We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you'll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen?What makes memories stick?What is more important, peripheral or central vision?How can you predict the types of errors that people will make?What is the limit to someone's social circle?How do you motivate people to continue on to (the next step?What line length for text is best?Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

    Mid-century ranches (1946-1970) range from the decidedly modern gable-roofed Joseph Eichler tracts in the San Francisco Bay area and butterfly wing houses in Palm Springs, Florida, to the unassuming brick or stucco L-shaped ranches and split-levels so common throughout the United States.

    It contains art work from the game, along with commentary by the developers for each piece of art and style approach.

    Literary journals bound by magnets, or designed to look like junk mail. The sharp wit, gorgeous design, and playful why not invention of independent literary publisher McSweeney's have earned it a large and loyal following and made its journals, books, The Believer magazine, and Wholphin DVDs collectible favorites of readers and graphic designers alike. Created by the McSweeney's staff to commemorate their 11th (or 12th) anniversary, this book showcases their award-winning art and design across all the company's activities. It features hundreds of images, interviews with collaborators such as Chris Ware and Michael Chabon, and dozens of insights into McSweeney's quirky creative process and the visual experience of reading.

    Exercises range from creating a typeface in an hour to designing a paper robot in an afternoon to designing web pages and other interactive experiences. Each exercise includes compelling visual solutions from other designers and background stories to help you increase your capacity to innovate.Creative Workshop also includes useful brainstorming techniques and wisdom from some of today's top designers. By road-testing these techniques as you attempt each challenge, you'll find new and more effective ways to solve tough design problems and bring your solutions to vibrant life.

    See everything, from Hische's rough sketches to her polished finals for major clients such as Wes Anderson, NPR, and Starbucks. The result is a well of inspiration and brass tacks information for designers who want to sketch distinctive letterforms and hone their skills. With more than 250 images and metallic silver ink printed throughout to represent her penciled sketches, this highly visual book is an essential—and entirely enjoyable—resource for those who practice or simply appreciate the art of hand lettering.

    His tortured typography prompted a vocal camp of critics to accuse him of being flippant and of destroying the communicative basis of design. But now the techniques of David Carson (and those of his countless imitators) dominate advertising, design, the Web, and even motion pictures. With 35,000 copies of the original sold, this revised edition of The End of Print includes a striking new cover and first chapter that puts Carson's work in context. The rest is vintage Carson—cutting edge and explosive. The End of Print tracks his career from skateboard and surf magazines, to the landmark Beach Culture magazine and his groundbreaking grid-breaking work for Ray Gun, and finally to handling major corporate identity accounts. The End of Print marks a turning point in design that ushered in the look of today.

    Whether we find ourselves in a museum, hospital, airport, mall, or street in an unfamiliar city, we depend on systems of visual, audible, and tactile cues not only to lead the way, but also to keep us safe. They are the fundamental questions of wayfindinga process that encompasses both the experience of choosing a path within a built environment and the set of design elements that aid in such a decision. A decade ago, the professional practice of wayfinding design simply involved devising sign systems. Today, the field is much broader and continues to expand to address technological developmentskinetic media, GPS systems, web connectivity, smart materialsas well as cultural changes in areas such as branding and environmental awareness. Similarly, a cross-disciplinary familiarity with graphic, architectural, landscape, interior, industrial, and information design has become an essential requirement of twenty-first-century wayfinding design.The Wayfinding Handbook is an exciting new volume in our acclaimed Design Briefs series. Professional wayfinding designer David Gibson draws on more than thirty years of experience collaborating with architects, planners, developers, managers, and civic leaders to offer an insider's view of this rapidly evolving discipline. Using real-life examples, Gibson illustrates the way type, color, mapmaking, dimensional forms, material selection, and new media are used to create effective wayfinding systems.The Wayfinding Handbook is a complete guide to the discipline, from planning and design to practical considerations, such as setting up teams and managing projects. "Other Voices" sidebars, presentedthroughout the book, reveal the opinions of experts who plan, manage, and shape wayfinding projects. A comprehensive bibliography and gallery of resources round out what is likely to become the go-to resource for students, professionals, or anyone charged with designing people-friendly, universally accessible environments.

