Class Matters


The New York Times - 2005
    We have no hereditary aristocracy or landed gentry, and even the poorest among us feel that they can become rich through education, hard work, or sheer gumption. And yet social class remains a powerful force in American life.In Class Matters, a team of New York Times reporters explores the ways in which class--defined as a combination of income, education, wealth, and occupation--influences destiny in a society that likes to think of itself as a land of opportunity. We meet individuals in Kentucky and Chicago who have used education to lift themselves out of poverty and others in Virginia and Washington whose lack of education holds them back. We meet an upper-middle-class family in Georgia who moves to a different town every few years, and the newly rich in Nantucket whose mega-mansions have driven out the longstanding residents. And we see how class disparities manifest themselves at the doctor's office and at the marriage altar.For anyone concerned about the future of the American dream, Class Matters is truly essential reading.Class Matters is a beautifully reported, deeply disturbing, portrait of a society bent out of shape by harsh inequalities. Read it and see how you fit into the problem or--better yet--the solution!--Barbara Ehrenreich, author of Nickel and Dimed and Bait and Switch

The Elements of Style


William Strunk Jr. - 1918
    Throughout, the emphasis is on promoting a plain English style. This little book can help you communicate more effectively by showing you how to enliven your sentences.

Thomas' Calculus, Early Transcendentals, Media Upgrade


George B. Thomas Jr. - 2002
    This book offers a full range of exercises, a precise and conceptual presentation, and a new media package designed specifically to meet the needs of today's readers. The exercises gradually increase in difficulty, helping readers learn to generalize and apply the concepts. The refined table of contents introduces the exponential, logarithmic, and trigonometric functions in Chapter 7 of the text.KEY TOPICS Functions, Limits and Continuity, Differentiation, Applications of Derivatives, Integration, Applications of Definite Integrals, Integrals and Transcendental Functions, Techniques of Integration, Further Applications of Integration, Conic Sections and Polar Coordinates, Infinite Sequences and Series, Vectors and the Geometry of Space, Vector-Valued Functions and Motion in Space, Partial Derivatives, Multiple Integrals, Integration in Vector Fields.MARKET For all readers interested in Calculus.

Calculus [With CDROM]


James Stewart - 1986
    Stewart's Calculus is successful throughout the world because he explains the material in a way that makes sense to a wide variety of readers. His explanations make ideas come alive, and his problems challenge, to reveal the beauty of calculus. Stewart's examples stand out because they are not just models for problem solving or a means of demonstrating techniques--they also encourage readers to develp an analytic view of the subject. This edition includes new problems, examples, and projects.

Operating System Concepts


Abraham Silberschatz - 1985
    By staying current, remaining relevant, and adapting to emerging course needs, this market-leading text has continued to define the operating systems course. This Seventh Edition not only presents the latest and most relevant systems, it also digs deeper to uncover those fundamental concepts that have remained constant throughout the evolution of today's operation systems. With this strong conceptual foundation in place, students can more easily understand the details related to specific systems. New Adaptations * Increased coverage of user perspective in Chapter 1. * Increased coverage of OS design throughout. * A new chapter on real-time and embedded systems (Chapter 19). * A new chapter on multimedia (Chapter 20). * Additional coverage of security and protection. * Additional coverage of distributed programming. * New exercises at the end of each chapter. * New programming exercises and projects at the end of each chapter. * New student-focused pedagogy and a new two-color design to enhance the learning process.

Ambient Findability: What We Find Changes Who We Become


Peter Morville - 2005
    Written by Peter Morville, author of the groundbreaking Information Architecture for the World Wide Web, the book defines our current age as a state of unlimited findability. In other words, anyone can find anything at any time. Complete navigability.Morville discusses the Internet, GIS, and other network technologies that are coming together to make unlimited findability possible. He explores how the melding of these innovations impacts society, since Web access is now a standard requirement for successful people and businesses. But before he does that, Morville looks back at the history of wayfinding and human evolution, suggesting that our fear of being lost has driven us to create maps, charts, and now, the mobile Internet.The book's central thesis is that information literacy, information architecture, and usability are all critical components of this new world order. Hand in hand with that is the contention that only by planning and designing the best possible software, devices, and Internet, will we be able to maintain this connectivity in the future. Morville's book is highlighted with full color illustrations and rich examples that bring his prose to life.Ambient Findability doesn't preach or pretend to know all the answers. Instead, it presents research, stories, and examples in support of its novel ideas. Are we truly at a critical point in our evolution where the quality of our digital networks will dictate how we behave as a species? Is findability indeed the primary key to a successful global marketplace in the 21st century and beyond. Peter Morville takes you on a thought-provoking tour of these memes and more -- ideas that will not only fascinate but will stir your creativity in practical ways that you can apply to your work immediately.

