The Macintosh Way
Guy Kawasaki - 1989
Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.
The Real Estate Wholesaling Bible: The Fastest, Easiest Way to Get Started in Real Estate Investing
Than Merrill - 2014
Think of it as the day trading of real estate except it is simpler and has less risk if you learn how the process works. In fact when you learn how to do it the right way, you can minimize your risk substantially. The Real Estate Wholesaling Bible teaches what you need to know to profit from real estate wholesaling without needing a lot of capital or previous experience. This rapidly expanding business is relatively simple, profitable, and perfect for today's real estate market. Plus it's an ideal system for making money even in the toughest real estate markets. All you will need to get started is a computer, an Internet connection, this audiobook, some passion, and a lot of curiosity.- Teaches the mechanics of how to wholesale real estate, including exactly how to find, analyze, finance, and sell wholesale deals like clockwork - Explains how actually to build a business and develop systems that are not dependent on you as the business owner - Shows how to develop a turnkey, systems-dependent business that serves as a vehicle for all the people it touches: the owners, the employees, and the community Many real estate investors' ideas of success focus squarely on profitability. Author Than Merrill believes success happens when your real estate investment business is not only profitable but also gives you the time to enjoy your life and fulfill your passions and dreams.
Zero Day: The Threat In Cyberspace
Robert O'Harrow Jr. - 2013
For more than a year, Washington Post reporter Robert O'Harrow has explored the threats proliferating in our digital universe. This eBook is a compilation of that reporting. With chapters built around real people, including hackers, security researchers and corporate executives, this book will help regular people, lawmakers and businesses better understand the mind-bending challenge of keeping the internet safe from hackers and security breaches -- and all out war.
MCSA/MCSE Self-Paced Training Kit (Exam 70-290): Managing and Maintaining a Microsoft Windows Server 2003 Environment
Dan Holme - 2003
As you d expect, there s accurate, clearly written coverage of every exam objective (now including Service Pack 1): installation and configuration; user, group, and computer accounts; filesystems and backup/recovery; hardware, disk storage, and printers; Update Services and licensing; monitoring, and more. The content s been extensively revamped and more effectively focused on the exam s objectives. There s also a large Prepare for the Test section packed with questions, answers, testing skills, and suggested practices. You ll find more case studies, more troubleshooting scenarios, electronic practice testing in practically any form your heart desires, and (if you don t have Windows Server handy) a 120-day evaluation version. There s even a 15% discount coupon for your exam -- making this package an even more compelling proposition. Bill Camarda, from the June 2006 href="http://www.barnesandnoble.com/newslet... Only
Not Much of an Engineer
Stanley Hooker - 1984
So successful was he that in 1966 Rolls-Royce decided the best thing to do was to spend 63.6 million pounds and buy its rival. By this time there was scarcely a single modern British aero-engine for which Hooker had not been responsible.
Innovative State: How New Technologies Can Transform Government
Aneesh Chopra - 2013
Over the course of our history, America has had a pioneering government matched to the challenges of the day. But over the past twenty years, as our economy and our society have been completely changed by technology, and the private sector has innovated, government has stalled, trapped in models that were designed for the America of the past. Aneesh Chopra, tasked with leading the charge for a more open, tech-savvy government, here shows how we can reshape our government and tackle our most vexing problems, from economic development to affordable healthcare. Drawing on interviews with leaders and building on his firsthand experience, Chopra's Innovative State is a fascinating look at how to be smart, do more with less, and reshape American government for the twenty-first century.Praise for Aneesh Chopra“As the federal government's first Chief Technology Officer, Aneesh Chopra did groundbreaking work to bring our government into the 21st century. Aneesh found countless ways to engage the American people using technology, from electronic health records for veterans, to expanding access to broadband for rural communities, to modernizing government records. His legacy of leadership and innovation will benefit Americans for years to come."