    He uses numerous examples to convey applications in practice - from product design via signaletics and graphic design to Corporate Design. By doing this he is making an important manual available to young designers that in its clarity both in terms of subject matter and visually is entirely committed to Vignelli's modern design.

    . . This clever, cute step-by-step guide will show you practical ways to get the most out of your creativity and live the life you want. There are also 10 original crafty projects to make and do.

    This is the book Haring wanted to make, based on the outline of a monograph that was never completed due to his untimely death in 1989.

    In this final volume of the four-book series, Chanin offers, by popular demand, three new core patterns—the A-Line Dress/Tunic/Top, the Long and Short Wrap Skirt, and the Classic Coat/Jacket/Cardigan—and a guide to customizing garments to fit and flatter. For ease, convenience, and to ease its ecological footprint, this book comes with a CD rather than paper patterns. The disc contains patterns for all of the garments from the previous books in the Alabama Studio series with additional sizing for XXL, the three new patterns, plus five Alabama Chanin stencil designs, including the Polka Dot in three sizes, the popular New Leaves, and the classic Magdalena (all for readers to print as needed for their individual sewing purposes). Printed and bound in the USA. This installment highlights: 9 core garment patterns with up to 34 standard variations, plus 3 bonus pocket patternsPatterns from the entire Alabama Studio book series with the additional XXL size5 full-scale stencil designs, plus a free bonus download available from Alabama Chanin’s website (http://alabamachanin.com/resources/la...)Useful, convenient CD that minimizes its ecological footprint by conserving paperPrinted in the USA

    Find your favourite pop-culture character in this collection of silhouettes from well-known movie, television, comics and video game characters!

    This led to the release of six follow-up hits, inspired a host of imitations, and generated a long-playing sub-genre in art and design publishing.Album Cover Album is edited and compiled by two designers who were among the most innovative pioneers of the work that it celebrates. Storm Thorgerson's Hipgnosis earned world renown for the epic photo shoots and iconic designs that went so perfectly with the music of Pink Floyd. Meanwhile, Roger Dean's dreamscapes and unique typography became as much a part of the rock generation as the Yes albums they adorned. Album Cover Album features their selection of more than 600 sleeves in full color, and showcases the astonishing diversity and excellence of design that the medium produced in its first three decades.This new edition retains the lavish 12-inch format of the original and replays the ingeniously themed compositions of each page. The album is given a fresh spin by a new preface from Peter Gabriel and new forewords by Storm Thorgerson and John Wetton, plus a 21st-century typographic facelift. The result is a celebration of the enduring appeal of vinyl.

    Both a practical guide and a great source of inspiration, The Monocle Guide to Cosy Homes presents the interiors, furniture, and locations you need to know about along with portraits of the people who can make it happen. The Monocle Guide to Cosy Homes celebrates the durable and the meaningful through a collection of homes that tell a story. Most architecture and interior books show houses polished to perfection, manicured to the extent that it is hard to imagine anybody acually lives there: they seem to miss the point that homes are meant to be inhabited. They should be able to take the scuffs and knocks and to be part of a community, whether in a Chicago skyscraper or on Australia's sunshine coast. So where are the best places to make a home? What are the villages, coastlines, mountains, towns, and cities that would make you want to settle down? The Monocle Guide to Cosy Homes answers those questions with a global photographic survey of a wide variety of homes. Whether the focus is on a remote residence in the Swedish archipelago or a lush abode in Rio de Janeiro, or on the difference between residing in Tokyo and Toronto, this book is the perfect balance between the inspirational and the practical. The book is a survey of everything you need to know to build the residence of your dreams, providing insight into the best neighborhoods, architects, and makers all over the world. From design-store owners to green-roof gardeners, The Monocle Guide to Cosy Homes introduces you to interesting people with ideas that are built to last. Monocle's signature illustrations punctuate the book's rich and detailed content. Through striking photography, The Monocle Guide to Cosy Homes also gives you a glimpse into the lives that unfold in these apartments, villas, and cottages, showing that these homes are alive and that this is precisely what makes them special. This is a book that should be referred to again and again--it is a book about the quality of life.