With fresh insights and a penetrating eye, New York Times reporter Constance L. Hays examines a century of Coca-Cola history through deft portraits of the charismatic, driven men who used luck, spin, and the open door of enterprise to turn a beverage with no nutritional value into a remedy, a refreshment, and an international object of consumer desire. The rise of Coke is also a catalog of carbonation, soda fountains, dynastic bottling businesses, global expansion, and outsize promotional campaigns, not all of which succeeded. By examining relationships at every level of the company, Hays reveals the psyche of a great American corporation–and also tells a larger story about business and this nation’s culture.

    It is also widely used by managers in both the services and manufacturing sectors. Now in its fifth edition, Managing Innovation has been fully revised and now comes with a fully interactive e-book housing an impressive array of videos, cases, exercises and tools to bring innovation to life. The book is also accompanied by the Innovation Portal at www.innovation-portal.info which contains an extensive collection of additional digital resources for both lecturers and students.Features: The Research Notes and Views from the Front Line feature boxes strengthen the evidence-based and practical approach making this a must read for anyone studying or working within innovationThe Innovation Portal www.innovation-portal.info is an essential resource for both student and lecturer and includes the Innovation Toolkit - a fully searchable array of practical innovation tools along with a compendium of cases, exercises, tools and videosThe interactive e-book that accompanies the text provides enriched content to deepen the readers understanding of innovation concepts

    Building from a review of the basic science to the how and why of clinical practice, this text is thorough guide to immunohematology and transfusion practices. It begins with six color plates of which Plate 2 - standardized grading of macroscopic red cell antigen-antibody reactions - is extraordinarily useful. These are actual photomicrographs of immediate spin reactions and at a glance, will automatically assure standardized reporting of the reactions. Chapter on medicolegal and ethical aspects of providing blood collection and transfusion service is simply fascinating reveting reading. An added bonus is the table of blood group characteri stics (antigen, ISBT number, frequency in different ethnicities, expression during life, etc.) on the inside covers at the front and back of the book. Nothing like having a quick complete reference when you need it! This is a great book. Valerie L. Ng, PhD, MD, University of California, San Francisco, California for Doody Review Service.

    The 17th Edition builds upon the tradition of leadership by sticking to 3 main goals: help the beginning student master the principles essential for understanding the economizing problem, specific economic issues, and the policy alternatives; help the student understand and apply the economic perspective and reason accurately and objectively about economic matters; and promote a lasting student interest in economics and the economy.

    This title enables students to grasp key sociological concepts and learn the useful lesson that there is much that goes on in the social world that escapes the sociologically untrained eye.

    It explores the critical concepts while also examining why they are relevant. The core content is presented within the framework of predicting products, proposing mechanisms, and solving synthesis problems. Readers will fine-tune the key skills involved in solving those types of problems with the help of interactive, step-by-step instructions and problems.

    The field's leading text for more than two decades, Business Communication Today continues to provide cutting-edge coverage students can count on to prepare them for real business practice. Thoroughly revised, updated, and streamlined, the succinct new ninth edition encompasses every medium that students will be expected to use on the job-from conventional printed documents and formal reports to e-mail and instant messages to blogs, podcasts, and wikis.

    These areas of knowledge have converged into a modern theory of epidemiology that has been slow to penetrate into textbooks, particularly at the introductory level. Epidemiology: An Introduction closes the gap. It begins with a brief, lucid discussion of causal thinking and causal inference and then takes the reader through the elements of epidemiology, focusing on the measures of disease occurrence and causal effects. With these building blocks in place, the reader learns how to design, analyze and interpret problems that epidemiologists face, including confounding, the role of chance, and the exploration of interactions. All these topics are layered on the foundation of basic principles presented in simple language, with numerous examples and questions for further thought.

    ANTHOLOGY OF WORLD SCRIPTURES is a collection of the most notable and instructive scriptures of the major living religions of the world: Hinduism, Buddhism, Jainism, Sikhism, Confucianism, Taoism, Shinto, Zoroastrianism, Judaism, Christianity, and Islam. Also included are the most important scriptures of the new religious movements: Baha'i, The Church of Jesus Christ of Latter-Day Saints, the Christian Science Church, and the Unification Church. Supported by introductions to the readings by the editor, this anthology provides the most comprehensive and pedagogically sound access to the sacred literature of the world available in a single volume. A full Wadsworth website with interactive pedagogy is available for student learning and enrichment.