Management Accounting


Anthony A. Atkinson - 1994
      APPROACH: Atkinson is a  managerially-oriented book that focuses on both quantitative and qualitative aspects of classical and contemporary managerial accounting.   COMPETITORS: Garrison, MH;

The Corporation: The Pathological Pursuit of Profit and Power


Joel Bakan - 2003
    Eminent Canadian law professor and legal theorist Joel Bakan contends that today's corporation is a pathological institution, a dangerous possessor of the great power it wields over people and societies.In this revolutionary assessment of the history, character, and globalization of the modern business corporation, Bakan backs his premise with the following observations:-The corporation’s legally defined mandate is to pursue relentlessly and without exception its own economic self-interest, regardless of the harmful consequences it might cause to others. -The corporation’s unbridled self-interest victimizes individuals, society, and, when it goes awry, even shareholders and can cause corporations to self-destruct, as recent Wall Street scandals reveal. -Governments have freed the corporation, despite its flawed character, from legal constraints through deregulation and granted it ever greater authority over society through privatization.But Bakan believes change is possible and he outlines a far-reaching program of achievable reforms through legal regulation and democratic control.Featuring in-depth interviews with such wide-ranging figures as Nobel Prize winner Milton Friedman, business guru Peter Drucker, and cultural critic Noam Chomsky, The Corporation is an extraordinary work that will educate and enlighten students, CEOs, whistle-blowers, power brokers, pawns, pundits, and politicians alike.

Coercion: Why We Listen to What They Say


Douglas Rushkoff - 1999
    With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of media ecology today, consumerism in America, and why we buy what we buy, helping us recognize when we're being treated like consumers instead of human beings.

Images of Organization


Gareth Morgan - 1986
    Morgan shows managers how to break free of management fads by understanding the strengths and weaknesses of management metaphors and applying them to organizational life.

Imaginative Writing: The Elements of Craft


Janet Burroway - 2002
    She investigates a specific element of craft - Image, Voice, Character, Setting and Story - from a perspective that crosses various genres.

The Essential 55


Ron Clark - 2003
    How many authors would travel coast to coast on a bus to get their book into as many hands as possible? Not many. But that's just what Ron Clark, author of The Essential 55, did to keep his book and message in the public eye. And it worked. After his Oprah appearance, sales skyrocketed: we've sold more than 850,000 copies in six months! The book sat tenaciously on the New York Times bestseller list for 11 weeks. Ron Clark was featured on the Today show, and in the Chicago Tribune, Good Housekeeping, and the New York Daily News--not to mention the calls we've received from teachers and parents who want to get their hands on Ron's guidelines for teaching children. Now in paperback, The Essential 55 will be the perfect book for parents and teachers to slip into their own backpacks, to read on the train or at lunch, and to highlight the sections that resonate for them. And with an author who is truly a partner in getting his message to the masses, we just can't lose.

M: Marketing


Dhruv Grewal - 2007
    This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

Give me liberty!: an American history, volume 2


Eric Foner - 2008
    survey course. Unlike so many textbooks that overwhelm beginning students with encyclopedic detail, Give Me Liberty! presents the events of American history in a nimble chronological narrative that equips students to understand their significance. It is a textbook that works.

The Sociological Imagination


C. Wright Mills - 1959
    Wright Mills is best remembered for his highly acclaimed work The Sociological Imagination, in which he set forth his views on how social science should be pursued. Hailed upon publication as a cogent and hard-hitting critique, The Sociological Imagination took issue with the ascendant schools of sociology in the United States, calling for a humanist sociology connecting the social, personal, and historical dimensions of our lives. The sociological imagination Mills calls for is a sociological vision, a way of looking at the world that can see links between the apparently private problems of the individual and important social issues.