Fields Cookies... What backward messages on records are really trying to tell you... Frank Sinatra's real age... Why you can't counterfeit a lottery ticket... Barbra Streisand's blue movie... The other Boy Scout rituals... Ingmar Bergman's soap commercials... The formula for Play-Doh... and more.

    In addition to fine-tuning and streamlining the prose and the overall presentation, the authors have comprehensively updated the text and the applications to reflect recent economic developments and topics of current interest. Students in particular will find the Study Guide, with its practice questions, exercises, and problems, to be an excellent source of study support and extra review material. It is available in both a one- and a two-volume edition.

    

    He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.

    It shouldn't take a worldwide pandemic and nationwide protests to bring economic and racial inequality to the forefront of problems we desperately need to solve. But now that the opportunity is here, what should we do? How can we create more equality, opportunity, and growth for everyone? Not someday, but what can government and the private sector do right now to disrupt a status quo that almost everyone wants to change?In Common Sense, the New York Times best-selling author Joel Greenblatt offers an investor's perspective on building an economy that truly works for everyone. With dry wit and engaging storytelling, he makes a lively and provocative case for disruptive new approaches--some drawn from personal experience, some from the outside looking in. How can leading corporations immediately disrupt our education establishment while creating high-paying job opportunities for those currently left behind? If we want a living wage for everyone, how can we afford it while using an existing program to get it done now? If we subsidize banks, what simple changes can we make to the way we capitalize and regulate them to help grow the economy, increase access, and create more jobs (while keeping the risks and benefits where they belong)? Greenblatt also explains how dramatically increasing immigration would be like giving every American a giant bonus and the reason Australia might be the best place to learn about saving for retirement.Not everyone will agree with what Greenblatt has to say--but all of us can benefit from the conversations he aims to start.

    The number of brands grows every day and bartenders - and consumers - are now beginning to re-examine gin as a quality base spirit for drinks both simple and complex.Now, with more brands available than ever before, it is the time to set out what makes gin special, what its flavors are and how to get the most out of the brands you buy. With this book as your guide, discover:How gin is madeWhat a botanical is and how they impact a gin's flavorWhat the difference between Dutch, London, Scottish, Spanish and American gins isHow you drink them to maximize your pleasureWhether there is life beyond the gin & tonic (yes!)The body of the book covers 120 gins which Dave has tested four ways - with tonic, with lemonade, in a negroni and in a martini - and then scored. In addition, each gin is categorized according to an ingenious flavor camp system, which highlights its core properties and allows you to understand how you can best drink it, and therefore enjoy it.

    Most people encounter setbacks and obstacles that threaten to derail them from their chosen route. The most successful people, however, adhere to their principles and goals, capitalizing on hidden opportunities, even in the face of what many would consider unconquerable obstacles. To coin a new word—these people have STICKABILITY!This thought-provoking book shows readers of all ages and backgrounds how they, too, can not only apply the self-motivation principles of Napoleon Hill’s timeless and groundbreaking self-help volume Think and Grow Rich, but make them stick. Combining author Greg S. Reid’s modern business wisdom, interviews with numerous business celebrities like Steve Wozniak (co-founder of Apple), Frank Shankwitz (founder of the Make a Wish foundation), and Martin Cooper (inventor of the cell phone), and valuable information from the secret files previously available only to the Napoleon Hill Foundation and its members, this book will reveal:The “Three Causes of Failure” from Napoleon Hill’s hidden vault of wisdomThe importance of flexibilityThe principle of relaxed intensity in actionHow to define and conquer your “cul-de-sac” momentsHow to overcome the ghost of fearThe importance of insight through necessityAnd so much more!Each inspiring chapter will remind readers that if ever a discouraging moment arrives and the temptation to stop becomes greater than the dream, to keep one simple observation from Dr. Hill in mind:“Most great people have attained their greatest success just one step BEYOND their greatest setback and failure.”STICKABILITY shows readers just how life-changing this simple principle can be. Additionally, it gives readers an outlines on how to develop their own stickability—and transform their lives forever!

    This short, free guide breaks down what an author platform is, exactly, and what it should contain—and what you can safely skip, so you can focus on writing more books. Authors are told to “build a platform,” or “get their name out there”—advice which is vague as it is useless. Following will show you precisely how to build your author platform, walking you through every step involved so that you can build a real platform, a proper, sustainable readership, and build a career as a writer.