--President Barack Obama“Aneesh built one of the best technology platforms in government in the state of Virginia.”--Eric Schmidt, executive chairman of Google“Chopra has been one of those who have taught me the most about how we can build a better government with the help of technology…. Aneesh Chopra is a rock star. He's a brilliant, thoughtful change-maker. He knows technology, he knows government, and he knows how to put the two together to solve real problems.”--Tim O’Reilly, chairman of O’Reilly Media“I've worked with Aneesh for a (couple of) years, and bear witness that he's the real deal, and has done a lot for the country, serving citizens well and providing a good return for the taxpayer dollar. In sum, he's helped connect entrepreneurs to our government in a spirit that makes you feel like we can invent our way out of our nation's biggest challenges.”--Craig Newmark, founder of Craigslist“He’s done a great job, enthusiastically talking about the role of technology and reinventing government, and how you open up this data to other people, but also been a great advocate and partner in a lot of their entrepreneurial initiative.”--Steve Case, co-founder of AOL“His work, both in Virginia and Federal, has helped advance open government.”--Eric Cantor, House (Republican) Majority Leader
Sanctuary
Donna Ball - 1991
Legend has it that their home is built on holy ground. Other legends tell of hideous beasts that roam the mountainside, Yeti-like creatures so terrifying that no one has ever dared disturb their sanctuary… until now.First there are random acts of vandalism, then small pets begin to disappear, and then men go into the woods and don’t come back. When Christy’s nightmares begin to suggest that she can actually communicate with the creatures who are wreaking such havoc on their small and vulnerable community, Laura is terrified. Because Christy’s dreams tell her that the monsters are coming for her next.And she is right.Sanctuary is a suspense-filled tale of love, courage and redemption that will take you in its grip from the first page and leave you breathless by the last. Because sometimes the real monsters are the ones you can’t escape, no matter how far you run.
This is Brilliant: CBT, NLP, Confidence, Memory Training, Interview Answers, Negotiations, Selling, Presentation & Networking: A little bit of help from the best Brilliant books
Stephen Briers - 2013
1.5 million Brilliant books have been sold around the world, so to celebrate this milestone we've included 10 Chapters from 10 of our bestselling Brilliant books to give you a taste of the series. By choosing the most inspiring and useful chapter for you, we hope you'll learn something new and get one step closer to being Brilliant on your chosen subject. Brilliant books are available for business, careers, management, lifeskills, computing, teaching, and study skills topics. So if you need help, advice or inspiration then we have something for all your personal and professional needs.
Marketing in the Groundswell
Charlene Li - 2009
The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit. In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they work—no matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to your company's advantage.
Digital Transformation at Scale: Why the Strategy Is Delivery
Andrew Greenway - 2018
Based on experience, it is a guide for navigating the blockers, buzzwords and bloody-mindedness that doom any analogue organisation trapped into thinking that while the internet has changed the world, it won't change their world. Companies that grew up on the web have changed our expectations of the services we rely on. We demand simplicity, speed and low cost. Organizations founded before the Internet aren't keeping up - despite spending millions on IT, marketing and 'innovation'. This book is a guide to building a digital institution. It explains how a growing band of reformers in businesses and governments around the world have helped their organizations pivot to this new way of working, and what lessons others can learn from their experience. It is based on the authors' experience designing and helping to deliver the UK's Government Digital Service (GDS). The GDS was a new institution made responsible for the digital transformation of government, designing public services for the Internet era. It snipped �4 billion off the government's technology bill, opened up public sector contracts to thousands of new suppliers, and delivered online services so good that citizens chose to use them over the offline alternatives, without a big marketing campaign. Other countries and companies noticed, with the GDS model now being copied around the world.
