first time, William Poundstone reveals the toughest questions used at Microsoft and other Fortune 500 companies -- and supplies the answers. He traces the rise and controversial fall of employer-mandated IQ tests, the peculiar obsessions of Bill Gates (who plays jigsaw puzzles as a competitive sport), the sadistic mind games of Wall Street (which reportedly led one job seeker to smash a forty-third-story window), and the bizarre excesses of today's hiring managers (who may start off your interview with a box of Legos or a game of virtual Russian roulette). How Would You Move Mount Fuji? is an indispensable book for anyone in business. Managers seeking the most talented employees will learn to incorporate puzzle interviews in their search for the top candidates. Job seekers will discover how to tackle even the most brain-busting questions, and gain the advantage that could win the job of a lifetime. And anyone who has ever dreamed of going up against the best minds in business may discover that these puzzles are simply a lot of fun. Why are beer cans tapered on the end, anyway?
Tiny Habits: The Small Changes That Change Everything
B.J. Fogg - 2019
Start with two pushups a day, not a two-hour workout; or five deep breaths each morning rather than an hour of meditation. In Tiny Habits, B.J. Fogg brings his experience coaching more than 40,000 people to help you lose weight, de-stress, sleep better, or achieve any goal of your choice. You just need Fogg’s behavior formula: make it easy, make it fit your life, and make it rewarding. Whenever you get in your car, take one yoga breath. Smile. Whenever you get in bed, turn off your phone. Give yourself a high five. Change can be easy—once it starts, it grows. Let B.J. Fogg show you exactly how.
Investing in Real Estate Private Equity: An Insider’s Guide to Real Estate Partnerships, Funds, Joint Ventures & Crowdfunding
Sean Cook - 2016
The passive investment strategies for wealth building and income generation described in this book have traditionally been used by some of the world’s most sophisticated institutional investors, but are now available to nearly everyone thanks to recent regulatory changes. This handbook will guide you through the process of building your own diversified real estate portfolio by identifying and making investments with established and experienced private real estate operators. This is NOT another get-rich-quick real estate fix & flip scheme. You will NOT be encouraged to sign up for conferences or clubs to learn a no-money-down investment strategy. This IS a practical guide meant to help you avoid common mistakes and navigate more skillfully through an often byzantine industry. You will learn: - What a private real estate investment is; the mechanics of syndicates, funds, and crowdfunding - Fundamentals of basic real estate evaluation - How to evaluate operators and investments - Fees, incentives, and other loads - Common terms and structures - Strategies to evaluate and manage risk - How to create and execute a personalized investment strategy Most people underestimate the time requirements, complexity, risk, and general brain damage involved with buying real estate directly. Thankfully, private real estate investments provide most of the same benefits as direct ownership, while taking advantage of established real estate companies’ years of experience, market knowledge, industry reputation, negotiating leverage, and expertise. Even better, they allow investors to diversify their investment allocation across a range of real estate product types (multifamily, retail, office, self-storage, etc.) and throughout the capital stack (equity, debt, mezzanine, and preferred equity), all while working with specialists in each strategy. Written by an experienced practitioner with over $3 billion in transactional experience, this book challenges conventional wisdom and provides an inside look into how the industry actually works. Using the practical tips and strategies found here, you can build your own unique real estate portfolio, manage risk, avoid common mistakes, hopefully make money, and perhaps even have some fun along the way.
Success Is for You: Using Heart-Centered Power Principles for Lasting Abundance and Fulfillment
David R. Hawkins - 2016
Hawkins will recognize and applies them to the world of business and the psychology of success. Expanding upon the illuminating discussion of the attractor patterns of success from Power vs. Force, this remarkable never-before-published book pulls back the curtain on the inner workings of the successful mind. Success, according to Dr. Hawkins, is an attitude we inhabit, rather than a goal we strive for. New readers will find this to be a perfect introduction to an incredible teacher and foremost expert on mental processes, providing profound insights and real-world examples to help anyone focus on—and consequently achieve—what they desire. This fascinating book reveals: · The causality formula for success (and deconstruction of so-called failure) · How goodwill can actually turn to profit · Nine acid-test steps to determine our mode of being · How to “get to the top” (and why the destination is really our starting point) Yet its scope ranges far beyond a mere how-to manual. As Dr. Hawkins says, “Having facts and know-how . . . does not guarantee success. There are other factors involved. It is these other secret factors that we are going to explore.” The secret factors—the energetic power principles underlying success—are decoded here . . . delivering an eternal message of possibility for us all.
Effortless Success: How to Get What You Want and Have a Great Time Doing It
Michael Neill - 2008
An internationally renowned success coach, he shares the best of what he’s learned—about inspiration, motivation, well-being, relationships, finances, and more—from more than15 years of training thousands of people to have what they want and create a life that makes them go “Wow!”Let him do the same for you . . . and you’ll experience more happiness and greater success than ever before!