And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference. Too many managers jump at every new trend, but don’t stick with any of them. Instead, says Holmes, focus on twelve critical areas of improvement—one at a time—and practice them over and over with pigheaded discipline. The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve. Like a tennis player who hits nothing but backhands for a few hours a week to perfect his game, you can systematically improve each key area. Holmes offers proven strategies for: • Management: Teach your people how to work smarter, not harder • Marketing: Get more bang from your Web site, advertising, trade shows, and public relations • Sales: Perfect every sales interaction by working on sales, not just in sales The Ultimate Sales Machine will put you and your company on a path to success and help you stay there!

    This often leaves us in a power gap because we must depend on people over whom we have little or no explicit control.This is a book about how to bridge that gap: how to exercise the power and influence you need to get things done through others when your responsibilities exceed your formal authority.Full of original ideas and expert insights about how organizations--and the people in them--function, Power and Influence goes further, demonstrating that lower-level personnel also need strong leadership skills and interpersonal know-how to perform well.Kotter shows how you can develop sufficient resources of unofficial power and influence to achieve goals, steer clear of conflicts, foster creative team behavior, and gain the cooperation and support you need from subordinates, coworkers, superiors--even people outside your department or organization.He also shows how you can avoid the twin traps of naivete and cynicism when dealing with power relationships, and how to use your power without abusing it.Power and Influence is essential for top managers who need to overcome the infighting, foot-dragging, and politicking that can destroy both morale and profits; for middle managers who don't want their careers sidetracked by unproductive power struggles; for professionals hindered by bureaucratic obstacles and deadline delays; and for staff workers who have to manage theboss.This is not a book for those who want to grab power for their own ends. But if you'd like to create smooth, responsive working relationships and increase your personal effectiveness on the job, Kotter can show you how--and make the dynamics of power work for you instead of against you.

    This enables you to scan, absorb, and share the management insights with others. A leader's singular job is to get results. But even with all the leadership training programs and "expert" advice available, effective leadership still eludes many people and organizations. One reason, says Daniel Goleman, is that such experts offer advice based on inference, experience, and instinct, not on quantitative data. Now, drawing on research of more than 3,000 executives, Goleman explores which precise leadership behaviors yield positive results. He outlines six distinct leadership styles, each one springing from different components of emotional intelligence. Each style has a distinct effect on the working atmosphere of a company, division, or team, and, in turn, on its financial performance. The styles, by name and brief description alone, will resonate with anyone who leads, is led, or, as is the case with most of us, does both. Coercive leaders demand immediate compliance. Authoritative leaders mobilize people toward a vision. Affiliative leaders create emotional bonds and harmony. Democratic leaders build consensus through participation. Pacesetting leaders expect excellence and self-direction. And coaching leaders develop people for the future. The research indicates that leaders who get the best results don't rely on just one leadership style; they use most of the styles in any given week. Goleman details the types of business situations each style is best suitedfor, and he explains how leaders who lack one or more of these styles can expand their repertories. He maintains that with practice leaders can switch among leadership styles to produce powerful results, thus turning the art of leadership into a science.

    It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.Hogshead reveals why the Salem witch trials began with the same fixations as those in "Sex and the City." How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog.Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.

    City infrastructure was crumbling, strong financial policies and systems were nonexistent, many executive positions were vacant, public satisfaction was low, ethical standards were weak, and public safety union salaries and benefits were outpacing revenues, crowding out other essential city services. Simply put: San Antonio was on the verge of collapse.Greedy Bastards tells the story of Sheryl and her new team's uphill battle to turn around San Antonio city government. She takes you behind closed doors to share the hard changes she made and the strategies she used to create mutually beneficial solutions to the city's biggest problems.Many of the issues Sheryl found in San Antonio are present in cities across the US. Packed with wins and losses, lessons learned, and pitfalls encountered, Greedy Bastards is a guidebook for any city official tasked with turning around a struggling city.

    And be advised: Those who are the best prepared to effectively compete in today’s still dynamic job market will have the best chance to be hired for one of these new jobs.Here is another factor to consider in today’s job market: According to LinkedIn, up to 50% of currently employed men and women say they are interested in exploring new career opportunities. Altogether, then, it is estimated that as many as 70 million people are now (or soon will be) competing for a finite number of available jobs.If you count yourself among those who want to explore new career opportunities in today's expanding job market, are you adequately prepared to successfully compete? If not, top professional "headhunter" and best-selling job-hunting book author Skip Freeman can show you how to get prepared and land the job of your dreams!In "Headhunter” Hiring Secrets, Skip shows you how you can adopt and implement the time-tested tactics and strategies he has successfuly used for over a decade in his executive recruiting firm, The HTW (Hire to Win) Group, to turn your job search into a job found!Attesting to the effectiveness of his firm's approach and candidate coaching & preparation is this fact: Whenever candidates The HTW Group presents to hiring company clients go up against candidates either going it alone or being presented by other recruiting firms, The HTW Group candidates walk away with the job offer SEVEN out of TEN times! Using an easy-to-follow, step-by-step approach, Skip shows you how to . . . Avoid the “shadows on the wall” syndrome (saying or doing something during an interview that makes the hiring manager uneasy about your candidacy). ”Lead the Witness,” i.e., the hiring manager, to take the interview in the direction you desire. Ask questions Superstars ask during a job interview. Answer tricky “Gotcha!” questions, e.g., “Tell me about yourself.” “How do you get along with your current boss?” “Why should I hire you?” Close the interview on a high note, making sure you not only stand out from the competition, but also that you stay in the game! And much, much more!Also prominently featured in ”Headhunter” Hiring Secrets are time-tested examples of . . . Job-winning resumes. Targeted, effective cover letters. A wide variety of telephone scripts that actually work. Direct mail letters to use in campaigns.