Everything is Worth Killing: Isaac's Tale (An Apocalyptic LitRPG)
Alex Oakchest - 2019
Dozens of warmongering ogres. Hundreds of dynamite-wielding gnomes. And one normal guy in the middle of it all. Bad mornings. We've all had 'em. But what if you woke up in a post-apocalyptic land filled with wizards, dragons, and ogres? Not only that, but you woke up as a prisoner of a clan of mages who don’t even speak your language? What if these guys expected you to know magic, but left you to figure out for yourself how to cast it? These are the problems Isaac must solve. And what's he going to do when death knocks on his door? He's going to blast a fireball through the letterbox and send death running. But first...he just needs to learn how to even cast a fireball. Follow his journey through a land filled with creatures that want to kill him, and watch as he refuses to let them. Accompany him into a land of mystery and danger, where life is tough and learning spells and skills takes work. A land where Isaac is determined to stop being the prey and become the predator. This is his journey to make allies and friends in this new world. A journey through battles against slaver ogres and wingless dragons and gnome dictators. Through experimentation and adaptation, where he learns that killing one enemy helps him against the next. It’s also his journey to find a warm, comfy bed. This is the tale of a someone who used to be a normal guy. It's Isaac’s tale of adapting to a world where everything is worth killing. Over 500 pages of fast-moving fantasy, set in a brutal apocalyptic world. This is a mesmerizing story about one guy's quest for power and survival, with light litrpg/game-like elements and a focus on him learning how to use magic. 'Amazing - I love it because of how original it is. This is a hidden gem. The story is good and I'm enjoying the style.' - Early Reviewer 'A breath of fresh air. Isaac is not some over-powered or genius guy. He is just a dude trying to survive in the cruel world he was thrown in, and he is trying to make head and tail of what is going on.' - Early reviewer 'Enjoyable - I especially like the rationality of the main character and how he approaches problems. Unique, definitely worth reading.' - Early reviewer.
How to Make, Market and Sell Ebooks All for Free
Jason Matthews - 2010
Save time, money, energy and sell ebooks. Discover the best ways to: Maximize Social Media and Online Platform. Create a Professional Blog Site. Design Ebook Covers. Format and Upload for Amazon, Smashwords, Barnes & Noble, Apple and other Retailers. Convert Documents to any Format (epub, mobi, pdf and more). Create a Professional Website. Rise with SEO (search engine optimization) in Google-Bing rankings. Sell ebooks with PayPal from your own Sites on Autopilot. Make Paperbacks. Use PR (public relations) to Drive Traffic to You. and much more. Plus you can do all these things for free! Packed with valuable information, examples, over 250 links to sites and software to accomplish goals at retailers and your own websites. Simple enough for beginners and relevant to experts who could use extra guidance. Like ten books in one, the only source for what you need to succeed.
The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency
Kotaro Sugiyama - 2010
In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.The Dentsu Way shares proven tactics for getting your message to consumers and creating scenarios to move them through calibrated Contact Points to meet whatever specific goal you set.This game-changing book:Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fieldsIntroduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFESTProvides nine of Dentsu's newest original tools and analysis methodsGain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.
Barbarians Led by Bill Gates: Microsoft From The Inside: How The World's Richest Corporation Wields Its Power
Jennifer Edstrom - 1998
District Judge Stanley Sporkin. Teamed with the daughter of one of Bill Gates's closest associates, thirteen-year Microsoft veteran Marlin Eller shows us what it was like at every step along Gates's route to world domination, making all that's been written before seem like a rough guess. If the Justice Department had Eller and Edstrom investigating the current-headline-making antitrust case, they would have on the record many of Microsoft's most respected developers directly contradicting the "authorized" version of events being presented in court. They would know the real scoop on how Windows was developed in the first place, shedding new light on the 1988 Apple v. Microsoft lawsuit over the alleged copying of the Mac. They would even know the real story of how Microsoft killed off Go Corporation, told for the first time by the man who did the deed, Marlin Eller himself. Revealing the smoke-and-mirror deals, the palms greased to help launch a product that didn't exist, and the boneyard of once-thriving competitors targeted by the Gates juggernaut, this book demonstrates with often hilariously damning detail the Microsoft muddle that passes for strategic direction, offset by Gates's uncanny ability to come from behind to crush whoever's on top.
How Cool Brands Stay Hot: Branding to Generation Y
Joeri Van Den Bergh - 2011
Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand strategies to reach this generation of 16-33 year olds.The authors' insights on what drives the consumer preferences of this new "Dot-com" generation are based on interviews with 5,000 Generation Y consumers. This new research provides understanding of the consumer psychology and behavior of the generation also known as the "Millennials." It helps marketers connect with the new generation of consumers by understanding their likes and dislikes, and guides them on advertising, marketing, and branding relevant to them.How Cool Brands Stay Hot contains guidance and checklists for marketing plans and campaigns, as well as case studies of Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, H&M, and Levi's. It offers creative and effective ideas on how to position, develop and promote brands to one of the largest and most influential generations of consumers today.Visit the website at http://www.howcoolbrandsstayhot.com/