    However, ironically, the more modern solutions you adopt, the harder it is to get results.In?Sales Truth, bestselling author Mike Weinberg offers a wake-up call to salespeople and sales leaders on how to bypass the noise so you can start winning more new sales. Some truths you’ll learn include:Many self-proclaimed sales experts lack clients, credibility, and a track record of helping sellers achieve breakthrough results. The number of “likes” a sales improvement article receives is often inversely proportional to its accuracy or helpfulness to a seller or sales team. What has worked exceedingly well in sales and sales management for the past couple of decades is still the (not so) secret to sales success today. Weinberg brings sanity back to the sales table by sharing proven strategies that works firsthand for sales team in several, diverse industries around the globe. Look no further than Weinberg’s powerful principles to help you become a professional sales master and create more new sales opportunities.

    . . Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).

    (Put another way, teaming is to innovation what assembly lines are to car production.) This book brings together key insights on teaming, as they pertain to innovation. How do you build a culture of innovation? What does that culture look like? How does it evolve and grow? How are teams most effectively created and then nurtured in this context? What is a leader's role in this culture? This little book is a roadmap for teaming to innovate. We describe five necessary steps along that road: Aim High, Team Up, Fail Well, Learn Fast, and Repeat. This path is not smooth. To illustrate each critical step, we look at real-life scenarios that show how teaming to innovate provides the spark that can fertilize creativity, clarify goals, and redefine the meaning of leadership.

     Dani Watson, a Self Love and Law of Attraction coach, walks you through a process that will help you get clear on what you really want, ditch the limiting beliefs and negative thoughts that are holding your back and teach you how to raise your vibration so that you can to be, do and have anything you desire. Within the book, Dani shares her story of how she battled with anxiety after years of struggling to figure out her career path, accumulating significant debts and then dealing with heartbreak. Through learning how to love herself again and discovering the world of coaching and spirituality, Dani went on to figure out her purpose and find the confidence to go for her dreams. Self Love and Spiritual Alchemy weaves personal experiences with practical guidance so that you can discover how to unleash your inner goddess and co-create magic with The Universe. You can find out more about Dani via @dani_watson_coaching or online at www.daniwatson.com

    Peter Drucker,....

    It delivers a comprehensive insider's view of lean manufacturing. The author helps the reader to grasp the system as a whole and the factors that animate it by organizing the book around an image of a house of lean production.Highlights include: A comprehensive view of Toyota�s lean manufacturing system A look at the origins and underlying principles of lean Identifying the goals of lean production Practical problem solving for lean production Activities that support involvement - Kaizen circles, suggestion systems, and problem solvingThis second edition has been updated with expanded information on the Lean Improvement Process; Production Physics and Little's Law - the fundamental equation for both manufacturing and service industries (cycle time = work in process/throughput); Value Stream Thinking - combining processes required to bring the product or service to the customer; Hoshin Planning -- using the Planning and Execution Tree diagram and Problem Solving -- including the "Five Why" method and how to use it.Lean Production Simplified, Second Edition covers each of the components of lean within the context of the entire lean production system. The author's straightforward common sense approach makes this book an easily accessible on-the-floor resource for every operator.

    Levitt's and Stephen J. Dubner's book. This is a summary of Steven D. Levitt's and Stephen J. Dubner's book. It provides a detailed and concise description of their books' content, key ideas and facts. In Think Like a Freak, economist Steven Levitt and journalist Stephen Dubner advice how to master the economic way of thinking described in their previous bestsellers. To say it briefly, thinking like a Freak means being willing to think outside the box. The book offers advice, which may be useful to those who want to make better decisions and achieve better results when dealing with minor issues or major worldwide reforms. The kind of thinking, which is promoted in the book, is inspired by the economic approach. The economic approach is both simpler and broader than merely focusing on the economy. It claims to be independent of ideology, and it uses data in order to understand how the world works, how incentives thrive, how resources are distributed, and what prevents people from getting those resources. --------------------- Book summaries published by Brief, Concise and to the Point Publishing are designed to keep readers up to date and knowledgeable regarding new and significant books. Book summaries are perfect for people, especially busy professionals, who do not have the time to read books in their entirety. The main benefits of reading book summaries published by Brief, Concise and to the Point Publishing: 1. Our book summaries help you save your time and money. Instead of spending days or even weeks reading an important book, simply take one or two hours to read our concise book summary. It will introduce you to the book's primary content, ideas, arguments and facts. It will also help you decide whether it is worthwhile to invest your time and money in the entire book. 2. Our book summaries are truly comprehensive. Some other publishers' superficial book summaries do not exceed 15 to 20 pages, although they are presented as lengthy summaries. Our extensive book summaries include all the essential information you need to know. 3. Our books help you retain more information pertaining to the book's content. Academic studies have proven that people retain more of what they read in a summary as compared with what they remember after reading a book. Please note that according to the U.S. copyright law, the ideas and facts presented in books, as well as book titles, are not protected by copyright law.