    It is a comprehensive review of theorizing and empirical research that can serve as a reference and starting point for additional research on the theory.It can be used as a supplementary textbook in an intense course on leadership - or as a primary text in a course or seminar focusing on transformational leadership.New in the Second Edition:New, updated examples of leadership have been included to help illustrate the concepts, as well as show the broad range of transformational leadership in a variety of settings. New chapters have been added focusing specifically on the measurement of transformational leadership and transformational leadership and effectiveness. The discussion of both predicators and effects of transformational leadership is greatly expanded. Much more emphasis is given to authentic vs. inauthentic transformational leadership. Suggestions are made for guiding the future of research and applications of transformational leadership. A greatly expanded reference list is included.

    Making matters worse, those leading the demos can rarely afford to spend months at a time figuring out how to improve their success rates. In Just F*Ing Demo!, Rob Falcone outlines the tactics that helped him overcome these challenges, lead clear, relevant demos, and exceed revenue generation goals quarter after quarter. The book will teach readers: - How to structure a demo; - How to ask questions that uncover what your audience truly cares about; - How to translate audience needs into a flow that is extremely easy to follow; - How to use simple but powerful interpersonal tactics within the demo itself. Just F*Ing Demo! distills Falcone’s highly successful training program into an intentionally concise yet impactful read. From the entrepreneur seeking investment to the sales professional chasing a deal, anyone can carve out a few hours, read this book, and immediately make their demos kick ass.

    This text shows how interpersonal communication theory and skills pertain to students' daily encounters with others.

    In this comprehensive anthology, authors selected for their distinction in their chosen careers offer their professional - and personal - perspectives on 19 different graduate-level careers in psychology. Few fields of study offer more career opportunities than does psychology, and readers will find thoughtful discussions, leavened with tips and insights gained from personal experience, on the full range, including (to name only a few) academia, clinical psychology, health and school psychology, clinical neuropsychology, and government service. Each chapter discusses the nature of the career, its advantages and disadvantages, how to prepare for it, typical activities, ranges of financial compensation, opportunities for employment, and the personal attributes needed for success in the career. realities, challenges, and rewards of each career that the lab or lecture hall rarely provides. Reprinted eight times since the publication of the first edition in 1997, Career Paths in Psychology is recognized as the go-to sourcebook for anyone seeking a candid portrait of different careers in this ever-changing field. The second edition has been expanded (discussions of five new careers added) and updated to reflect current trends and changes in the field.

    Rossi, Mark W. Lipsey, and Howard E. Freeman first published Evaluation: A Systematic Approach, more than 90,000 readers have considered it the premier text on how to design, implement, and appraise social programs through evaluation. In this, the completely revised Seventh Edition, authors Rossi and Lipsey include the latest techniques and approaches to evaluation as well as guidelines to tailor evaluations to fit programs and social contexts.With decades of hands-on experience conducting evaluations, the authors provide scores of examples to help students understand how evaluators deal with various critical issues. They include a glossary of key terms and concepts, making this the most comprehensive and authoritative evaluation text available.Thoroughly revised, the Seventh Edition now includes* Substantially more attention to outcome measurement* Lengthy discussions of program theory, including a section about detecting program effects and interpreting their practical significance* An augmented and updated discussion of major evaluation designs* A detailed exposition of meta-analysis as an approach to the synthesis of evaluation studies* Alternative approaches to evaluation* Examples of successful evaluations* Discussions of the political and social contexts of evaluation

    Gravetter, and co-author Lori-Ann B. Forzano have written a text for research methods that helps you see how interesting and exciting experimental and non-experimental research can be. Inviting and conversational, RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, Third Edition, leads you through the research process from start to finish. The text opens with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design. This step-by-step approach emphasizes the decisions researchers must make at each stage of the process. The authors avoid a "cookbook" approach to the facts by linking terminology with applied concepts; their "lecture in a book" style emphasizes discussion and explanation of topics. Each chapter ends with a set of exercises and activities.